Semcasting allowed me to upload my current customer list to create a targeted audience for the programmatic advertising campaign. The machine learning part appears to find customers with similar profiles, thus, it is helping to reach more people than I normally would. Review collected by and hosted on G2.com.

It does not give a clear picture of which clicks led to sales and thus one cannot fully fine tune the campaigns. This makes it difficult for me to determine the actual ROI (Return On Investment) of the money that I am investing towards advertising. Review collected by and hosted on G2.com.