Check out our list of free Digital Analytics Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.
If you'd like to see more products and to evaluate additional feature options, compare all Digital Analytics Software to ensure you get the right product.
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads, Meta, L
Users
CEO
Marketing Manager
Industries
Marketing and Advertising
Retail
Market Segment
64% Small-Business
30% Mid-Market
User Satisfaction
Dataslayer.ai features and usability ratings that predict user satisfaction
9.3
Sessions - Digital Analytics
Average: 8.7
9.1
Engagement
Average: 8.6
9.1
Trending
Average: 8.4
9.3
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users Think
LV
They don't ask me for a card for the free trial, the response support is a maximum of one day, the prices are much more accessible than the... Read review
K
efficiently export the data , even images to Google sheet Read review
Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads, Meta, L
Users
CEO
Marketing Manager
Industries
Marketing and Advertising
Retail
Market Segment
64% Small-Business
30% Mid-Market
Dataslayer.ai features and usability ratings that predict user satisfaction
9.3
Sessions - Digital Analytics
Average: 8.7
9.1
Engagement
Average: 8.6
9.1
Trending
Average: 8.4
9.3
Has the product been a good partner in doing business?
Average: 9.0
LV
They don't ask me for a card for the free trial, the response support is a maximum of one day, the prices are much more accessible than the... Read review
K
efficiently export the data , even images to Google sheet Read review
Hotjar, part of the Contentsquare group, provides Product Experience Insights that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Users
Product Manager
Digital Marketing Specialist
Industries
Marketing and Advertising
Computer Software
Market Segment
51% Small-Business
38% Mid-Market
User Satisfaction
Hotjar features and usability ratings that predict user satisfaction
8.6
Sessions - Digital Analytics
Average: 8.7
9.0
Engagement
Average: 8.6
8.9
Trending
Average: 8.4
8.7
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users Think
SK
Hotjat can track visitors data on where they come from, which landing page they land on, and what their actions are on the landing page once they... Read review
UC
We have recently started using the upgraded version of Hotjar and it is amazing. Very easy to implement and use.
The recordings are very... Read review
Hotjar, part of the Contentsquare group, provides Product Experience Insights that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Users
Product Manager
Digital Marketing Specialist
Industries
Marketing and Advertising
Computer Software
Market Segment
51% Small-Business
38% Mid-Market
Hotjar features and usability ratings that predict user satisfaction
8.6
Sessions - Digital Analytics
Average: 8.7
9.0
Engagement
Average: 8.6
8.9
Trending
Average: 8.4
8.7
Has the product been a good partner in doing business?
Average: 9.0
SK
Hotjat can track visitors data on where they come from, which landing page they land on, and what their actions are on the landing page once they... Read review
UC
We have recently started using the upgraded version of Hotjar and it is amazing. Very easy to implement and use.
The recordings are very... Read review
Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place.
Deeply understand and uniquel
Users
No information available
Industries
Computer Software
Internet
Market Segment
54% Small-Business
34% Mid-Market
User Satisfaction
Kissmetrics features and usability ratings that predict user satisfaction
8.3
Sessions - Digital Analytics
Average: 8.7
8.1
Engagement
Average: 8.6
7.6
Trending
Average: 8.4
8.4
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users Think
UC
Great for deep data tracking, as it compares metrics and automates updates. This has helped us better track our goals and learn what works and... Read review
SJ
As interesting elements of this conversion funnel, it is not a predefined funnel, but an environment of freely configurable sequences of events... Read review
Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place.
Deeply understand and uniquel
Users
No information available
Industries
Computer Software
Internet
Market Segment
54% Small-Business
34% Mid-Market
Kissmetrics features and usability ratings that predict user satisfaction
8.3
Sessions - Digital Analytics
Average: 8.7
8.1
Engagement
Average: 8.6
7.6
Trending
Average: 8.4
8.4
Has the product been a good partner in doing business?
Average: 9.0
UC
Great for deep data tracking, as it compares metrics and automates updates. This has helped us better track our goals and learn what works and... Read review
SJ
As interesting elements of this conversion funnel, it is not a predefined funnel, but an environment of freely configurable sequences of events... Read review
Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, is
Users
No information available
Industries
Online Media
Media Production
Market Segment
48% Mid-Market
26% Enterprise
User Satisfaction
Parse.ly features and usability ratings that predict user satisfaction
9.2
Sessions - Digital Analytics
Average: 8.7
8.5
Engagement
Average: 8.6
8.9
Trending
Average: 8.4
9.1
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users Think
UE
The user experience is top notch. The ability to go from an overview to seeing metrics based on post, author, or a slew of other categories at the... Read review
UO
The live reporting on what content was doing well in the moment. Read review
Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, is
Users
No information available
Industries
Online Media
Media Production
Market Segment
48% Mid-Market
26% Enterprise
Parse.ly features and usability ratings that predict user satisfaction
9.2
Sessions - Digital Analytics
Average: 8.7
8.5
Engagement
Average: 8.6
8.9
Trending
Average: 8.4
9.1
Has the product been a good partner in doing business?
Average: 9.0
UE
The user experience is top notch. The ability to go from an overview to seeing metrics based on post, author, or a slew of other categories at the... Read review
UO
The live reporting on what content was doing well in the moment. Read review
Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data management. It integrates with over 500 data sources, ranging from social media,
Users
No information available
Industries
Marketing and Advertising
Information Technology and Services
Market Segment
50% Small-Business
45% Mid-Market
User Satisfaction
Funnel features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
8.9
Engagement
Average: 8.6
8.8
Trending
Average: 8.4
9.1
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users Think
CC
We use funnel mostly for ingesting data into BigQuery. Using the native connectors is significantly more efficient than building a direct... Read review
RG
BigQuery exports from Funnel are incredibly smooth. We've been exporting data from hundreds of data sources to BigQuery for a number of years now,... Read review
Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data management. It integrates with over 500 data sources, ranging from social media,
Users
No information available
Industries
Marketing and Advertising
Information Technology and Services
Market Segment
50% Small-Business
45% Mid-Market
Funnel features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
8.9
Engagement
Average: 8.6
8.8
Trending
Average: 8.4
9.1
Has the product been a good partner in doing business?
Average: 9.0
CC
We use funnel mostly for ingesting data into BigQuery. Using the native connectors is significantly more efficient than building a direct... Read review
RG
BigQuery exports from Funnel are incredibly smooth. We've been exporting data from hundreds of data sources to BigQuery for a number of years now,... Read review
Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere.
This empowers B2B marketing teams to orchestrate smarter GTM plays and me
Users
Head of Marketing
CMO
Industries
Computer Software
Information Technology and Services
Market Segment
59% Mid-Market
36% Small-Business
User Satisfaction
Dreamdata features and usability ratings that predict user satisfaction
9.1
Sessions - Digital Analytics
Average: 8.7
9.0
Engagement
Average: 8.6
8.5
Trending
Average: 8.4
9.6
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users Think
SG
The filtering and dashboard capabilities are robust. Once you've done a couple trainings with the team, it's overall a very easy tool to use. Even... Read review
CH
Dreamdata is an excellent tool for B2B revenue attribution and customer journey visualization. What stands out the most is how easy it is to... Read review
Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere.
This empowers B2B marketing teams to orchestrate smarter GTM plays and me
Users
Head of Marketing
CMO
Industries
Computer Software
Information Technology and Services
Market Segment
59% Mid-Market
36% Small-Business
Dreamdata features and usability ratings that predict user satisfaction
9.1
Sessions - Digital Analytics
Average: 8.7
9.0
Engagement
Average: 8.6
8.5
Trending
Average: 8.4
9.6
Has the product been a good partner in doing business?
Average: 9.0
SG
The filtering and dashboard capabilities are robust. Once you've done a couple trainings with the team, it's overall a very easy tool to use. Even... Read review
CH
Dreamdata is an excellent tool for B2B revenue attribution and customer journey visualization. What stands out the most is how easy it is to... Read review
Mode is the first BI platform to embrace the way modern data teams work, which enables data leaders to drive more efficient, higher impact analysis and increased data maturity through true self-servic
Users
Data Scientist
Data Analyst
Industries
Information Technology and Services
Computer Software
Market Segment
47% Mid-Market
29% Enterprise
User Satisfaction
Mode features and usability ratings that predict user satisfaction
9.1
Sessions - Digital Analytics
Average: 8.7
9.1
Engagement
Average: 8.6
8.7
Trending
Average: 8.4
9.1
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users Think
BD
There are a few things that make me really enjoy my experience with Mode being a Data Analyst.
