--- title: Profound Reviews meta_title: 'Profound Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1125 reviews by the users' company size, role or industry to find out how Profound works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1125 scale: '5' date_modified: '2026-07-22' parent_category: name: Artificial Intelligence url: https://www.g2.com/categories/artificial-intelligence --- # Profound Reviews **Vendor:** Profound **Category:** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,125 ## About Profound Profound helps the world’s biggest brands, including 10% of the Fortune 500, win more business from ChatGPT, Gemini, and other LLMs. With Profound, marketers get the full cycle of insight, action, and measurement. We provide the proprietary data, AI agents, and analytics you need to build high-impact campaigns that improve your visibility in AI search. As a result, teams at Ramp, DocuSign, and Figma use Profound daily to monitor their brand presence, identify high-value opportunities, and deploy AI agents that move the needle for agent engine optimization (AEO). Here’s what you get with Profound: Insights backed by data. Prompt Volumes is a proprietary dataset that creates the first accurate estimation of search conversations on LLMs. This lets you can pinpoint real, high-volume conversations relevant to your business, and inject your brand voice at scale. And, Answer Engine Insights then analyzes your brand's presence across ChatGPT, Perplexity, Gemini, and Copilot, showing how often you're mentioned, how you rank against competitors, sentiment trends, and which platforms drive the most visibility. Opportunities listed by highest potential impact. The Opportunities feature pinpoints where your brand visibility is weakest and tells you exactly what content will help you break into more AI search conversations. Each Opportunity is ranked by effort and impact, from net new content to existing optimizations. Profound Agents to take action autonomously. Agents autonomously use Profound's data to draft highly relevant articles, content briefs, landing pages, and optimizations. Through our integrations, they can notify teams for review via Slack, stage and publish directly in CMSs like WordPress, Sanity, and Contentful, or build presentations with Gamma. Our Agents can also perform deep research, use LLMs, build site maps, and more. Embedded analytics to measure true impact. Agent Analytics tracks what traditional analytics platforms like GA4 and Cloudflare miss. With infrastructure-level monitoring, see how bots and crawlers from AI platforms access your website: which pages crawlers visit, how often they return, and traffic and conversions from real users who were referred to your site via AI search. The Answer Engine Optimization (AEO) platform that drives results. Ramp used Profound to become the 5th most visible fintech brand in the world in a matter of weeks. "Profound allowed us to uncover behavioral patterns that traditional SEO tools couldn't capture. By analyzing long-tail queries in LLMs, we gained data-driven insights that let us run more targeted tests and stay ahead in AI-driven search." — Ashley Nguyen, SEO Strategist at Ramp Join the industry-leading marketing teams using Profound to control how their brands show up in AI search. ## Profound Reviews ### 1. A great platform for any team serious about AEO **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Profound?** I really like how quickly they iterate and improve the product based on the direct feedback we share. That’s valuable to us because they genuinely listen to customers, and I think that’s where they get the most useful insight into what people need in order to succeed. The API/MCP add was a huge update for our team. We’ve started working almost exclusively from our local terminals / Claude Code, and Profound’s ability to adapt quickly and give us that flexibility has made a big difference. The recent additions—the Ask Profound conversational agent, the agent builder with natural-language workflow creation, automatic knowledge base syncing from Notion and Drive, and the revamped sentiment analysis with proper clustering—are moving the tool in the direction we actually need: becoming an agent-driven layer rather than just a dashboard. There’s still room to improve some of these capabilities, but overall it’s clear Profound is thinking about this space in the right way. **What do you dislike about Profound?** The "Ask Profound" agent is obviously very new and will improve over time, but I have come across many situations where it had all the information needed to answer my question and was unable to. Chunking visibility is another gap — we don't have a clear view into how our pages are being chunked and retrieved by AI engines, which is the layer that actually determines whether a page gets cited or not. Without it, we're optimizing for citation outcomes without seeing the mechanism. Related – when a model updates and citation patterns shift, there's no view into what changed in the model's behavior. The result is a lot of "this page is being cited more frequently" without the underlying "why," which means most insights still leave us guessing about the next action. **What problems is Profound solving and how is that benefiting you?** I use Profound to track our brand's visibility and citation share in AI platform responses, helping us understand our performance in an area that's otherwise a black box. ### 2. Comprehensive Capabilities but Needs Streamlined Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Lydia L. | SEO + AEO Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I love using the agents in Profound more than anything. The agents can do so much. I love the node by node workflow, which lets you string together as many nodes as you'd like without losing instructions. This allows me to recreate every part of the content creating process, from research to briefing, writing, and optimizing. There are nodes for everything, so it's wonderful that way. In addition, I love the new Ask Profound feature. It didn't have that initially, but now it does, and we love that. **What do you dislike about Profound?