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Compare Profound and Scrunch 
Featured Products
At a Glance
Market Segments
Mid-Market (58.2% of reviews)
Mid-Market (45.5% of reviews)
Entry-Level Pricing
Contact Us Per Year
Contact Us Per Year
Profound
Star Rating
(284)4.6 out of 5
Market Segments
Mid-Market (58.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact Us Per Year
Browse all 3 pricing plansScrunch
Star Rating
(55)4.6 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 3 pricing plansProfound vs Scrunch
When assessing the two solutions, reviewers found them equally easy to use. However, Scrunch is easier to set up and administer. Reviewers also preferred doing business with Scrunch overall.
- Reviewers felt that Scrunch meets the needs of their business better than Profound.
- When comparing quality of ongoing product support, reviewers felt that Scrunch is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Scrunch over Profound.
Pricing
Entry-Level Pricing
Profound
Profound Enterprise
Contact Us
Per Year
- Answer Engine Insights
- AI Bot Tracking
- Content Generation
Scrunch
Enterprise
Contact Us
Per Year
Fully customizable solution. Everything included in Pro, plus: SSO (SAML, OIDC), Enterprise Data API, Dedicated AE & Strategy Consultant.
- AI Model/Platforms: ChatGPT, Perplexity, Claude, Meta AI, Gemini, Google AI Overviews
- Prompt Manager
- Insights
Free Trial
Profound
No trial information availableScrunch
Free Trial is available
Ratings
Meets Requirements
8.8
199
8.9
40
Ease of Use
8.6
203
8.6
44
Ease of Setup
8.7
195
9.0
44
Ease of Admin
8.8
79
9.0
29
Quality of Support
9.2
190
9.5
40
Has the product been a good partner in doing business?
9.3
80
9.6
28
Product Direction (% positive)
9.8
197
10.0
38
Features by Category
Brand Signals
Not enough data
8.7
37
Not enough data
7.9
37
Not enough data
8.5
36
Brand Analytics
Not enough data
8.5
36
Not enough data
9.2
36
AI Visibility & Tracking
9.3
169
9.6
32
9.3
164
9.3
33
Sentiment & Brand Analysis
8.9
142
9.0
32
6.9
120
6.8
32
Competitive Benchmarking
9.0
137
8.4
32
9.2
149
9.5
32
AI Content Optimization
8.1
131
7.8
32
8.1
154
7.6
32
Reporting & Alerts
7.2
118
7.2
6
9.2
161
8.8
32
Categories
Categories
Shared Categories
Profound and Scrunch are categorized as Answer Engine Optimization (AEO)
Reviews
Reviewers' Company Size
Profound
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Scrunch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
23.4%
Marketing and Advertising
17.9%
Financial Services
13.4%
Information Technology and Services
10.4%
Retail
5.0%
Other
29.9%
Marketing and Advertising
38.6%
Information Technology and Services
13.6%
Computer Software
11.4%
Public Relations and Communications
6.8%
Retail
4.5%
Other
25.0%
Discussions
Profound has no discussions with answers
Scrunch has no discussions with answers
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