Best Digital Analytics Software for Small Business - Page 3

How Many Digital Analytics Software Products Does G2 Track?

Total Products under this Category: 329

Category Stats (Nov 2026)

  • Average Rating: 4.45/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Plausible Analytics (+8.33%) - Among all products in this category, Plausible Analytics recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Digital Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 41,900+ Authentic Reviews
  • 329+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Digital Analytics Software

G2 Grid® for Digital Analytics Software plotting products by satisfaction and market presence

Highlighted products: Google Analytics, Semrush, Amplitude Analytics, LogRocket, PostHog, Mixpanel, Adobe Analytics, and Hotjar by Contentsquare.

Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-analytics/grids.json?focus%5B%5D=google-analytics&focus%5B%5D=semrush&focus%5B%5D=amplitude-analytics&focus%5B%5D=logrocket&focus%5B%5D=posthog&focus%5B%5D=mixpanel&focus%5B%5D=adobe-analytics&focus%5B%5D=hotjar-by-contentsquare&segment=small-business)

Clicky

Clicky is a real-time web analytics service developed by Roxr Software, Ltd., a Portland, Oregon-based company founded in 2006. It provides website owners with detailed insights into visitor behavior, enabling them to monitor and analyze their site's performance effectively. Key Features and Functionality: - Real-Time Data: Offers immediate tracking of individual visitors and their actions, allowing for up-to-the-minute analysis. - Comprehensive Metrics: Provides detailed information on content engagement, search terms, referrers, and more, facilitating a deep understanding of audience interactions. - Segmentation: Includes basic segmentation capabilities to analyze specific subsets of traffic for targeted insights. - Scalable Plans: Offers various plans to accommodate different needs, from free options to premium services supporting up to 1,000 websites and 20 million daily page views. Primary Value and User Solutions: Clicky addresses the need for accessible, real-time web analytics by providing a user-friendly platform that delivers immediate insights into website performance. By offering detailed visitor data and comprehensive metrics, it empowers website owners to make informed decisions, optimize content, and enhance user engagement. The scalable plans ensure that businesses of all sizes can find a suitable option to meet their analytics requirements.

Average Rating: 4.5/5.0

Total Reviews: 32

How Do G2 Users Rate Clicky?

  • Sessions - Digital Analytics: 9.2/10 (Category avg: 8.8/10)
  • Engagement: 9.1/10 (Category avg: 8.7/10)
  • Trending: 7.9/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)

Who Is the Company Behind Clicky?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 70% Small, 18% Medium

What Do G2 Reviewers Say About Clicky?

AI-generated summary from verified user reviews

Pros
  • Users value the real-time analytics of Clicky, enabling quick decisions and clear insights into website performance.
  • Users appreciate the intuitive interface of Clicky, enabling real-time analytics without unnecessary complexity.
  • Users appreciate the heatmaps for effectively understanding user behavior and enhancing data-driven decision-making.
  • Users appreciate Clicky's real-time insights and user-friendly interface, enhancing their ability to make informed decisions quickly.
  • Users value the intuitive interface of Clicky, which simplifies real-time analytics and enhances decision-making.
Cons
  • Users find the dashboard design outdated compared to modern tools, impacting user experience and efficiency.
  • Users find Clicky’s difficult customization limits its effectiveness for meeting complex analytics and integration needs.
  • Users find the high subscription cost of Clicky to be a barrier, limiting access to essential features.
  • Users find the inadequate analytics of Clicky limits their ability to customize reporting for complex needs.
  • Users note a lack of integrations with other tools, hindering workflow efficiency and customizable reporting options.

What Are Recent G2 Reviews of Clicky?

Affise Performance

Affise is a data-driven platform built for affiliate networks and digital agencies, providing transparent and robust analytics as the single source of truth for campaign optimization. Key features include: 1. Smart automation to simplify affiliate marketing management 2. Instant affiliate payments within the platform 3. Advanced fraud protection and top-level security 4. Smart traffic monetization and promo code tracking 5. Raw data export for deep analysis and third-party integrations 6. Billing API, event analytics, and revenue prediction Affise also offers hassle-free platform migration and 24/7 customer support with dedicated managers, empowering marketers to grow partner marketing efficiently and securely.

Average Rating: 4.6/5.0

Total Reviews: 82

How Do G2 Users Rate Affise Performance?

  • Sessions - Digital Analytics: 8.7/10 (Category avg: 8.8/10)
  • Engagement: 9.1/10 (Category avg: 8.7/10)
  • Trending: 8.9/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)

Who Is the Company Behind Affise Performance?

