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Compare The Trade Desk and Yahoo AdTech DSP 
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At a Glance
Market Segments
Mid-Market (44.9% of reviews)
Small-Business (42.8% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
The Trade Desk
Star Rating
(143)4.4 out of 5
Market Segments
Mid-Market (44.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskYahoo AdTech DSP
Star Rating
(179)3.6 out of 5
Market Segments
Small-Business (42.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Yahoo AdTech DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Yahoo AdTech DSP has a lower star rating of 3.6 compared to The Trade Desk's 4.5, indicating a general preference for The Trade Desk among users.
- Reviewers mention that The Trade Desk excels in ease of use with a score of 8.2, while Yahoo AdTech DSP lags behind at 7.4, suggesting that users find The Trade Desk more intuitive and user-friendly.
- G2 users highlight that The Trade Desk offers superior quality of support, scoring 8.9 compared to Yahoo AdTech DSP's 7.9, which may be crucial for businesses needing reliable assistance.
- Users on G2 report that The Trade Desk's machine learning optimization feature is rated at 8.4, significantly higher than Yahoo AdTech DSP's 7.3, indicating a more advanced capability in optimizing ad performance.
- Reviewers mention that The Trade Desk provides better cross-device capabilities with a score of 8.8, while Yahoo AdTech DSP scores 7.4, which is essential for advertisers targeting users across multiple devices.
- Users say that The Trade Desk shines in campaign optimization with a score of 8.5, compared to Yahoo AdTech DSP's 7.6, suggesting that The Trade Desk offers more effective tools for improving campaign performance.
Pricing
Entry-Level Pricing
The Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Yahoo AdTech DSP
No pricing availableFree Trial
The Trade Desk
No trial information availableYahoo AdTech DSP
No trial information availableRatings
Meets Requirements
8.5
125
7.5
155
Ease of Use
7.9
122
7.4
155
Ease of Setup
8.1
88
7.2
78
Ease of Admin
8.2
66
7.1
75
Quality of Support
8.8
124
7.9
153
Has the product been a good partner in doing business?
8.7
70
7.6
79
Product Direction (% positive)
8.7
121
5.9
151
Features by Category
Channel Functionality
8.7
75
8.4
29
Platform Interoperability
7.9
43
Not enough data
Agentic AI - Display Advertising
7.9
8
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.3
8
Not enough data
Campaign Management
7.8
97
|
Verified
8.0
41
|
Verified
8.3
95
|
Verified
7.6
41
|
Verified
8.4
94
|
Verified
8.2
36
|
Verified
7.5
93
|
Verified
6.2
38
|
Verified
7.7
93
|
Verified
6.6
35
|
Verified
8.5
80
|
Verified
7.7
33
|
Verified
8.5
79
|
Verified
7.6
31
|
Verified
8.5
82
|
Verified
7.4
34
|
Verified
8.2
95
|
Verified
8.1
44
|
Verified
7.7
78
|
Verified
6.9
30
|
Verified
7.8
82
|
Verified
7.8
37
|
Verified
8.1
83
|
Verified
7.0
11
|
Verified
7.8
83
|
Verified
6.4
12
|
Verified
Targeting
8.7
93
|
Verified
7.8
37
|
Verified
8.6
90
|
Verified
8.1
38
|
Verified
8.7
89
|
Verified
8.3
38
|
Verified
8.5
78
|
Verified
7.4
28
|
Verified
Platform
7.9
73
|
Verified
7.4
28
|
Verified
7.4
87
|
Verified
6.7
39
|
Verified
8.4
87
7.6
37
|
Verified
8.4
89
|
Verified
8.0
42
|
Verified
8.3
82
|
Verified
7.6
34
|
Verified
8.0
84
|
Verified
6.8
36
|
Verified
7.9
76
|
Verified
7.2
30
|
Verified
7.9
77
|
Verified
7.9
30
|
Verified
7.9
82
|
Verified
6.9
33
|
Verified
Platform Interoperability
7.9
26
Not enough data
Mobile Functionality
8.9
49
7.4
17
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.8
97
|
Verified
8.0
41
|
Verified
8.3
95
|
Verified
7.6
41
|
Verified
8.4
94
|
Verified
8.2
36
|
Verified
7.5
93
|
Verified
6.2
38
|
Verified
7.7
93
|
Verified
6.6
35
|
Verified
8.5
80
|
Verified
7.7
33
|
Verified
8.5
79
|
Verified
7.6
31
|
Verified
8.5
82
|
Verified
7.4
34
|
Verified
8.2
95
|
Verified
8.1
44
|
Verified
7.7
78
|
Verified
6.9
30
|
Verified
7.8
82
|
Verified
7.8
37
|
Verified
8.1
83
|
Verified
7.0
11
|
Verified
7.8
83
|
Verified
6.4
12
|
Verified
Targeting
8.7
93
|
Verified
7.8
37
|
Verified
8.6
90
|
Verified
8.1
38
|
Verified
8.7
89
|
Verified
8.3
38
|
Verified
8.5
78
|
Verified
7.4
28
|
Verified
Mobile
8.3
45
8.1
13
8.1
83
|
Verified
7.0
11
|
Verified
7.8
83
|
Verified
6.4
12
|
Verified
Platform
7.9
73
|
Verified
7.4
28
