ZoomInfo Marketing Reviews & Product Details

ZoomInfo Marketing stands out for its depth and accuracy of B2B intent and firmographic data. The ability to identify high-intent accounts, enrich leads in real time, and align marketing and sales around the same target accounts makes outreach far more relevant and effective. Review collected by and hosted on G2.com.

The platform can feel overwhelming at first due to the number of features and configurations available. Pricing is also on the higher side, which can be a barrier for smaller teams, and it requires some onboarding time to fully unlock its value. Review collected by and hosted on G2.com.

What I like best about ZoomInfo Marketing is how easy it is to find and target the right audience. The intent and firmographic filters help us build highly relevant segments quickly, and the data is generally reliable. It saves a lot of time on research and improves the quality of our campaigns. Review collected by and hosted on G2.com.

Pricing can be a bit high, especially when scaling usage across teams. While the data is mostly accurate, there are occasional outdated contacts, so some validation is still needed. Credit limits can also feel restrictive when running larger campaigns. Review collected by and hosted on G2.com.

I really like the ability to sort and segment in ZoomInfo Marketing; it's incredible. You can narrow by so many factors, and while it's not perfect, it can also give you an idea of what kind of companies to target by viewing by location or sectors, both primary or secondary. The lists provided have so much information, and it's a great resource since many come with links to LinkedIn profiles as well as company LinkedIn pages. The initial setup was very easy. Review collected by and hosted on G2.com.

It's not always the most up-to-date information, and emails can be inaccurate at times. Also, I'm seeing more and more people opt out, so you're not able to access their information. Review collected by and hosted on G2.com.

I primarily use ZoomInfo Marketing for identifying and targeting the right accounts, and I love how it makes my target outreach, planning campaigns, and other marketing activities efficient. I really like the accuracy in data and the advanced filter options, which really stand out for me. The Account Segmentation feature is fantastic as it helps me focus on the right prospect at the right time. The initial setup was very easy. Review collected by and hosted on G2.com.

Sometimes the data is not up to date. and thats it Review collected by and hosted on G2.com.

What I like best about ZoomInfo Marketing is how accurately it combines high-quality B2B data with intent signals to reach the right audience at the right time. The ability to target accounts based on real buying intent, firmographics, and technographics makes campaigns far more effective and reduces wasted spend.

I also appreciate the seamless integrations with CRM and marketing automation tools, which help align sales and marketing efforts and make campaign execution and tracking much smoother. Review collected by and hosted on G2.com.

What I dislike about ZoomInfo Marketing is that the platform can feel complex and overwhelming at first, especially for new users. The learning curve is fairly steep, and it takes time to fully understand and use all features effectively. Review collected by and hosted on G2.com.

I really like the infrastructure that ZoomInfo Marketing has added. It's almost become a hub of many different things, from contact data to marketing intent data. They add so much information about who our customer is, which allows us to reach out to them sooner and bring more customers to our business. It saves us from having to have licenses with multiple different vendors because ZoomInfo Marketing is almost an all-in-one platform. We can do marketing messaging, sales messaging, contact information, intent data, and see website traffic all in one suite for the whole go-to-market function team. The setup was super easy too. Review collected by and hosted on G2.com.

I don't like the login process. It logs me out most days when I'm using the tab on an external website. I wish it would keep me logged in for longer. Review collected by and hosted on G2.com.

I like how ZoomInfo Marketing helps align sales and marketing around a shared view of target accounts, engagement, and pipeline impact, which helps both teams prioritize the same opportunities. The platform reduced guesswork by surfacing specific accounts and contacts showing relevant buying signals and intent. I find it really useful that it brings audience building, intent signals, site visitor identification, and account-based advertising together in one place, which simplifies ABM execution. I also appreciate ZoomInfo's extensive integrations with Salesforce, HubSpot, and Marketo, allowing seamless data enrichment and workflow automation. Review collected by and hosted on G2.com.

New users can find the interface and feature set complex, which may require training and clear internal processes to avoid confusion or misuse. Review collected by and hosted on G2.com.

I like how ZoomInfo Marketing makes navigation easy with its side tool plug-in, making it simple to check contact details and add them to Salesforce and Gong. I find everything about the tool to be nice, and its ease of use stands out for me. The setup was easy as well. Review collected by and hosted on G2.com.

It takes a lot of time to load multiple contacts if selected together. Review collected by and hosted on G2.com.

I like that ZoomInfo Marketing has a big database with lots of names and information. It's able to capture any publicly available information that is in a document and can create a full list of people who work at companies. This is really helpful for gathering names, phone numbers, and emails for people we want to speak to for our research. Review collected by and hosted on G2.com.

Sometimes it has given us bad information, like details about people who no longer work at a company or were never associated with it. It also shows results for people from companies with similar names, leading to incorrect information. Review collected by and hosted on G2.com.

I love ZoomInfo Marketing's ability to pull from a page, especially LinkedIn pages, and show me the contact info right there. It's fast, and I can import directly from that page into whatever CRM I like. It integrates very well with Sales Navigator, Salesforce, and Outreach. The initial setup was very easy, kind of plug and play. Review collected by and hosted on G2.com.

Honestly the only thing that could be improved is sometimes the data integrity or having more emails. Just more accurate and comprehensive phone and emails would be nice, but that's if I'm searching for improvements - it's really well done otherwise. Review collected by and hosted on G2.com.