--- title: Leadfeeder Reviews meta\_title: 'Leadfeeder Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 865 reviews by the users' company size, role or industry to find out how Leadfeeder works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 865 scale: '5' date\_modified: '2026-08-28' parent\_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation ---

# Leadfeeder Reviews & Product Details

Visit Website

Leadfeeder is a B2B website visitor identification and lead generation platform that reveals which companies are visiting a website and turns anonymous web traffic into actionable sales and marketing intelligence. It helps B2B marketing, sales, and revenue operations teams see which companies are visiting their site, even when those visitors never fill in a form, so they can follow up while interest is high. Leadfeeder identifies the companies behind anonymous website visitors by matching web traffic to an IP-to-company database of 60M+ companies and 400M+ verified contacts. It shows which organizations visited, the pages they viewed, and the behavior that signals buying intent. Companies can be prioritized by fit and intent, filtered against your Ideal Customer Profile (ICP), enriched with company and contact data, and routed into CRM, marketing, and advertising tools. Getting started is self-serve. Users add a lightweight JavaScript snippet to their website, directly or through Google Tag Manager, and see their first identified companies within minutes. A free plan with limited features is available, alongside a 14-day trial that unlocks all features to experiment with, no credit card required and no commitment. Recent additions to the platform include Leadfeeder AI, Workflows, ICP Insights, and an MCP Server. Leadfeeder AI summarizes visitor activity, scores companies against your ICP, finds contacts, and alerts on buying signals. Workflows is no-code automation that routes leads, enriches records, updates the CRM, and triggers Slack or webhook alerts. ICP Insights shows how much of your web visitor traffic matches defined ICP segments and which sources bring the best-fit companies. The MCP Server (in beta) connects Leadfeeder data to AI assistants such as Claude and ChatGPT so teams can query web visitor and account data in plain language. Beyond the free plan and trial, Leadfeeder offers paid plans and a custom enterprise tier. It collects and processes data under EU data-protection standards and is GDPR compliant, and integrates with tools including Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Zoho, Slack, Microsoft Teams, Google Ads, and Zapier.

* * *

Product Website
 Leadfeeder
Seller
 [Leadfeeder](https://www.g2.com/sellers/leadfeeder-eb964900-2358-4cc4-b45a-d3cf2a77a413)
Discussions
 [Leadfeeder Community](https://www.g2.com/products/leadfeeder-leadfeeder/discuss)
Languages Supported
 

German, English

Solution Type
 
All-in-One

Overview by
 Bernardo Véstia

 ![SuperOffice CRM](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SuperOffice CRM")
Used by SuperOffice CRM and 6 others

##### Featured Companies

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 Recright](https://www.g2.com/products/recright/reviews)

Beta

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## Pricing

Pricing provided by Leadfeeder.

### Lite

Free

Per Month

[
View More Pricing Information
](https://www.g2.com/products/leadfeeder-leadfeeder/pricing)

## Leadfeeder Integrations
(16)

What do users say about integrations?

Verified by Leadfeeder
[Show More Integrations](https://www.g2.com/products/leadfeeder-leadfeeder/integrations)

  

 ![Steve Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steve Z.")
SZ

Steve Z.

Growth

Mid-Market (51-1000 emp.)

8/5/2026

"Solid API and Clean Visit Metadata That Deliver Real ROI"

5/5

What do you like best about Leadfeeder?

The API is solid, we pull data into our warehouse and build our own scoring on top of it. The visit metadata (source, campaign, keyword) is clean and reliable. We also found out the landing page URLs keep the full query string, which let us extract Google Click IDs and feed conversions back to our ads, that alone paid for the subscription. UI is simple, does the job. Setup took about an hour. Support was responsive when we had API questions. Company identification has improved over the past year, decent coverage for our traffic size. Good ROI if you actually use the data instead of just browsing the dashboard. Review collected by and hosted on G2.com.

What do you dislike about Leadfeeder?

The industry tags on companies are hit or miss, we ended up ignoring them and classifying companies ourselves. The "is in Salesforce" flag wasn't reliable either so we had to match against SF on our own. API pagination works but feels dated. And the ICP scoring they offer is basically empty, we never got useful results from it so we built our own. Would be nice if they exposed more fields through the API, some stuff you see in the UI doesn't come through. Not dealbreakers but you end up building workarounds. Review collected by and hosted on G2.com.

What problems is Leadfeeder solving and how is that benefiting you?

We had no idea which companies were visiting our site from paid ads. Now we know who clicks, score them as good fit or not, and feed that back to Google Ads so it stops wasting budget on bad leads. Before Leadfeeder our ad spend was basically blind, we'd optimize for clicks and form fills with no clue if the company behind it was even relevant. Now marketing and sales look at the same data. Review collected by and hosted on G2.com.

Show More

Response from Zsofia Molnar of Leadfeeder

[Editedit](https://www.g2.com/survey_responses/leadfeeder-review-13213663/official_response/edit)

Hi Steve,

thanks for the detailed review, especially the note on using landing page query strings to pull Google Click IDs back into your ad optimization, that's a great example of getting real ROI out of the data instead of just browsing the dashboard.

Glad the API and visit metadata have held up well enough to build your own scoring on top of them.

On industry tags, the Salesforce flag, and ICP scoring, those are fair misses and we've passed the specifics along to our product team, including the request for more fields exposed through the API. Appreciate you pushing the product hard enough to find the edges.

Current UserValidated ReviewerIncentivizedSource: Seller invite

  

 ![Eric S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eric S.")
ES

Eric S.

Marketing

Marketing and Advertising

Small-Business (50 or fewer emp.)

7/7/2026

"Disappointing Renewal Experience, but Strong Leadership Response"

4/5

What do you like best about Leadfeeder?

I was impressed by how Leadfeeder’s leadership ultimately handled my concerns. After reviewing the situation, their VP of Customer Success reached out personally, acknowledged that the renewal and cancellation process had not been handled correctly, cancelled the subscription immediately, and took full ownership of the issue.

While the original experience was frustrating, the transparency, accountability, and willingness to make things right significantly improved my impression of the company. Review collected by and hosted on G2.com.

What do you dislike about Leadfeeder?

The renewal and cancellation process still needs improvement. I did not receive a renewal reminder before my annual renewal date, and there was no meaningful warning that the 30-day cancellation window was closing. Although I contacted Leadfeeder before the renewal date, my initial cancellation request was denied because it fell inside that notice window.

Leadfeeder should provide clear renewal reminders, prominently communicate cancellation deadlines, and allow reasonable flexibility when a customer makes a good-faith request before the actual renewal date. To the company’s credit, senior leadership later reviewed the situation and resolved it fairly. Review collected by and hosted on G2.com.

What problems is Leadfeeder solving and how is that benefiting you?

Leadfeeder helped us identify companies visiting our website that weren't converting through traditional forms. That gave our sales team additional organizations to research and prioritize for outbound outreach. It also provided another data point alongside tools like HubSpot and ZoomInfo to better understand website engagement and buying interest. For teams that don't already have visitor identification capabilities, it can be a useful way to uncover potential sales opportunities that would otherwise go unnoticed. Review collected by and hosted on G2.com.

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Response from Zsofia Molnar of Leadfeeder

[Editedit](https://www.g2.com/survey_responses/leadfeeder-review-13074115/official_response/edit)

Hi Eric,

thank you for the detailed feedback, and for sharing both sides of your experience. We're glad our VP of Customer Success was able to step in, take ownership, and resolve things fairly, that's the standard we want to hold ourselves to from the start, not just after something goes wrong. Your point on renewal reminders and clearer communication around the cancellation window is well taken, we've shared it with the team responsible for that process.

Glad Leadfeeder was still useful for surfacing companies your sales team could research and prioritize alongside your other tools.

7/17/2026
Current UserValidated ReviewerSource: G2 invite

  

 ![Markus F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Markus F.")
MF

Markus F.

Leiter Geschäftsbereich Contract Management

Small-Business (50 or fewer emp.)

5/29/2020

"Great tool for aiming at the right sales targets"

5/5

What do you like best about Leadfeeder?

Easy to integrate and use. Efficient way to fill up you sales funnel with qualified leads thanks to easy filtering options. Integrates nicely with PIPDRIVE. Besides the functionality, the online support is superb. Review collected by and hosted on G2.com.

What do you dislike about Leadfeeder?

If you need to setup a specific filter it is not that easy to understand all the options. Also for a non native speaker, a German Version would be helpfull. Review collected by and hosted on G2.com.

What problems is Leadfeeder solving and how is that benefiting you?

Lead identification. Tracking who has visited which content on our website from which source. Review collected by and hosted on G2.com.

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Response from Zsofia Molnar of Leadfeeder

[Editedit](https://www.g2.com/survey_responses/leadfeeder-review-4244841/official_response/edit)

Hi Markus,

thank you for the great review, and for sticking with Leadfeeder over the years. It's great to hear the Pipedrive integration and filtering are helping you fill your funnel with qualified leads, and that support has been solid along the way.

Good news on the German version, you can actually set that under your Personal Settings, language preference is right there if you switch it over. On filter setup, that's fair, we've shared it with the team.

Glad tracking who's visiting your site and from where is giving you the clarity you need.

8/5/2026
Current UserValidated ReviewerSource: Organic

  

 ![Francesco M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Francesco M.")
FM

Francesco M.

Key Account Manager

Mid-Market (51-1000 emp.)

8/5/2026

"Optimize Market Analysis with Ease"

5/5

What do you like best about Leadfeeder?

I like the web tracking section of Leadfeeder. It's my favorite part. The section dedicated to targeting also helps me a lot in market analysis. I find it very useful, easy, intuitive, and therefore highly recommended. The initial setup process was very simple and intuitive, and the user experience is very clear. Review collected by and hosted on G2.com.

What do you dislike about Leadfeeder?

The enrichment of contacts should be improved, as it is not yet happening smoothly in my opinion. Review collected by and hosted on G2.com.

What problems is Leadfeeder solving and how is that benefiting you?

Leadfeeder solves the problem of identifying real customers and prospects, allowing me to contact them in time and receive feedback. Additionally, it helps me with market analysis to find the right customers for my company. Review collected by and hosted on G2.com.

Show More

Response from Zsofia Molnar of Leadfeeder

[Editedit](https://www.g2.com/survey_responses/leadfeeder-review-13213536/official_response/edit)

Hi Francesco,

thank you for the kind review. It's great to hear that web tracking and the targeting section are helping with your market analysis, and that setup felt simple and intuitive from day one.

On contact enrichment, that's a fair point and we've shared it with our product team so it's on their radar.

Glad Leadfeeder is helping you spot and reach the right prospects in time, that's exactly the goal.

Validated ReviewerIncentivizedSource: Seller inviteAI Translated

  

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
UI

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

8/6/2026

"Configurable Buying Intent Scoring for More Accurate Insights"

4.5/5

What do you like best about Leadfeeder?

I’d like the buying intent score to be configurable based on specific pages, so it better reflects intent depending on which pages a visitor views. Review collected by and hosted on G2.com.

What do you dislike about Leadfeeder?

Sometimes it can’t identify the correct domain or company, which may be related to using a corporate VPN. Review collected by and hosted on G2.com.

What problems is Leadfeeder solving and how is that benefiting you?

It really helps us prioritize which companies to focus on for prospecting. Also, when someone books a demo, we can see where they’ve been on our website and what they’re already familiar with, which makes the conversation more relevant. Review collected by and hosted on G2.com.

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Response from Zsofia Molnar of Leadfeeder

[Editedit](https://www.g2.com/survey_responses/leadfeeder-review-13218171/official_response/edit)

Thanks so much for taking the time to review Leadfeeder, and for the detail on how you're using it.

It's great to hear buying intent scoring is helping you prioritize which companies to focus on, and that having visibility into what a prospect already viewed makes your demo conversations sharper.

On configuring intent by page, you can actually set that up yourself, under Settings/Goals you can define what counts as high intent for your team, so it reflects the pages that matter most to you.

On the domain identification gaps with corporate VPNs, that's a known challenge with IP-based matching, if you want to flag specific cases where it's missing companies, reach out to our support team and we'll take a look.

Current UserValidated ReviewerIncentivizedSource: Seller invite

  

 ![Wiszynski B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wiszynski B.")
WB

Wiszynski B.

Project &amp; Client Collaboration Specialist

Architecture & Planning

Small-Business (50 or fewer emp.)

3/7/2026

"Essential Tool for APAC Lead Insight"

4/5

What do you like best about Leadfeeder?

I like how well Dealfront performs for B2B lead identification in Hong Kong and the wider APAC region, especially since a lot of western tools struggle in this area. I find that it reliably uncovers local Hong Kong companies visiting our website, even if they’re not filling out forms, and provides accurate firmographic data like industry, company size, and location. This kind of visibility is huge for us because it turns anonymous traffic into real, actionable local leads that our sales team can actually reach out to. The initial setup was surprisingly straightforward and fast, as we only had to install a small tracking script on our website, and we started seeing visitor data within minutes. It was simple enough for our marketing team to handle independently, without needing help from our dev team. Review collected by and hosted on G2.com.

