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Compare Google Marketing Platform and Yahoo AdTech DSP 
Featured Products
At a Glance
Market Segments
Mid-Market (48.5% of reviews)
Small-Business (42.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Marketing Platform
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformYahoo AdTech DSP
Star Rating
(179)3.6 out of 5
Market Segments
Small-Business (42.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Yahoo AdTech DSPGoogle Marketing Platform vs Yahoo AdTech DSP
When assessing the two solutions, reviewers found Google Marketing Platform easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Reviewers felt that Google Marketing Platform meets the needs of their business better than Yahoo AdTech DSP.
- When comparing quality of ongoing product support, reviewers felt that Yahoo AdTech DSP is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Marketing Platform over Yahoo AdTech DSP.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableYahoo AdTech DSP
No pricing availableFree Trial
Google Marketing Platform
No trial information availableYahoo AdTech DSP
No trial information availableRatings
Meets Requirements
8.5
248
7.5
155
Ease of Use
7.9
247
7.4
155
Ease of Setup
7.3
128
7.2
78
Ease of Admin
7.7
119
7.1
75
Quality of Support
6.9
226
7.9
153
Has the product been a good partner in doing business?
7.6
120
7.6
79
Product Direction (% positive)
8.0
245
5.9
151
Features by Category
Channel Functionality
8.5
167
8.4
29
Platform Interoperability
7.2
10
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.0
41
|
Verified
8.1
177
|
Verified
7.6
41
|
Verified
8.3
156
|
Verified
8.2
36
|
Verified
7.7
150
|
Verified
6.2
38
|
Verified
7.9
154
|
Verified
6.6
35
|
Verified
7.8
142
|
Verified
7.7
33
|
Verified
7.6
129
|
Verified
7.6
31
|
Verified
8.4
73
7.4
34
|
Verified
8.1
69
8.1
44
|
Verified
7.7
149
|
Verified
6.9
30
|
Verified
7.9
141
|
Verified
7.8
37
|
Verified
7.0
39
7.0
11
|
Verified
7.6
94
|
Verified
6.4
12
|
Verified
Targeting
8.5
160
|
Verified
7.8
37
|
Verified
8.4
150
|
Verified
8.1
38
|
Verified
8.2
150
|
Verified
8.3
38
|
Verified
8.1
69
7.4
28
|
Verified
Platform
8.0
55
7.4
28
|
Verified
8.1
164
|
Verified
6.7
39
|
Verified
8.3
159
|
Verified
7.6
37
|
Verified
8.4
169
|
Verified
8.0
42
|
Verified
8.4
145
|
Verified
7.6
34
|
Verified
7.6
152
|
Verified
6.8
36
|
Verified
7.9
152
|
Verified
7.2
30
|
Verified
8.1
117
|
Verified
7.9
30
|
Verified
7.7
136
|
Verified
6.9
33
|
Verified
Campaign Management & Optimization
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Not enough data
Analytics & Administration
8.9
97
Not enough data
8.4
94
Not enough data
8.5
98
Not enough data
Platform
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.5
98
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Not enough data
Platform Interoperability
7.8
6
Not enough data
Mobile Functionality
7.7
119
7.4
17
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.0
41
|
Verified
8.1
177
|
Verified
7.6
41
|
Verified
8.3
156
|
Verified
8.2
36
|
Verified
7.7
150
|
Verified
6.2
38
|
Verified
7.9
154
|
Verified
6.6
35
|
Verified
7.8
142
|
Verified
7.7
33
|
Verified
7.6
129
|
Verified
7.6
31
|
Verified
8.4
73
7.4
34
|
Verified
8.1
69
8.1
44
|
Verified
7.7
149
|
Verified
6.9
30
|
Verified
7.9
141
|
Verified
7.8
37
|
Verified
7.0
39
7.0
11
|
Verified
7.6
94
|
Verified
6.4
12
|
Verified
Targeting
8.5
160
|
Verified
7.8
37
|
Verified
8.4
150
|
Verified
8.1
38
|
Verified
8.2
150
|
Verified
8.3
38
|
Verified
8.1
69
7.4
28
|
Verified
Mobile
7.7
112
8.1
13
7.0
39
7.0
11
|
Verified
7.6
94
|
Verified
6.4
12
|
Verified
Platform
8.0
55
7.4
28
|
Verified
8.1
164
|
Verified
6.7
39
|
Verified
8.3
159
|
Verified
7.6
37
|
Verified
8.4
169
|
Verified
8.0
42
|
Verified
8.4
145
|
Verified
7.6
34
|
Verified
7.6
152
|
Verified
6.8
36
|
Verified
7.9
152
|
Verified
7.2
30
|
Verified
8.1
117
|
Verified
7.9
30
|
Verified
7.7
136
|
Verified
6.9
33
|
Verified
Platform Interoperability
7.8
6
Not enough data
Video Functionality
7.9
99
8.2
19
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.0
41
|
Verified
8.1
177
|
Verified
7.6
41
|
Verified
8.3
156
|
Verified
8.2
36
|
Verified
7.7
150
|
Verified
6.2
38
|
Verified
7.9
154
|
Verified
6.6
35
|
Verified
7.8
142
|
Verified
7.7
33
|
Verified
7.6
129
|
Verified
7.6
31
|
Verified
8.4
73
7.4
34
|
Verified
8.1
69
8.1
44
|
Verified
7.7
149
|
Verified
6.9
30
|
Verified
7.9
141
|
Verified
7.8
37
|
Verified
7.0
39
7.0
11
|
Verified
7.6
94
|
Verified
6.4
12
|
Verified
Targeting
8.5
160
|
Verified
7.8
37
|
Verified
8.4
150
|
Verified
8.1
38
|
Verified
8.2
150
|
Verified
8.3
38
|
Verified
8.1
69
7.4
28
|
Verified
Platform
8.0
55
7.4
28
|
Verified
8.1
164
|
Verified
6.7
39
|
Verified
8.3
159
|
Verified
7.6
37
|
Verified
8.4
169
|
Verified
8.0
42
|
Verified
8.4
145
|
Verified
7.6
34
|
Verified
7.6
152
|
Verified
6.8
36
|
Verified
7.9
152
|
Verified
7.2
30
|
Verified
8.1
117
|
Verified
7.9
30
|
Verified
7.7
136
|
Verified
6.9
33
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.0
41
|
Verified
8.1
177
|
Verified
7.6
41
|
Verified
8.3
156
|
Verified
8.2
36
|
Verified
7.7
150
|
Verified
6.2
38
|
Verified
7.9
154
|
Verified
6.6
35
|
Verified
7.8
142
|
Verified
7.7
33
|
Verified
7.6
129
|
Verified
7.6
31
|
Verified
8.4
73
7.4
34
|
Verified
8.1
69
8.1
44
|
Verified
7.7
149
|
Verified
6.9
30
|
Verified
7.9
141
|
Verified
7.8
37
|
Verified
7.0
39
7.0
11
|
Verified
7.6
94
|
Verified
6.4
12
|
Verified
Targeting
8.5
160
|
Verified
7.8
37
|
Verified
8.4
150
|
Verified
8.1
38
|
Verified
8.2
150
|
Verified
8.3
38
|
Verified
8.1
69
7.4
28
|
Verified
Demand Side Platforms
8.2
44
|
Verified
7.2
12
|
Verified
7.5
49
|
Verified
6.5
8
|
Verified
7.6
49
|
Verified
7.3
8
|
Verified
Platform
8.0
55
7.4
28
|
Verified
8.1
164
|
Verified
6.7
39
|
Verified
8.3
159
|
Verified
7.6
37
|
Verified
8.4
169
|
Verified
8.0
42
|
Verified
8.4
145
|
Verified
7.6
34
|
Verified
7.6
152
|
Verified
6.8
36
|
Verified
7.9
152
|
Verified
7.2
30
|
Verified
8.1
117
|
Verified
7.9
30
|
Verified
7.7
136
|
Verified
6.9
33
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Marketing Platform and Yahoo AdTech DSP are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Google Marketing Platform is categorized as Paid Search Advertising
Yahoo AdTech DSP is categorized as Native Advertising
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yahoo AdTech DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.2%
Internet
7.0%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.6%
Marketing and Advertising
45.3%
Internet
7.0%
Retail
3.5%
Real Estate
2.3%
Management Consulting
2.3%
Other
39.5%
Alternatives
Discussions
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
Yahoo AdTech DSP has no discussions with answers
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