# GA Connector Reviews **Vendor:** GA Connector **Category:** [Other Lead Generation Software](https://www.g2.com/categories/other-lead-generation) **Average Rating:** 4.4/5.0 **Total Reviews:** 4 ## About GA Connector GA Connector is a Google Analytics and CRM integration that provides marketing attribution in Salesforce or your favorite CRM. With GA Connector, you can see the attribution source for every lead (and each closed sale) in Salesforce, Zoho, Pipeline, or any other CRM, letting you trace profitability back to specific traffic sources, not just users. Founded in 2015 by developer and entrepreneur Sergiy Zuev, GA Connector now helps hundreds of sales and marketing teams around the world to track and maximize their marketing ROI. Customers range from SMB to entrerprise, and include companies in the Fortune 500 and even the Fortune 250. GA Connector is a fully remote company with staff based around the world in locations that include the US, Europe, and Asia. GA Connector integrates Google Analytics and Google Adwords with your CRM (Salesforce, Zoho, Pipeline, etc), to show you - in your CRM - which leads and opportunities actually generate revenue - and which are a waste of your marketing budget. Run pre-made reports that quickly tell you: ▶ Which traffic channels, campaigns, ads, and keywords profitably drive revenue ▶ Which traffic sources (down to the keyword level) send you your most profitable customers ▶ Which traffic sources send you form fills and leads that DON'T convert In your CRM, you'll also have this valuable information for every lead and opportunity: ▶ Channel (source/medium) ▶ Google Ads campaign/ad/keyword ▶ Pages visited ▶ Geolocation ▶ + more With this data, you'll be able to: ▶ Determine exactly which traffic sources drive revenue ▶ Spend your valuable marketing budget on high-revenue traffic sources ▶ STOP spending low-revenue channels ▶ Focus your sales team's efforts on highly qualified leads ▶ and above all: Increase Marketing ROI! Here's how it works: Google Analytics gives you attribution data for each form fill on your website. And your CRM shows you sales that were closed offline. But without a way to connect the two, you don't know which traffic sources drove each conversion, or which traffic channels have the highest conversion rates. GA Connector solves this problem by connecting Google Analytics/Google Ads with Salesforce, Zoho, Pipedrive, or your favorite CRM, showing you exactly which traffic source drove each conversion, and which traffic sources convert into SALES. All you have to do from there in order to maximize your marketing ROI is to follow up by increasing spend on your high-converting traffic channels and reducing or eliminating spend on the rest. ## GA Connector Reviews ### 1. Invaluable Lead Tracking in Salesforce with GA Connector - Game Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Adam R. | Head of systems, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2026 **What do you like best about GA Connector?** GA Connector has been invaluable to us from the off. We have been using it now for just over a year and it's really helped us track all our inquiries easily, it has enabled us to switch up our ad spend and has made it so much easier to follow the lifetime of our website leads. This gives us so much more information, meaning we have been able to make informed choices. It's highly recommended and was very simple to get working alongside our lead forms to give us a simple layer of tracking within Salesforce that compliments all our Google Analytics. The setup process was simple, any help needed was always accurate and fast. The pricing feels very much like money well spent, it's meant we can bring our SEO and Ads in-house, saving us a small fortune on external fees. The GA side of things is super easy to use, with everything in logical places that make total sense. **What do you dislike about GA Connector?** When we originally set up, we were using Salesforce Commerce Cloud to host our website, which caused us some issues. However, all were fixed by GA, and since we've moved to a WordPress site, we've had zero downtime and everything has been plain sailing. **What problems is GA Connector solving and how is that benefiting you?** Our ability to track our leads has alwasy been a problemas we don't make any online sales but now we can see exactly where our leads are coming from and what they spend over their lifetime, this has made our tracking accurate and easy to manage, with the advent of the smart features at our finger tips we've been able to track and marry up our information to our Google Analytics with ease. ### 2. Best Google connector for Salesforce **Rating:** 5.0/5.0 stars **Reviewed by:** Michael L. | Salesforce Certified Platform Developer I / Senior C# .Net Developer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2026 **What do you like best about GA Connector?** GA Connector is the best Google Analytics/Google Ads integration product available in the Salesforce Appexchange. It's easy to set up and connect. The price is reasonable. It's saved us a lot of money by showing us which marketing works and which don't. I've been a Salesforce Architect/Developer for 15 years and I highly recommend GA Connector. **What do you dislike about GA Connector?** No dislikes. maybe more discount for nonprofits **What problems is GA Connector solving and how is that benefiting you?** We needed to collect google analytics data and bring into Salesforce. This connector does this and is easy to setup and use. ### 3. Software that helps CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Ravi G. | Director of Marketing and Business Intelligence, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2022 **What do you like best about GA Connector?** Attribution modeling may be performed without any coding skills. **What do you dislike about GA Connector?** Nothing so far. Easily used software for marketers. **What problems is GA Connector solving and how is that benefiting you?** GA connector helps in easy integration of the website source information with CRM without writing scripts in tag manager ### 4. I love that the GA is an integration solution that connects various CRMs with Google Analytics. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2018 **What do you like best about GA Connector?** I like that I am using it for the segment visits and the data of the traffic. **What do you dislike about GA Connector?** I currently do not have a dislike. I enjoyed the Google Analytics and the various CRMs. Everything was alright for me. **What problems is GA Connector solving and how is that benefiting you?** N/A ## GA Connector Discussions - [What is GA Connector used for?](https://www.g2.com/discussions/what-is-ga-connector-used-for) - [Sembunyikan kiat"Bagaimana saya ... saya menggunakan ini untuk ...?"](https://www.g2.com/discussions/sembunyikan-kiat-bagaimana-saya-saya-menggunakan-ini-untuk) - 1 upvote - [View GA Connector pricing details and edition comparison](https://www.g2.com/products/ga-connector/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-10+10%3A53%3A41+-0500&secure%5Bsession_id%5D=e3fa8b32-41c3-4401-86b1-83ff5c5c121d&secure%5Btoken%5D=53a5993c4a165c5abbc80b26ba50b1185ca6fdd1627c3059351fbeb89665a7c4&format=llm_user) ## GA Connector Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ## GA Connector Features **Lead Generation** - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools ## Top GA Connector Alternatives - [AnyBiz.io](https://www.g2.com/products/anybiz-io/reviews) - 4.8/5.0 (351 reviews) - [PersistIQ](https://www.g2.com/products/persistiq/reviews) - 4.5/5.0 (316 reviews) - [A-Leads](https://www.g2.com/products/a-leads-a-leads/reviews) - 4.9/5.0 (275 reviews)