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Compare Ahrefs and Similarweb 
Featured Products
At a Glance
Market Segments
Small-Business (63.8% of reviews)
Mid-Market (41.9% of reviews)
Entry-Level Pricing
Starting at $29.00
Free Trial
Ahrefs
Star Rating
(669)4.5 out of 5
Market Segments
Small-Business (63.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansSimilarweb
Star Rating
(1,131)4.5 out of 5
Market Segments
Mid-Market (41.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ahrefs excels in backlink analysis, with users praising its comprehensive database that often uncovers links missed by other tools. This makes it a go-to choice for SEO professionals focused on building effective backlink strategies.
- Users say Similarweb stands out for its robust competitor analysis capabilities, particularly in evaluating both organic and paid competitors. Reviewers appreciate how its data differentiation enhances their market analysis, making it easier to understand competitive landscapes.
- According to verified reviews, Ahrefs is noted for its user-friendly interface and quick implementation process. Users highlight the intuitive onboarding experience, which helps them get started without significant hurdles.
- Reviewers mention that Similarweb's breadth of clickstream data provides unique insights into digital traffic, allowing marketers to craft informed channel strategies. This depth of data is particularly beneficial for those looking to optimize their online presence.
- G2 reviewers indicate that while Ahrefs has a strong focus on SEO tools, it may not be as comprehensive in paid search intelligence compared to Similarweb, which offers a more rounded approach to digital marketing analytics.
- Users report that both platforms have solid support, but Similarweb edges out slightly with higher ratings for quality of support, indicating a more responsive and helpful customer service experience.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Similarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Ahrefs
Free Trial is available
Similarweb
Free Trial is available
Ratings
Meets Requirements
9.0
517
8.4
888
Ease of Use
8.8
524
8.6
899
Ease of Setup
9.0
261
8.7
396
Ease of Admin
8.8
189
8.6
281
Quality of Support
8.4
433
8.7
788
Has the product been a good partner in doing business?
8.7
182
8.6
287
Product Direction (% positive)
8.9
493
8.9
849
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
10.0
7
Not enough data
10.0
7
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.0
5
Not enough data
9.8
7
Not enough data
Platform Basics
8.4
99
8.4
494
8.4
108
8.4
239
Agentic AI - Competitive Intelligence
7.3
5
7.5
23
Platform Data
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
7.9
90
8.2
523
Platform Content
Feature Not Available
Feature Not Available
Platform Reporting
7.7
100
8.2
516
8.4
101
8.4
530
SEO Auditing & Monitoring
8.4
202
7.6
54
8.8
198
8.2
56
8.7
187
8.2
138
8.6
192
7.4
49
Agentic AI - SEO Tools
7.3
17
7.6
11
7.4
17
8.2
11
7.8
17
8.3
11
7.2
18
Feature Not Available
7.2
17
Feature Not Available
7.6
17
Feature Not Available
8.0
19
8.6
11
SEO Content & Rankings
9.2
407
7.7
138
8.8
398
8.5
200
8.5
369
8.2
160
7.8
188
7.9
146
8.2
175
8.1
149
SEO Reporting
9.1
397
9.1
205
8.2
206
8.7
178
7.9
187
8.3
163
Feature Not Available
Feature Not Available
Generative AI
6.3
69
Feature Not Available
6.3
68
Feature Not Available
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Data collection
Not enough data
7.2
270
Not enough data
Feature Not Available
Not enough data
7.8
344
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
340
|
Verified
Segment Trending
Not enough data
8.4
449
|
Verified
Not enough data
7.5
378
Not enough data
8.3
427
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
421
Not enough data
8.4
447
|
Verified
Not enough data
7.7
329
|
Verified
Platform
Not enough data
8.5
462
|
Verified
Not enough data
8.3
390
|
Verified
Not enough data
7.3
316
|
Verified
Not enough data
7.5
306
|
Verified
Not enough data
7.8
334
|
Verified
Not enough data
8.0
313
Agentic AI - Market Intelligence
Not enough data
8.5
13
Not enough data
Feature Not Available
Platform Insights
Not enough data
7.6
199
Not enough data
7.5
180
Not enough data
7.8
196
Not enough data
7.2
210
Not enough data
8.1
220
Not enough data
8.0
209
Not enough data
7.9
207
Agentic AI - Digital Advertising Intelligence
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
7.9
206
Not enough data
7.0
166
Platform Basics
9.0
5
8.4
217
Not enough data
7.4
193
9.0
5
8.1
226
Platform Data
Not enough data
7.4
163
9.0
5
8.0
188
9.3
5
8.7
226
Not enough data
7.6
184
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
AI Visibility & Tracking
Not enough data
8.8
8
Not enough data
9.0
10
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
10.0
5
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Feature Not Available
8.4
92
8.7
142
Feature Not Available
Feature Not Available
Metrics
Feature Not Available
8.1
117
8.2
87
8.3
131
Feature Not Available
8.3
129
7.1
75
8.0
119
Feature Not Available
7.7
117
9.0
97
8.7
129
Agentic AI - Content Analytics
7.5
6
7.7
13
7.8
6
7.6
13
8.6
6
7.9
13
8.1
6
8.3
13
8.6
6
8.8
13
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Similarweb are categorized as Paid Search Intelligence, Competitive Intelligence, Content Analytics, SEO Tools, and Answer Engine Optimization (AEO)
Unique Categories
Similarweb is categorized as Data as a Service (DaaS), Digital Advertising Intelligence, and Market Intelligence
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.4%
Computer Software
11.8%
Information Technology and Services
9.3%
Internet
7.4%
Financial Services
2.6%
Other
31.5%
Marketing and Advertising
26.4%
Retail
7.3%
Financial Services
6.4%
Information Technology and Services
6.0%
Computer Software
4.3%
Other
49.7%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
ffffff
2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
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