G2

GI

Gloria Imelda I.

Líder de diseño, publicidad y marketing digital

Mid-Market (51-1000 emp.)

5/31/2022

"Lotame, the perfect companion for your company's digital marketing strategies"

5/5

What do you like best about Lotame Spherical Platform?

Lotame accompanies us daily to have our audiences mapped, these same audiences allow us to reach our customers better, segment more effectively, and understand the behaviors of those audiences. Review collected by and hosted on G2.com.

What do you dislike about Lotame Spherical Platform?

The union with media agencies with Lotame is often weak, the agencies fail to integrate into the process, often because they have their own ways of creating audiences. Review collected by and hosted on G2.com.

Recommendations to others considering Lotame Spherical Platform:

First, have them complete all the training sessions. Second, choose someone external to their agencies to manage their audiences. Third, connect the advertising agencies well with Lotame to be able to create better strategies. Fourth, use Lotame to develop digital buyer personas that allow them to make product or service decisions. It is vital for their business to have a 1st party data strategy that allows them to better understand their users and, above all, to implement data-based campaigns and impact those users with better communication. Review collected by and hosted on G2.com.

What problems is Lotame Spherical Platform solving and how is that benefiting you?

It allows us to have more defined and clear target groups, as well as to understand the behaviors of our audiences, and we can optimally track them through the dashboard. Review collected by and hosted on G2.com.