  • Seller: Affise
  • Year Founded: 2016
  • HQ Location: Vilnius, Vilnius Region
  • LinkedIn® Page: www.linkedin.com
    69 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising
  • Company Size: 68% Small, 28% Medium

What Do G2 Reviewers Say About Affise Performance?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Affise Performance, benefiting from its intuitive navigation and simplified processes.
  • Users appreciate the intuitive interface of Affise Performance, making onboarding and tracking performance seamless and easy.
  • Users appreciate the real-time tracking capabilities of Affise, making performance monitoring seamless and efficient.
  • Users appreciate the user-friendly interface and powerful API of Affise Performance, enhancing affiliate management efficiency.
  • Users commend the responsive customer support of Affise, appreciating its availability via chat, email, and phone.
Cons
  • Users find the limited features of Affise Performance restrict their customization and advanced functionality options.
  • Users find the poor UI of Affise Performance frustrating, as it lacks interactivity and has occasional glitches.
  • Users often experience system glitches in Affise, including UI issues, lagging, and data loading problems.
  • Users find Affise's pricing plans to be expensive, making it challenging for small businesses to adopt the platform.
  • Users find the initial learning curve steep for advanced features, requiring clearer documentation for better understanding.

What Are Recent G2 Reviews of Affise Performance?

What Are G2 Users Discussing About Affise Performance?

Smartlook

Smartlook is an analytics solution for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind your users' actions. Learn more about our features ↩️ Brands can easily understand how customers precisely interact with their website and app by: - Watching recordings of every user, and seeing exactly what they see, down to the same resolution. - Using automatically tracked events generated within the website/app, from tapping a button to typing text. - Building conversion funnels and finding out where most of their users are leaving the website/app (and seeing what they did before they left). - Creating heatmaps of visitors’ clicks, scrolls, and moves, to highlight popular elements. Smartlook cuts out all the guesswork and gathers brands’ app data together on one central dashboard, which enables sharing and collaborating with colleagues. This means clear, data-driven decision-making for product managers, marketers, UX designers, and developers to constantly improve each website and app by reducing churn rates, boosting conversions, identifying and fixing bugs, and improving UX.

Average Rating: 4.6/5.0

Total Reviews: 837

How Do G2 Users Rate Smartlook?

  • Sessions - Digital Analytics: 8.8/10 (Category avg: 8.8/10)
  • Engagement: 8.7/10 (Category avg: 8.7/10)
  • Trending: 8.5/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)

Who Is the Company Behind Smartlook?

  • Seller: Cisco
  • Year Founded: 1984
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    95,294 employees on LinkedIn®
  • Ownership: NASDAQ:CSCO
  • Phone: 847-678-6600

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 85% Small, 12% Medium

What Do G2 Reviewers Say About Smartlook?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Smartlook, benefiting from its clean interface and effective analytics tools.
  • Users value the clean interface and custom dashboards of Smartlook, enhancing their analytics and decision-making experience.
  • Users value the powerful analytics tools in Smartlook, enhancing their ability to monitor user interactions effectively.
  • Users value the useful free plan of Smartlook, making it ideal for trials and small projects.
  • Users appreciate the clean and attractive interface of Smartlook, facilitating effective navigation and insightful analytics.
Cons
  • Users find the cluttered interface sometimes overwhelming, which can disrupt their overall experience with Smartlook.
  • Users find complex features challenging, with limited tracking records and difficulties in creating heat maps.
  • Users report experiencing dashboard issues due to an overloaded interface and occasional visual glitches.
  • Users are concerned about the limited one-month data retention and difficulties in creating permanent heat maps.
  • Users find delays in accessing tracking records and face challenges with heat map functionality in Smartlook.

What Are Recent G2 Reviews of Smartlook?

What Are G2 Users Discussing About Smartlook?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works
Connect G2 to ChatGPTConnect G2 to Claude

Plerdy

Plerdy CRO, SEO & A/B Testing Tools — a powerful toolkit designed to enhance conversions, refine user experience, and optimize your online store’s performance. 🚀 A/B Testing Tool With Plerdy's A/B Testing Tool, you can test variations of your website’s elements effortlessly. It’s ideal for e-commerce and online businesses that want to improve user interactions and increase conversions. Set up A/B tests quickly, check real-time data, and use insights to make informed, data-backed decisions. 🔥 Heatmaps Plerdy's dynamic heatmaps give you a detailed view of how users interact with your website. Track scroll depth, cursor movement, clicks, and even text selection. This breakdown by traffic source or device helps you fine-tune usability and increase engagement. 💬 Pop-Up Forms & NPS Plerdy’s customizable pop-up forms help you engage with your audience. Capture feedback, gather leads, or share targeted messages with over 25 customization options. Create engaging experiences by tailoring forms to different segments, helping boost your connection with users. 🔍 SEO Checker Boost your SEO without impacting your website’s loading speed. Plerdy’s SEO Checker offers daily automated audits, comprehensive reports, and insights aligned with Google’s mobile-first indexing. This tool lets you stay updated on SEO status, visibility, and site performance improvements. 🎥 Session Replay Understand user journeys better with Plerdy’s session replay. View actual user interactions, segment recordings by traffic channels or devices, and reveal insights that can help refine the user experience across your website. 📊 Conversion Rate and Events Track key events automatically with Plerdy’s conversion tools. Build conversion funnels, identify drop-off points, and take steps to optimize the user journey, leading to higher conversions and an improved overall experience. 💼 Sales Performance (E-commerce Tracking) For e-commerce businesses, Plerdy’s sales performance tracking reveals how users interact with your products. Spot non-performing items and adjust your strategy to maximize sales and profitability. 🛠 Customization and Integration Plerdy is designed to fit into your existing systems seamlessly. Customize the tools according to your needs and integrate them with your workflows, ensuring an efficient optimization process. With Plerdy, you get all the essentials to elevate your site’s performance, boost conversions, and improve SEO. Try these tools to better understand user behavior and make data-driven improvements. 🌟

