Link copied to clipboard # MediaMath by Infillion vs Yahoo AdTech DSP Comparison - What are their main differences? Share [ Export ](/compare/mediamath-by-infillion/yahoo-adtech-dsp/export.csv) MediaMath by InfillionYahoo AdTech DSP[+ Add Product](#) Reviews **MediaMath by Infillion** [ 3.9/5(126) ](https://www.g2.com/products/mediamath-by-infillion/reviews#reviews) **Yahoo AdTech DSP** [ 3.6/5(181) ](https://www.g2.com/products/yahoo-adtech-dsp/reviews#reviews) Pricing **MediaMath by Infillion** No pricing available **Yahoo AdTech DSP** No pricing available **Pricing Insights** from reviews Time to Implement **MediaMath by Infillion** 1 month Based on 11 responses **Yahoo AdTech DSP** 1 month Based on 22 responses Return on Investment **MediaMath by Infillion** 12 months Based on 5 responses **Yahoo AdTech DSP** 10 months2 months sooner Based on 21 responses Perceived Cost **MediaMath by Infillion** $$$$$ **Yahoo AdTech DSP** $$$$$ Average Discount **MediaMath by Infillion** 10% **Yahoo AdTech DSP** 12%2% more Pros & Cons **MediaMath by Infillion** [ Ad Management (1) ](https://www.g2.com/products/mediamath-by-infillion/reviews?filters%5Bsentiment_snippet%5D=1798563&qs=pros-and-cons#reviews)[ Advertising Management (1) ](https://www.g2.com/products/mediamath-by-infillion/reviews?filters%5Bsentiment_snippet%5D=2415498&qs=pros-and-cons#reviews)[ Complexity (1) ](https://www.g2.com/products/mediamath-by-infillion/reviews?filters%5Bsentiment_snippet%5D=2415504&qs=pros-and-cons#reviews)[ Complex Setup (1) ](https://www.g2.com/products/mediamath-by-infillion/reviews?filters%5Bsentiment_snippet%5D=2415532&qs=pros-and-cons#reviews) **Yahoo AdTech DSP** [ Advertising Management (1) ](https://www.g2.com/products/yahoo-adtech-dsp/reviews?filters%5Bsentiment_snippet%5D=2261497&qs=pros-and-cons#reviews)[ Audience Targeting (1) ](https://www.g2.com/products/yahoo-adtech-dsp/reviews?filters%5Bsentiment_snippet%5D=2261319&qs=pros-and-cons#reviews)[ Ad Issues (1) ](https://www.g2.com/products/yahoo-adtech-dsp/reviews?filters%5Bsentiment_snippet%5D=2261348&qs=pros-and-cons#reviews)[ Ad Management Issues (1) ](https://www.g2.com/products/yahoo-adtech-dsp/reviews?filters%5Bsentiment_snippet%5D=2261373&qs=pros-and-cons#reviews) Screenshots **MediaMath by Infillion** ![MediaMath by Infillion screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1366256/platform.png) **Yahoo AdTech DSP** No screenshot available Ratings Meets Requirements **MediaMath by Infillion** 7.7 7.7110 **Yahoo AdTech DSP** 7.5 7.5156 Ease of Use **MediaMath by Infillion** 7.5 7.5108 **Yahoo AdTech DSP** 7.4 7.4156 Ease of Setup **MediaMath by Infillion** 7.5 7.555 **Yahoo AdTech DSP** 7.2 7.279 Ease of Admin **MediaMath by Infillion** 7.7 7.749 **Yahoo AdTech DSP** 7.1 7.175 Quality of Support **MediaMath by Infillion** 8.0 8.0110 **Yahoo AdTech DSP** 7.9 7.9154 Has the product been a good partner in doing business? **MediaMath by Infillion** 8.2 8.256 **Yahoo AdTech DSP** 7.6 7.679 Product Direction (% positive) **MediaMath by Infillion** 8.1 8.1108 **Yahoo AdTech DSP** 5.9 5.9152 Features Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);) 7.6 108 7.7 51 Channel Functionality Display Functionality 8.2 79 8.4(won by 0.2) 29 Platform Interoperability Close Ecosystem API Not enough data Not enough data Agentic AI - Display Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Task Planning Not enough data Not enough data Project Planning Not enough data Not enough data Campaign Management Campaign Dashboard 7.9 93 | Verified 8.0(won by 0.1) 41 | Verified Campaign Optimization 7.8(won by 0.2) 95 | Verified 7.6 41 | Verified Reach 8.2(tied score) 83 8.2(tied score) 36 | Verified Bulk Editing 6.7(won by 0.5) 83 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.2 38 | Verified Batch Uploading 7.1(won by 0.5) 77 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.6 35 | Verified Brand Safety 7.6 75 7.7(won by 0.1) 33 | Verified Fraud Protection 7.3 74 7.6(won by 0.3) 31 | Verified Frequency Capping 8.0(won by 0.6) 83 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 34 | Verified Budget Pacing 8.0 94 | Verified 8.1(won by 0.1) 44 | Verified Creative Optimization 7.3(won by 0.4) 83 | Verified 6.9 30 | Verified Rich Media Capabilties 7.1 64 | Verified 7.8(won by 0.7) 37 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.4(won