Similarweb Features

Helps users understand audience demographics and evaluate visitor behavior This feature was mentioned in 137 Similarweb reviews.

As reported in 116 Similarweb reviews. Accurately determine your websites most common entry and exit points, while displaying data elegantly.

Based on 126 Similarweb reviews. Accurately measure total web traffic and display data logically.

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. 128 reviewers of Similarweb have provided feedback on this feature.

Track user return rates and related metrics. This feature was mentioned in 119 Similarweb reviews.

As reported in 117 Similarweb reviews. Track what proportion of users convert to customers via specific actions.

Gives users accurate reflection of how their search ratings compare with competitors. This feature was mentioned in 129 Similarweb reviews.

Provides a centralized platform for all competitive intelligence for teams to review and analyze. 472 reviewers of Similarweb have provided feedback on this feature.

Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc. This feature was mentioned in 234 Similarweb reviews.

Based on 217 Similarweb reviews. Provides benchmarking around search ads and display creatives against competitors to improve your paid marketing performance

Based on 193 Similarweb reviews. Provide data around competitor's ad copy and can rank by popularity.

Ability to provide data around metrics such as market share, rank, ad spend, clicks, CTR, & CPC across all search engines. 225 reviewers of Similarweb have provided feedback on this feature.

As reported in 499 Similarweb reviews. Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels.

As reported in 163 Similarweb reviews. Provides real-time alerts and sends notifications to users in-app or through email, text message or otherwise.

Ability to provide reporting and data exporting around paid search intelligence competitor data. This feature was mentioned in 188 Similarweb reviews.

Ability to track the amount of traffic brought to competitors’ websites through PPC. This feature was mentioned in 226 Similarweb reviews.

As reported in 184 Similarweb reviews. Provides data around which subdomains competitors are directing their paid traffic to most often.

Based on 504 Similarweb reviews. Allows users to create a customizable dashboard to curate and highlight specific competitive data.

Provides competitive benchmarking and monitors growth and market share over time. This feature was mentioned in 505 Similarweb reviews.

As reported in 53 Similarweb reviews. Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health.

Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. 54 reviewers of Similarweb have provided feedback on this feature.

Based on 136 Similarweb reviews. Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups.

Provides an SEO web crawler that consistently monitors and identifies technical issues within a website. This feature was mentioned in 48 Similarweb reviews.

Based on 137 Similarweb reviews. Provides tools for backlink analysis and identifies relevant link building opportunities.

Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. 192 reviewers of Similarweb have provided feedback on this feature.

As reported in 157 Similarweb reviews. Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc.

Based on 144 Similarweb reviews. Provides keyword ranking data based on geographic location and device type.

Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. This feature was mentioned in 148 Similarweb reviews.

Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc. This feature was mentioned in 194 Similarweb reviews.

As reported in 175 Similarweb reviews. Displays rankings and key metrics visually, such as through charts or graphs

As reported in 163 Similarweb reviews. Enables users to build customized SEO reports

Provides NLP features for filtering data collection down to specific data points This feature was mentioned in 270 Similarweb reviews.

Based on 343 Similarweb reviews and verified by the G2 Product R&D team. Allows users to make custom data collection queries

Based on 337 Similarweb reviews and verified by the G2 Product R&D team. Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history,

Based on 445 Similarweb reviews and verified by the G2 Product R&D team. Provides features for tracking competitors websites including information such as pricing changes or new product features

Based on 377 Similarweb reviews. Provides features for tracking competitor activity on social media

Based on 418 Similarweb reviews and verified by the G2 Product R&D team. Allows users to benchmark their product against other competitors in order to understand competitive position in the market

Based on 455 Similarweb reviews and verified by the G2 Product R&D team. Provides users with search tools in order to find the data they need quickly

Based on 390 Similarweb reviews and verified by the G2 Product R&D team. Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 315 Similarweb reviews and verified by the G2 Product R&D team. Allows software to be easily used on multiple mobile devices, including phone and tablet devices

Based on 305 Similarweb reviews and verified by the G2 Product R&D team. Provides features for email and messaging alerts surrounding contact and company updates

Based on 333 Similarweb reviews and verified by the G2 Product R&D team. Allows multiple users to access and collaborate on the platform

Provides features for users to follow domestic and international privacy and data colelction compliance laws 313 reviewers of Similarweb have provided feedback on this feature.

Allows users to create custom market intellignece dashboards This feature was mentioned in 419 Similarweb reviews.

Based on 444 Similarweb reviews and verified by the G2 Product R&D team. Allows users to build and export reports for market data

Based on 325 Similarweb reviews and verified by the G2 Product R&D team. Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software

Based on 199 Similarweb reviews. Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser.

Ability to showcase where and how advertisers are buying (direct vs. programmatic). 180 reviewers of Similarweb have provided feedback on this feature.

As reported in 196 Similarweb reviews. Provides data on which publishers competitors are buying the most traffic from.

Provides data on ad spend and ranking reports of top competitive ad spenders. This feature was mentioned in 209 Similarweb reviews.

Based on 219 Similarweb reviews. Provides data on which websites and social channels advertisers are spending the most.

Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile). 209 reviewers of Similarweb have provided feedback on this feature.

As reported in 207 Similarweb reviews. Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc.

As reported in 206 Similarweb reviews. Ability to benchmark competitor's ad spend, share of voice, and ad creatives.

Based on 165 Similarweb reviews. Provides alerts, or automated notifications, to when advertisers launch new campaigns.

Provides movement of data from one location to another.

Provides an overall strategy for data governance.

Provides specialization in data-driven insights by direct access to data analysts or end users.

Provides data in structured and readable formats.

Allows the user to monitor where and how often their brand appears in AI-generated search results and conversational AI platforms.

Provides users with the ability to analyze how AI platforms rank and surface their brand in AI-generated search results.

Enables users to evaluate how AI-generated content portrays their brand, detecting potential biases or misinformation.

Provides users with the ability to identify incorrect or misleading AI-generated brand mentions that could impact perception.

Provides users with the ability to analyze sentiment trends for their brand versus industry peers in AI-generated content.

Allows users to compare how frequently their competitors are mentioned in AI-generated search results relative to their own brand.

Allows users to adapt their content to align with the way AI platforms interpret and categorize information.

Offers users insights on how to refine messaging and content structure to improve AI-driven discoverability.

Enables users to receive instant notifications when their brand is referenced in AI-generated responses.

Provides users with detailed reports on AI-generated brand mentions, rankings, and sentiment analysis.

Works across multiple software systems or databases 12 reviewers of Similarweb have provided feedback on this feature.

Capability to perform complex tasks without constant human input This feature was mentioned in 11 Similarweb reviews.

Ability to break down and plan multi-step processes 11 reviewers of Similarweb have provided feedback on this feature.

Based on 11 Similarweb reviews. Works across multiple software systems or databases

As reported in 11 Similarweb reviews. Makes informed choices based on available data and objectives

As reported in 22 Similarweb reviews. Capability to perform complex tasks without constant human input

Capability to perform complex tasks without constant human input 13 reviewers of Similarweb have provided feedback on this feature.

Works across multiple software systems or databases 13 reviewers of Similarweb have provided feedback on this feature.

Improves performance based on feedback and experience This feature was mentioned in 13 Similarweb reviews.

As reported in 13 Similarweb reviews. Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives 13 reviewers of Similarweb have provided feedback on this feature.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases