
Etiya Campaign Management streamlines the creation and execution of marketing campaigns, offering features like advanced customer segmentation, AI-driven recommendations, and multi-channel support (email, mobile, social media, chatbot, and surveys). The platform provides real-time marketing automation, leveraging machine learning and deep learning algorithms to predict customer behaviour and recommend tailored offers. It enables quick campaign execution, supports A/B testing, and provides a comprehensive view of campaign performance, optimising both costs and revenue. Through its flexible, modular system, it integrates seamlessly with external data sources and third-party applications, ensuring high scalability and efficient implementation.

Etiya CRM offers an integrated, end-to-end solution for managing the complete customer lifecycle, from lead acquisition to cash. It includes features for contact and request management, orchestration of customer interactions, and exception handling. Predictive analytics and real-time customer data empower businesses to improve decision-making and operational efficiency. Whether serving B2C or B2B customers, Etiya CRM unifies all customer data, enabling seamless interactions and enhanced sales performance. With automation and AI-driven insights, businesses can streamline workflows, reduce conversion time, and increase sales success.

Etiya CPQ simplifies the configuration and pricing of products and services by providing leveraging a centralised product catalog that defines pricing, rules, and discounting. It enables sales teams to generate accurate quotes quickly, ensuring consistency across all channels. With real-time analysis, it supports both B2B and retail markets, handling everything from custom bundles to complex engineered services. The system empowers sales agents to offer competitive pricing while protecting margins, and it integrates effortlessly with other systems in the Etiya product portfolio. Through its open APIs and microservices, Etiya CPQ offers scalability, flexibility, and ease of integration, resulting in faster sales cycles, improved customer satisfaction, and increased revenues.

Etiya PCM is a modular, scalable system that integrates marketing, technical, and financial aspects of product management. By centralizing all product data, including pricing, eligibility rules, and discounts, it provides seamless access for sales teams, partners, and customers. The platform supports dynamic rules and automated business processes, allowing CSPs to personalize offerings and quickly respond to market demands. Key components of Etiya PCM include the Catalog Configurator for managing and structuring products, the Catalog Publisher for distributing offers across sales channels, and an AI Assistant that streamlines the product configuration process. Through its flexible architecture, built on open APIs and microservices, Etiya PCM can be easily integrated with existing systems, ensuring efficient and accurate product management across the organization. This results in reduced operational costs, faster product launches, and improved customer satisfaction.

Etiya’s NetCoM platform is built to support the full lifecycle of network services, including configuration, pricing, and order management, enabling enterprises to manage private 5G networks and network slices with ease. It offers a flexible, microservices-based architecture, powered by AI-driven insights and integrated with open APIs for seamless integration with third-party systems. The platform supports zero-touch partner onboarding, dynamic service set-ups, and flexible service bundling, ensuring personalized and agile connectivity solutions. With capabilities for external catalog onboarding, enterprise portal management, and automated service orchestration, NetCoM allows service providers to quickly launch and monetize new services. The platform’s ability to tailor connectivity to meet specific enterprise needs positions it as a key enabler of next-generation business models, driving increased operational productivity and reducing OPEX.

Etiya Revenue Management delivers a comprehensive solution covering charging, billing, provisioning, mediation, and dunning. It supports both prepaid and postpaid services, providing flexible, real-time pricing and billing options for various service models. The system allows seamless integration with existing products in the Etiya portfolio and other external systems, ensuring smooth operations and reduced errors. Features such as real-time charging, promotion management, and robust discount structures empower service providers to quickly introduce new services and offers. With its advanced mediation and network provisioning capabilities, the system ensures accurate data flow and operational consistency. Automated dunning and payment processes help accelerate collections and improve cash flow, while ensuring compliance with global regulatory standards. Through flexible, customer-centric billing and transparent invoicing, Etiya Revenue Management enhances customer satisfaction, trust, and loyalty.

Etiya Chatbot delivers intelligent, 24/7 personalized customer support through natural language processing and sentiment analysis. It can be implemented across various departments (e.g., HR, IT, customer service, sales) and is capable of handling both simple, rule-based queries and complex, personalized interactions. The system integrates effortlessly with existing customer systems and external data sources, enabling smooth transactions and support. Its AI-driven capabilities help improve customer experience, drive automation, and enhance operational efficiency. With multi-language support, the Chatbot ensures personalised service, reduces employee workload, and increases customer satisfaction. Through real-time processing and advanced features, Etiya Chatbot helps organisations stay responsive and agile in a fast-paced environment.

Etiya Order Management is a flexible, catalog-driven system that supports all aspects of the order process, including capture, decomposition, orchestration, and execution. It helps businesses streamline order fulfilment by offering real-time visibility, accurate resource reservations, and intelligent exception handling. The modular design of the product supports easy integration with other systems, such as Product Catalog and CPQ, and can scale to handle millions of orders per day. Through machine learning, it calculates and manages delivery times, while dynamic rules ensure that orders are processed efficiently and accurately. With features like self-service order management, inflight changes, and cancellation options, Etiya Order Management ensures a smooth, transparent customer experience, improving satisfaction and reducing operational costs.

The AI platform integrates interactive, autonomous, and insightful AI capabilities to deliver a comprehensive suite of tools for businesses. It enables predictive analytics, customer segmentation, churn prediction, fraud detection, and dynamic pricing optimization. With its Digital Twin approach, the platform offers real-time, scenario-driven simulations to optimize strategies before implementation. The Agentic AI solution enhances automation, managing complex workflows and optimizing decision-making through seamless communication between AI agents. Exceeder AI supports multiple languages and can be easily integrated with existing business systems. It provides a flexible and scalable AI environment, deployed on-premises or via AI-as-a-Service (AIaaS), making it adaptable to different organizational needs. Through its powerful capabilities, Etiya’s Exceeder AI platform enhances customer satisfaction, reduces operational costs, and improves overall business agility.



Etiya is a software company known for providing comprehensive and integrated digital transformation solutions for service providers, with a strong emphasis on customer-centricity. Specializing in Customer Relationship Management (CRM), Catalog and Partner Relationship Management, as well as Big Data Analytics and Artificial Intelligence, Etiya helps businesses streamline operations, harness data-driven insights, and enhance customer experiences.Their solutions are designed to support the digital transformation journeys of telecom operators, media companies, and digital service providers, enabling them to manage complex workflows and customer interactions more efficiently. Etiya's customer-centric approach ensures that their applications and services are tailored to meet the unique needs of their clients, emphasizing agility, flexibility, and scalability.