by 0.4) 26 7.0 11 | Verified Mobile Rich Media Capabilities 7.2(won by 0.8) 27 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.4 12 | Verified Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.3(won by 0.4) 95 | Verified 7.9 38 | Verified Retargeting 8.5(won by 0.4) 91 | Verified 8.1 38 | Verified Geo-Targeting 8.1 90 | Verified 8.3(won by 0.2) 38 | Verified Contextual Targeting 7.9(won by 0.5) 76 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 28 | Verified Audience Targeting Not enough data Not enough data Platform API / Integrations 7.3 68 | Verified 7.4(won by 0.1) 28 | Verified Custom Reports 7.2(won by 0.5) 84 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 39 | Verified User, Role, and Access Management 8.0(won by 0.4) 82 | Verified 7.6 37 | Verified Performance and Reliability 7.6 91 | Verified 8.0(won by 0.4) 42 | Verified Enterprise Scalability 7.6(tied score) 75 | Verified 7.6(tied score) 34 | Verified Customization 7.1(won by 0.3) 75 | Verified 6.8 36 | Verified Workflow Capability 7.0 75 | Verified 7.2(won by 0.2) 30 | Verified Internationalization 7.7 57 | Verified 7.9(won by 0.2) 30 | Verified Notifications 6.9(tied score) 75 | Verified 6.9(tied score) 33 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Dynamic Content Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Visualization Not enough data Not enough data Project Time Tracking Not enough data Not enough data Real-Time Updates Not enough data Not enough data Data Import/Export Not enough data Not enough data Real-Time Data Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Prioritization Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Search/Filter Not enough data Not enough data Personalization Not enough data Not enough data Real-Time Reporting Not enough data Not enough data A/B Testing Not enough data Not enough data Reminders Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Tagging Not enough data Not enough data AI Copilot Not enough data Not enough data Behavior Analytics Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Task Scheduling Not enough data Not enough data Projections Not enough data Not enough data Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 7.5 108 7.2 50 Platform Interoperability Close Ecosystem API Not enough data Not enough data Mobile Functionality Mobile Functionality 7.3 43 7.4(won by 0.1) 17 Agentic AI - Mobile Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard 7.9 93 | Verified 8.0(won by 0.1) 41 | Verified Campaign Optimization 7.8(won by 0.2) 95 | Verified 7.6 41 | Verified Reach 8.2(tied score) 83 8.2(tied score) 36 | Verified Bulk Editing 6.7(won by 0.5) 83 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.2 38 | Verified Batch Uploading 7.1(won by 0.5) 77 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.6 35 | Verified Brand Safety 7.6 75 7.7(won by 0.1) 33 | Verified Fraud Protection 7.3 74 7.6(won by 0.3) 31 | Verified Frequency Capping 8.0(won by 0.6) 83 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 34 | Verified Budget Pacing 8.0 94 | Verified 8.1(won by 0.1) 44 | Verified Creative Optimization 7.3(won by 0.4) 83 | Verified 6.9 30 | Verified Rich Media Capabilties 7.1 64 | Verified 7.8(won by 0.7) 37 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.4(won by 0.4) 26 7.0 11 | Verified Mobile Rich Media Capabilities 7.2(won by 0.8) 27 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.4 12 | Verified Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.3(won by 0.4) 95 | Verified 7.9 38 | Verified Retargeting 8.5(won by 0.4) 91 | Verified 8.1 38 | Verified Geo-Targeting 8.1 90 | Verified 8.3(won by 0.2) 38 | Verified Contextual Targeting 7.9(won by 0.5) 76 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 28 | Verified Audience Targeting Not enough data Not enough data Mobile Mobile Tracking 7.1 40 8.1(won by 1.0) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.4(won by 0.4) 26 7.0 11 | Verified Mobile Rich Media Capabilities 7.2(won by 0.8) 27 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.4 12 | Verified Platform API / Integrations 7.3 68 | Verified 7.4(won by 0.1) 28 | Verified Custom Reports 7.2(won by 0.5) 84 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 39 | Verified User, Role, and Access Management 8.0(won by 0.4) 82 | Verified 7.6 37 | Verified Performance and Reliability 7.6 91 | Verified 8.0(won by 0.4) 42 | Verified Enterprise Scalability 7.6(tied score) 75 | Verified 7.6(tied score) 34 | Verified Customization 7.1(won by 0.3) 75 | Verified 6.8 36 | Verified Workflow Capability 7.0 75 | Verified 7.2(won by 0.2) 30 | Verified Internationalization 7.7 57 | Verified 7.9(won by 0.2) 30 | Verified Notifications 6.9(tied score) 75 | Verified 6.9(tied score) 33 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 7.5 107 7.4 51 Platform Interoperability Close Ecosystem API Not enough data Not enough data Video Functionality Video Functionality 7.4 38 8.2(won by 0.8) 19 (There is a greater than 0.5 difference between this product's rating and its competitors) Agentic AI - Video Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard 7.9 93 | Verified 8.0(won by 0.1) 41 | Verified Campaign Optimization 7.8(won by 0.2) 95 | Verified 7.6 41 | Verified Reach 8.2(tied score) 83 8.2(tied score) 36 | Verified Bulk Editing 6.7(won by 0.5) 83 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.2 38 | Verified Batch Uploading 7.1(won by 0.5) 77 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.6 35 | Verified Brand Safety 7.6 75 7.7(won by 0.1) 33 | Verified Fraud Protection 7.3 74 7.6(won by 0.3) 31 | Verified Frequency Capping 8.0(won by 0.6) 83 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 34 | Verified Budget Pacing 8.0 94 | Verified 8.1(won by 0.1) 44 | Verified Creative Optimization 7.3(won by 0.4) 83 | Verified 6.9 30 | Verified Rich Media Capabilties 7.1 64 | Verified 7.8(won by 0.7) 37 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.4(won by 0.4) 26 7.0 11 | Verified Mobile Rich Media Capabilities 7.2(won by 0.8) 27 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.4 12 | Verified Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.3(won by 0.4) 95 | Verified 7.9 38 | Verified Retargeting 8.5(won by 0.4) 91 | Verified 8.1 38 | Verified Geo-Targeting 8.1 90 | Verified 8.3(won by 0.2) 38 | Verified Contextual Targeting 7.9(won by 0.5) 76 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 28 | Verified Audience Targeting Not enough data Not enough data Platform API / Integrations 7.3 68 | Verified 7.4(won by 0.1) 28 | Verified Custom Reports 7.2(won by 0.5) 84 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 39 | Verified User, Role, and Access Management 8.0(won by 0.4) 82 | Verified 7.6 37 | Verified Performance and Reliability 7.6 91 | Verified 8.0(won by 0.4) 42 | Verified Enterprise Scalability 7.6(tied score) 75 | Verified 7.6(tied score) 34 | Verified Customization 7.1(won by 0.3) 75 | Verified 6.8 36 | Verified Workflow Capability 7.0 75 | Verified 7.2(won by 0.2) 30 | Verified Internationalization 7.7 57 | Verified 7.9(won by 0.2) 30 | Verified Notifications 6.9(tied score) 75 | Verified 6.9(tied score) 33 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);) 7.5 107 7.3 51 Demand Side Platforms Cross Channel Capabilities Not enough data Not enough data Agentic AI - Demand Side Platform (DSP) Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard 7.9 93 | Verified 8.0(won by 0.1) 41 | Verified Campaign Optimization 7.8(won by 0.2) 95 | Verified 7.6 41 | Verified Reach 8.2(tied score) 83 8.2(tied score) 36 | Verified Bulk Editing 6.7(won by 0.5) 83 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.2 38 | Verified Batch Uploading 7.1(won by 0.5) 77 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.6 35 | Verified Brand Safety 7.6 75 7.7(won by 0.1) 33 | Verified Fraud Protection 7.3 74 7.6(won by 0.3) 31 | Verified Frequency Capping 8.0(won by 0.6) 83 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 34 | Verified Budget Pacing 8.0 94 | Verified 8.1(won by 0.1) 44 | Verified Creative Optimization 7.3(won by 0.4) 83 | Verified 6.9 30 | Verified Rich Media Capabilties 7.1 64 | Verified 7.8(won by 0.7) 37 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.4(won by 0.4) 26 7.0 11 | Verified Mobile Rich Media Capabilities 7.2(won by 0.8) 27 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.4 12 | Verified Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.3(won by 0.4) 95 | Verified 7.9 38 | Verified Retargeting 8.5(won by 0.4) 91 | Verified 8.1 38 | Verified Geo-Targeting 8.1 90 | Verified 8.3(won by 0.2) 38 | Verified Contextual Targeting 7.9(won by 0.5) 76 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 