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At a Glance
Market Segments
Small-Business (65.1% of reviews)
Mid-Market (42.3% of reviews)
Entry-Level Pricing
$139.94 Per Month
Free Trial
Semrush
Star Rating
(3,044)4.5 out of 5
Market Segments
Small-Business (65.1% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSimilarweb
Star Rating
(1,007)4.5 out of 5
Market Segments
Mid-Market (42.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Semrush excels in SEO Auditing with a score of 9.2, while Similarweb's SEO Auditing is rated lower at 7.9. Reviewers mention that Semrush's SEO Alerting feature is particularly useful for tracking changes in website performance.
- Reviewers mention that Semrush's Keyword Research tool is highly rated at 9.1, making it a favorite among users for its comprehensive data and insights. In contrast, Similarweb's Keyword Research is rated at 8.4, with users noting it lacks some depth compared to Semrush.
- Users on G2 highlight Semrush's superior Competitor Analysis capabilities, scoring 9.0, which allows for detailed insights into competitors' strategies. Similarweb, while still strong at 8.7, is noted by reviewers as less robust in this area.
- Reviewers say that Semrush's Content Creation Tools are rated at 8.3, providing a solid suite for marketers, whereas Similarweb's tools are rated lower at 7.7, with users mentioning a need for more advanced features.
- G2 users report that Semrush's Reporting and Dashboards feature is highly customizable with a score of 8.6, allowing for tailored insights. Similarweb's reporting capabilities, rated at 8.2, are seen as less flexible, with users wishing for more customization options.
- Users report that Semrush's Customer Support is rated at 8.6, with many reviewers praising the responsiveness and helpfulness of the support team. In comparison, Similarweb's support is rated slightly higher at 8.7, but users mention that response times can vary.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Similarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Semrush
Free Trial is available
Similarweb
Free Trial is available
Ratings
Meets Requirements
8.8
2,460
8.5
826
Ease of Use
8.3
2,485
8.6
834
Ease of Setup
8.6
1,692
8.7
337
Ease of Admin
8.6
1,268
8.6
268
Quality of Support
8.6
2,158
8.7
734
Has the product been a good partner in doing business?
8.7
1,248
8.7
273
Product Direction (% positive)
8.8
2,370
8.9
788
Features by Category
Metrics
8.4
431
Not enough data
8.3
426
Not enough data
7.9
409
Not enough data
7.7
383
Not enough data
7.4
372
Not enough data
7.5
366
Not enough data
7.4
369
Not enough data
7.5
379
Not enough data
7.1
364
Not enough data
Reporting
8.0
420
Not enough data
8.2
410
Not enough data
7.8
395
Not enough data
7.7
395
Not enough data
7.9
390
Not enough data
7.6
370
Not enough data
8.0
404
Not enough data
Other
7.7
382
Not enough data
8.1
395
Not enough data
7.7
384
Not enough data
8.0
386
Not enough data
7.4
351
Not enough data
7.0
331
Not enough data
7.6
349
Not enough data
Agentic AI - Digital Analytics
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Not enough data
Administration
7.7
360
Not enough data
7.4
348
Not enough data
8.5
399
Not enough data
8.3
391
Not enough data
Social Analytics
8.9(won by default)
289
Not enough data
8.5(won by default)
270
Not enough data
8.7(won by default)
276
Not enough data
8.2(won by default)
243
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
213
Not enough data
8.1(won by default)
209
Not enough data
Reports & Dashboards
8.4(won by default)
273
Not enough data
8.8(won by default)
281
Not enough data
8.7(won by default)
267
Not enough data
7.9(won by default)
206
Not enough data
