Where can I find the best influencer marketing platform

Hey G2 influencer marketing community. I want to start a discussion on where to find I can find the best influencer marketing platform. Afluencer, Creator.co, Captiv8, and Meltwater are some of the top choices, according to G2’s influence marketing platforms page.

Best for Startups & SMBs

1. Afluencer

Known for its freemium marketplace and built-in influencer scoring, Afluencer enables small teams to search and evaluate micro- to mid-tier influencers without upfront cost. It’s ideal for early-stage brands looking for an affordable, accessible way to launch campaigns with basic analytics and direct messaging tools.

2. SARAL

Equipped with an easy-to-use Chrome extension for discovery and outreach, SARAL streamlines campaign setup for non-technical users. It’s a perfect plug-and-play option for emerging direct-to-consumer brands that need fast, no-fuss team adoption.

Best for Agencies

1. Creator.co

Designed with agencies in mind, Creator.co features a database of 200M+ influencer profiles and built-in campaign management tools to streamline multi-client execution. Agencies can easily curate talent, manage content flows, and report results—all from one centralized workspace.

2. Upfluence

Known for its AI-assisted influencer search engine and bulk outreach tools, Upfluence helps agencies scale campaigns efficiently across platforms. It’s well-suited for teams who need to manage large outreach volumes with CRM-level controls and e-commerce integrations.

Best for Enterprises

1. Captiv8

Consistently rated #1 for enterprises, Captiv8 combines discovery, contract negotiation, real-time analytics, and affiliate tracking in one platform. It’s ideal for big brands needing full campaign oversight, seamless payment workflows, and robust compliance features.

2. CreatorIQ

Best known for its enterprise-grade influencer scoring and UGC measurement dashboards, CreatorIQ excels in high-volume campaign evaluation. It’s perfect for large organizations requiring rigorous ROI attribution across complex, multi-platform initiatives.

Best for Data-Heavy Teams

1. Meltwater

Famous for keyword-based influencer discovery and earned-media monitoring, Meltwater gives deep insight into influencer content and exposure impact. It’s tailored for data teams that prioritize media analysis alongside influencer outreach.

2. Later Influence

Focused on AI-driven sourcing with fraud detection and conversion tracking, Later Influence equips data-savvy teams with reliable campaign insights. Teams with analytics-first cultures can leverage their automated discovery and UGC attribution workflows.

Have you used any of the top influencer marketing platforms from G2’s category listed above? Based on your recent experiences, where can I find the best influencer marketing platform?