28 | Verified Audience Targeting Not enough data Not enough data Demand Side Platforms Machine Learning Optimization 8.2(won by 1.0) 57 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 12 | Verified Estimate and Projections 6.9(won by 0.4) 58 | Verified 6.5 8 | Verified Cross-Device Capabilities 6.9 43 | Verified 7.3(won by 0.4) 8 | Verified AI/Machine Learning Not enough data Not enough data Platform API / Integrations 7.3 68 | Verified 7.4(won by 0.1) 28 | Verified Custom Reports 7.2(won by 0.5) 84 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 39 | Verified User, Role, and Access Management 8.0(won by 0.4) 82 | Verified 7.6 37 | Verified Performance and Reliability 7.6 91 | Verified 8.0(won by 0.4) 42 | Verified Enterprise Scalability 7.6(tied score) 75 | Verified 7.6(tied score) 34 | Verified Customization 7.1(won by 0.3) 75 | Verified 6.8 36 | Verified Workflow Capability 7.0 75 | Verified 7.2(won by 0.2) 30 | Verified Internationalization 7.7 57 | Verified 7.9(won by 0.2) 30 | Verified Notifications 6.9(tied score) 75 | Verified 6.9(tied score) 33 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Customer Segmentation Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data For Advertising Agencies Not enough data Not enough data Bidding Strategies Not enough data Not enough data ROI Tracking Not enough data Not enough data Data Management Platform (DMP)[Hide 69 FeaturesShow 69 Features](javascript:void(0);) 7.6 21 Not enough data Data Integration 1st-Party Data Integration 8.4(won by default) 16 Not enough data 2nd-Party Data Integration 7.7(won by default) 11 Not enough data 3rd-Party Data Integration 8.4(won by default) 16 Not enough data Offline Data Integration 7.2(won by default) 9 Not enough data Mobile Data Integration 7.7(won by default) 10 Not enough data Data Import/Export Feature Not Available Not enough data Collaboration Tools Not enough data Not enough data Real-Time Data Not enough data Not enough data Ad Network Integration Not enough data Not enough data Agentic AI - Data Management Platform (DMP) Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Planning Not enough data Not enough data Data Analysis & Optimization Audience Segmentation 8.2(won by default) 19 Not enough data Recommendations 6.6(won by default) 19 Not enough data Standard Dashboards 7.5(won by default) 17 Not enough data Custom Reports 6.3(won by default) 18 Not enough data Campaign Segmentation Not enough data Not enough data Platform Data Permissions 6.9(won by default) 15 Not enough data User, Role, and Access Management 8.2(won by default) 17 Not enough data Enterprise Scalability 8.0(won by default) 14 Not enough data Internationalization 8.0(won by default) 11 Not enough data Performance and Reliability Feature Not Available Not enough data Advertising Management Not enough data Not enough data Performance Management Not enough data Not enough data Campaign Management Not enough data Not enough data Data Storage Management Not enough data Not enough data Customer Experience Management Not enough data Not enough data Additional Functionality Contact Database Not enough data Not enough data AI Copilot Not enough data Not enough data Data Migration Not enough data Not enough data Engagement Tracking Not enough data Not enough data Data Visualization Not enough data Not enough data Audience Targeting Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Competitive Analysis Not enough data Not enough data Generative AI Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Synchronization Not enough data Not enough data CRM Not enough data Not enough data Content Library Not enough data Not enough data Data Mapping Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data API Not enough data Not enough data SMS Marketing Not enough data Not enough data Data Recovery Not enough data Not enough data Drip Campaigns Not enough data Not enough data Customer Database Not enough data Not enough data Email Marketing Not enough data Not enough data Data Profiling Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Click Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Data Transformation Not enough data Not enough data Multi-Campaign Not enough data Not enough data A/B Testing Not enough data Not enough data Campaign Analytics Not enough data Not enough data Data Verification Not enough