Leadfeeder Reviews & Product Details

Leadfeeder is a B2B website visitor identification and lead generation platform that reveals which companies are visiting a website and turns anonymous web traffic into actionable sales and marketing intelligence. It helps B2B marketing, sales, and revenue operations teams see which companies are visiting their site, even when those visitors never fill in a form, so they can follow up while interest is high. Leadfeeder identifies the companies behind anonymous website visitors by matching web traffic to an IP-to-company database of 60M+ companies and 400M+ verified contacts. It shows which organizations visited, the pages they viewed, and the behavior that signals buying intent. Companies can be prioritized by fit and intent, filtered against your Ideal Customer Profile (ICP), enriched with company and contact data, and routed into CRM, marketing, and advertising tools. Getting started is self-serve. Users add a lightweight JavaScript snippet to their website, directly or through Google Tag Manager, and see their first identified companies within minutes. A free plan with limited features is available, alongside a 14-day trial that unlocks all features to experiment with, no credit card required and no commitment. Recent additions to the platform include Leadfeeder AI, Workflows, ICP Insights, and an MCP Server. Leadfeeder AI summarizes visitor activity, scores companies against your ICP, finds contacts, and alerts on buying signals. Workflows is no-code automation that routes leads, enriches records, updates the CRM, and triggers Slack or webhook alerts. ICP Insights shows how much of your web visitor traffic matches defined ICP segments and which sources bring the best-fit companies. The MCP Server (in beta) connects Leadfeeder data to AI assistants such as Claude and ChatGPT so teams can query web visitor and account data in plain language. Beyond the free plan and trial, Leadfeeder offers paid plans and a custom enterprise tier. It collects and processes data under EU data-protection standards and is GDPR compliant, and integrates with tools including Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Zoho, Slack, Microsoft Teams, Google Ads, and Zapier.

Seller

Leadfeeder

Discussions

Leadfeeder Community

Languages Supported

German, English

Solution Type

All-in-One

Overview by

Bernardo Véstia

Used by SuperOffice CRM and 6 others

Beta

Pricing

Pricing provided by Leadfeeder.

Lite

Free

Per Month

View More Pricing Information

Leadfeeder Integrations

(16)

Verified by Leadfeeder

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Steve Z.

Growth

Mid-Market (51-1000 emp.)

8/5/2026

"Solid API and Clean Visit Metadata That Deliver Real ROI"

5/5

What do you like best about Leadfeeder?

The API is solid, we pull data into our warehouse and build our own scoring on top of it. The visit metadata (source, campaign, keyword) is clean and reliable. We also found out the landing page URLs keep the full query string, which let us extract Google Click IDs and feed conversions back to our ads, that alone paid for the subscription. UI is simple, does the job. Setup took about an hour. Support was responsive when we had API questions. Company identification has improved over the past year, decent coverage for our traffic size. Good ROI if you actually use the data instead of just browsing the dashboard. Review collected by and hosted on G2.com.

What do you dislike about Leadfeeder?

The industry tags on companies are hit or miss, we ended up ignoring them and classifying companies ourselves. The "is in Salesforce" flag wasn't reliable either so we had to match against SF on our own. API pagination works but feels dated. And the ICP scoring they offer is basically empty, we never got useful results from it so we built our own. Would be nice if they exposed more fields through the API, some stuff you see in the UI doesn't come through. Not dealbreakers but you end up building workarounds. Review collected by and hosted on G2.com.

What problems is Leadfeeder solving and how is that benefiting you?

We had no idea which companies were visiting our site from paid ads. Now we know who clicks, score them as good fit or not, and feed that back to Google Ads so it stops wasting budget on bad leads. Before Leadfeeder our ad spend was basically blind, we'd optimize for clicks and form fills with no clue if the company behind it was even relevant. Now marketing and sales look at the same data. Review collected by and hosted on G2.com.

Response from Zsofia Molnar of Leadfeeder

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Hi Steve,

thanks for the detailed review, especially the note on using landing page query strings to pull Google Click IDs back into your ad optimization, that's a great example of getting real ROI out of the data instead of just browsing the dashboard.

Glad the API and visit metadata have held up well enough to build your own scoring on top of them.

On industry tags, the Salesforce flag, and ICP scoring, those are fair misses and we've passed the specifics along to our product team, including the request for more fields exposed through the API. Appreciate you pushing the product hard enough to find the edges.

Eric S.

Marketing

Marketing and Advertising

Small-Business (50 or fewer emp.)

7/7/2026

"Disappointing Renewal Experience, but Strong Leadership Response"

4/5

What do you like best about Leadfeeder?

I was impressed by how Leadfeeder’s leadership ultimately handled my concerns. After reviewing the situation, their VP of Customer Success reached out personally, acknowledged that the renewal and cancellation process had not been handled correctly, cancelled the subscription immediately, and took full ownership of the issue.

While the original experience was frustrating, the transparency, accountability, and willingness to make things right significantly improved my impression of the company. Review collected by and hosted on G2.com.

What do you dislike about Leadfeeder?

The renewal and cancellation process still needs improvement. I did not receive a renewal reminder before my annual renewal date, and there was no meaningful warning that the 30-day cancellation window was closing. Although I contacted Leadfeeder before the renewal date, my initial cancellation request was denied because it fell inside that notice window.

Leadfeeder should provide clear renewal reminders, prominently communicate cancellation deadlines, and allow reasonable flexibility when a customer makes a good-faith request before the actual renewal date. To the company’s credit, senior leadership later reviewed the situation and resolved it fairly. Review collected by and hosted on G2.com.

What problems is Leadfeeder solving and how is that benefiting you?

Leadfeeder helped us identify companies visiting our website that weren't converting through traditional forms. That gave our sales team additional organizations to research and prioritize for outbound outreach. It also provided another data point alongside tools like HubSpot and ZoomInfo to better understand website engagement and buying interest. For teams that don't already have visitor identification capabilities, it can be a useful way to uncover potential sales opportunities that would otherwise go unnoticed. Review collected by and hosted on G2.com.

Response from Zsofia Molnar of Leadfeeder

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Hi Eric,

thank you for the detailed feedback, and for sharing both sides of your experience. We're glad our VP of Customer Success was able to step in, take ownership, and resolve things fairly, that's the standard we want to hold ourselves to from the start, not just after something goes wrong. Your point on renewal reminders and clearer communication around the cancellation window is well taken, we've shared it with the team responsible for that process.

Glad Leadfeeder was still useful for surfacing companies your sales team could research and prioritize alongside your other tools.

Flora G.

Directrice marketing

Small-Business (50 or fewer emp.)

10/9/2026

"Optimize Prospecting with Rich Data"

4.5/5

What do you like best about Leadfeeder?

I love the quality of information provided by Leadfeeder, everything is already referenced on the interface, such as the website, LinkedIn page, page views, time spent on my site, geographical location, and access to contacts and emails. This facilitates my prospecting by targeting clients who have already shown interest in my company. Review collected by and hosted on G2.com.

What do you dislike about Leadfeeder?

The contacts, there are not always identified contacts for all companies, especially access to emails. For example, Apollo has more resources in terms of emails. So I combine the information Leadfeeder gives me about a company and if I don't have access to contacts, I combine it with Apollo. Review collected by and hosted on G2.com.

Markus F.

Leiter Geschäftsbereich Contract Management

Small-Business (50 or fewer emp.)

5/29/2020

"Great tool for aiming at the right sales targets"

5/5

What do you like best about Leadfeeder?

Easy to integrate and use. Efficient way to fill up you sales funnel with qualified leads thanks to easy filtering options. Integrates nicely with PIPDRIVE. Besides the functionality, the online support is superb. Review collected by and hosted on G2.com.

What do you dislike about Leadfeeder?

If you need to setup a specific filter it is not that easy to understand all the options. Also for a non native speaker, a German Version would be helpfull. Review collected by and hosted on G2.com.

Response from Zsofia Molnar of Leadfeeder

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Hi Markus,

thank you for the great review, and for sticking with Leadfeeder over the years. It's great to hear the Pipedrive integration and filtering are helping you fill your funnel with qualified leads, and that support has been solid along the way.

Good news on the German version, you can actually set that under your Personal Settings, language preference is right there if you switch it over. On filter setup, that's fair, we've shared it with the team.

Glad tracking who's visiting your site and from where is giving you the clarity you need.

Kimmo K.

CMO

Small-Business (50 or fewer emp.)

10/5/2026

"Identifying Website Visitor Companies Boosts Our Sales and Marketing"

5/5

What do you like best about Leadfeeder?

seeing the list of potential customer companies visiting our website helps us in sales and marketing performance Review collected by and hosted on G2.com.

What do you dislike about Leadfeeder?

I haven't found anything specific that I'd dislike Review collected by and hosted on G2.com.

Francesco M.

Key Account Manager

Mid-Market (51-1000 emp.)

8/5/2026

"Optimize Market Analysis with Ease"

5/5

What do you like best about Leadfeeder?

I like the web tracking section of Leadfeeder. It's my favorite part. The section dedicated to targeting also helps me a lot in market analysis. I find it very useful, easy, intuitive, and therefore highly recommended. The initial setup process was very simple and intuitive, and the user experience is very clear. Review collected by and hosted on G2.com.

What do you dislike about Leadfeeder?

The enrichment of contacts should be improved, as it is not yet happening smoothly in my opinion. Review collected by and hosted on G2.com.

Response from Zsofia Molnar of Leadfeeder

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Hi Francesco,

thank you for the kind review. It's great to hear that web tracking and the targeting section are helping with your market analysis, and that setup felt simple and intuitive from day one.

On contact enrichment, that's a fair point and we've shared it with our product team so it's on their radar.

Glad Leadfeeder is helping you spot and reach the right prospects in time, that's exactly the goal.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

9/24/2026

"Customer since 2020, but no longer, avoid."

0/5

What do you like best about Leadfeeder?

The platform integrated with HUbspot and allowed for multiple domains to be tracked. Review collected by and hosted on G2.com.

What do you dislike about Leadfeeder?

Extremely deceptive billing practices. They provide no heads up about your renewal (I was paying yearly). So once the charge comes through and you wish to cancel, they immediately share their policy that says you must cancel 30 days before renewal... but they don't ever give you a heads up that the renewal is coming. Review collected by and hosted on G2.com.

Response from Zsofia Molnar of Leadfeeder

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Hi there,

Thank you for being with us since 2020, and for mentioning the HubSpot integration and multi-domain tracking as highlights. We're glad those parts worked well for your team.

We're sorry your renewal experience left you feeling this way, and we'd like to look into your account and see what we can do. Could you reach out to us at support@leadfeeder.com and mention this review? We'll make sure the right team picks it up.

The Leadfeeder Team

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

8/6/2026

"Configurable Buying Intent Scoring for More Accurate Insights"

4.5/5

What do you like best about Leadfeeder?

I’d like the buying intent score to be configurable based on specific pages, so it better reflects intent depending on which pages a visitor views. Review collected by and hosted on G2.com.

What do you dislike about Leadfeeder?

Sometimes it can’t identify the correct domain or company, which may be related to using a corporate VPN. Review collected by and hosted on G2.com.

Response from Zsofia Molnar of Leadfeeder

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Thanks so much for taking the time to review Leadfeeder, and for the detail on how you're using it.

It's great to hear buying intent scoring is helping you prioritize which companies to focus on, and that having visibility into what a prospect already viewed makes your demo conversations sharper.

On configuring intent by page, you can actually set that up yourself, under Settings/Goals you can define what counts as high intent for your team, so it reflects the pages that matter most to you.

On the domain identification gaps with corporate VPNs, that's a known challenge with IP-based matching, if you want to flag specific cases where it's missing companies, reach out to our support team and we'll take a look.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

9/18/2026

"Easy Visitor Insights and Strong Campaign Tracking"

4.5/5

What do you like best about Leadfeeder?

It’s easy to look up background information on a visitor, and it has good capabilities for seeing how campaigns are working. Review collected by and hosted on G2.com.

What do you dislike about Leadfeeder?

I’ve been using this service for several years now, and I still haven’t found any real downsides to it. Review collected by and hosted on G2.com.

Devaraj P.

Lead - Digital Marketing

Computer Software

Mid-Market (51-1000 emp.)

11/30/2025

"Excellent for visitor tracking and B2B prospecting"

4.5/5

What do you like best about Leadfeeder?

This is one of the best tools for tracking website visitors and understanding how they navigate through different pages. It’s also very effective for quickly finding company information and identifying key people along with their contact details. Additionally, the integration with HubSpot and Google Ads is extremely useful. Review collected by and hosted on G2.com.

What do you dislike about Leadfeeder?

There isn’t much I dislike, but I do have two main concerns. First, the user interface could use some improvement, as it’s not as intuitive as I would like. Second, the visitor tracking features are lacking; the data shown here doesn’t always match what I see in HubSpot and Dealfront, which can be frustrating. Review collected by and hosted on G2.com.

What problems is Leadfeeder solving and how is that benefiting you?

We primarily use this tool to track website visitors, identify their sources, and pinpoint key individuals from their companies. By integrating HubSpot forms to capture leads, and combining that with Dealfront, we gain deeper insights into both the companies and their key contacts. We also export visitor and key person details to build lists for our email campaigns, which has proven to be very effective. Currently, we are exploring more features to help reduce our reliance on other tools. Review collected by and hosted on G2.com.