1. The ability to write python scripts from data... Read review
UE
The data the receive from Mode is easy to access, accurate and efficient. Website is user friendly and does help with the error free content. Read review
Mode is the first BI platform to embrace the way modern data teams work, which enables data leaders to drive more efficient, higher impact analysis and increased data maturity through true self-servic
Users
Data Scientist
Data Analyst
Industries
Information Technology and Services
Computer Software
Market Segment
47% Mid-Market
29% Enterprise
Mode features and usability ratings that predict user satisfaction
9.1
Sessions - Digital Analytics
Average: 8.7
9.1
Engagement
Average: 8.6
8.7
Trending
Average: 8.4
9.1
Has the product been a good partner in doing business?
Average: 9.0
BD
There are a few things that make me really enjoy my experience with Mode being a Data Analyst.
1. The ability to write python scripts from data... Read review
UE
The data the receive from Mode is easy to access, accurate and efficient. Website is user friendly and does help with the error free content. Read review
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data own
Users
Project Manager
Industries
Marketing and Advertising
Computer Software
Market Segment
51% Small-Business
27% Mid-Market
User Satisfaction
Matomo (Formerly Piwik) features and usability ratings that predict user satisfaction
8.5
Sessions - Digital Analytics
Average: 8.7
8.4
Engagement
Average: 8.6
8.1
Trending
Average: 8.4
8.4
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users Think
DC
I like that Matomo can be self-hosted, which means that our company keeps complete control over our analytics data, and that it cannot be used by... Read review
UH
Really like how Matomo protects my privacy with advanced Privacy features , also there is no data limit with Matomo. Loved the In-depth... Read review
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data own
Users
Project Manager
Industries
Marketing and Advertising
Computer Software
Market Segment
51% Small-Business
27% Mid-Market
Matomo (Formerly Piwik) features and usability ratings that predict user satisfaction
8.5
Sessions - Digital Analytics
Average: 8.7
8.4
Engagement
Average: 8.6
8.1
Trending
Average: 8.4
8.4
Has the product been a good partner in doing business?
Average: 9.0
DC
I like that Matomo can be self-hosted, which means that our company keeps complete control over our analytics data, and that it cannot be used by... Read review
UH
Really like how Matomo protects my privacy with advanced Privacy features , also there is no data limit with Matomo. Loved the In-depth... Read review
Turn more visitors into customers. A suite of integrated products to help you grow your online business.
– Analytics: traffic sources, campaign tracking, new visits %
– Live Chat: targeted messaging,
Users
No information available
Industries
Marketing and Advertising
Market Segment
45% Small-Business
38% Mid-Market
User Satisfaction
GoSquared features and usability ratings that predict user satisfaction
9.1
Sessions - Digital Analytics
Average: 8.7
9.0
Engagement
Average: 8.6
8.9
Trending
Average: 8.4
8.9
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users Think
IC
The thing I personally like best about GoSquared is that you have all this power at your finger tips. This software gives you all of the access to... Read review
CF
Ease of Use, free to use, free trial , customer support Read review
Turn more visitors into customers. A suite of integrated products to help you grow your online business.
– Analytics: traffic sources, campaign tracking, new visits %
– Live Chat: targeted messaging,
Users
No information available
Industries
Marketing and Advertising
Market Segment
45% Small-Business
38% Mid-Market
GoSquared features and usability ratings that predict user satisfaction
9.1
Sessions - Digital Analytics
Average: 8.7
9.0
Engagement
Average: 8.6
8.9
Trending
Average: 8.4
8.9
Has the product been a good partner in doing business?
Average: 9.0
IC
The thing I personally like best about GoSquared is that you have all this power at your finger tips. This software gives you all of the access to... Read review
CF
Ease of Use, free to use, free trial , customer support Read review
Silktide is an all-in-one platform for analyzing and improving websites. It combines tools for accessibility, content quality, marketing performance, legal compliance, and user behavior—making it easi
Users
Web Developer
Industries
Government Administration
Higher Education
Market Segment
45% Enterprise
35% Mid-Market
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
Silktide is a platform designed to improve website accessibility, content quality, and SEO, while also providing user-friendly tools for site management and maintenance.
Reviewers frequently mention the platform's user-friendly interface, comprehensive accessibility reports, and the ability to easily locate and fix errors, making it an efficient tool for large-scale site management.
Users experienced some difficulties with the platform's interface being dense initially, the lack of control over what is exported in reports, and the time-consuming process of rescanning pages after edits.