|
Verified
7.4
87
|
Verified
6.7
39
|
Verified
8.4
87
7.6
37
|
Verified
8.4
89
|
Verified
8.0
42
|
Verified
8.3
82
|
Verified
7.6
34
|
Verified
8.0
84
|
Verified
6.8
36
|
Verified
7.9
76
|
Verified
7.2
30
|
Verified
7.9
77
|
Verified
7.9
30
|
Verified
7.9
82
|
Verified
6.9
33
|
Verified
Platform Interoperability
7.8
38
Not enough data
Video Functionality
8.4
55
8.2
19
Agentic AI - Video Advertising
7.0
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
Campaign Management
7.8
97
|
Verified
8.0
41
|
Verified
8.3
95
|
Verified
7.6
41
|
Verified
8.4
94
|
Verified
8.2
36
|
Verified
7.5
93
|
Verified
6.2
38
|
Verified
7.7
93
|
Verified
6.6
35
|
Verified
8.5
80
|
Verified
7.7
33
|
Verified
8.5
79
|
Verified
7.6
31
|
Verified
8.5
82
|
Verified
7.4
34
|
Verified
8.2
95
|
Verified
8.1
44
|
Verified
7.7
78
|
Verified
6.9
30
|
Verified
7.8
82
|
Verified
7.8
37
|
Verified
8.1
83
|
Verified
7.0
11
|
Verified
7.8
83
|
Verified
6.4
12
|
Verified
Targeting
8.7
93
|
Verified
7.8
37
|
Verified
8.6
90
|
Verified
8.1
38
|
Verified
8.7
89
|
Verified
8.3
38
|
Verified
8.5
78
|
Verified
7.4
28
|
Verified
Platform
7.9
73
|
Verified
7.4
28
|
Verified
7.4
87
|
Verified
6.7
39
|
Verified
8.4
87
7.6
37
|
Verified
8.4
89
|
Verified
8.0
42
|
Verified
8.3
82
|
Verified
7.6
34
|
Verified
8.0
84
|
Verified
6.8
36
|
Verified
7.9
76
|
Verified
7.2
30
|
Verified
7.9
77
|
Verified
7.9
30
|
Verified
7.9
82
|
Verified
6.9
33
|
Verified
Platform Basics
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Not enough data
Platform Reporting
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Platform Data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
Platform Additional Functionality
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.4
58
Not enough data
Agentic AI - Demand Side Platform (DSP)
7.5
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
Campaign Management
7.8
97
|
Verified
8.0
41
|
Verified
8.3
95
|
Verified
7.6
41
|
Verified
8.4
94
|
Verified
8.2
36
|
Verified
7.5
93
|
Verified
6.2
38
|
Verified
7.7
93
|
Verified
6.6
35
|
Verified
8.5
80
|
Verified
7.7
33
|
Verified
8.5
79
|
Verified
7.6
31
|
Verified
8.5
82
|
Verified
7.4
34
|
Verified
8.2
95
|
Verified
8.1
44
|
Verified
7.7
78
|
Verified
6.9
30
|
Verified
7.8
82
|
Verified
7.8
37
|
Verified
8.1
83
|
Verified
7.0
11
|
Verified
7.8
83
|
Verified
6.4
12
|
Verified
Targeting
8.7
93
|
Verified
7.8
37
|
Verified
8.6
90
|
Verified
8.1
38
|
Verified
8.7
89
|
Verified
8.3
38
|
Verified
8.5
78
|
Verified
7.4
28
|
Verified
Demand Side Platforms
8.3
77
|
Verified
7.2
12
|
Verified
7.8
77
|
Verified
6.5
8
|
Verified
8.5
75
|
Verified
7.3
8
|
Verified
Platform
7.9
73
|
Verified
7.4
28
|
Verified
7.4
87
|
Verified
6.7
39
|
Verified
8.4
87
7.6
37
|
Verified
8.4
89
|
Verified
8.0
42
|
Verified
8.3
82
|
Verified
7.6
34
|
Verified
8.0
84
|
Verified
6.8
36
|
Verified
7.9
76
|
Verified
7.2
30
|
Verified
7.9
77
|
Verified
7.9
30
|
Verified
7.9
82
|
Verified
6.9
33
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.2
12
Not enough data
7.4
12
Not enough data
7.5
12
Not enough data
7.5
12
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.2
12
Not enough data
8.1
12
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
Analysis
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
Campaigns
7.7
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Engagement
8.3
8
Not enough data
Platform
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
The Trade Desk and Yahoo AdTech DSP are categorized as Demand Side Platform (DSP), Cross-Channel Advertising, Mobile Advertising, Native Advertising, Video Advertising, and Display Advertising
Unique Categories
The Trade Desk is categorized as Connected TV (CTV) Advertising Platforms, Digital Audio Advertising, Mobile Marketing, and Retail Media Advertising Platforms
Yahoo AdTech DSP has no unique categories
Reviews
Reviewers' Company Size
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yahoo AdTech DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
64.0%
Retail
4.4%
Internet
2.9%
Manufacturing
2.2%
Leisure, Travel & Tourism
2.2%
Other
24.3%
Marketing and Advertising
45.3%
Internet
7.0%
Retail
3.5%
Real Estate
2.3%
Management Consulting
2.3%
Other
39.5%
Alternatives
Discussions
The Trade Desk has no discussions with answers
Yahoo AdTech DSP has no discussions with answers
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