Similarweb Features

Helps users understand audience demographics and evaluate visitor behavior

Accurately determine your websites most common entry and exit points, while displaying data elegantly.

Accurately measure total web traffic and display data logically.

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Track user return rates and related metrics.

Track what proportion of users convert to customers via specific actions.

Gives users accurate reflection of how their search ratings compare with competitors.

Provides a centralized platform for all competitive intelligence for teams to review and analyze.

Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc.

Provides benchmarking around search ads and display creatives against competitors to improve your paid marketing performance

Provide data around competitor's ad copy and can rank by popularity.

Ability to provide data around metrics such as market share, rank, ad spend, clicks, CTR, & CPC across all search engines.

Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels.

Provides real-time alerts and sends notifications to users in-app or through email, text message or otherwise.

Ability to provide reporting and data exporting around paid search intelligence competitor data.

Ability to track the amount of traffic brought to competitors’ websites through PPC.

Provides data around which subdomains competitors are directing their paid traffic to most often.

Allows users to create a customizable dashboard to curate and highlight specific competitive data.

Provides competitive benchmarking and monitors growth and market share over time.

Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health.

Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content.

Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups.

Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.

Provides tools for backlink analysis and identifies relevant link building opportunities.

Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition.

Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc.

Provides keyword ranking data based on geographic location and device type.

Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant.

Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc.

Displays rankings and key metrics visually, such as through charts or graphs

Enables users to build customized SEO reports

Provides NLP features for filtering data collection down to specific data points

Allows users to make custom data collection queries

Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history,

Provides features for tracking competitors websites including information such as pricing changes or new product features

Provides features for tracking competitor activity on social media

Allows users to benchmark their product against other competitors in order to understand competitive position in the market

Provides users with search tools in order to find the data they need quickly

Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Allows software to be easily used on multiple mobile devices, including phone and tablet devices

Provides features for email and messaging alerts surrounding contact and company updates

Allows multiple users to access and collaborate on the platform

Provides features for users to follow domestic and international privacy and data colelction compliance laws

Allows users to create custom market intellignece dashboards

Allows users to build and export reports for market data

Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software

Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser.

Ability to showcase where and how advertisers are buying (direct vs. programmatic).

Provides data on which publishers competitors are buying the most traffic from.

Provides data on ad spend and ranking reports of top competitive ad spenders.

Provides data on which websites and social channels advertisers are spending the most.

Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile).

Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc.

Ability to benchmark competitor's ad spend, share of voice, and ad creatives.

Provides alerts, or automated notifications, to when advertisers launch new campaigns.

Provides movement of data from one location to another.

Provides an overall strategy for data governance.

Provides specialization in data-driven insights by direct access to data analysts or end users.

Provides data in structured and readable formats.

Allows the user to monitor where and how often their brand appears in AI-generated search results and conversational AI platforms.

Provides users with the ability to analyze how AI platforms rank and surface their brand in AI-generated search results.

Enables users to evaluate how AI-generated content portrays their brand, detecting potential biases or misinformation.

Provides users with the ability to identify incorrect or misleading AI-generated brand mentions that could impact perception.

Provides users with the ability to analyze sentiment trends for their brand versus industry peers in AI-generated content.

Allows users to compare how frequently their competitors are mentioned in AI-generated search results relative to their own brand.

Allows users to adapt their content to align with the way AI platforms interpret and categorize information.

Offers users insights on how to refine messaging and content structure to improve AI-driven discoverability.

Enables users to receive instant notifications when their brand is referenced in AI-generated responses.

Provides users with detailed reports on AI-generated brand mentions, rankings, and sentiment analysis.

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases