--- title: Yahoo AdTech DSP Reviews meta_title: 'Yahoo AdTech DSP Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 181 reviews by the users' company size, role or industry to find out how Yahoo AdTech DSP works for a business like yours. aggregate_rating: rating_value: 3.6 review_count: 181 scale: '5' date_modified: '2026-07-19' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Yahoo AdTech DSP Reviews **Vendor:** Verizon Media **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 3.6/5.0 **Total Reviews:** 181 ## About Yahoo AdTech DSP Built for the way you buy, the Verizon Media DSP\* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. \*Formerly BrightRoll DSP, Oath Ad Platforms ## Yahoo AdTech DSP Pros & Cons **What users like:** - Users value the **unified buying experience** of Yahoo AdTech DSP, enjoying its comprehensive tools for effective advertising. (1 reviews) - Users value the **advanced audience targeting** of Yahoo AdTech DSP for its precise segmentation capabilities. (1 reviews) - Users value the **unified buying experience** provided by Yahoo AdTech DSP, enhancing efficiency and effectiveness in campaigns. (1 reviews) - Users value the **unified platform experience** of Yahoo AdTech DSP, enhancing campaign efficiency and effectiveness. (1 reviews) - Users value the **intuitive and clean user interface** of Yahoo AdTech DSP, simplifying campaign setup and tracking. (1 reviews) - Efficiency (1 reviews) - Features (1 reviews) - Intuitive Platform (1 reviews) - Reporting Features (1 reviews) - Results Performance (1 reviews) **What users dislike:** - Users experience **ad issues** due to reporting delays and lengthy creative approval processes impacting campaign execution. (1 reviews) - Users face **reporting and creative approval delays** , impacting timely access to data and campaign launches. (1 reviews) - Users face **reporting and creative approval delays** that hinder timely access to data and campaign launches. (1 reviews) - Users experience **delayed implementation** due to slow reporting and lengthy creative approval processes, impacting campaign timelines. (1 reviews) - Users experience **delay issues** with reporting and creative approvals, impacting performance insights and campaign launches. (1 reviews) - Functionality Limitations (1 reviews) - Inaccuracy (1 reviews) - Reporting Issues (1 reviews) - Reporting Limitations (1 reviews) - Slow Reporting (1 reviews) ## Yahoo AdTech DSP Discussions - [What is a DSP programmatic?](https://www.g2.com/discussions/what-is-a-dsp-programmatic) - [What do Verizon media do?](https://www.g2.com/discussions/what-do-verizon-media-do) - [What is DSP in media buying?](https://www.g2.com/discussions/what-is-dsp-in-media-buying) - [What is Verizon Media DSP?](https://www.g2.com/discussions/what-is-verizon-media-dsp) - [Will customer service be fixed?](https://www.g2.com/discussions/50138-will-customer-service-be-fixed) - 1 upvote - [View Yahoo AdTech DSP pricing details and edition comparison](https://www.g2.com/products/yahoo-adtech-dsp/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+09%3A02%3A38+-0500&secure%5Bsession_id%5D=e2516bc3-7373-4cf9-abbd-e7422103c846&secure%5Btoken%5D=9349c3bce7d5a2aebf0c5ffb8f114c38ca1ff2f5b6a6be4e2ef613126eb6251d&format=llm_user) ## Yahoo AdTech DSP Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Yahoo AdTech DSP Alternatives - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (177 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (885 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - 4.1/5.0 (278 reviews)