Semcasting Reviews & Product Details

Semcasting – Cookieless Identity Resolution, Omnichannel Audience Activation & Measurement Semcasting is a leading identity resolution and audience activation platform built for a cookieless world. Brands, agencies, and data-driven enterprises rely on Semcasting to deterministically identify and reach real households, devices, and individuals across CTV, digital, social, and offline channels — without cookies, fingerprinting, or probabilistic guesswork. Powered by Semcasting’s patented identity graph, IdentityXchange (IDX) and the Identity Toolbox resolve precise location and identity (full postal address, people, devices, and IDs) from timestamped IP addresses and cross-device signals. With 220M U.S. locations mapped to a constellation of associated people, CTV IDs, hashed emails, UID2s, Blockgraph IDs, MAIDs, and 8,000+ B2B2C attributes, Semcasting delivers unmatched coverage and accuracy. Semcasting routinely achieves 85–95% match rates for website traffic and ad-exposure logs, enabling marketers to measure and activate audiences with deterministic precision. All solutions meet strict privacy and compliance standards (SOC 2 Type II + HITRUST CSF, HIPAA-compliant, CCPA, GDPR, NAI). What Semcasting Does 1. Deterministic Identity Resolution - Identify 85%+ of anonymous website visitors and ad exposures and map them to real households, devices, and opted-in IDs. 2. Higher Reach & Faster Activation - Onboard and activate CRM audiences with 2.3× higher match rates in major DSPs and 3× faster activation versus cookie-dependent onboarders. 3. Expanded Social Media Addressability - Achieve 42% more reachability in Meta and other walled gardens through Semcasting’s enriched, nationwide identity spine. 4. Cookieless CTV & Cross-Channel Measurement - Resolve organic website visitors and segment traffic by channel (search, social, CTV, programmatic) - Match website visitors back to CRM with 85%+ deterministic accuracy - Run clean A/B tests and holdouts - Deduplicate reach, frequency, and lift across real households - Measure CTV, programmatic, social, and search exposures back to CRM, website events, and in-store/locational behaviors 5. B2B2C & Enterprise Data Enrichment - Append IDs, demographics, firmographics, NPIs, B2B2C linkages, devices, and high-precision location intelligence to CRM and audience files. Who Uses Semcasting - Data-driven brand marketers in Financial Services, Healthcare/Pharma, Retail, Insurance, B2B, Home Services, Travel, Education, and Media/Entertainment - Agencies managing omnichannel activation and measurement - Data science & analytics teams needing deterministic identity at scale - Publishers, CTV platforms, and streaming providers seeking deeper audience visibility Why Customers Choose Semcasting - Deterministic and compliant identity resolution — no cookies, no fingerprinting, no reliance on a specific device or ID types - Nationwide coverage of U.S. households, people, and businesses - Patented IP-timestamp graph-to-precise locations and cross-device identity mapping - Fast onboarding and measurable lift across CTV, programmatic, and social - Robust privacy governance with proprietary opt-in data sources - Vertically integrated platform: identity resolution, B2B2C enrichment, CRM onboarding, hygiene, audience design, measurement, and activation—all for a fixed monthly cost