# Best Cross Border E-Commerce  Software for Small Business

  *By [Daniel Rivera](https://research.g2.com/insights/author/daniel-rivera)*

   Products classified in the overall Cross Border E-Commerce category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Cross Border E-Commerce to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Cross Border E-Commerce category.

In addition to qualifying for inclusion in the Cross Border E-Commerce Software category, to qualify for inclusion in the Small Business Cross Border E-Commerce Software category, a product must have at least 10 reviews left by a reviewer from a small business.





## Category Overview

**Total Products under this Category:** 42


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,100+ Authentic Reviews
- 42+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Avalara](https://www.g2.com/products/avalara/reviews)
  Avalara is the agentic AI platform for global tax and compliance. For more than two decades, Avalara has built one of the most expansive libraries of tax content and integrations in the industry, processing more than 54 billion transactions annually and supporting over 200,000 direct and indirect customers across more than 75 countries. The company's purpose-built AI agents automate end-to-end compliance with greater precision, from tax calculations and return filings to exemption certificate management and beyond. For more information, visit avalara.com.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 801

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.1/10 (Category avg: 8.7/10)
- **Quality of Support:** 6.8/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.0/10 (Category avg: 8.2/10)
- **Ease of Setup:** 7.2/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Avalara, Inc.](https://www.g2.com/sellers/avalara-inc-d0ab9439-c122-48ad-9ad9-925ab913f545)
- **Company Website:** https://www.avalara.com
- **Year Founded:** 2004
- **HQ Location:** Durham, NC
- **Twitter:** @avalara (24,808 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/22026/ (5,738 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Controller, CFO
  - **Top Industries:** Computer Software, Retail
  - **Company Size:** 48% Mid-Market, 36% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (109 reviews)
- Tax Automation (84 reviews)
- Ease of Filing (50 reviews)
- Customer Support (48 reviews)
- Automation (44 reviews)

**Cons:**

- Poor Customer Support (92 reviews)
- Improvement Needed (66 reviews)
- Poor Support Services (54 reviews)
- Tax Issues (39 reviews)
- Expensive (26 reviews)

  ### 2. [Swap Commerce](https://www.g2.com/products/swap-commerce/reviews)
  Simplify your tech stack with Swap. Swap is your "everything e-commerce app" for Shopify brands looking to scale with a one-login solution for global shipping, returns & exchanges, tracking, insurance, and recycling. From increasing retained revenue with easy exchanges to cross-border commerce support, Swap is fully customizable to your brand's preferences at every stage of the journey. We handle all direct relationships with carriers to give you back time and money you never knew you had.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 41

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10)
- **Quality of Support:** 9.0/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.3/10 (Category avg: 8.2/10)
- **Ease of Setup:** 9.3/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Swap Commerce Limited](https://www.g2.com/sellers/swap-commerce-limited)
- **Company Website:** https://www.swap-commerce.com/
- **Year Founded:** 2022
- **HQ Location:** London, England
- **LinkedIn® Page:** https://www.linkedin.com/company/sw-ap/ (273 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Apparel & Fashion, Retail
  - **Company Size:** 80% Small-Business, 17% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (25 reviews)
- Customer Experience (21 reviews)
- Returns Management (18 reviews)
- Customer Support (14 reviews)
- Service Quality (13 reviews)

**Cons:**

- Poor Customer Support (5 reviews)
- Return Issues (5 reviews)
- Technical Issues (4 reviews)
- Label Issues (3 reviews)
- Limited Features (3 reviews)

  ### 3. [Flow Commerce](https://www.g2.com/products/flow-commerce/reviews)
  Flow is a powerful and flexible cross-border e-commerce solution that simplifies the complexity of scaling internationally. Deliver a better brand experience, optimize at scale and reduce operational risk with the most advanced technology on the market.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 20

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10)
- **Quality of Support:** 9.7/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.2/10)
- **Ease of Setup:** 7.9/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Global-e](https://www.g2.com/sellers/global-e)
- **Year Founded:** 2013
- **HQ Location:** Petah-Tikva
- **LinkedIn® Page:** https://www.linkedin.com/company/global-e/ (1,221 employees on LinkedIn®)
- **Ownership:** NASDAQ: GLBE

**Reviewer Demographics:**
  - **Top Industries:** Apparel & Fashion
  - **Company Size:** 50% Small-Business, 40% Mid-Market


  ### 4. [Zonos](https://www.g2.com/products/zonos/reviews)
  Zonos provides technology to simplify the complexities of international commerce, making it accessible to everyone. We create products that allow businesses to take full control of their cross-border trade experience. Our SaaS solutions alleviate the headaches of cross-border trade with APIs and software that provide businesses with the tools and data they need to scale globally, including the only true landed cost solution on the market. Our cloud-based software and APIs allow online retailers to calculate accurate duties and taxes, presenting true landed cost with the option to prepay at checkout, manage restricted items, receive foreign payments, mitigate fraud, and generate accurate international shipping rates in their localized checkout. Zonos technology can automate non-resident country taxation for online retailers by keeping track of thresholds for each country and collecting taxes at the appropriate time, making global trade compliance easy and relieving the burden many are feeling from this new tax trend, i.e. UK VAT, Australian GST, EU VAT, etc. Doubling in size every year since its inception, Zonos has become the leader in cross-border technology, helping thousands of businesses better serve their international partners and customers. Our team of industry and software experts is expanding rapidly, both locally and globally.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 46

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10)
- **Quality of Support:** 9.8/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.3/10 (Category avg: 8.2/10)
- **Ease of Setup:** 9.2/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Zonos](https://www.g2.com/sellers/zonos)
- **Year Founded:** 2009
- **HQ Location:** St George, UT
- **Twitter:** @zonos (453 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zonos/ (114 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Automotive
  - **Company Size:** 72% Small-Business, 23% Mid-Market


  ### 5. [Glopal](https://www.g2.com/products/glopal/reviews)
  Glopal simplifies international growth for ecommerce merchants, opening them to a world of customers. We enable businesses to expand quickly and seamlessly into new markets, without the risks and complexities. Our cross-border platform helps global brands scale international sales while providing best-in-class buyer experiences. Instantly convert more global buyers with over 100 fully localized versions of your store in local language, local currency and with local shipping and payment options. Glopal powers the international operations of some of the largest retail names in the world.  Glopal's cross-border solution captures the full cycle of international ecommerce. Our marketing services help global brands scale international customer acquisition, comprehensive localization drives higher engagement and conversions, and compliance and fulfilment services afford a transparent experience for buyers while eliminating regulatory risks. Key Services/Areas of Specialization: 1. Marketing solutions: Drive ecommerce growth by attracting new international buyers - Multi-channel international customer acquisition - Improving conversions from existing traffic - Campaign automation and optimization 2. Comprehensive localization: Convert more international visitors into customers by providing a familiar buying experience - Advanced AI and human store translations - Product feed localization - Currency conversion 3. Compliance and Logistics: Drive repeat sales and maximize customer lifetime value - Guaranteed total landing costs - Real-time duties and taxes calculation - Automated HS product classification - Customs documentation - Shipping and returns management - Carrier integration On average our customers have seen a 4X increase in their international sales and a 32% increase in their total sales within the first 30 days, while maintaining the desired ROAS set for their marketing campaigns.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 13

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Quality of Support:** 9.7/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.3/10 (Category avg: 8.2/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Glopal](https://www.g2.com/sellers/glopal)
- **Year Founded:** 2020
- **HQ Location:** Paris, FR
- **Twitter:** @GlopalEcommerce (35 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/glopal/ (122 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 92% Small-Business


  ### 6. [FlavorCloud](https://www.g2.com/products/flavorcloud/reviews)
  FlavorCloud is the leading cross border logistics platform, powering the world’s largest carrier-agnostic shipping and returns network—optimized for “anywhere to anywhere” delivery. Supporting DTC, B2B, and Amazon FBA shipments across 220+ countries with a 300+ carrier network, FlavorCloud enables brands and 3PLs to operate globally with ease. Our intelligent platform uses deep learning and AI to automate every step of the international shipping journey—from carrier selection and customs clearance to product classification and trade compliance. With managed services, fast-track customs processing, and end-to-end customer support, we eliminate cross-border complexity so you can monetize international traffic and scale effortlessly. FlavorCloud integrates seamlessly into Shopify, Big Commerce, Woo Commerce or directly through API. Connects seamlessly with partners and 3PLs like Shipbob, Extensiv, Sendflex and more. Wherever you are shipping, FlavorCloud can help.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 18

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.7/10)
- **Quality of Support:** 9.1/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.6/10 (Category avg: 8.2/10)
- **Ease of Setup:** 8.6/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [FlavorCloud](https://www.g2.com/sellers/flavorcloud)
- **Year Founded:** 2018
- **HQ Location:** Seattle,
- **Twitter:** @shipflavorcloud (208 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/17935370 (54 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail
  - **Company Size:** 83% Small-Business, 17% Mid-Market




## Parent Category

[Supply Chain & Logistics Software](https://www.g2.com/categories/supply-chain-logistics)