What do you dislike about Leadfeeder?

The biggest issue is that data coverage for smaller Hong Kong companies and SMEs isn’t as strong as it is for larger enterprises. A lot of local SMEs show up with limited firmographic info, missing key details like industry, employee count, or decision-maker contacts. That makes those leads harder for our sales team to act on quickly. Review collected by and hosted on G2.com.

What problems is Leadfeeder solving and how is that benefiting you?

I use Dealfront for B2B sales and marketing. It helps us track website visitors and identify leads in Hong Kong, providing firmographic details. This turns anonymous visits into actionable sales leads, enhancing our marketing efforts despite smaller companies lacking detailed data. Review collected by and hosted on G2.com.

Show More

Response from Zsofia Molnar of Leadfeeder

[Editedit](https://www.g2.com/survey_responses/leadfeeder-review-12450316/official_response/edit)

Hi Wiszynski,

thank you for the detailed review, and especially for the perspective on Hong Kong and the wider APAC region, it's great to hear the firmographic data and lead identification are holding up well there. Glad setup was quick enough for your marketing team to run independently without pulling in dev resources.

You're right that coverage on smaller Hong Kong SMEs can be thinner than for larger enterprises, we've passed that along, and feedback like yours helps show where the gaps matter most.

Validated ReviewerIncentivizedSource: G2 invite

  

 ![Devaraj P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Devaraj P.")
DP

Devaraj P.

Lead - Digital Marketing

Computer Software

Mid-Market (51-1000 emp.)

11/30/2025

"Excellent for visitor tracking and B2B prospecting"

4.5/5

What do you like best about Leadfeeder?

This is one of the best tools for tracking website visitors and understanding how they navigate through different pages. It’s also very effective for quickly finding company information and identifying key people along with their contact details. Additionally, the integration with HubSpot and Google Ads is extremely useful. Review collected by and hosted on G2.com.

What do you dislike about Leadfeeder?

There isn’t much I dislike, but I do have two main concerns. First, the user interface could use some improvement, as it’s not as intuitive as I would like. Second, the visitor tracking features are lacking; the data shown here doesn’t always match what I see in HubSpot and Dealfront, which can be frustrating. Review collected by and hosted on G2.com.

What problems is Leadfeeder solving and how is that benefiting you?

We primarily use this tool to track website visitors, identify their sources, and pinpoint key individuals from their companies. By integrating HubSpot forms to capture leads, and combining that with Dealfront, we gain deeper insights into both the companies and their key contacts. We also export visitor and key person details to build lists for our email campaigns, which has proven to be very effective. Currently, we are exploring more features to help reduce our reliance on other tools. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

  

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
CM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

4/16/2026

"Turns Anonymous Website Visits into Actionable Company Leads"

4.5/5

What do you like best about Leadfeeder?

What I like best about Leadfeeder is how it turns anonymous website traffic into actionable business insights. Instead of just seeing numbers in analytics, it shows which companies are visiting your site, what pages they explore, and how engaged they are—making it much easier to identify potential leads. Review collected by and hosted on G2.com.

What do you dislike about Leadfeeder?

One downside of Leadfeeder is that the data isn’t always perfectly accurate—some visitor identifications can be incomplete or misleading, especially when companies use shared IPs or VPNs. This can occasionally result in irrelevant or low-quality leads. Review collected by and hosted on G2.com.

What problems is Leadfeeder solving and how is that benefiting you?

Leadfeeder helps solve the problem of anonymous website traffic by identifying the companies visiting our site and showing their behavior. Instead of relying only on form fills or inbound inquiries, it allows us to uncover potential leads who are already interested but haven’t reached out yet.

It also addresses the challenge of inefficient prospecting. By highlighting high-intent visitors—such as those repeatedly visiting key pages—it helps prioritize outreach and focus on leads that are more likely to convert.

From a business perspective, this leads to better alignment between marketing and sales, improved lead generation, and more targeted communication. Overall, it helps us make data-driven decisions, reduce wasted effort on cold leads, and increase conversion opportunities. Review collected by and hosted on G2.com.

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Response from Zsofia Molnar of Leadfeeder

[Editedit](https://www.g2.com/survey_responses/leadfeeder-review-12638799/official_response/edit)

Thank you for the thoughtful review.

It's great to hear Leadfeeder is helping you move past just watching numbers in analytics and actually prioritize outreach based on which companies are repeatedly engaging with key pages.

