# What is the best software for managing and storing email templates?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi everyone! Looking at data on the <a class="a a--md" elv="true" href="https://www.g2.com/categories/email-template-builder"><strong>Email Template Builder</strong></a> category page, <strong>Constant Contact, ActiveCampaign, Dotdigital, Brevo Marketing Platform, and Braze</strong> seem to be strong choices for teams prioritizing <strong>managing and storing email templates</strong>. See below for my top software list. </p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/contactpigeon/reviews"><strong>Constant Contact</strong></a> is an email marketing platform with a template designer and saved template management, making it easy to create branded layouts and keep a reusable library for future campaigns.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/activecampaign/reviews"><strong>ActiveCampaign</strong></a> is a marketing automation suite that lets you build, save, and govern templates across campaigns and automations, so teams can standardize designs while controlling access and edits. </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/dotdigital/reviews"><strong>Dotdigital</strong></a> is a customer engagement platform whose editor supports a template library you can save to and reuse repeatedly—helpful for maintaining brand consistency across teams and programs.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/brevo-marketing-platform/reviews"><strong>Brevo</strong></a> is an approachable marketing platform with template creation, sharing/importing, and a brand library for reusable assets—useful for storing and rolling out consistent modules at scale. </li>
<li>
<strong>Braze</strong> is a customer engagement platform with an email template editor and APIs to create/list <strong>templates</strong>, plus Content Blocks for reusable headers/footers—solid for centrally managing and reusing templates across campaigns. </li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">What do you think? Based on your experiences, are there other options that I should consider? I want to know what the G2 community believes is the best option for users. Thanks!</p>

##### Post Metadata
- Posted at: 10 months ago
- Author title: Content Marketing Specialist
- Net upvotes: 2


## Comments
### Comment 1

 Anyone considered Mailchimp? Have looked at a few like ActiveCampaign and Brevo. DotDigital supports a lot more than email, I think even Whatsapp, web, etc..

##### Comment Metadata
- Posted at: 4 months ago
- Author title: SaaS and Software Research
- Net upvotes: 1


### Comment 2

&lt;p&gt;I was also looking at this free software list to choose from! https://www.g2.com/categories/email-template-builder/free&lt;/p&gt;

##### Comment Metadata
- Posted at: 10 months ago
- Author title: Content Marketing Specialist
- Net upvotes: 1


### Comment 3

I used ActiveCampaign for most emails. Dotdigital also performed better across inboxes, so ideally both were good.

##### Comment Metadata
- Posted at: 3 months ago



### Comment 4

Constant Contact was probably the easiest for our team to get started with, especially for non-designers. But once we needed more control over branding, we started to feel some limitations. It works really well early on, but can feel a bit restrictive as you scale.

##### Comment Metadata
- Posted at: 3 months ago
- Author title: SEO Content Specialist



### Comment 5

One thing we learned is that storing templates is easy, but keeping them usable over time is the hard part. Without clear naming conventions and structure, your library turns into a mess pretty quickly.

##### Comment Metadata
- Posted at: 3 months ago



### Comment 6

We found that tools with content blocks or modules were much more useful than just saving full templates. Being able to reuse sections like headers, footers, and product grids saved a lot of time.

##### Comment Metadata
- Posted at: 4 months ago
- Author title: Marketing





## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: about 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: about 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: about 13 years ago
  - Comments: 4