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Semcasting Reviews & Product Details

Semcasting is a cookieless identity resolution, audience activation, and measurement platform designed to help organizations accurately identify, reach, and measure real households, individuals, and devices across various digital channels, including Connected TV (CTV), social media, and offline environments. By utilizing a patented identity graph, Semcasting offers a unique approach to resolving identity and precise location using timestamped IP addresses and cross-device signals, all while avoiding reliance on third-party cookies, fingerprinting, or probabilistic modeling. This platform caters to a diverse range of users, including brand marketers, advertising agencies, publishers, and analytics teams across multiple industries such as financial services, healthcare, retail, insurance, B2B, home services, travel, education, and media. Semcasting is particularly beneficial for organizations looking to enhance their marketing strategies through precise audience targeting and measurement capabilities. It serves as a vital tool for identifying anonymous website visitors and ad exposures, onboarding and activating first-party CRM and prospect data, and increasing addressability in CTV and walled-garden platforms. Key features of Semcasting include its ability to measure reach, frequency, lift, and outcomes across various channels, providing users with comprehensive insights into their marketing performance. The platform also supports audience enrichment, allowing organizations to enhance their customer and audience data with household, people-based, and B2B2C attributes. This capability is crucial for businesses aiming to create more personalized and effective marketing campaigns that resonate with their target audiences. Moreover, Semcasting prioritizes privacy and compliance, adhering to standards such as SOC 2 Type II, HITRUST CSF, HIPAA, CCPA, GDPR, and NAI. This commitment to privacy ensures that organizations can utilize the platform's capabilities without compromising the security and confidentiality of their data. By offering a privacy-first solution, Semcasting stands out in the identity resolution landscape, enabling organizations to navigate the complexities of modern marketing while maintaining compliance with evolving regulations.

Product Website

Seller

Semcasting

Discussions

Semcasting Community

Languages Supported

English

Overview by

Geetha Neelakantiah (SVP of Business Development and GM of Finance, Home Services and Products and Retail/CPG)

Semcasting Media

Semcasting Demo - Semcasting Identity Toolbox Glimpse

CRM onboarding, audience design, and activation to omnichannel media.

Semcasting Demo - Semcasting Identity Toolbox Profiling

View profiles of CRM (vs baseline US population) with Semcasting's owned and operated B2B2C data attributes (200+ per profile report)

Semcasting Demo - Semcasting Identity Toolbox CRM Reach Validation

See who your paid media is reaching, and download a list of those not yet reached.

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LM

Lutfi M.

Technical Support Agent

Oil & Energy

Mid-Market (51-1000 emp.)

12/17/2024

"Semcasting’s Conversion Tracking is Not Clear"

4.5/5

What do you like best about Semcasting?

Semcasting allowed me to upload my current customer list to create a targeted audience for the programmatic advertising campaign. The machine learning part appears to find customers with similar profiles, thus, it is helping to reach more people than I normally would. Review collected by and hosted on G2.com.

What do you dislike about Semcasting?

It does not give a clear picture of which clicks led to sales and thus one cannot fully fine tune the campaigns. This makes it difficult for me to determine the actual ROI (Return On Investment) of the money that I am investing towards advertising. Review collected by and hosted on G2.com.

AB

Alessio B.

IT Specialist

Security and Investigations

Mid-Market (51-1000 emp.)

8/19/2024

"An explicit platform that leads to IP targeting in machine learning"

4.5/5

What do you like best about Semcasting?

I like the way the platform can create an audience automatically as it only uploads a customer list and import it into the programmatic ad platform. Semcasting has customer support that is quick to respond whenever a customer contacts them and they address the issue that the customer may face. The platform has security features such as encryption that ensure that client data is secure and out of the reach of unauthorized hands. Review collected by and hosted on G2.com.

What do you dislike about Semcasting?

How I wish I had encountered this platform earlier, it’s all I have been looking for. The fact that made me consider it is the way it has cookies that collect data about the visitor to the site. Review collected by and hosted on G2.com.

What problems is Semcasting solving and how is that benefiting you?

The platform helps the company to expand its target audience for its customers by importing first-party customer match lists directly into its programmatic ad platform hence optimizing audience targeting to more impactful campaigns. The platform offers the exact service to customers as it provides the services according to the personal information they provide on the site. Review collected by and hosted on G2.com.

JK

Joseph K.

Associate Director of Fulfillment

Small-Business (50 or fewer emp.)

2/2/2022

"Fantastic Tool for Importing Data"

4.5/5

What do you like best about Semcasting?

The best use of Semcasting is the ability to upload a customer list to have built into an audience and have automatically imported into my programmatic ad platform. Review collected by and hosted on G2.com.

What do you dislike about Semcasting?

The only dislike with Semcasting is the amount of time it takes to have an audience built and imported. This typically only takes a few business days, but having the ability to have this instantly or within one day would be a huge perk. Review collected by and hosted on G2.com.

JK

Joe K.

Digital Camapign Manager

Small-Business (50 or fewer emp.)

2/4/2022

"Don't Know What We Would Do Without Semcasting"

5/5

What do you like best about Semcasting?

The ease and ability for us to upload first party of data to target programmatically with out display ad provider, along with the additional third party data made available to our company and clients. Review collected by and hosted on G2.com.

What do you dislike about Semcasting?

The amount of time it takes to build and process the data into our programmatic platform does get frustrating at times, but overall this is done quickly or within a reasonable time frame. Review collected by and hosted on G2.com.