Average Rating: 4.7/5.0

Total Reviews: 324

How Do G2 Users Rate Plerdy?

  • Sessions - Digital Analytics: 9.3/10 (Category avg: 8.8/10)
  • Engagement: 9.2/10 (Category avg: 8.7/10)
  • Trending: 9.4/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)

Who Is the Company Behind Plerdy?

  • Seller: Plerdy
  • Year Founded: 2017
  • HQ Location: Lviv, Lvivska
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 90% Small, 6% Medium

What Do G2 Reviewers Say About Plerdy?

AI-generated summary from verified user reviews

Pros
  • Users find heatmaps extremely helpful for analyzing website interactions, optimizing design, and improving customer engagement.
  • Users find Plerdy's ease of use remarkable, facilitating seamless integration and effective tracking for online marketing.
  • Users appreciate the comprehensive analytics tools in Plerdy that enhance user experience and optimize website performance.
  • Users highlight the ease of optimizing SEO with Plerdy, benefiting from clear tools and insightful data.
  • Users find Plerdy's easy setup process and responsive support team greatly enhance their marketing efforts.
Cons
  • Users note a steep learning curve with Plerdy due to the extensive features and terminology required for full utilization.
  • Users find the steep learning curve challenging, requiring time to understand and fully utilize Plerdy's features.
  • Users find the platform's complexity overwhelming due to the numerous features and some confusing UI choices.
  • Users find the interface usability confusing, requiring time to learn the dashboard and navigate smoother options.
  • Users find the interface not intuitive and suggest improvements for better usability and clearer features.

What Are Recent G2 Reviews of Plerdy?

What Are G2 Users Discussing About Plerdy?

Promptwatch

Promptwatch, is the leading AI Search visibility platform, empowering SEO specialists, marketers and agencies track and optimize their AI visibility in LLMs like ChatGPT, Gemini, Claude & more. Built on 4B+ data points across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews, Promptwatch delivers AI-driven insights and actionable recommendations so users can not only analyze their AI visibility, but also take the right actions to outrank their competitors in LLMs. Used by millions of users globally from startups to enterprise companies, Promptwatch provides the right tools to make AI Search, the next revenue channel. The company is headquartered in Amsterdam, The Netherlands, with a worldwide presence. On October 26, 2026, Promptwatch was certified to ISO/IEC 27001:2022 by ProCertify, a certification body accredited by the Dutch Accreditation Council (RvA), under certificate number 27001 26102026.2. In October 2026, Promptwatch is the only AI-native platform with its own ISO 27001 certificate. The certification covers how Promptwatch protects the data you put into it: your tracked prompts, the AI answers and citations it collects, and crawler log records limited to 10 fields per bot request.

Average Rating: 4.5/5.0

Total Reviews: 24

How Do G2 Users Rate Promptwatch?

  • Sessions - Digital Analytics: 8.3/10 (Category avg: 8.8/10)
  • Trending: 9.2/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)

Who Is the Company Behind Promptwatch?

  • Seller: Promptwatch
  • Company Website:
  • Year Founded: 2025
  • HQ Location: N/A
  • LinkedIn® Page: www.linkedin.com
    19 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 75% Small, 8% Large

What Do G2 Reviewers Say About Promptwatch?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Promptwatch, making setup and navigation a seamless experience.
  • Users love the easy setup of Promptwatch, making it a quick and efficient choice for data-driven decisions.
  • Users appreciate the seven-day free trial of Promptwatch, making it easy to test before committing to the service.
  • Users commend the user-friendly interface and easy setup of Promptwatch, making brand visibility tracking seamless and efficient.
  • Users find Promptwatch intuitive, with an easy setup process that simplifies data access and enhances brand visibility tracking.
Cons
  • Users find the app's complexity overwhelming due to its busy UI and steep learning curve for optimization.
  • Users find the steep learning curve challenging despite helpful resources and a supportive team for optimization.
  • Users note the absence of a referral bonus and agency account, limiting their engagement with Promptwatch.

What Are Recent G2 Reviews of Promptwatch?

Crazy Egg

Since 2005, Crazy Egg has helped hundreds of thousands of website owners pay attention to every website visitor, so they can get the most out of every website visit. With access to 5 different types of heatmaps, a visitor recordings/session replay tool, A/B testing, AND surveys, you have the complete package to transform your business by improving your user experience.

Average Rating: 4.2/5.0

Total Reviews: 125

How Do G2 Users Rate Crazy Egg?

  • Sessions - Digital Analytics: 8.9/10 (Category avg: 8.8/10)
  • Engagement: 9.2/10 (Category avg: 8.7/10)
  • Trending: 6.7/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.0/10)

Who Is the Company Behind Crazy Egg?

  • Seller: Crazy Egg
  • Year Founded: 2006
  • HQ Location: La Mirada, CA
  • LinkedIn® Page: www.linkedin.com
    43 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 43% Medium, 43% Small

What Do G2 Reviewers Say About Crazy Egg?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Crazy Egg, finding navigation and installation straightforward and hassle-free.
  • Users highly value the intuitive heat maps of Crazy Egg, enhancing their ability to analyze user behavior effectively.
  • Users find the easy setup of Crazy Egg perfect for their needs, enjoying a seamless experience compared to GA4.
  • Users commend the exceptional customer support of Crazy Egg, appreciating timely and practical assistance for their needs.
  • Users value the intuitive heat maps of Crazy Egg, which enhance website optimization and user experience significantly.
Cons
  • Users are frustrated by the requirement to install a tracking script before accessing full Crazy Egg features.
  • Users find the limited features of Crazy Egg restricts their ability to fully explore its capabilities without a live site.
  • Users note the missing advanced features in Crazy Egg, desiring more comprehensive analytics and segmentation options.
  • Users find filtering issues in Crazy Egg limit its effectiveness, especially in dynamic reporting and advanced analytics.
  • Users find the limited analysis features of Crazy Egg restrictive compared to more advanced analytics tools.

What Are Recent G2 Reviews of Crazy Egg?

What Are G2 Users Discussing About Crazy Egg?

Windsor.ai

Founded in Switzerland in 2017, Windsor.ai is a leading data integration platform trusted by over 450,000 data professionals and global enterprises. We provide a secure, transparent, and automated data foundation that connects 350+ marketing and sales platforms to your preferred reporting tools, data warehouses, and AI, all from one place. While other tools offer individual native connectors (one fragment of your stack), Windsor.ai connects all 350+ sources, eliminating data silos and delivering normalized data into Power BI, Data Studio, Google Sheets, Snowflake, Tableau, BigQuery, Claude, ChatGPT, Copilot, Perplexity, and more. That's "Swiss-engineered" precision: full SQL transparency, cross-channel analysis, and enterprise-grade security. Why Global Leaders Choose Windsor.ai: Windsor.ai is the trusted data backbone for the world's most regulated and demanding industries. Our platform is engineered to meet the strict compliance and scalability needs of financial institutions, automotive manufacturers, consumer goods and retail companies, global media agency networks, pharmaceutical and energy providers, and non-profit organizations. Industry leaders who trust Windsor.ai: Financial Services & Insurance: UBS, AXA, BAC (Bank of America). Automotive & Manufacturing: Porsche AG, Whirlpool Corporation, Volvo. Consumer Goods & Retail: Unilever, Colgate-Palmolive, ASICS, The HEINEKEN Company, Cotton On Group. Media & Agency Networks: WPP, Omnicom Media Group, Publicis, Dentsu, Interpublic Group (IPG), PBS. Pharma, Energy & Utilities: Novo Nordisk, NextEra Energy. Non-Profit & Education: WWF, Syracuse University. Our Key Capabilities Include: Broadest Connectivity: Native connectors for 350+ sources, including Meta Ads, Google Ads, GA4, HubSpot, Salesforce, LinkedIn Ads, TikTok, Shopify, and Amazon; more than 2x the industry standard. Visualization Ready: Seamlessly integrates with Data Studio, Power BI, and Tableau for instant, automated dashboards. Data Warehouse Native: Stream large-scale data to Google BigQuery, Snowflake, Azure SQL, and Databricks with zero maintenance. Transparent Pricing: All 350+ connectors are included in every plan. No hidden fees for "premium" data sources. The AI & Data Science Edge: All your data, all your tools, visualized and streamed to whatever destination you use. Windsor.ai is built for the future of data connectivity. Our platform provides the granular, high-fidelity schemas required to power AI assistants and advanced data science models. AI-Ready Data: Automates data normalization for Retrieval-Augmented Generation (RAG). Native install in Claude and ChatGPT: Windsor.ai is natively listed in the Claude connector directory and the ChatGPT apps. One click to connect. Your live business data flows directly into Claude, ChatGPT, Copilot, Gemini, Perplexity, and Antigravity, ready to analyze, answer questions, and act within the same AI chat.

Average Rating: 4.4/5.0

Total Reviews: 88

How Do G2 Users Rate Windsor.ai?

  • Sessions - Digital Analytics: 8.8/10 (Category avg: 8.8/10)
  • Engagement: 8.4/10 (Category avg: 8.7/10)
  • Trending: 7.0/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)

Who Is the Company Behind Windsor.ai?

