# What Media and Influencer Targeting software is most relied on by social media managers and PR specialists, based on user reviews?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hey PR and social folks, you're really juggling two different jobs when it comes to <a class="a a--md" elv="true" href="https://www.g2.com/categories/media-and-influencer-targeting">Media and Influencer Targeting software</a>, finding the right journalist and finding the right creator, so it's worth checking which platforms actually cover both instead of specializing in just one.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Meltwater, Muck Rack, and CisionOne dominate this conversation:</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/meltwater/reviews"><strong>Meltwater</strong></a><strong>:</strong> 4.1 stars across 2,673 reviews, the largest sample here, its Klear platform covers influencer discovery, vetting, and ROI tracking alongside media intelligence.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/muck-rack/reviews"><strong>Muck Rack</strong></a><strong>:</strong> 4.5 stars across 527 reviews, the highest rating here, built around a verified media database with journalists manually confirmed by an in-house editorial team.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/cisionone/reviews"><strong>CisionOne</strong></a><strong>:</strong> 3.9 stars across 1,344 reviews, the lowest rating here, combines media monitoring, outreach, and influencer targeting in one AI-powered platform.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/agility-pr-solutions/reviews"><strong>Agility PR Solutions</strong></a><strong>:</strong> 4.1 stars across 411 reviews, its media database maintains 99.6% accuracy across more than 1.1 million verified contacts.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/sprout-social-influencer-marketing/reviews"><strong>Sprout Social Influencer Marketing</strong></a><strong>:</strong> 4.3 stars across 413 reviews, its Brand Fit Score assesses how well a creator's content aligns with brand values before a partnership starts.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For PR folks who've compared journalist databases side by side, did the manually verified contacts actually respond differently than ones pulled from a broader automated list?</p>

##### Post Metadata
- Posted at: 4 days ago
- Author title: Writer
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;The biggest practical difference is whether the database prioritizes contact accuracy or breadth. I’d compare bounce rates, role and beat freshness, response rates, and how often your team has to manually correct journalist records before assuming a larger database will produce better outreach.&lt;/p&gt;

##### Comment Metadata
- Posted at: 4 days ago
- Author title: Marketing Executive





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