# What is lotame?

What is lotame?

##### Post Metadata
- Posted at: about 4 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Lotame provide a data management platform (DMP), which is a software platform used for collecting and managing data. They allow businesses to identify audience segments, which can be used to analyze and target specific users and contexts in online advertising campaigns.

##### Comment Metadata
- Posted at: about 4 years ago
- Author title: Programmatic director



### Comment 2

Lotame is a Data Management Platform DMP (or a hybrid of DMP + Consumer Data Platform (CDP)).

##### Comment Metadata
- Posted at: about 4 years ago
- Author title: Head of Campaign Measurement




## Related Product
[Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews)

## Related Category
[Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp)

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