As a marketer, I run email campaigns with the help of factors.ai. It lets me see whether anyone from our email campaign visited our website, which pages they looked at, and how long they stayed on each page. With that information, I can prioritize those contacts and send more personalized email content. Review collected by and hosted on G2.com.

One thing I noticed is that when I started using it for the first time, there were so many options and too many tabs that it was really confusing to understand. It took me a while to figure things out because there were just too many options. Review collected by and hosted on G2.com.