User Satisfaction
Silktide features and usability ratings that predict user satisfaction
8.7
Sessions - Digital Analytics
Average: 8.7
8.6
Engagement
Average: 8.6
8.4
Trending
Average: 8.4
9.7
Has the product been a good partner in doing business?
Silktide is an all-in-one platform for analyzing and improving websites. It combines tools for accessibility, content quality, marketing performance, legal compliance, and user behavior—making it easi
Users
Web Developer
Industries
Government Administration
Higher Education
Market Segment
45% Enterprise
35% Mid-Market
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
Silktide is a platform designed to improve website accessibility, content quality, and SEO, while also providing user-friendly tools for site management and maintenance.
Reviewers frequently mention the platform's user-friendly interface, comprehensive accessibility reports, and the ability to easily locate and fix errors, making it an efficient tool for large-scale site management.
Users experienced some difficulties with the platform's interface being dense initially, the lack of control over what is exported in reports, and the time-consuming process of rescanning pages after edits.
Silktide features and usability ratings that predict user satisfaction
8.7
Sessions - Digital Analytics
Average: 8.7
8.6
Engagement
Average: 8.6
8.4
Trending
Average: 8.4
9.7
Has the product been a good partner in doing business?
Chartbeat, Inc. includes four product lines — Chartbeat, Tubular, Lineup, and FatTail — and combines analytics that power smarter audience strategies with revenue solutions that simplify ad operations
Users
No information available
Industries
Online Media
Broadcast Media
Market Segment
49% Mid-Market
26% Enterprise
User Satisfaction
Chartbeat features and usability ratings that predict user satisfaction
9.1
Sessions - Digital Analytics
Average: 8.7
9.1
Engagement
Average: 8.6
9.1
Trending
Average: 8.4
9.2
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users Think
EC
Almost instantaneous installation on our enterprise size news server grid.
Our staff loved the up to the moment traffic feedback. We loved... Read review
Chartbeat, Inc. includes four product lines — Chartbeat, Tubular, Lineup, and FatTail — and combines analytics that power smarter audience strategies with revenue solutions that simplify ad operations
Users
No information available
Industries
Online Media
Broadcast Media
Market Segment
49% Mid-Market
26% Enterprise
Chartbeat features and usability ratings that predict user satisfaction
9.1
Sessions - Digital Analytics
Average: 8.7
9.1
Engagement
Average: 8.6
9.1
Trending
Average: 8.4
9.2
Has the product been a good partner in doing business?
Average: 9.0
EC
Almost instantaneous installation on our enterprise size news server grid.
Our staff loved the up to the moment traffic feedback. We loved... Read review
Centralized Data Management for the Modern Marketer
Adverity is the marketing intelligence platform that empowers agencies and enterprises to transform complex data into confident, AI-powered decis
Users
Data Analyst
Data Engineer
Industries
Marketing and Advertising
Information Technology and Services
Market Segment
43% Mid-Market
41% Small-Business
User Satisfaction
Adverity features and usability ratings that predict user satisfaction
7.8
Sessions - Digital Analytics
Average: 8.7
7.5
Engagement
Average: 8.6
7.8
Trending
Average: 8.4
8.9
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users Think
CW
Upfront, they had a great sales pitch but could never deliver on what they promised. They wasted months of our time and already knew they could not... Read review
RP
Even a non-technical user can quickly build reliable data pipelines and thus retrieve great data for different business cases and stakeholders.... Read review
Centralized Data Management for the Modern Marketer
Adverity is the marketing intelligence platform that empowers agencies and enterprises to transform complex data into confident, AI-powered decis
Users
Data Analyst
Data Engineer
Industries
Marketing and Advertising
Information Technology and Services
Market Segment
43% Mid-Market
41% Small-Business
Adverity features and usability ratings that predict user satisfaction
7.8
Sessions - Digital Analytics
Average: 8.7
7.5
Engagement
Average: 8.6
7.8
Trending
Average: 8.4
8.9
Has the product been a good partner in doing business?
Average: 9.0
CW
Upfront, they had a great sales pitch but could never deliver on what they promised. They wasted months of our time and already knew they could not... Read review
RP
Even a non-technical user can quickly build reliable data pipelines and thus retrieve great data for different business cases and stakeholders.... Read review
Since 2005, Crazy Egg has helped hundreds of thousands of website owners pay attention to every website visitor, so they can get the most out of every website visit. With access to 5 different types o
Users
Digital Marketing Manager
Industries
Marketing and Advertising
Computer Software
Market Segment
43% Mid-Market
43% Small-Business
User Satisfaction
Crazy Egg features and usability ratings that predict user satisfaction
8.9
Sessions - Digital Analytics
Average: 8.7
9.4
Engagement
Average: 8.6
6.7
Trending
Average: 8.4
8.6
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users Think
DF
The service is easy to set up and get going, especially on Wordpress where they have a plugin available. Read review
SS
It's super capable platform for click tracking, snapshots, session recording & now A/B testing and all way way way more affordable.
