Yahoo AdTech DSP Features
Channel Functionality (1)
Display Functionality
Based on 29 Yahoo AdTech DSP reviews. Overall product functionality for display advertising.
Video Functionality (1)
Video Functionality
Based on 19 Yahoo AdTech DSP reviews. Overall product functionality for video advertising.
Mobile Functionality (1)
Mobile Functionality
Overall product functionality for mobile advertising. This feature was mentioned in 17 Yahoo AdTech DSP reviews.
Campaign Management (13)
Campaign Dashboard
Based on 41 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
Based on 41 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
Based on 36 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Based on 38 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Based on 35 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
Based on 33 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
Based on 31 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
Based on 34 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
Based on 44 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
Based on 30 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Based on 37 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Supports rich media display and video ads that involve user interaction.
In-App Ads
Based on 11 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Based on 12 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction.
Targeting (4)
Targeting
Based on 37 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Able to target desired audiences based on demographics and behavior variables.
Retargeting
Based on 38 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Based on 38 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Based on 28 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Able to match the marketer's ad with specific content on a site or page.
Mobile (3)
Mobile Tracking
Based on 13 Yahoo AdTech DSP reviews. Able to track consumers on their mobile devices where cookies do not apply.
In-App Ads
Based on 11 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Based on 12 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction.
Demand Side Platforms (4)
Machine Learning Optimization
Based on 12 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI
Estimate and Projections
DSP pulls accurate estimates of available impressions and their cost.
Cross-Device Capabilities
Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices
Cross Channel Capabilities
DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.
Platform (9)
API / Integrations
Based on 28 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Based on 39 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Based on 37 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Based on 42 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Based on 34 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations.
Customization
Based on 36 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Based on 30 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Based on 30 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Based on 33 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Alerts marketer of the performance of particular campaigns.
Platform Interoperability (3)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Agentic AI - Display Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mobile Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Video Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Demand Side Platform (DSP) (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Cross-Channel Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Native Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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