data Not enough data Data Extraction Not enough data Not enough data Behavioral Analytics Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Reporting & Statistics Not enough data Not enough data ROI Tracking Not enough data Not enough data Predictive Analytics Not enough data Not enough data Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 7.5 107 Not enough data Platform Interoperability Close Ecosystem API Not enough data Not enough data Agentic AI - Social Media Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Social Functionality Social Functionality Feature Not Available Not enough data Campaign Management Campaign Dashboard 7.9 93 | Verified 8.0(won by 0.1) 41 | Verified Campaign Optimization 7.8(won by 0.2) 95 | Verified 7.6 41 | Verified Reach 8.2(tied score) 83 8.2(tied score) 36 | Verified Bulk Editing 6.7(won by 0.5) 83 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.2 38 | Verified Batch Uploading 7.1(won by 0.5) 77 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.6 35 | Verified Brand Safety 7.6 75 7.7(won by 0.1) 33 | Verified Fraud Protection 7.3 74 7.6(won by 0.3) 31 | Verified Frequency Capping 8.0(won by 0.6) 83 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 34 | Verified Budget Pacing 8.0 94 | Verified 8.1(won by 0.1) 44 | Verified Creative Optimization 7.3(won by 0.4) 83 | Verified 6.9 30 | Verified Rich Media Capabilties 7.1 64 | Verified 7.8(won by 0.7) 37 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.4(won by 0.4) 26 7.0 11 | Verified Mobile Rich Media Capabilities 7.2(won by 0.8) 27 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.4 12 | Verified Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.3(won by 0.4) 95 | Verified 7.9 38 | Verified Retargeting 8.5(won by 0.4) 91 | Verified 8.1 38 | Verified Geo-Targeting 8.1 90 | Verified 8.3(won by 0.2) 38 | Verified Contextual Targeting 7.9(won by 0.5) 76 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 28 | Verified Audience Targeting Not enough data Not enough data Platform API / Integrations 7.3 68 | Verified 7.4(won by 0.1) 28 | Verified Custom Reports 7.2(won by 0.5) 84 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 39 | Verified User, Role, and Access Management 8.0(won by 0.4) 82 | Verified 7.6 37 | Verified Performance and Reliability 7.6 91 | Verified 8.0(won by 0.4) 42 | Verified Enterprise Scalability 7.6(tied score) 75 | Verified 7.6(tied score) 34 | Verified Customization 7.1(won by 0.3) 75 | Verified 6.8 36 | Verified Workflow Capability 7.0 75 | Verified 7.2(won by 0.2) 30 | Verified Internationalization 7.7 57 | Verified 7.9(won by 0.2) 30 | Verified Notifications 6.9(tied score) 75 | Verified 6.9(tied score) 33 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Show 2 feature categories with incomplete data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Native Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Native Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion")](https://www.g2.com/products/mediamath-by-infillion/reviews) MediaMath by Infillion Small-Business(50 or fewer emp.) 26.7% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 23.3% [![Yahoo AdTech DSP](https://images.g2crowd.com/uploads/product/hd_favicon/6736ca1e2c98f242b23399c1ba721035/yahoo-adtech-dsp.svg "Yahoo AdTech DSP")](https://www.g2.com/products/yahoo-adtech-dsp/reviews) Yahoo AdTech DSP Small-Business(50 or fewer emp.) 42.9% Mid-Market(51-1000 emp.) 34.3% Enterprise(\> 1000 emp.) 22.9% Small-Business (50 or fewer emp.) 26.7% 42.9% Mid-Market (51-1000 emp.) 50.0% 34.3% Enterprise (\> 1000 emp.) 23.3% 22.9% Reviewers' Industry [![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion")](https://www.g2.com/products/mediamath-by-infillion/reviews) MediaMath by Infillion Marketing and Advertising 64.1% Internet 16.2% Gambling & Casinos 1.7% Information Technology and Services 1.7% Insurance 1.7% Other 14.5% [![Yahoo AdTech DSP](https://images.g2crowd.com/uploads/product/hd_favicon/6736ca1e2c98f242b23399c1ba721035/yahoo-adtech-dsp.svg "Yahoo AdTech DSP")](https://www.g2.com/products/yahoo-adtech-dsp/reviews) Yahoo AdTech DSP Marketing and Advertising 45.7% Internet 6.9% Retail 3.5% Construction 2.3% Management Consulting 2.3% Other 39.3% FAQs ## MediaMath by Infillion vs Yahoo AdTech DSP FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between MediaMath by