I initially tried this software on a trial basis, and after spending a reasonable amount of time with it, I discovered several aspects that I truly appreciate. There are a couple of features that stand out to me personally. First, the high-quality first-party data is impressive. Alliant demonstrates expertise by utilizing real, user-consented first-party data, which I find valuable. Second, the software is user-friendly and well-organized. I’ve noticed that users themselves recognize and appreciate the effort the Alliant team has put into making it easy to create custom audiences based on behavior. Lastly, the privacy focus is reassuring. With so many safety concerns surrounding these types of software, Alliant’s commitment to GDPR, CCPA, and other general compliance standards has earned the trust of many users.