# What is BL.INK used for?

What is BL.INK used for?

##### Post Metadata
- Posted at: over 2 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Any time you need to append data to a link -- UTM parameters, location data, UPC code, or product ID -- it creates a long link that's, frankly, ugly. 

Blink enables you to append all the data you need on the backend to track almost any attribute you can imagine, then creates a short link and a QR code that's incredibly easy for your audience to access. 

Unlike other tools, BL.INK is SOC Compliance and has global data residency, keeping your data secure. And it's intuitively easy to use. 

##### Comment Metadata
- Posted at: over 2 years ago
- Author title: VP Marketing




## Related Product
[BL.INK](https://www.g2.com/products/bl-ink/reviews)

## Related Category
[URL Shortener](https://www.g2.com/categories/url-shortener)

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