# How does lotame collect data?

How does lotame collect data?

##### Post Metadata
- Posted at: almost 4 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Lotame collects it from different sources and they use it to create audience profile to deeply understand what customers respond to and what they need or are looking for. 

##### Comment Metadata
- Posted at: almost 4 years ago
- Author title: Digital Strategist Coordinator




## Related Product
[Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews)

## Related Category
[Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp)

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