Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place.
CampaignHero is the software arm of the award-winning digital marketing agency, Broadplace, designed to help SMEs grow their business online. The CampaignHero App makes managing online advertising accounts on Google, Microsoft and Facebook easy, simple, optimised and effective. The app provides real, actionable and beneficial tips, tricks and recommendations that will help boost your campaigns to aid the growth of your business.
With StackAdapt, ad buyers plan data-driven digital advertising campaigns
across all devices, inventory and publisher partners. Plan the best
campaigns.
Aurea Campaign Manager is a cloud-based email marketing solution that enables companies to deeply engage their customer base in relevant and specific conversations
Criteo GO is an AI-powered, self-serve advertising platform for ecommerce brands. Launch and optimise campaigns across the open web, social, and video in minutes — without managing multiple platforms. Powered by commerce data and machine learning, GO helps small teams drive sales fast with minimal effort.
Podium empowers local businesses to do more business in less time with the simplicity of text messaging. Our platform allows you to get more reviews, gather more leads, get paid via text, send text marketing campaigns, centralize communications, and more.
Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior.
Key Features and Functionality:
- Diverse Ad Formats: Offers text ads, image ads, video ads, and shopping ads, allowing businesses to choose the format that best suits their marketing objectives.
- Targeting Capabilities: Enables precise targeting through keywords, location, language, device type, and audience interests, ensuring ads reach the most relevant users.
- Performance Tracking: Provides detailed analytics and reporting tools to monitor ad performance, measure return on investment (ROI), and optimize campaigns accordingly.
- Budget Control: Allows advertisers to set daily budgets and adjust bids, offering flexibility to manage advertising expenses effectively.
- Integration with Google Services: Seamlessly integrates with other Google services like Google Analytics and Google Merchant Center, enhancing campaign management and performance insights.
Primary Value and User Solutions:
Google Ads empowers businesses to increase their online visibility, attract potential customers, and drive sales by placing their offerings in front of users actively searching for related products or services. By leveraging Google's extensive network and advanced targeting options, advertisers can reach a broad yet relevant audience, leading to higher engagement and conversion rates. The platform's comprehensive analytics enable continuous optimization, ensuring marketing efforts are both effective and cost-efficient.
Nvecta is an AI-powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push, pop-ups, and much more. With Nvecta, you can send automated campaigns to target your audience at the right time.
Moreover, it also allows you to send personalized campaigns to connect with your audience at a more personal level. Its easy-to-use interface, along with da rag and drop editor, makes it easier to customize your campaigns and journeys. Its in-depth campaign analytics help you measure the campaign performance and adjust the campaign accordingly.
Key Features
Real-time Data & Personalization
Segmentation & Targeting
Omnichannel Communication
A/B Testing
Analytics & Reporting
Exit-Intent Targeting
Drip Campaigns
Dynamic Content Injection
Seamless third-party apps integration
Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively.
Key Features and Functionality:
- Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers.
- Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests.
- Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform.
- Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships.
- Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies.
Primary Value and Solutions:
Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner.
Leadfeeder, now part of Dealfront, is a B2B lead generation tool that identifies companies visiting your website, even if they don't fill out a form. By analyzing website traffic, Leadfeeder reveals the organizations behind anonymous visits, providing valuable insights into potential customers' interests and behaviors. This enables sales and marketing teams to engage with high-intent prospects more effectively, enhancing lead generation and conversion rates.
Key Features and Functionality:
- Company Identification: Transforms anonymous website traffic into identifiable company names, offering detailed profiles including industry, size, and location.
- Visitor Behavior Analysis: Tracks page visits, duration, and frequency to gauge visitor interest and intent.
- Lead Scoring and Segmentation: Automatically prioritizes leads based on their engagement levels and allows segmentation by criteria such as industry, geography, and behavior.
- CRM Integration: Seamlessly syncs with major CRM systems like Salesforce, HubSpot, and Pipedrive, ensuring efficient lead management.
- Real-Time Alerts: Provides instant notifications when target companies visit your site, enabling timely follow-ups.
- Marketing Campaign Analysis: Evaluates the effectiveness of email and paid campaigns by monitoring resulting website visits and engagement.
Primary Value and User Solutions:
Leadfeeder addresses the challenge of converting website traffic into actionable sales leads by uncovering the companies behind anonymous visits. This empowers sales teams to focus on prospects already interested in their offerings, reducing the time spent on cold outreach and increasing the efficiency of the sales process. For marketing teams, Leadfeeder provides insights into the effectiveness of campaigns and content, facilitating data-driven decisions to optimize strategies. By integrating with existing CRM and marketing tools, Leadfeeder ensures a seamless workflow, enhancing collaboration between sales and marketing departments.
Etiya Campaign Management streamlines the creation and execution of marketing campaigns, offering features like advanced customer segmentation, AI-driven recommendations, and multi-channel support (email, mobile, social media, chatbot, and surveys). The platform provides real-time marketing automation, leveraging machine learning and deep learning algorithms to predict customer behaviour and recommend tailored offers. It enables quick campaign execution, supports A/B testing, and provides a comprehensive view of campaign performance, optimising both costs and revenue. Through its flexible, modular system, it integrates seamlessly with external data sources and third-party applications, ensuring high scalability and efficient implementation.
The F5 Advanced WAF is an industry-leading web application firewall providing comprehensive protection for your websites, mobile apps, and APIs. Leveraging behavioral analytics, automated learning capabilities, and risk-based policies, the F5 Advanced WAF secures applications against threats including application-layer DoS attacks, malicious bot traffic, all OWASP top 10 threats and API protocol vulnerabilities.
Act! is a comprehensive customer relationship management (CRM) and marketing automation solution designed to assist small and midsize businesses in enhancing their marketing efforts, increasing sales, and fostering long-term customer relationships. This platform integrates various functionalities that streamline processes, making it easier for businesses to manage their customer interactions and marketing campaigns effectively. Targeted primarily at small and midsize enterprises, Act! caters to a diverse range of industries, including retail, professional services, and technology. The platform is particularly beneficial for businesses that require a unified approach to managing customer data, sales pipelines, and marketing initiatives. By providing tools that facilitate better communication and engagement with customers, Act! helps organizations nurture leads and convert them into loyal clients. Key features of Act! include contact management, sales automation, and marketing campaign management. Users can easily organize and access customer information, track interactions, and manage sales opportunities through a user-friendly interface. The marketing automation capabilities allow businesses to create, execute, and analyze campaigns across multiple channels, including email, social media, and web. This integration enables users to target specific audiences with personalized messages, ultimately driving higher engagement and conversion rates. Additionally, Act! offers robust reporting and analytics tools that provide insights into customer behavior and campaign performance. These features empower businesses to make data-driven decisions, optimize their marketing strategies, and allocate resources more effectively. The platform also supports integration with various third-party applications, enhancing its functionality and allowing businesses to tailor the solution to their specific needs. By combining CRM and marketing automation in one platform, Act! stands out as a versatile solution that simplifies the complexities of customer management and marketing. Its focus on small and midsize businesses ensures that users have access to the tools they need to compete effectively in their markets, build lasting customer relationships, and ultimately drive growth.
Professional email marketing from iContact helps businesses of all stages and sizes get results. From the small business just getting started to the professional marketer looking for strategies to maximize campaigns to the high-volume sender with 15,000 to 5 million+ subscribers, iContact offers a plan to meet every need.