G2

Alessio B.

IT Specialist

Security and Investigations

Mid-Market (51-1000 emp.)

8/19/2024

"An explicit platform that leads to IP targeting in machine learning"

4.5/5

What do you like best about Semcasting?

I like the way the platform can create an audience automatically as it only uploads a customer list and import it into the programmatic ad platform. Semcasting has customer support that is quick to respond whenever a customer contacts them and they address the issue that the customer may face. The platform has security features such as encryption that ensure that client data is secure and out of the reach of unauthorized hands. Review collected by and hosted on G2.com.

What do you dislike about Semcasting?

How I wish I had encountered this platform earlier, it’s all I have been looking for. The fact that made me consider it is the way it has cookies that collect data about the visitor to the site. Review collected by and hosted on G2.com.

What problems is Semcasting solving and how is that benefiting you?

The platform helps the company to expand its target audience for its customers by importing first-party customer match lists directly into its programmatic ad platform hence optimizing audience targeting to more impactful campaigns. The platform offers the exact service to customers as it provides the services according to the personal information they provide on the site. Review collected by and hosted on G2.com.