Which social media advertising platform offers the best audience targeting?

We’re evaluating tools for precise audience targeting, from demographics to lookalike audiences and advanced filters. The goal is to reach the right people while avoiding wasted spending.

Here are some of the top-rated options on G2:

• HubSpot Marketing Hub – Strong CRM connection. How powerful are its audience targeting capabilities?
• Hootsuite – Multi-platform management. Does it deliver consistent targeting across networks?
• SOCi – Focused on multi-location. How granular is the targeting for local vs. national campaigns?
• LocaliQ – Built for local ad targeting. How effective is it at narrowing in on audiences?
• AdRoll – Known for retargeting. Does it outperform others for audience precision?

If you’ve run campaigns with these, which platform gave you the most effective targeting? Were there limits or extra costs for advanced targeting features? Thanks!