Infillion vs Yahoo AdTech DSP? MediaMath by Infillion stands out for higher reviewer satisfaction on setup, support, and overall rating compared to Yahoo AdTech DSP. | [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) | [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) | | --- | --- | | 3.9/5 (126 reviews) | 3.6/5 (181 reviews) | | Mid-Market | Small-Business | | 7.5 | 7.2 | | 8.0 | 7.9 | | Transparency and control over spending | Access to premium inventory and strong audience targeting | ### How do the pricing models of MediaMath by Infillion and Yahoo AdTech DSP compare? MediaMath by Infillion is rated higher for value by reviewers compared to Yahoo AdTech DSP. - **MediaMath by Infillion:** Reviewers highlight competitive cost per click and CPMs, with several noting lower fees than other DSPs and satisfaction with budget management. - **Yahoo AdTech DSP:** Reviewers mention that costs can be high, but also note budget efficiency and granular control over bidding and spend. - **Switching reasons:** Some reviewers have switched to MediaMath by Infillion for lower platform fees and to Yahoo AdTech DSP for access to premium inventory and advanced targeting. ### What are the best alternatives to MediaMath by Infillion and Yahoo AdTech DSP? The top 3 alternatives to MediaMath by Infillion and Yahoo AdTech DSP are The Trade Desk, Facebook, and AdRoll. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) | 3.9/5 (126) | Mid-Market | Competitive cost per click and CPMs | Transparency and control over spending | | [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) | 3.6/5 (181) | Small-Business | Budget efficiency, but costs can be high | Access to premium inventory and strong audience targeting | | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5 (184) | Mid-Market | — | Advanced programmatic capabilities | | [Facebook](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5 (1457) | Small-Business | — | Massive audience reach | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787) | Small-Business | — | Retargeting and cross-channel marketing | ### Which Cross-Channel Advertising features should I prioritize when comparing MediaMath by Infillion and Yahoo AdTech DSP? Buyers should prioritize Reach, Audience Targeting, Reporting Features, Ease of Setup, and Cost Efficiency when comparing MediaMath by Infillion and Yahoo AdTech DSP. - **Reach:** Both products are frequently cited for their ability to expand campaign reach; MediaMath by Infillion is noted for amplifying reach and frequency, while Yahoo AdTech DSP is recognized for premium inventory access. - **Audience Targeting:** Yahoo AdTech DSP is highlighted for advanced audience targeting and demographic layering; MediaMath by Infillion is praised for HIPAA-compliant targeting and integration with 1st and 3rd party data. - **Reporting Features:** Both products receive feedback on reporting, with MediaMath by Infillion facing critiques for outdated dashboards and Yahoo AdTech DSP for reporting delays. - **Ease of Setup:** MediaMath by Infillion scores 7.5 and Yahoo AdTech DSP scores 7.2 on Ease of Setup, with reviewers noting complexity in both but slightly easier onboarding for MediaMath by Infillion. - **Cost Efficiency:** MediaMath by Infillion is cited for competitive costs and lower fees, while Yahoo AdTech DSP is noted for granular budget control but sometimes higher costs. ### What are the pros and cons of MediaMath by Infillion vs Yahoo AdTech DSP? MediaMath by Infillion's headline strength is transparency and control over spending, while Yahoo AdTech DSP excels in access to premium inventory and advanced audience targeting. - **MediaMath by Infillion strengths:** Transparency and control over spending, competitive cost per click and CPMs, strong HIPAA-compliant targeting, extensive 3rd party data catalog, and responsive customer support (all-time mentions: 1 for each theme). - **MediaMath by Infillion trade-offs:** Outdated and complex user interface, difficult navigation, complex setup, slow or non-intuitive reporting dashboard, and limited inventory in some regions (all-time mentions: 1 for each theme). - **Yahoo AdTech DSP strengths:** Access to premium Yahoo-owned inventory, advanced audience targeting, unified platform experience, intuitive UI, and actionable reporting features (all-time mentions: 1 for each theme). - **Yahoo AdTech DSP trade-offs:** Reporting delays, creative approval delays, interface complexity for new users, and sometimes higher costs (all-time mentions: 1 for each theme). ### Is MediaMath by Infillion or Yahoo AdTech DSP better for small businesses? Yahoo AdTech DSP is a better fit for small businesses, as its largest reviewer segment is Small-Business and reviewers highlight ease of setup and budget flexibility. - **MediaMath by Infillion:** Largest segment is Mid-Market; reviewers note complexity in setup and navigation, which may be less ideal for small business needs. - **Yahoo AdTech DSP:** Largest segment is Small-Business; reviewers highlight straightforward campaign setup, budget efficiency, and accessible onboarding support. ### Which Cross-Channel Advertising platform has better integrations? MediaMath by Infillion and Yahoo AdTech DSP are at parity for integrations, as neither product has recent reviewer-cited third-party integration themes above the publish floor. - **MediaMath by Infillion:** Reviewers mention integration with 1st and 3rd party data sources and platforms such as Twitch and Spotify in recent reviews. - **Yahoo AdTech DSP:** Reviewers reference integration with Salesforce DMP and Brightroll DSP for audience and data management in recent reviews. ### How do MediaMath by Infillion and Yahoo AdTech DSP compare on customer support? MediaMath by Infillion and Yahoo AdTech DSP are at near-parity on Quality of Support, with scores of 8.0 and 7.9 respectively. - **MediaMath by Infillion:** Reviewers consistently praise responsive and knowledgeable customer support, with several citing helpful support teams and quick answers. - **Yahoo AdTech DSP:** Reviewers highlight prompt and informational support, with positive experiences in onboarding and campaign troubleshooting. ### Which is easier to implement, MediaMath by Infillion or Yahoo AdTech DSP? MediaMath by Infillion and Yahoo AdTech DSP are at near-parity on Ease of Setup, with scores of 7.5 and 7.2 respectively. - **MediaMath by Infillion:** Reviewers describe the setup process as complex and time-consuming, with an outdated UI and multiple nested menus, but some note that setup becomes easier with experience. - **Yahoo AdTech DSP:** Reviewers report that setup is straightforward with clear onboarding steps, though the platform's depth can introduce a learning curve for advanced features. ### Which product has better Reach? Reach is a frequently cited strength for both MediaMath by Infillion and Yahoo AdTech DSP, with reviewers highlighting campaign amplification and premium inventory access. - **MediaMath by Infillion:** Reviewers note the platform's ability to amplify reach and frequency across campaigns, with mention of expanding inventory and access to unique audiences. - **Yahoo AdTech DSP:** Reviewers highlight access to premium Yahoo-owned and native inventory, enabling broad audience reach and improved engagement, especially for brand campaigns. Alternatives **MediaMath by Infillion Alternatives** ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") [ Facebook ](/products/facebook-for-business/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) ![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform") [ Google Marketing Platform ](/products/google-marketing-platform/reviews) **Yahoo AdTech DSP Alternatives** ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk") [ The Trade Desk ](/products/the-trade-desk/reviews) ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") [ StackAdapt ](/products/stackadapt/reviews) ![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform") [ Google Marketing Platform ](/products/google-marketing-platform/reviews) ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis") [ Basis ](/products/basis/reviews) ## MediaMath by Infillion vs Yahoo AdTech DSP When assessing the two solutions, reviewers found MediaMath by Infillion easier to use, set up, and administer. Reviewers also preferred doing business with MediaMath by Infillion overall. - Reviewers felt that MediaMath by Infillion meets the needs of their business better than Yahoo AdTech DSP. - When comparing quality of ongoing product support, reviewers felt that MediaMath by Infillion is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of MediaMath by Infillion over Yahoo AdTech DSP.