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising, Education Management
  • Company Size: 56% Small, 31% Medium

What Do G2 Reviewers Say About Windsor.ai?

AI-generated summary from verified user reviews

Pros
  • Users find Windsor.ai to have a user-friendly interface, enhancing their experience with easy navigation and data preview.
  • Users value the wide range of integrations offered by Windsor.ai, simplifying data management across platforms efficiently.
  • Users value the exceptional customer support from Windsor.ai, highlighting its fast responses and effective problem resolution.
  • Users value the extensive and reliable connectors of Windsor.ai, making data integration and reporting seamless.
  • Users value the easy integrations of Windsor.ai, enabling quick connections to various marketing data sources effortlessly.
Cons
  • Users express concern about missing features, including limited configurability and issues with platform connections and API endpoints.
  • Users note a learning curve with Windsor.ai, especially during initial setup and advanced configuration tasks.
  • Users note the API limitations hinder configurability and integration, affecting data freshness and user experience.
  • Users experience connector issues with frequent authentication failures that hinder data ingestion and platform reliability.
  • Users face a difficult learning curve initially, especially with data connectors and API configurations, impacting their experience.

What Are Recent G2 Reviews of Windsor.ai?

What Are G2 Users Discussing About Windsor.ai?

BL.INK

BL.INK powers shortened URLs and QR codes with unlimited data and flexibility, plus a no-code CMS that turns millions of data into dynamic mobile microsites for every single product or experience at scale. Use BL.INK for GS1 Digital Link, personalized 1:1 SMS programs, marketing attribution tracking, and anywhere you connect with customers. Branded, trusted links and QR codes improve engagement/conversion at every single touchpoint with your customers, prospects, supply chain, and partners. BL.INK helps you scale digital product passports (DPP) and customized, personalized landing pages in moments using existing or new data from multiple sources or systems. Easily share information on traceability, sustainability, supply chain, product specifications, warranty registration, post-sale support and more, all from a single QR code, turning your product into an always-on media channel. Role-based access controls, broken link alerts, GS1 Digital Link validation and workflows, ability to edit links with zero down-time, integration with your tech stack, and QR codes that last 50 years. Rules-based link routing for customized experiences. SOC2 Type 2 accredited, encrypted data, GDPR- and HIPAA-compliant. Since 2008, BL.INK has served enterprise organizations including Target, Bank of America, Nestle, Room and Board, and thousands more.

Average Rating: 4.5/5.0

Total Reviews: 344

G2 Deal: 25% Select BL.INK Plans for Your First 12 Months

BL.INK is the leader in URL shorteners, QR code generation, data capture, and overall link management. For G2 buyers, we're offering 25% off the first 12 months for our most popular plans. This offer is only valid for new users. This offer is only valid for SMB, Team, and Business Plans.

Price: ~~$99 to $599~~ → $74.25 to $449.25

View this exclusive G2 deal

How Do G2 Users Rate BL.INK?

  • Sessions - Digital Analytics: 8.1/10 (Category avg: 8.8/10)
  • Engagement: 8.3/10 (Category avg: 8.7/10)
  • Trending: 8.1/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)

Who Is the Company Behind BL.INK?

  • Seller: Bl.Ink
  • Year Founded: 2008
  • HQ Location: Austin, Texas
  • LinkedIn® Page: www.linkedin.com
    10 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 63% Small, 19% Medium

What Are Recent G2 Reviews of BL.INK?

What Are G2 Users Discussing About BL.INK?

TWIPLA

TWIPLA is a website analytics platform that helps marketing, product and eCommerce teams understand visitor behavior and act on it. It combines web analytics, heatmaps, session recordings, funnels, surveys and AI recommendations in one tool, with one installation, and works without cookies or consent banners. Most analytics show you what happened. TWIPLA tells you what to do about it. The thirteen tools are organized in four stages, so every number leads to an explanation and every explanation leads to an action. Observe: Live Visitor Activity, Traffic Sources & Exit Paths, Audience Intelligence, Campaign Engagement, Competition, Industry & Regional Benchmarking, and eCommerce Analytics show where visitors come from, who they are and what they buy. Analyze: Event Tracking & Visitor Journey Analysis, UX Health Score & Friction Monitoring, Heatmaps, Session Recordings and Visitor Surveys & Polls show how visitors behave on each page and where they struggle. Understand: Conversion & Revenue Tracking connects behavior to outcomes with funnels and revenue attribution. Act: Growth Engine reads your data, finds growth opportunities and drafts the content and changes to capture them. TWAIA AI Assistant answers plain-language questions about your site using your own data, so nothing is hallucinated. Filters carry across all tools, and a number on one screen becomes a recording, a funnel or an answer with one click. TWIPLA collects first-party data without cookies, so it works without a consent banner and is not blocked by browser tracking prevention or ad blockers. Configurable privacy modes support GDPR, CCPA and ePrivacy compliance, with data stored in Germany under ISO 27001. TWIPLA has native integrations for Wix, WordPress and TYPO3, guided setups for Google Tag Manager and Weebly, and a one-step install on any other platform, Shopify included. An API is available for custom setups. It is used by more than 2.5 million websites, including Virgin, TYPO3 and the Technical University of Munich. A Free plan includes all thirteen tools. Growth Engine is included from the Basic plan up. Every paid plan comes with a 30-day unlimited trial, no card required.

