The feature I find most valuable is website visiting - being able to identify which companies are coming to our site before they ever fill out a form. It gives us a clear signal for when to engage. I also really like the ads module. It lets me manage LinkedIn campaigns directly, use ads scheduling to control when campaigns are active, and refine targeting with exclusions. On top of that, the budget management tools help me set limits and keep ad spend efficient, which reduced wasted impressions.