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Compare Google Marketing Platform and Yahoo AdTech DSP 
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At a Glance
Market Segments
Mid-Market (48.9% of reviews)
Small-Business (42.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Marketing Platform
Star Rating
(295)4.1 out of 5
Market Segments
Mid-Market (48.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformYahoo AdTech DSP
Star Rating
(179)3.6 out of 5
Market Segments
Small-Business (42.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Yahoo AdTech DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Marketing Platform excels in Ad and Conversion Tracking with a score of 8.9, while Yahoo AdTech DSP falls short at 7.2. Reviewers mention that the detailed tracking capabilities help them optimize their campaigns effectively.
- Reviewers mention that Google Marketing Platform's Attribution feature is highly rated at 8.3, compared to Yahoo AdTech DSP's 6.8. Users say this allows for better understanding of customer journeys and more informed decision-making.
- G2 users highlight the superior Campaign Management Dashboard in Google Marketing Platform, scoring 8.3, which provides a more intuitive interface for managing campaigns compared to Yahoo AdTech DSP's score of 8.0. Users report that this leads to increased efficiency in campaign oversight.
- Users on G2 note that Google Marketing Platform offers better Advanced Targeting Options with a score of 8.2, while Yahoo AdTech DSP scores 7.0. Reviewers say this feature allows for more precise audience segmentation, enhancing ad relevance.
- Reviewers mention that Google Marketing Platform's Performance and Reliability is rated at 8.6, significantly higher than Yahoo AdTech DSP's 6.9. Users report that this reliability is crucial for maintaining consistent ad delivery and performance.
- Users say that Google Marketing Platform's Customization options are rated at 8.0, while Yahoo AdTech DSP lags behind at 6.8. Reviewers mention that the ability to tailor the platform to specific needs enhances their overall user experience.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableYahoo AdTech DSP
No pricing availableFree Trial
Google Marketing Platform
No trial information availableYahoo AdTech DSP
No trial information availableRatings
Meets Requirements
8.5
246
7.5
155
Ease of Use
7.9
245
7.4
155
Ease of Setup
7.3
126
7.2
78
Ease of Admin
7.7
119
7.1
75
Quality of Support
6.9
224
7.9
153
Has the product been a good partner in doing business?
7.6
120
7.6
79
Product Direction (% positive)
8.0
243
5.9
151
Features by Category
Channel Functionality
8.5
167
8.4
29
Platform Interoperability
7.2
10
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.0
41
|
Verified
8.1
176
|
Verified
7.6
41
|
Verified
8.3
156
|
Verified
8.2
36
|
Verified
7.7
150
|
Verified
6.2
38
|
Verified
7.9
154
|
Verified
6.6
35
|
Verified
7.8
142
|
Verified
7.7
33
|
Verified
7.6
129
|
Verified
7.6
31
|
Verified
8.4
73
7.4
34
|
Verified
8.1
69
8.1
44
|
Verified
7.7
149
|
Verified
6.9
30
|
Verified
7.9
141
|
Verified
7.8
37
|
Verified
7.0
39
7.0
11
|
Verified
7.6
94
|
Verified
6.4
12
|
Verified
Targeting
8.5
160
|
Verified
7.8
37
|
Verified
8.4
150
|
Verified
8.1
38
|
Verified
8.2
150
|
Verified
8.3
38
|
Verified
8.1
69
7.4
28
|
Verified
Platform
7.9
54
7.4
28
|
Verified
8.1
164
|
Verified
6.7
39
|
Verified
8.3
159
|
Verified
7.6
37
|
Verified
8.4
169
|
Verified
8.0
42
|
Verified
8.4
144
|
Verified
7.6
34
|
Verified
7.6
152
|
Verified
6.8
36
|
Verified
7.9
152
|
Verified
7.2
30
|
Verified
8.1
117
|
Verified
7.9
30
|
Verified
7.7
136
|
Verified
6.9
33
|
Verified
Campaign Management & Optimization
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Not enough data
Analytics & Administration
8.9
97
Not enough data
8.4
93
Not enough data
8.5
98
Not enough data
Platform
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.6
97
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Not enough data
Platform Interoperability
7.8
6
Not enough data
Mobile Functionality
7.7
119
7.4
17
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.0
41
|
Verified
8.1
176
|
Verified
7.6
41
|
Verified
8.3
156
|
Verified
8.2
36
|
Verified
7.7
150
|
Verified
6.2
38
|
Verified
7.9
154
|
Verified
6.6
35
|
Verified
7.8
142
|
Verified
7.7
33
|
Verified
7.6
129
|
Verified
7.6
31
|
Verified
8.4
73
7.4
34
|
Verified
8.1
69
8.1
44
|
Verified
7.7
149
|
Verified
6.9
30
|
Verified
7.9
141
|
Verified
7.8
37
|
Verified
7.0
39
7.0
11
|
Verified
7.6
94
|
Verified
6.4
12
|
Verified
Targeting
8.5
160
|
Verified
7.8
37
|
Verified
8.4
150
|
Verified
8.1
38
|
Verified
8.2
150
|
Verified
8.3
38
|
Verified
8.1
69
7.4
28
|
Verified
Mobile
7.7
112
8.1
13
7.0
39
7.0
11
|
Verified
7.6
94
|
Verified
6.4
12
|
Verified
Platform
7.9
54
7.4
28
|
Verified
8.1
164
|
Verified
6.7
39
|
Verified
8.3
159
|
Verified
7.6
37
|
Verified
8.4
169
|
Verified
8.0
42
|
Verified
8.4
144
|
Verified
7.6
34
|
Verified
7.6
152
|
Verified
6.8
36
|
Verified
7.9
152
|
Verified
7.2
30
|
Verified
8.1
117
|
Verified
7.9
30
|
Verified
7.7
136
|
Verified
6.9
33
|
Verified
Platform Interoperability
7.8
6
Not enough data
Video Functionality
7.9
99
8.2
19
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.0
41
|
Verified
8.1
176
|
Verified
7.6
41
|
Verified
8.3
156
|
Verified
8.2
36
|
Verified
7.7
150
|
Verified
6.2
38
|
Verified
7.9
154
|
Verified
6.6
35
|
Verified
7.8
142
|
Verified
7.7
33
|
Verified
7.6
129
|
Verified
7.6
31
|
Verified
8.4
73
7.4
34
|
Verified
8.1
69
8.1
44
|
Verified
7.7
149
|
Verified
6.9
30
|
Verified
7.9
141
|
Verified
7.8
37
|
Verified
7.0
39
7.0
11
|
Verified
7.6
94
|
Verified
6.4
12
|
Verified
Targeting
8.5
160
|
Verified
7.8
37
|
Verified
8.4
150
|
Verified
8.1
38
|
Verified
8.2
150
|
Verified
8.3
38
|
Verified
8.1
69
7.4
28
|
Verified
Platform
7.9
54
7.4
28
|
Verified
8.1
164
|
Verified
6.7
39
|
Verified
8.3
159
|
Verified
7.6
37
|
Verified
8.4
169
|
Verified
8.0
42
|
Verified
8.4
144
|
Verified
7.6
34
|
Verified
7.6
152
|
Verified
6.8
36
|
Verified
7.9
152
|
Verified
7.2
30
|
Verified
8.1
117
|
Verified
7.9
30
|
Verified
7.7
136
|
Verified
6.9
33
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.0
41
|
Verified
8.1
176
|
Verified
7.6
41
|
Verified
8.3
156
|
Verified
8.2
36
|
Verified
7.7
150
|
Verified
6.2
38
|
Verified
7.9
154
|
Verified
6.6
35
|
Verified
7.8
142
|
Verified
7.7
33
|
Verified
7.6
129
|
Verified
7.6
31
|
Verified
8.4
73
7.4
34
|
Verified
8.1
69
8.1
44
|
Verified
7.7
149
|
Verified
6.9
30
|
Verified
7.9
141
|
Verified
7.8
37
|
Verified
7.0
39
7.0
11
|
Verified
7.6
94
|
Verified
6.4
12
|
Verified
Targeting
8.5
160
|
Verified
7.8
37
|
Verified
8.4
150
|
Verified
8.1
38
|
Verified
8.2
150
|
Verified
8.3
38
|
Verified
8.1
69
7.4
28
|
Verified
Demand Side Platforms
8.2
44
|
Verified
7.2
12
|
Verified
7.5
49
|
Verified
6.5
8
|
Verified
7.6
49
|
Verified
7.3
8
|
Verified
Platform
7.9
54
7.4
28
|
Verified
8.1
164
|
Verified
6.7
39
|
Verified
8.3
159
|
Verified
7.6
37
|
Verified
8.4
169
|
Verified
8.0
42
|
Verified
8.4
144
|
Verified
7.6
34
|
Verified
7.6
152
|
Verified
6.8
36
|
Verified
7.9
152
|
Verified
7.2
30
|
Verified
8.1
117
|
Verified
7.9
30
|
Verified
7.7
136
|
Verified
6.9
33
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Marketing Platform and Yahoo AdTech DSP are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Google Marketing Platform is categorized as Paid Search Advertising
Yahoo AdTech DSP is categorized as Native Advertising
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yahoo AdTech DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.6%
Internet
7.0%
Computer Software
5.2%
Retail
3.0%
Telecommunications
1.8%
Other
28.4%
Marketing and Advertising
45.3%
Internet
7.0%
Retail
3.5%
Real Estate
2.3%
Management Consulting
2.3%
Other
39.5%
Alternatives
Discussions
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
Yahoo AdTech DSP has no discussions with answers
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