Average Rating: 4.5/5.0

Total Reviews: 43

How Do G2 Users Rate TWIPLA?

  • Sessions - Digital Analytics: 9.1/10 (Category avg: 8.8/10)
  • Engagement: 9.2/10 (Category avg: 8.7/10)
  • Trending: 8.5/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)

Who Is the Company Behind TWIPLA?

  • Seller: TWIPLA
  • Year Founded: 2016
  • HQ Location: München, Bayern
  • LinkedIn® Page: www.linkedin.com
    20 employees on LinkedIn®
  • Ownership: Bootstrapped

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 72% Small, 22% Medium

What Do G2 Reviewers Say About TWIPLA?

AI-generated summary from verified user reviews

Pros
  • Users appreciate TWIPLA's unmatched privacy-first design and intuitive analytics, enhancing website insights without tool fragmentation.
  • Users appreciate TWIPLA's intuitive and action-focused analytics, enhancing their website insights and business growth.
  • Users appreciate the ease of use of TWIPLA, praising its intuitive design and streamlined setup for all users.
  • Users find deep customer insights and filtering features invaluable for analysis and understanding user behavior.
  • Users appreciate the insightful visitor tracking of TWIPLA, enhancing their website analysis and business growth.
Cons
  • Users find TWIPLA rather expensive, especially for organizations that are not generating revenue.
  • Users are frustrated by the difficult customization options in TWIPLA, limiting adjustments for specific needs and languages.
  • Users are disappointed with TWIPLA's inadequate tracking, citing fixed attribution models that hinder proper performance analysis.
  • Users face limited customization with TWIPLA, restricting adjustments for tracking and language settings.
  • Users are frustrated by the lack of attribution window customization, hindering effective tracking of their sales processes.

What Are Recent G2 Reviews of TWIPLA?

What Are G2 Users Discussing About TWIPLA?

Fathom Analytics

Fathom Analytics is a fast, lightweight, privacy-first alternative to Google Analytics. We help you understand your website traffic without invading your visitors' privacy or drowning you in complexity. Our lightweight script won't slow down your site, and our simple dashboard gives you the important stuff in one place: visitors, pageviews, conversions, referrers, campaigns, and more. No training required, no data sampling, and no digging through endless reports to find what you need. Fathom is trusted on more than 1,000,000 websites, from independent creators and small businesses to large organisations. We're GDPR, CCPA, PECR, and ePrivacy compliant by design. Fathom doesn't use cookies or collect personal information about your visitors, which means you can get the analytics you need without invasive tracking or annoying cookie banners. If you want to understand what's happening on your website without the complexity of Google Analytics or compromising your visitors' privacy, Fathom keeps things simple.

Average Rating: 4.7/5.0

Total Reviews: 22

How Do G2 Users Rate Fathom Analytics?

  • Sessions - Digital Analytics: 9.8/10 (Category avg: 8.8/10)
  • Engagement: 10.0/10 (Category avg: 8.7/10)
  • Trending: 9.2/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)

Who Is the Company Behind Fathom Analytics?

Who Uses This Product?

  • Company Size: 73% Small, 14% Medium

What Do G2 Reviewers Say About Fathom Analytics?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Fathom Analytics, enabling quick setup and effortless access to insights.
  • Users appreciate the fast, user-friendly interface of Fathom Analytics, making insightful data access simple and efficient.
  • Users value the privacy-focused analytics of Fathom Analytics, appreciating the simplicity and efficiency in data visualization.
  • Users praise Fathom Analytics for its amazing and superfast customer support, enhancing their overall experience and satisfaction.
  • Users value the easy integrations of Fathom Analytics, enabling seamless implementation across various platforms.
Cons
  • Users feel that Fathom Analytics lacks adequate analytics and customization, limiting their ability to track performance effectively.
  • Users feel Fathom Analytics suffers from limited customization, needing more detailed reports and flexible dashboard options.
  • Users acknowledge pricing issues with Fathom Analytics, yet value the transparency and clarity in its payment model.

What Are Recent G2 Reviews of Fathom Analytics?

What Are G2 Users Discussing About Fathom Analytics?

