Keyplay has become an essential platform for our go-to-market strategy. We use it to build ICP models for all our SFDC accounts. I love how easy Keyplay makes it to build ICP models that actually work for our business. Most importantly, I really trust the data Keyplay provides which is why we use it both to build our territories and keep our CRM enriched. Keyplay also surfaces new accounts we don't have in our CRM, which has been huge for our ABM strategy. Beyond all the reasons I love Keyplay as a platform, I also need to shout out their team. They are super supportive and responsive to all our questions. It's a great partnership. The team also continuously ships new product updates—we’re just starting to scratch the surface, and I’m excited to try more with AI Agents in the future.

We have a broad ICP, making it difficult for marketing and sales to jointly select the right accounts and priortize our outbound and ABM efforts. Keyplay made the ICP model building & testing process simple, and we had Keyplay scores living in our CRM within a couple of weeks. So far, it's been helpful to priotize, but also help us better understand the health of our pipeline and start to anticipate churn risks based on the Keyplay Tier.

What I like best about Keyplay is the transparency and flexibility of the platform. Unlike other account scoring and segmentation tools that feel like a black box, Keyplay’s scoring model is fully customizable and easy to understand. I also really appreciate how agile their team is. They’re constantly rolling out new, and genuinely valuable features. Back-testing new models is quick and straightforward, which makes it easy to experiment and refine. On top of that, their support team goes beyond just answering questions - they provide tactical, data-driven insights and strategies that actually help improve our models.