Their service... Read review
Since 2005, Crazy Egg has helped hundreds of thousands of website owners pay attention to every website visitor, so they can get the most out of every website visit. With access to 5 different types o
Users
Digital Marketing Manager
Industries
Marketing and Advertising
Computer Software
Market Segment
43% Mid-Market
43% Small-Business
Crazy Egg features and usability ratings that predict user satisfaction
8.9
Sessions - Digital Analytics
Average: 8.7
9.4
Engagement
Average: 8.6
6.7
Trending
Average: 8.4
8.6
Has the product been a good partner in doing business?
Average: 9.0
DF
The service is easy to set up and get going, especially on Wordpress where they have a plugin available. Read review
SS
It's super capable platform for click tracking, snapshots, session recording & now A/B testing and all way way way more affordable.
Their service... Read review
BL.INK powers shortened URLs and QR codes with unlimited data and flexibility, plus a no-code CMS that turns millions of data into dynamic mobile microsites for every single product or experience at s
Users
CEO
Founder
Industries
Marketing and Advertising
Information Technology and Services
Market Segment
63% Small-Business
19% Mid-Market
User Satisfaction
BL.INK features and usability ratings that predict user satisfaction
8.1
Sessions - Digital Analytics
Average: 8.7
8.3
Engagement
Average: 8.6
8.1
Trending
Average: 8.4
9.2
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users Think
NV
It's like bitly with super power. Rich of features. They can have Qr Codes and URL shorteners all in one place so I can share URL easily to my... Read review
AE
BL.INK offers flexible plans that work extremely well for our company's unique needs. It was also super easy to get up and running. Our sales rep... Read review
BL.INK powers shortened URLs and QR codes with unlimited data and flexibility, plus a no-code CMS that turns millions of data into dynamic mobile microsites for every single product or experience at s
Users
CEO
Founder
Industries
Marketing and Advertising
Information Technology and Services
Market Segment
63% Small-Business
19% Mid-Market
BL.INK features and usability ratings that predict user satisfaction
8.1
Sessions - Digital Analytics
Average: 8.7
8.3
Engagement
Average: 8.6
8.1
Trending
Average: 8.4
9.2
Has the product been a good partner in doing business?
Average: 9.0
NV
It's like bitly with super power. Rich of features. They can have Qr Codes and URL shorteners all in one place so I can share URL easily to my... Read review
AE
BL.INK offers flexible plans that work extremely well for our company's unique needs. It was also super easy to get up and running. Our sales rep... Read review
Affise is a 360° partnership marketing ecosystem helping businesses take full advantage of partner marketing. Since the launch in 2017, Affise helped over 1000 customers grow their revenue. With 3 ver
Users
Account Manager
Industries
Marketing and Advertising
Market Segment
70% Small-Business
27% Mid-Market
User Satisfaction
Affise features and usability ratings that predict user satisfaction
8.8
Sessions - Digital Analytics
Average: 8.7
9.0
Engagement
Average: 8.6
8.8
Trending
Average: 8.4
9.3
Has the product been a good partner in doing business?
Average: 9.0
What G2 Users Think
AM
Affise has all I need in a tracking tool and is cheapee than other. Very good quality price relation Read review
AM
The most we like in the Affise is its UI. Read review
Affise is a 360° partnership marketing ecosystem helping businesses take full advantage of partner marketing. Since the launch in 2017, Affise helped over 1000 customers grow their revenue. With 3 ver
Users
Account Manager
Industries
Marketing and Advertising
Market Segment
70% Small-Business
27% Mid-Market
Affise features and usability ratings that predict user satisfaction
8.8
Sessions - Digital Analytics
Average: 8.7
9.0
Engagement
Average: 8.6
8.8
Trending
Average: 8.4
9.3
Has the product been a good partner in doing business?
Average: 9.0
AM
Affise has all I need in a tracking tool and is cheapee than other. Very good quality price relation Read review
AM
The most we like in the Affise is its UI. Read review
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.