SAS Customer Intelligence 360

SAS Customer Intelligence 360 is an AI-powered customer engagement platform that helps organizations connect customer data, decisions and delivery to create relevant, personalized experiences across every channel. The platform unifies audience management, customer journey orchestration, marketing decisioning, data activation and measurement in a single solution, enabling marketers to turn customer insights into real-time actions. Designed for marketing, customer experience and digital engagement teams, SAS Customer Intelligence 360 helps organizations build stronger customer relationships by delivering the right message, offer or experience at the right time. Marketers can create and activate audiences, orchestrate omnichannel customer journeys, manage communications across digital and offline channels, and optimize engagement using AI, analytics and real-time decisioning. Unlike traditional marketing clouds, SAS Customer Intelligence 360 uses a flexible hybrid data architecture that allows organizations to access and activate customer data where it resides, whether in the cloud, on premises or within existing MarTech solutions. This approach reduces data movement, simplifies integrations and helps organizations maximize the value of their existing technology investments. The platform provides marketers with a comprehensive view of customer behavior by combining online and offline interactions, digital activity, customer attributes and business data. Embedded AI, analytics and decision intelligence help organizations identify audiences, personalize engagement, determine next-best actions and continuously optimize customer experiences at scale. Whether modernizing legacy MarTech, enhancing an existing marketing ecosystem or pursuing a composable customer engagement strategy, organizations use SAS Customer Intelligence 360 to improve customer acquisition, retention, loyalty and lifetime value through more relevant and meaningful customer interactions.

Average Rating: 4.4/5.0

Total Reviews: 149

How Do G2 Users Rate SAS Customer Intelligence 360?

  • Sessions - Digital Analytics: 8.9/10 (Category avg: 8.8/10)
  • Engagement: 8.6/10 (Category avg: 8.7/10)
  • Trending: 8.3/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.0/10)

Who Is the Company Behind SAS Customer Intelligence 360?

  • Seller: SAS Institute
  • Company Website:
  • Year Founded: 1976
  • HQ Location: Cary, NC
  • LinkedIn® Page: www.linkedin.com
    15,122 employees on LinkedIn®
  • Phone: 1-800-727-0025

Who Uses This Product?

  • Top Industries: Banking, Marketing and Advertising
  • Company Size: 45% Medium, 35% Large

What Do G2 Reviewers Say About SAS Customer Intelligence 360?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of SAS Customer Intelligence 360, making it accessible for both specialists and marketers.
  • Users value the real-time journey orchestration of SAS Customer Intelligence 360, enhancing proactive services and unified customer views.
  • Users value the real-time personalization and insights from SAS Customer Intelligence 360, enhancing customer interactions significantly.
  • Users value the AI-driven customer journey optimization of SAS Customer Intelligence 360, enhancing customer understanding and decision-making.
  • Users value the AI-driven decisioning and campaign automation of SAS Customer Intelligence 360, enhancing marketing agility and effectiveness.
Cons
  • Users face a steep learning curve with SAS Customer Intelligence 360, requiring extensive training to master its capabilities.
  • Users find the cost and licensing complexity of SAS Customer Intelligence 360 burdensome, impacting budgeting and scaling efforts.
  • Users find integration issues with SAS Customer Intelligence 360, making it challenging to combine with other SAS products.
  • Users find the difficult setup of SAS Customer Intelligence 360 challenging, requiring extensive training for effective use.
  • Users find the complexity of SAS Customer Intelligence 360 overwhelming, necessitating extensive training and coordination for effective use.

What Are Recent G2 Reviews of SAS Customer Intelligence 360?

What Are G2 Users Discussing About SAS Customer Intelligence 360?

CAKE

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform.

Average Rating: 4.5/5.0

Total Reviews: 60

How Do G2 Users Rate CAKE?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)

Who Is the Company Behind CAKE?

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 70% Small, 25% Medium

What Do G2 Reviewers Say About CAKE?

AI-generated summary from verified user reviews

Pros
  • Users appreciate CAKE's customization, allowing it to adapt perfectly to specific affiliate program needs for enhanced efficiency.
  • Users love the ease of use of CAKE, appreciating its intuitive interface and seamless onboarding experience.
  • Users value CAKE's responsive support team, always ready to assist and enhance the overall user experience.
  • Users appreciate the customizability of CAKE, allowing adaptation to specific affiliate program needs effectively.
  • Users value the integrated data management of CAKE, streamlining planning and execution in one modern workspace.
Cons
  • Users find complex reporting lacking maturity compared to enterprise solutions, impacting their analytical experience negatively.
  • Users experience inadequate reporting options in CAKE, highlighting the need for better flexible and customizable analytics.
  • Users feel that reporting and analytics in CAKE are underdeveloped compared to established enterprise solutions.
  • Users express concerns about slow reporting, highlighting the need for more flexible and customizable reporting options.
  • Users find the complexity of CAKE's features challenging, suggesting improvements in intuitiveness and customization options.

What Are Recent G2 Reviews of CAKE?

Siteimprove

Siteimprove.ai is an agentic content intelligence platform that brings together accessibility, analytics, SEO, and content strategy into a single, continuous flow. In the era of AI, Siteimprove helps you create high-performing, accessible content that’s easy to discover by both humans and AI. Together, we transform access to the digital world. Find out why more than 7,000 organizations around the world trust Siteimprove with their digital presence. Visit https://siteimprove.com/ to get started.