Agentic AI - Social Media Analytics
7.3(won by default)
20
Not enough data
7.2(won by default)
20
Not enough data
7.8(won by default)
20
Not enough data
8.1(won by default)
20
Not enough data
7.9(won by default)
20
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.6
239
|
Verified
Not enough data
8.2
235
|
Verified
Not enough data
8.5
238
|
Verified
Not enough data
8.6
250
|
Verified
Not enough data
Performance
8.3
257
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
Local Search Optimization
8.9
586
|
Verified
Not enough data
8.4
541
|
Verified
Not enough data
8.4
513
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
7.9
510
|
Verified
Not enough data
8.8
571
|
Verified
Not enough data
Platform Basics
8.5
555
8.3
472
8.6
564
8.4
234
Agentic AI - Competitive Intelligence
7.0
68
7.6
22
Platform Data
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.1
521
8.1
499
Platform Content
7.3
460
Feature Not Available
Platform Reporting
8.0
535
8.2
504
8.3
541
8.4
505
Platform Basics
8.5
103
Not enough data
8.2
100
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
92
Not enough data
8.4
103
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
96
Not enough data
8.7
106
Not enough data
Marketing Campaign Performance
8.4
79
Not enough data
8.7
80
Not enough data
Agentic AI - Marketing Calendar
7.0
10
Not enough data
7.0
10
Not enough data
6.2
10
Not enough data
6.5
10
Not enough data
Other Features
8.4
104
Not enough data
8.9
90
Not enough data
SEO Auditing & Monitoring
8.7
1008
7.6
53
9.0
889
8.1
54
8.8
845
8.1
136
8.8
860
7.4
48
Agentic AI - SEO Tools
6.5
170
7.7
11
6.6
171
8.2
11
6.6
171
8.3
11
6.6
168
Feature Not Available
6.5
169
Feature Not Available
6.5
164
Feature Not Available
6.7
166
8.6
11
SEO Content & Rankings
8.2
1481
7.6
137
9.1
1607
8.5
192
8.8
1519
8.2
157
8.2
914
7.9
144
8.4
842
8.2
148
SEO Reporting
8.9
1577
9.0
194
8.6
998
8.7
175
8.2
959
8.3
163
7.8
829
Feature Not Available
Generative AI
6.7
396
Feature Not Available
6.7
389
Feature Not Available
Content & Collaboration
8.8
191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
179
Not enough data
Feature Not Available
Not enough data
8.2
161
Not enough data
Social Management
8.7
234
Not enough data
8.8
226
Not enough data
Feature Not Available
Not enough data
8.5
225
Not enough data
7.9
201
Not enough data
8.0
176
Not enough data
7.8
147
Not enough data
Agentic AI - Social Media Management
7.8
13
Not enough data
8.1
13
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.8
13
Not enough data
7.7
13
Not enough data
7.9
13
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
116
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
102
Not enough data
8.1
94
Not enough data
Reporting
9.0
133
Not enough data
Feature Not Available
Not enough data
8.9
121
Not enough data
9.0
131
Not enough data
Agentic AI - Media Monitoring
7.1
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Generative AI
8.3
22
Not enough data
8.1
23
Not enough data
Platform Interoperability
8.4
77
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
95
Not enough data
Campaign Management
9.0
93
Not enough data
8.7
92
Not enough data
8.7
92
Not enough data
8.6
85
Not enough data
8.6
86
Not enough data
8.5
87
Not enough data
8.5
84
Not enough data
8.4
86
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.0
83
Not enough data
8.3
85
Not enough data
Targeting
8.6
87
Not enough data
8.5
83
Not enough data
8.4
82
Not enough data
8.7
82
Not enough data
Platform
8.5
85
Not enough data
8.7
92
Not enough data
8.9
91
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.6
87
Not enough data
8.4
81
Not enough data
8.6
84
Not enough data
8.5
86
Not enough data
Grammar Tools
