What is Fundraising Software?

Fundraising software is vital to nonprofit organizations, as it constitutes a significant percentage of nonprofit revenue. Fundraising software gives nonprofits a single source for relevant fundraising data, allowing them to focus and streamline their efforts. Solutions in this category also promote and manage various methods of fundraising, allowing organizations to launch multi-pronged campaigns. Multi-method fundraising is key to ensuring all possible demographics and methods of communication have been leveraged. Fundraising software is the central operational base for any and all fundraising strategies carried out by a specific organization.

Who Uses Fundraising Software?

Nonprofit organizations use fundraising software to raise money for their specific cause. The money is funneled toward whatever the organization needs help with, be it overhead, event costs, or something else. Within the organization, the employees tasked with fundraising utilize the software most often, though higher-level employees will use the data gathered by the software to formulate strategy and maintain an overview of fundraising operations.

What are the Different Kinds of Fundraising Software?

There are a few major types of fundraising. They differ greatly in the audiences they try to capture and the feature sets they contain. Peer-to-peer fundraising software — Peer-to-peer solutions are the newest craze within the nonprofit space, and there is ample evidence to support the notion that it provides more opportunity for fundraising greater amounts of money. Peer-to-peer is typically included as a feature within a larger fundraising solution, but there are specific peer-to-peer platforms as well. The basic notion of peer-to-peer fundraising software is that it extends the reach of the organization. Instead of the onus being entirely on your organization to produce fundraising results, it turns your donors into advocates. These advocates will then reach out to their network in order to raise money for your organization. Peer-to-peer fundraising platforms often focus on donation events and team-based donation. This configuration allows your advocates to become team leaders and spearhead the charge to organize and get people involved in a given cause. Team members will get their own donation pages, easily created and distributed by team leaders, to promote their own fundraising efforts. The entire goal of peer-to-peer is to extend the network of actively engaged donors, thereby increasing the amount of donations your organization receives. An example in recent years was the ALS Ice Bucket Challenge, which leveraged the power of peer-to-peer fundraising to drive over $100 million in donations in a short period of time. Text-to-give — This type of fundraising software has taken off in the past couple of years. The benefit of these solutions lies in their ease of use and the ease with which donors can give to an organization. Text-to-give solutions leverage phone service providers to facilitate an easy transaction. Nonprofits can implement text-to-give software and utilize it at events to make donation gathering easier on both sides. Auction — Auction fundraising software is a group of fundraising solutions that facilitate the planning and management of fundraising auctions. Auctions are a great channel through which nonprofits generate large amounts of revenue, and auction-specific fundraising software allows nonprofit organizations an easy way to put on auctions more easily. Crowdfunding – Crowdfunding fundraising software refers to applications that allow users to leverage the power of their networks to raise money. These applications provide sharing functions so campaigns can easily be shared among your network and their connections, with the hope that the campaign will pick up enough steam to go viral. Matching gift – Matching gift fundraising software refers to applications that facilitate employer matching of the charitable contributions of employees. These programs are popular ways for companies to engage in philanthropy, support their employees’ out-of-work interests, and check some boxes off on the corporate social responsibility checklist. As a nonprofit, matching gift programs are a fantastic way to leverage corporate desire for philanthropy and to double the donation amount.

Page 5 | Best Fundraising Software: User Reviews from October 2026

Bonterra EveryAction

Bonterra EveryAction puts power behind your fundraising program within our unified CRM. You'll discover a better, more user-friendly platform to grow donor relationships, track prospects, grants, and pledges, cultivate planned giving, run custom reports, and ultimately raise more money. Boost your nonprofit's digital marketing efforts by running optimized, targeted, multi-channel digital campaigns that drive results and increase fundraising and engagement with EveryAction.

Average Rating: 4.3/5.0

Total Reviews: 284

How Do G2 Users Rate Bonterra EveryAction?

Has the product been a good partner in doing business?: 7.9/10 (Category avg: 8.8/10)
Reporting & Statistics: 8.0/10 (Category avg: 8.3/10)
Automation: 7.5/10 (Category avg: 8.2/10)
Interaction Tracking: 8.1/10 (Category avg: 8.4/10)

Who Is the Company Behind Bonterra EveryAction?

Seller: Bonterra
Company Website:
Year Founded: 2022
HQ Location: Austin, United States
Twitter: @BonterraTech
922 Twitter followers
LinkedIn® Page: www.linkedin.com
1,329 employees on LinkedIn®

Who Uses This Product?

Who Uses This: Executive Director, Organizer
Top Industries: Non-Profit Organization Management, Civic & Social Organization
Company Size: 71% Small, 26% Medium

What Do G2 Reviewers Say About Bonterra EveryAction?

AI-generated summary from verified user reviews

Pros

Users praise the seamless integration and versatility of Bonterra EveryAction, enhancing contact management and audience segmentation.
Users find Bonterra EveryAction to have excellent ease of use, allowing nonprofits to manage campaigns smoothly and efficiently.
Users value the sophisticated integrations of Bonterra EveryAction, enabling seamless functionality across various organizing tools.
Users appreciate the ease of email communication with EveryAction, enjoying seamless organization and integration for their campaigns.
Users appreciate the ease of use and powerful email segmentation features of EveryAction for effective communication.

Cons

Users face a steep learning curve with Bonterra EveryAction, making adaptation challenging for those unfamiliar with the system.
Users find difficult learning due to the lack of a user guide and a steep learning curve for the interface.
Users find the interface not intuitive, making navigation and basic tasks unnecessarily complex for beginners.
Users find Bonterra EveryAction not user-friendly, citing its complex interface and confusing navigation as major hurdles.
Users experience complexity with Bonterra EveryAction's extensive options, making it hard to navigate and causing issues with data input.

What Are Recent G2 Reviews of Bonterra EveryAction?

"One-Stop Shop for Email, Forms, and CRM"

Rating: 4.0/5.0 stars

— Verified User in Non-Profit Organization Management

Best Fundraising Software - Page 5

How Many Fundraising Software Products Does G2 Track?

Category Stats (Oct 2026)

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G2 Grid® for Fundraising Software

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