Yahoo AdTech DSP Features

Channel Functionality (1)

Video Functionality (1)

Mobile Functionality (1)

Campaign Management (13)

Campaign Dashboard: Based on 41 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization: Based on 41 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach: Based on 36 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing: Based on 38 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading: Based on 35 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety: Based on 33 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection: Based on 31 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping: Based on 34 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing: Based on 44 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization: Based on 30 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties: Based on 37 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Supports rich media display and video ads that involve user interaction.
In-App Ads: Based on 11 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities: Based on 12 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction.

Targeting (4)

Targeting: Based on 37 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Able to target desired audiences based on demographics and behavior variables.
Retargeting: Based on 38 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting: Based on 38 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting: Based on 28 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Able to match the marketer's ad with specific content on a site or page.

Mobile (3)

Mobile Tracking: Based on 13 Yahoo AdTech DSP reviews. Able to track consumers on their mobile devices where cookies do not apply.
In-App Ads: Based on 11 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities: Based on 12 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction.

Demand Side Platforms (4)

Machine Learning Optimization: Based on 12 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI
Estimate and Projections: DSP pulls accurate estimates of available impressions and their cost.
Cross-Device Capabilities: Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices
Cross Channel Capabilities: DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.

Platform (9)

API / Integrations: Based on 28 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports: Based on 39 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management: Based on 37 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability: Based on 42 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability: Based on 34 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations.
Customization: Based on 36 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability: Based on 30 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization: Based on 30 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications: Based on 33 Yahoo AdTech DSP reviews and verified by the G2 Product R&D team. Alerts marketer of the performance of particular campaigns.

Platform Interoperability (3)

Close Ecosystem API: Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API: Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API: Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Agentic AI - Display Advertising (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Agentic AI - Mobile Advertising (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Agentic AI - Video Advertising (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Agentic AI - Demand Side Platform (DSP) (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Agentic AI - Cross-Channel Advertising (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Agentic AI - Native Advertising (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives