I like that it's a one-stop shop, housing email marketing, donation and advocacy forms, and a CRM all-in-one. Not having multiple systems that need to talk to each other saves so much time in uploads/downloads/building zapier integrations. Review collected by and hosted on G2.com.

Because it does 3 different things that 3 different platforms typically do, it doesn't do any one of them particularly well. Email tracking could be a bit more sophisticated in Targeted Email - I've seen platforms that are really good at link tracking. We would like to include custom link fields in our emails but EA doesn't seem to support that.

In Online Actions, the donation forms lack some functionality that Classy and others have. I think the CRM aspect is mostly fine - I do feel like the backend contact card can be a bit cluttered, maybe offering a way to hide some of the sections across contacts could be good? Review collected by and hosted on G2.com.