On the identification accuracy point, you're right that shared IPs and VPNs can sometimes surface the telecom or network provider instead of the actual visiting company, we're actively working on a new identification approach to improve accuracy and cut down on that kind of noise. We're also steadily improving completeness on identified company profiles (things like logo, description, and URL), with more of that rolling out over the coming months.

Glad it's helping marketing and sales align around the same data and focus effort on leads more likely to convert.

Validated ReviewerSource: Organic

  

AK

Ayushi K.

Sales and Marketing Consultant

Small-Business (50 or fewer emp.)

10/1/2025

"Great Tool for Identifying Website Visitors and New Leads"

5/5

What do you like best about Leadfeeder?

Leadfeeder gives us valuable insight into who is visiting our website and helps us identify potential clients we may not have reached otherwise. It’s straightforward to use and provides clear visibility into which companies are visiting our site. The integration with our CRM makes it easy to follow up with the right people at the right time. Review collected by and hosted on G2.com.

What do you dislike about Leadfeeder?

Sometimes the data on smaller companies can be incomplete, and not every visit turns into a meaningful lead. Pricing may also be high for smaller firms. The contact information provided isn’t always perfectly matched, so it still requires some manual research. The dashboard can feel a little limited compared to more advanced analytics tools. Review collected by and hosted on G2.com.

What problems is Leadfeeder solving and how is that benefiting you?

It helps us identify which businesses are engaging with our website and content, so we can prioritise warm leads and improve follow-ups. This has resulted in more targeted outreach and better alignment between marketing and sales. We wanted better visibility into website visitors and to connect marketing efforts with real sales opportunities. Adoption was straightforward, but the challenge was getting the sales team comfortable with using the insights consistently. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite

  

 ![Alaudeen S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alaudeen S.")
AS

Alaudeen S.

Market research analyst

Mid-Market (51-1000 emp.)

2/16/2026

"Easy Lead Feeder with Smooth HubSpot Integration"

5/5

What do you like best about Leadfeeder?

the lead feeder have easy of use to finding the website visitor platform too frequency of use to take the company name whom visited our websites

ease of integration with hubspot. Review collected by and hosted on G2.com.

What do you dislike about Leadfeeder?

not have the biggest problem i seen customer support is good Review collected by and hosted on G2.com.

What problems is Leadfeeder solving and how is that benefiting you?

We are tracking the website visitors through using the leedfeeder tool ther have a integration with the hubspot to adding the daily website visits count in the list

and we able see how many time they are visited and whom people are visited in our website and one more thing is we already have that persons details in our hubspot they will show the persons details also Review collected by and hosted on G2.com.

Show More

Response from Zsofia Molnar of Leadfeeder

[Editedit](https://www.g2.com/survey_responses/leadfeeder-review-12365160/official_response/edit)

Hi Alaudeen,

thank you for the great review. It's great to hear tracking website visitors and pulling company names is quick and easy for you, and that the HubSpot integration is making it simple to see visit counts and match visits against contacts you already have.

Glad support has been solid too. Really appreciate you sharing how it fits into your daily workflow.

Validated ReviewerSource: Organic

## Questions about Leadfeeder? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Leadfeeder
](https://www.g2.com/products/leadfeeder-leadfeeder/discussions/new)

GU

Guest User

What is Echobot used for?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/what-is-echobot-used-for)

FR

Florence Rollot
•
Last activity almost 6 years ago

Will it be possible ti find who has been connected when it is a big company

2 Upvotes

1

[
Join the conversation
](https://www.g2.com/discussions/31141-will-it-be-possible-ti-find-who-has-been-connected-when-it-is-a-big-company)

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View all Discussions
](https://www.g2.com/products/leadfeeder-leadfeeder/discuss)

## Pricing Options

Pricing provided by Leadfeeder.

### Lite

Free

Per Month

### Discover

Starting at €79.00

Per Month

### Activate

Starting at €369.00

Per Month

[
View More Pricing Information
](https://www.g2.com/products/leadfeeder-leadfeeder/pricing)

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##### ##### Leadfeeder Features

Data Availability

Contact Data Availability

Company Data Availability

Industry Research Availability

Data Accuracy

Contact Data Accuracy

Company Data Accuracy

Features

Lead Builder

Integration to CRM/Marketing Automation

Data Cleaning/Enrichment

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User, Role, and Access Management

Performance and Reliability

[
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