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Not enough data
Writing Support
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Not enough data
Software Availability
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Data collection
7.7
193
7.2
270
8.1
220
|
Verified
Feature Not Available
8.1
209
|
Verified
7.8
343
|
Verified
7.5
192
|
Verified
Feature Not Available
8.1
210
7.8
337
|
Verified
Segment Trending
8.6
241
|
Verified
8.4
445
|
Verified
8.1
229
|
Verified
7.5
377
8.3
235
|
Verified
8.3
418
|
Verified
7.3
197
Feature Not Available
Analysis
8.3
229
8.3
419
8.6
250
|
Verified
8.4
444
|
Verified
8.3
211
|
Verified
7.7
325
|
Verified
Platform
8.7
255
|
Verified
8.5
455
|
Verified
8.4
234
|
Verified
8.3
390
|
Verified
7.7
209
|
Verified
7.3
315
|
Verified
8.3
231
|
Verified
7.5
305
|
Verified
8.1
206
|
Verified
7.8
333
|
Verified
8.2
203
8.0
313
Agentic AI - Market Intelligence
6.9
30
8.3
12
6.8
30
Feature Not Available
Platform Insights
Not enough data
7.6
199
Not enough data
7.5
180
Not enough data
7.8
196
Not enough data
7.1
209
Not enough data
8.1
219
Not enough data
8.0
209
Not enough data
7.9
207
Agentic AI - Digital Advertising Intelligence
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
7.9
206
Not enough data
7.0
165
Platform Basics
8.5
139
8.4
217
7.7
123
7.4
193
8.4
142
8.1
225
Platform Data
8.2
129
7.4
163
8.4
134
8.0
188
8.6
145
8.7
226
8.3
130
7.6
184
Agentic AI - Operational Risk Management
7.2
15
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Planning
7.7
226
Not enough data
Publishing
7.7
228
Not enough data
Social Media
7.6
228
Not enough data
Planning
7.9
352
Not enough data
Generative AI
7.4
138
Not enough data
7.2
134
Not enough data
7.2
134
Not enough data
6.6
132
Not enough data
6.4
128
Not enough data
Agentic AI - Content Creation
7.1
42
Not enough data
6.9
42
Not enough data
7.1
42
Not enough data
7.0
42
Not enough data
7.1
43
Not enough data
7.2
42
Not enough data
7.1
42
Not enough data
AI Visibility & Tracking
7.8
62
Not enough data
7.7
68
Not enough data
Sentiment & Brand Analysis
7.7
59
Not enough data
6.3
51
Not enough data
Competitive Benchmarking
7.1
53
Not enough data
7.5
59
Not enough data
AI Content Optimization
7.5
55
Not enough data
7.5
55
Not enough data
Reporting & Alerts
6.6
51
Not enough data
7.4
59
Not enough data
Tools
Feature Not Available
Feature Not Available
8.2
659
8.7
137
Feature Not Available
Feature Not Available
Metrics
Feature Not Available
8.1
116
8.2
649
8.3
126
8.2
635
8.3
128
8.0
577
8.0
119
7.8
574
7.7
117
8.9
708
8.7
129
Agentic AI - Content Analytics
7.5
55
7.7
13
7.7
55
7.6
13
7.7
56
7.9
13
7.7
56
8.3
13
7.6
56
8.8
13
Marketing Operations
7.7
385
|
Verified
Not enough data
8.4
407
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.2
388
|
Verified
Not enough data
8.6
425
|
Verified
Not enough data
7.7
358
|
Verified
Not enough data
8.0
372
|
Verified
Not enough data
8.2
397
|
Verified
Not enough data
7.9
350
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and Similarweb are categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Answer Engine Optimization (AEO), Market Intelligence, and Content Analytics
Unique Categories
Similarweb is categorized as Data as a Service (DaaS) and Digital Advertising Intelligence
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.5%
Information Technology and Services
8.9%
Computer Software
8.0%
Internet
3.8%
Retail
3.8%
Other
46.0%
Marketing and Advertising
26.6%
Retail
7.1%
Financial Services
6.8%
Information Technology and Services
5.8%
Computer Software
4.3%
Other
49.4%
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
ffffff
2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
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