Average Rating: 4.6/5.0

Total Reviews: 431

How Do G2 Users Rate Siteimprove?

  • Sessions - Digital Analytics: 8.8/10 (Category avg: 8.8/10)
  • Engagement: 8.7/10 (Category avg: 8.7/10)
  • Trending: 8.5/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)

Who Is the Company Behind Siteimprove?

  • Seller: Siteimprove
  • Company Website:
  • Year Founded: 2003
  • HQ Location: Copenhagen, Denmark
  • LinkedIn® Page: www.linkedin.com
    427 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Web Developer, Digital Marketing Specialist
  • Top Industries: Higher Education, Education Management
  • Company Size: 48% Large, 42% Medium

What Do G2 Reviewers Say About Siteimprove?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use in Siteimprove, facilitating quick identification and resolution of accessibility and SEO issues.
  • Users find the helpful accessibility features of Siteimprove invaluable for improving and tracking site optimization.
  • Users value Siteimprove for its robust accessibility checking, ensuring compliance and inclusivity in digital content management.
  • Users appreciate the user-friendly design of Siteimprove, making navigation and optimization tasks efficient and effortless.
  • Users value the effective error detection of Siteimprove, simplifying troubleshooting and enhancing website accessibility.
Cons
  • Users find the complex usability of Siteimprove challenging, especially for new users needing extensive training and support.
  • Users find Siteimprove's difficult learning curve challenging, often requiring training to understand the dashboard and features.
  • Users find the difficult navigation a barrier, requiring training to effectively utilize and run reports.
  • Users note the limited features of Siteimprove, particularly the lack of seamless integration with Joomla and data export options.
  • Users find the navigation difficult, requiring training to effectively use Siteimprove's outdated and complex interface.

What Are Recent G2 Reviews of Siteimprove?

What Are G2 Users Discussing About Siteimprove?

Matomo

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels. It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests. (Matomo was formerly known as Piwik). Please visit matomo.org for more information.

Average Rating: 4.2/5.0

Total Reviews: 94

How Do G2 Users Rate Matomo?

  • Sessions - Digital Analytics: 8.5/10 (Category avg: 8.8/10)
  • Engagement: 8.5/10 (Category avg: 8.7/10)
  • Trending: 8.1/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 9.0/10)

Who Is the Company Behind Matomo?

Who Uses This Product?

  • Who Uses This: Project Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 51% Small, 28% Medium

What Do G2 Reviewers Say About Matomo?

AI-generated summary from verified user reviews

Pros
  • Users value the customization options in Matomo, allowing for tailored reports and enhanced data viewing experiences.
  • Users value the ease of data collection with Matomo, enjoying customizable reports and enhanced user journey insights.
  • Users find Matomo's ease of use remarkable, especially with customizable reports and data navigation.
  • Users appreciate the easy data sorting and customization features of Matomo, enhancing their data analysis experience significantly.
  • Users appreciate the ease of data sorting and customization in Matomo, enhancing their analytics experience significantly.

What Are Recent G2 Reviews of Matomo?

What Are G2 Users Discussing About Matomo?

SAP Engagement Cloud (formerly SAP Emarsys)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

Average Rating: 4.2/5.0

Total Reviews: 649

How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?

  • Sessions - Digital Analytics: 7.8/10 (Category avg: 8.8/10)
  • Engagement: 8.1/10 (Category avg: 8.7/10)
  • Trending: 8.1/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.0/10)

Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?

  • Seller: SAP
  • Company Website:
  • Year Founded: 1972
  • HQ Location: Walldorf
  • LinkedIn® Page: www.linkedin.com
    149,349 employees on LinkedIn®
  • Ownership: NYSE:SAP

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, CRM Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 49% Medium, 22% Small

What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?

AI-generated summary from verified user reviews

Pros
  • Users value the user-friendly interface of SAP Engagement Cloud, appreciating its ease of setup and navigation.
  • Users value the automation capabilities of SAP Engagement Cloud, enhancing campaign efficiency and audience targeting for better results.
  • Users value the user-friendly interface of SAP Engagement Cloud, enjoying seamless campaign creation and advanced analytics.
  • Users appreciate the ease of use of SAP Engagement Cloud, enhancing campaign setup and analytics capabilities.
  • Users appreciate the powerful personalization features of SAP Engagement Cloud, enhancing targeted campaigns and efficiency.
Cons
  • Users note the missing features in SAP Engagement Cloud, highlighting the need for improved segmentation and functionality.
  • Users find the learning curve steep, with complex setups and advanced features requiring significant time and knowledge.
  • Users find the platform has a difficult learning curve, particularly for new users navigating complex features and templates.
  • Users find the limited features of SAP Engagement Cloud frustrating, especially regarding segmentation and analytics functionality.
  • Users find the interface not intuitive, leading to a frustrating experience with complex navigation and obscure features.

What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?

What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated