The visitor identification paired with the spend controls is what makes this actually useful. We were running campaigns with no real sense of who was showing up. You can see decent traffic, but no way to tell if it was the right accounts. Seeing which companies are visiting changes how you think about where to allocate the budget next.
Ad scheduling is a major shortcoming in LinkedIn Campaign Manager, and DemandSens addresses this gap. Controlling exactly when campaigns run instead of letting LinkedIn spend around the clock makes a real difference. Budget caps too: LinkedIn's native options don't give you much to work with, so having more granular limits means fewer ugly surprises mid-week. Review collected by and hosted on G2.com.
The setup takes longer than you'd expect. Getting visitor identification connected and everything tracking correctly isn't something you knock out in an afternoon. Support is helpful when you get stuck, but factor in the time. Review collected by and hosted on G2.com.
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