** The reporting side of Profound is overwhelming due to the massive amounts of data. The exporting feature for citation/prompt data only allows for exporting raw data as CSV or JSON files, but doesn't support PDF. Although there are dashboards, there's no dashboard export option, except for a PDF that isn't formatted correctly and ends up as multiple pages that only show a bit of each dashboard per page. The initial setup process was a bit bumpy to get everything we needed going for prompts, regions, and tracking. **What problems is Profound solving and how is that benefiting you?** I use Profound to research content ideas, help write content, create landing pages, and generate SEO reports. It streamlines the content creation process from research to optimization, and the agents provide unbeatable content creation opportunities, especially with the massive amounts of data we are able to load into our Knowledge Base to pull from. ### 3. Agile and Intuitive, But Pricey **Rating:** 4.0/5.0 stars **Reviewed by:** Logan W. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I appreciate how intuitive the user interface of Profound is, while still allowing me to export mass data and perform data analysis in other workflows. I also really value the speed at which new features are added, and I like that when I give feedback, it's quickly integrated into the product. Profound has been by far the fastest to evolve and more robust, which is something important given the rapid changes in AI search. Plus, the initial setup was very easy for our team. **What do you dislike about Profound?** I do think the price point is not as competitive as it could be and that overall data analysis tools and more SQL/database style queries and pivot tables could be brought into the product to setup reports and work with data without having to export. **What problems is Profound solving and how is that benefiting you?** I use Profound to understand share of voice and enhance content to improve brand sentiment and visibility, strengthening both traditional SEO and AEO. ### 4. Makes the AI Discovery Landscape Practical and Actionable for Brands **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** What I like best about Profound is how clearly it helps teams understand and act on the way AI is changing discovery, reputation, and decision-making. It takes a complex, fast-moving space and makes it practical, showing where a brand appears, how it is represented, and what can be done to improve visibility and influence. I also appreciate that Profound feels built for strategic action, not just measurement. It gives teams a sharper view of the AI ecosystem and helps translate that insight into smarter content, stronger positioning, and better business decisions. **What do you dislike about Profound?** What I dislike is less about the quality of Profound and more about wanting to use it more independently. The platform is very valuable, but I would love to see more self-serviceability: easier ways to configure views, pull insights, customize reporting, and explore data without needing as much external support. That would make it even more useful day to day, especially for teams that want to move quickly, test ideas, and turn insights into action without slowing down the workflow. **What problems is Profound solving and how is that benefiting you?** Profound is solving the problem of visibility in an AI-first discovery environment. As more people use AI tools to research brands, partners, and recommendations, it is harder to know how a company is showing up, what narratives are being surfaced, and where there may be gaps or inaccuracies. Profound helps make that visible and measurable, which benefits me by turning an emerging, somewhat abstract challenge into something more actionable. ### 5. Comprehensive and User-Friendly AEO Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Josh F. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I use Profound for AEO visibility, reporting, and content strategy. Profound helps us understand how LLMs are surfacing and speaking about our brand and competitors. I find the product both easy to use and intuitive, while also being powerful, which makes it suitable for a wide range of companies from small to large. I love being able to see citation data across different dimensions, like topics, tags, and sources. Additionally, I like the new accuracy analysis tooling, as it helps us manage our brand presence and understand what drives performance. Profound's MCP, which we use extensively with agentic coding tools like Claude Code, is incredibly valuable. The initial setup was really easy, impressively intuitive, straightforward, and the support was top-tier. **What do you dislike about Profound?** Profound workflows still need more investment, but they've made a lot of improvement rapidly. I'm confident this will continue. **What problems is Profound solving and how is that benefiting you?** Profound helps us with AEO visibility, reporting, and content strategy. It aids in understanding brand and competitor presence, managing brand performance with citation data, and offers strong accuracy analysis tools. ### 6. Profound Makes AI Brand Insights Actionable—Fast Setup and Reliable **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** What I love most about Profound is that it finally takes the guesswork out of understanding how AI models see our brand. The UI is super clean, and it’s easy to pull the data and actually put it to use. On the technical side, the integrations were painless to set up. Still really hoping to see the WF integration here soon. I will say though, the Profound team is so good about pushing out updates and new feature releases. We love the new agent workflows they released. They really care about their product and really listen to their customers. The platform has been extremely reliable and is easy to learn. My team was up and running in less than two weeks. What really justifies the ROI for us is the AI intelligence: it surfaces prompt-volume data that traditional SEO tools completely miss. And all throughout onboarding the support team has continually helped us translate these insights into a clear roadmap. Profound has turned what used to be a massive manual research headache into a streamlined, automated strategy that helps keep us ahead of the curve. **What do you dislike about Profound?** I’m really hoping to see a Webflow connection here soon, because we haven’t been able to set up agent analytics without it. I do love that Profound splits your products into their own projects, which makes it much easier to track prompts well, but I’d also love a more combined view of the entire site so everything can be reviewed in one place. **What problems is Profound solving and how is that benefiting you?** The biggest problem Profound solves for us is that it finally gives us the data we need to understand how we’re performing on LLMs, and what gaps or opportunities we have to improve. It’s essentially given us a way to track share of voice in a space that used to feel completely unknown. The benefit for me personally has been huge because I can now bring real data to leadership and say, “Here is exactly where we’re getting cited, and here’s where our competitors are beating us.” Instead of guessing what content to write, I use their Prompt Volume data to see what people are actually asking AI, and then I use their Content Briefs to address our visibility gaps. Overall, it’s moved us from guessing at AI strategy to having a clear roadmap that drives real traffic. ### 7. Helpful agency-side tool for tracking AI search visibility across client accounts. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** As an agency, one of the biggest challenges lately has been explaining AI search visibility to clients in a way that’s measurable. Profound has helped a lot with that. We use it to monitor how client brands are appearing across AI-generated answers and compare visibility against competitors. The citation tracking and trend monitoring are probably the most useful parts for our team. It also helps during reporting because clients can actually see changes over time instead of us speaking in hypotheticals. **What do you dislike about Profound?** Since this whole AI search category is evolving pretty quickly, there are still moments where we have to process profound exports manually before they are client ready. Some parts of the platform also take a little time to fully understand if you’re managing multiple client accounts. Once workflows are set up though, it becomes much easier to manage. **What problems is Profound solving and how is that benefiting you?** From an agency perspective, Profound helps bridge the gap between traditional SEO reporting and what’s actually happening inside AI-driven search experiences. Clients are increasingly asking about ChatGPT, AI Overviews, and LLM visibility, and before this we didn’t really have a reliable way to track that. The platform gives us something concrete to analyze and include in strategy discussions. It’s also helped us identify content opportunities for clients much earlier. ### 8. Profound: Streamlines AI Search and Workflow Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** RJ A. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I use Profound at my agency to track AI Search performance metrics like Visibility, Citations, and Sentiment across tracked prompts. I appreciate how it streamlines tedious and repetitive workflows, allowing me more time to focus strategically. I particularly like the agents feature, which lets me leverage my firsthand knowledge for tasks like keyword research and content brief creation all in one place. It's handy to pull top keywords, relevant queries, determine query fanouts, and draft custom content briefs within a single workflow. The sheets feature is a bonus, enabling me to scale these processes for multiple pages at once. Setting up Profound was easy since we have support from their team for client management and prompt tracking. **What do you dislike about Profound?** I'd like to see an Upload Google Drive node included as a node in the agent builder's node library. I'd also like to see competitor comparison tables within the Answer Engine Insights natively. **What problems is Profound solving and how is that benefiting you?** Profound helps me track AI Search performance metrics and provides insight to clients, improves workflow efficiency, and allows custom agent creation for strategic tasks. ### 9. A Breakthrough for AI Search Visibility **Rating:** 4.5/5.0 stars **Reviewed by:** Antón K. | Administrative and Health & Safety Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I use Profound primarily for AI search visibility and AEL analysis across large enterprise websites like PayPal. It's become a key part of how I monitor brand visibility within LLMs and AI-generated search experiences, especially across platforms like ChatGPT Gemini. What I like most about Profound is that it gives structure and visibility to an area of search that still feels very unclear for a lot of brands. Most tools are still heavily focused on traditional rankings and traffic, whereas Profound is genuinely built around how people are discovering information through AI platforms. The platform makes it much easier to understand how a brand is being surfaced across AI-generated answers, which is becoming increasingly more important. I also really like how practical the platform is from a workflow perspective. Furthermore, I appreciate how quickly the platform seems to evolve alongside changes in AI search. The space is moving incredibly fast, so having a tool that feels actively aligned with where search is heading rather than where it has been is a big advantage! **What do you dislike about Profound?** The credit/coin scoring system to use agents could be improved. As we are building out agents and workflows, it is easy to use a lot more coins than expected. Better transparency on how coins are used would be helpful. **What problems is Profound solving and how is that benefiting you?** I use Profound to understand brand visibility in AI-generated answers, track mentions and citations, and analyze content optimization opportunities. It provides clarity on AI search landscapes, helping structure the data for better strategy and decision-making. ### 10. Dynamic Feature Updates, Excellent Visibility Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Derek I. | Cofounder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I like Profound for the team's ability to add new features and listen to customer feedback. They were responsive when we requested the ability to add tags to citations, which helps track our work's impact, especially since AI campaigns are harder to monitor than traditional SEO campaigns. The initial setup was very easy; we just send in our prompts and they get the campaign rolling within a couple of days. **What do you dislike about Profound?** Monitoring is difficult because AI gives different responses to dashboards vs API, making it hard to replicate. It's like finding a needle in a haystack when visibility increases or drops to diagnose cause and effect, but it's getting better. **What problems is Profound solving and how is that benefiting you?** I use Profound to monitor client visibility and narratives across AI platforms, helping craft positioning statements. It addresses monitoring challenges by improving visibility tracking. Adding features based on feedback, like citation tagging, aids campaign tracking, especially when AI campaigns are harder to track than SEO. ### 11. Profound Makes AI Search Visibility Clear, Trackable, and Actionable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** What I like most about Profound is that it makes AI search feel a lot less vague and a lot more actionable. Instead of guessing where we show up, it seems to give us a clearer view of visibility, competitor presence, and what content we should improve next. For a content and SEO team, that’s invaluable because it turns AI search from a vague, confusing area of SEO concept something you can actually track, learn from, and act on. **What do you dislike about Profound?** I've had a really good experience using Profound so far, so nothing comes to mind. **What problems is Profound solving and how is that benefiting you?** The main problem Profound seems to solve is the lack of clarity around how we’re actually performing in AI search. It helps surface where we’re visible, how competitors are appearing, what AI-driven traffic looks like, and where there are opportunities to improve content. For me, the benefit is having something much more concrete to work from. Rather than making assumptions, I’d be able to use it to spot what’s working, see where we’re missing visibility, and make better decisions about what to optimise next. ### 12. Intuitive Tool for AI and Geo SEO Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Tony K. | Principal Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I like that Profound is specifically tailored for AI and GEO search, which sets it apart from other traditional SEO tools. It's really intuitive and easy to follow during the setup, which made getting started straightforward without too many issues. Profound offers dedicated insights into LLMs and AI search, allowing us to explore and understand differences in general and traditional SEO, and importantly, points us in the right direction for areas to focus on. I think it does a good job in terms of the coverage it provides for GEO and AI search. **What do you dislike about Profound?** Nothing springs to mind - it does come with a cost, but if you're looking at it from having the best tool for the job in mind then the cost isn't as much of a concern. **What problems is Profound solving and how is that benefiting you?** I use Profound for tracking performance in GEO and LLMs. It helps with agentic visibility and provides a platform to explore how we are tracking across multiple surfaces in AI search. That's something that we don't get from other vendors in this space at the moment. ### 13. Efficient Automation with Superb Support **Rating:** 5.0/5.0 stars **Reviewed by:** Elan M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I use Profound to track our AE performance and generate or optimize content for improvement. I like that our copywriting tasks are now a lot more efficient and automated. The customer service is really great as there's always someone available to answer our questions. I appreciate that the help/chat function on the platform is efficient. I particularly like the 'agents' feature, which I've been using the most recently, as it is broad in the things it can help with. It has made our copywriting automated while keeping the tone of voice of our brand. The setup was really easy, with an introductory call to understand the platform. **What do you dislike about Profound?** I find it a complex platform. It's not self-explanatory or friendly in that way; you do have to know what each tab shows, does, or how it works. But again, there's a great team behind it along with many tutorials. **What problems is Profound solving and how is that benefiting you?** I use Profound to track AE performance and optimize content, making copywriting more efficient and automated while keeping our brand tone. ### 14. Unmatched Insights and User-Friendly Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Rochi Z. | Freelance Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I use Profound for tracking AI visibility across my clients and it helps me understand where they stand with their AI visibility efforts. I love that you can segment via ICP and see how specific audiences perceive you. It's super easy to use but doesn't skimp on features. It's usually the first to come with features I really need, like AI content optimization at scale, and the insights are really thorough. I love that Profound gives both insight and help with implementation better than most tools. It provides an in-depth view of the brand's visibility, sentiment and comparison to top competitors. I love the quick takeaways on sentiment to understand which features consumers love and which are least liked. It's easy to optimize existing content for LLMs with the AEO score and doing so at scale using Sheets. The Opportunities feature helps understand things outside of content creation to improve AI visibility, something I haven't found in any other tool. Plus, setting it up was really easy and took under 30 mins. **What do you dislike about Profound?** Nothing, really. The Enterprise plan can be a bit expensive, but the ROI is 100% worth it, in my opinion. **What problems is Profound solving and how is that benefiting you?** I use Profound to track AI visibility for clients, understand AI sentiment, and improve search visibility. It combines insights with implementation, offering detailed views on brand visibility, sentiment, and easy content optimization for LLMs. It segments audiences via ICP and offers unique features for AI visibility improvement. ### 15. Highly Accurate, Easy to Use, But Pricing is a Consideration **Rating:** 3.5/5.0 stars **Reviewed by:** Jeremy L. | Reporter, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I like Profound because it puts all the queries we want to rank for in one place and gives us a good sense of where we stand against our competitors. The data is more accurate than most other similar tools, which makes me feel a lot more confident making decisions. I also appreciate the ease of use for the app and its ability to track a variety of different prompts. The initial setup was super easy. **What do you dislike about Profound?** I would love it if Profound could more accurately represent which pages are ranking for which queries. From my experience, it's a little unclear why we're ranking high for queries, what the page it was pulling from was, and what the individual copy within the page was. Also, the price range is what gets us. **What problems is Profound solving and how is that benefiting you?** Profound centralizes query tracking, offers more accurate data than other tools, and helps me confidently make decisions on AEO/GEO strategies. ### 16. Snappy UI, Valuable Insights for AI Visibility **Rating:** 4.0/5.0 stars **Reviewed by:** John M. | Lead Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I use Profound to monitor my company's AI visibility and it helps us bridge the gap in understanding how we're offsetting challenges in organic traffic YoY. I like that it provides answers to questions related to our AI visibility and how we rank in specific prompts and subgroups of queries, which I'm not sure I could access anywhere else. The UI is snappy and quick, and the dashboards and data load quickly. **What do you dislike about Profound?** I think having access to AI overview saturation for specific query groups would be great. Blending various data sources is hard. Having a place where I could understand how often AI overviews are appearing on specific sets of keywords in Google Search helps us benchmark our YoY traffic performance. I'd rank the tool at a 8 for AI overview share of voice questions. I think having features that better integrated with search console or provided answers on AI overview saturation would change this to an 9 - 10. **What problems is Profound solving and how is that benefiting you?** I use Profound to bridge the gap in understanding AI visibility and offsetting challenges in organic traffic, providing benchmarks for our SEO/AEO performance. ### 17. Empowers Brand Positioning with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick S. | Senior Marketing Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I like how willing Profound is to accept feedback and build features useful to our organization. The thoughtful addition of AI agents with templates for base level work, and the ability to build your own for more robust tasks, is also great. I find understanding prompt volume, citations, share of voice, and sentiment valuable because they inform us on areas of deficiency or excellence compared to our peers in the LLM space. These insights allow us to adjust our focus on areas needing improvement. The macro level sentiment analysis provides a better understanding of how the environment perceives our brand, something that's very valuable to us. **What do you dislike about Profound?** Sometimes there are bugs in the platform where things might not load, or things don't look or function the way that you think they would work. However, you can quickly take these issues to your account manager, who escalates them to get them remedied or build in features that will support the tasks you need. **What problems is Profound solving and how is that benefiting you?** Profound helps us understand and monitor our brand's position in LLMs, streamlining processes with AI. It provides visibility into positioning in a space that currently doesnt have an easy way to track visibility, informs us on deficiencies, and helps improve areas with a lack of citation or share of voice. ### 18. Great AEO Insights with Room for Data Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Allyn H. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I like that Profound allows you to segment by prompt topic and platform. It's also super helpful with competitor insights and provides thorough research around the holistic competitive landscape. The segmentation helps us to pinpoint specific areas for improvement. It's really helpful in informing where we focus our efforts for creating content and understanding gaps on our site and in third-party content, helping us better collaborate with affiliate partners. Also, the initial setup of Profound was very easy. **What do you dislike about Profound?** It does feel limiting that it only provides reporting on the prompts that you input. It would be helpful if it could provide better insight into prompts that people are actually searching and help with prompt discovery. Additionally, I think that the reporting should be weighted based on the volume of each platform. Often the metrics are weighted heavily by platforms that have very small volume, so it doesn't give you a full picture of what people are actually seeing. Weighted metrics would help know where to focus effort to get the most impact. If we're optimizing to improve scores on much lower volume platforms, that is less impactful than if we improve scores on ChatGPT, which makes up over half of the LLM prompt volume. **What problems is Profound solving and how is that benefiting you?** Profound helps inform decision-making, optimizing our AEO strategy by segmenting and identifying content gaps. It offers competitor insights, letting us tailor our efforts based on the competitive landscape. We can focus on content creation for LLMs and affiliate partnerships effectively. ### 19. Superior Data Insights on LLM Reach **Rating:** 5.0/5.0 stars **Reviewed by:** Elan K. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I like the quality of the data that Profound provides. It feels like the strongest possible brand reach data on the market, offering information and insights I wouldn't be able to process anywhere else. It helps me understand with deep clarity what content and keywords are helping us show up in LLM queries and what content and queries we need to focus on. Also, the initial setup was very easy. **What do you dislike about Profound?** I think the research and data is very strong, but the content workflow felt slightly limited compared to other competitors that were more built around being content first. A closer connection and more seamless tie-ins between the data and creating content based on the insights in the data. **What problems is Profound solving and how is that benefiting you?** Profound helps me understand topic clusters and content areas where we appear in searches automatically. It provides deep clarity on content and keywords impacting our visibility in LLM queries, offering insights I couldn’t process elsewhere. ### 20. AEO Source of Truth with Game-Changing AI Visibility Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** Profound has been invaluable for giving us a data-driven foundation in a channel that's still very much evolving. What I like best is the visibility tracking across AI platforms like ChatGPT and Perplexity — being able to see exactly how and when Justworks shows up in AI-generated answers (and where we don't) has been a game changer for prioritizing our AEO strategy. The KPI framework it surfaces — visibility score, sentiment score, citation share — gives us something concrete to rally around and report on internally, which is hard to come by in a space this new. It's essentially become our source of truth for the channel. **What do you dislike about Profound?** Honestly, I don't have many dislikes about the tool itself. The bigger challenge is just the nature of the space — AEO is evolving so rapidly that the data and findings are constantly shifting, which makes it hard to draw firm trends or conclusions at times. That's not a knock on Profound at all; it's doing exactly what it's supposed to by surfacing all of this in real time. It's more a reflection of how nascent and fast-moving the channel is overall. **What problems is Profound solving and how is that benefiting you?** Profound is solving a visibility problem that didn't have a clear answer before — how do you know if and when your brand is showing up in AI-generated responses? As AEO becomes an increasingly important channel, we needed a way to track and measure our presence across platforms like ChatGPT and Perplexity in a data-driven way, and Profound gives us exactly that. It's become our source of truth for the channel, surfacing KPIs like visibility score, sentiment score, and citation share that we can actually report on and rally our strategy around. Beyond the metrics, it's helped us identify real gaps — categories where we're underrepresented in AI answers — and prioritize where to focus across our four AEO pillars. Without it, we'd essentially be operating blind in a space that's only getting more important. ### 21. Valuable LLM Ranking Insights with Fast, Built-In Content Creation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** Understanding how we rank within LLMs has been valuable, both from a visibility and strategic perspective. Profound not only gives us insight into how we appear across AI platforms, but also enables us to act quickly using the built-in agent and content creation features. **What do you dislike about Profound?** The platform could be a little quicker and more intuitive to navigate. As a newer tool and category, there are still areas of the UX that feel slightly clunky when moving between different sections and workflows. **What problems is Profound solving and how is that benefiting you?** Profound is solving a major visibility gap around how brands appear within LLMs, both from a category and competitor perspective. The reporting gives us a much clearer understanding of how we rank by class, how competitors are performing, and where there are opportunities to improve visibility. The built-in FAQ builder and blog content creator have also been game changers from an execution standpoint, allowing us to move from insight to optimised content incredibly quickly. ### 22. Easy Setup & Flexible Integration Through API **Rating:** 4.0/5.0 stars **Reviewed by:** Mark B. | Strategy & Operations - Office of the Chief Product Officer & Head of Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I find it very easy to update the prompt bank in Profound, which is great because we need to constantly evolve the prompt bank as our product and understanding of AEO evolve. I appreciate how I can do this on mass with CSV exports and imports, making it very easy. The API gives me a lot of flexibility, enabling me to merge Profound with our internal tooling. This integration unlocks a lot of extra functionality, allowing us to run deeper analysis on LLM performance. **What do you dislike about Profound?** I think the tool is quite B2C focused right now in that it really focuses on visibility and sentiment. It doesn't track quality or similar aspects to see if our more complicated B2B solution is being represented optimally in LLMs. **What problems is Profound solving and how is that benefiting you?** I use Profound to define and analyze prompts for AEO. It gives me visibility into my company's performance in LLM responses. Updating the prompt bank is easy, and the API offers flexibility for extra analysis and integration with our internal tools. ### 23. Dynamic, Future-Proof Platform with Clear Sentiment Analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Caitlin . | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I like that Profound is dynamic and really easy to use. It feels like a future-proof platform due to the evident investment in development – this trust that it will evolve as strategies evolve is important to me. I also appreciate how clear the sentiment analysis is. As a Head of Content, this is particularly useful for brand perception and messaging. Additionally, I like the fact that prompt tracking is broken down by topics, which is crucial for optimizing key topics and entities instead of individual prompts. Lastly, the initial setup was very easy. **What do you dislike about Profound?** I think some of the sources section could be a little easier to use. It would be more helpful if you could only look at the sources that AI uses to talk about your brand rather than seeing it all enmeshed with your competitors' sources. That would be a really useful build for me. **What problems is Profound solving and how is that benefiting you?** I use Profound for visibility tracking, simplifying complexities for leadership, sentiment analysis, benchmarking against competitors, and analyzing AEO efforts. It helps shape our AI strategy, ensuring our brand's visibility and influence in AI discussions. ### 24. Profound: Time-Saving AEO Optimization with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Avantika S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I love the AEO Content optimization feature in Profound because it tells me exactly how to structure content so LLMs actually pick it up. The Content refresh feature is great as it turns my dead blogs into assets again without starting from scratch. I also love the Blog generation from YouTube video feature, as it repurposes content I'd never have touched manually, and does it in minutes. Profound saves me hours I was silently losing to research I didn't even know I was doing wrong. The content I produce is AEO ready from the first draft. Research that used to take half a day now takes minutes, and the output is smarter, more intentional, and actually built for how LLMs surface information. **What do you dislike about Profound?** Sometimes the suggestions I get vary depending on which agent I am working in. And when you're trying to build a repeatable content process, that inconsistency adds friction. You start second guessing which suggestion to follow. Would love these agents aligned in their logic so that guidance feels like one coherent brain. **What problems is Profound solving and how is that benefiting you?** Profound saves me hours on research, creates AEO/GEO optimized content from the start, and makes research quicker. The AEO optimization, content refresh, and blog generation features structure content for LLMs, revitalize old blogs, and repurpose video content efficiently. ### 25. Critical to our AEO / GEO execution **Rating:** 4.0/5.0 stars **Reviewed by:** Alex V. | Growth Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I like the UI of Profound and appreciate the intuitive nature of the reporting overviews. The inbuilt agent functionality excites me as it allows us to very quickly replace traditional agency services in-house. Setting up agents and our topics was greatly assisted by the Profound team. We've achieved a strong ROI as Profound enables us to automate digital PR (backlink generation) and listicle content optimization. It makes tracking our share of voice easy, helping us dominate key topics. I've rarely seen a tool provide such strong clarity on reporting as quickly as Profound has. It's become a core part of our tech stack and is the source of truth for everything SEO / GEO. **What do you dislike about Profound?** I think we could have potentially had more guidance on setting up topics. I think we did have some support from the team, but potentially more best practices in working with it and also on prompts with the agents would have been helpful. **What problems is Profound solving and how is that benefiting you?** Profound automates digital PR, like backlink generation, and optimizes listicle content and tracks the performance and sentiment of our content.. It helps track our share of voice effectively, provides strong clarity on reporting, and has become a core part of our tech stack. ### 26. Profound Is a Game-Changer for AEO/GEO Insights, Benchmarking, and LLM Citation Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Profound?** The insights and metrics that the Profound platform provides has been an eye-opening game-changer for our digital marketing team in this new, zero-click, AI-powered landscape. We're able to effectively track our efforts, inform key stakeholders, and report to the wider team about web content performance and brand-positioning related to AEO/GEO and LLM citations. As a result, we've been able to optimize and fine tune our content and landing page copy to better align with what our customers, prospects, and partners are looking to understand. Profound allows benchmarking against competitors and records trends over time for chosen keywords and query fan-outs. There are tons of features such as agent analytics, AI agent wizard/builder, and highly-relevant educational training. There are many features that I haven't yet explored and they keep adding new and improved capabilities regularly. In this evolving landscape, where traditional organic web traffic is dropping across the board, it's critical to have tools that can help unveil the mysteries of this new model, inform strategic decisions, and monitor/influence the way that widely-used LLMs talk about your product, features, and organization. If you're looking to step-up your traditional SEO game into the "Brave New World" of LLMs/AEO/GEO this is the tool for you and your team. **What do you dislike about Profound?** Much of the data is simulated; however, it sounds like it may begin supplementing it with actual user-provided data in the near future. **What problems is Profound solving and how is that benefiting you?** LLM citation tracking and AEO performance optimization for web content. ### 27. Visibility Boost and User-Friendly Dashboard **Rating:** 4.5/5.0 stars **Reviewed by:** Mike H. | Editorial Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Profound?** I appreciate Profound's dashboard for being really usable and frequently updated with new features, which I found quite valuable. The support and help from the entire team, including sales associates, onboarding staff, and the account manager, were very helpful in learning how to use the tool effectively. Additionally, the clean UX of the dashboard made it easy to navigate through a dense amount of information, prioritize what was actionable, and use the tool quickly. The initial setup was simple, aided by their onboarding support team. **What do you dislike about Profound?** The only challenges we found with Profound were maybe less with the tool and more with understanding what to do with all of the information. Because this is an ecosystem that is changing so quickly and is such a black box, I think it's difficult for any tool and then any company using the tool to know what to do with it. It was really just trying to keep up with it. I think they've done a lot of work to help people make sense of the data and make it actionable, but it's really just trying to devise a strategy from all of the information that Profound provides. **What problems is Profound solving and how is that benefiting you?** I use Profound for answer engine optimization, gaining visibility and insights to fit better within the AI content universe and enhance our presence. ### 28. Insightful Brand Tracking with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Bing G. | EVP, Analytics and Intelligence, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Profound?** I like that we get the specific citations so that we get the context around the messaging that's driving citations most. I also like that we can customize the prompts to fit the user journey we are trying to understand. I also like that we can develop prompts directly connected to campaigns so that we can see if our campaign efforts drove citations. The view across several AI models is very helpful as results do differ greatly by model. The initial setup was fairly easy, especially since our partners at Profound helped guide us with an intake form. **What do you dislike about Profound?** The sentiment feature in Profound could use some work. I've had several instances where sentiment tracking would not load for my brand. It would also be helpful to get insights on the messaging from earned sources that are driving those citations to appear. It would be helpful if there were suggestions in the platform on how to improve our brands' visibility in AI. **What problems is Profound solving and how is that benefiting you?** I use Profound to understand my brand's presence in LLM results and its standing among competitors. It helps diagnose brand visibility and build narrative alignment. It also aids in forming a perspective on message effectiveness and brand improvement opportunities. ### 29. Very informative and impactful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Tony K. | Technical Content & Partnership Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Profound?** Profound has been instrumental in our marketing efforts at MongoDB. I use it daily to track and analyze our LLM citation data which allows us to develop new content strategies and pivot when needed so we maximize our marketing efforts. **What do you dislike about Profound?** Continue to bring out new features and enabling customers to have custom agentic workflow build up. **What problems is Profound solving and how is that benefiting you?** With LLMs increasingly circumventing traditional SEO, tracking how our brand and content are referenced by AI systems has become essential. Profound provides the critical insights we need—monitoring citations, measuring GEO performance, and informing strategic content adjustments. In an era where discoverability is rapidly shifting from search engines to answer engines, this tool is our competitive edge. ### 30. Eye-Opening Insights with User-Friendly Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Ansh V. | Director of Brand and Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I like the Answer Engine Insights feature for quick, glanceable highlights of our company's AEO performance and the ability to dig deeper via Prompt Volumes. I also like the ability to create custom dashboards so I can decide what I want to focus on. The initial setup was pretty intuitive, with the sales rep at Profound giving us a good walkthrough during the demo, which helped us prioritize the key areas for our day-to-day tracking. **What do you dislike about Profound?** As AEO is still a relatively new aspect of marketing, it can take a minute for you to fully comprehend how all the different features and aspects of platforms are meant to work and can be best utilized. Once you've taken the time to fully understand the features, it's much easier. **What problems is Profound solving and how is that benefiting you?** I use Profound to track our brand's presence across platforms, helping us identify where we perform well and where we can improve. ### 31. The clear standard for GEO products **Rating:** 4.5/5.0 stars **Reviewed by:** Jon S. | Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** It's an all around quality product. I think Profound provides the most complete experience from third-party GEO vendors, offering results that I can use in pitches and that really help with detailed data points for client conversations. I love the data and diagnostics. The visibility scores and prompts citing are particularly valuable. Profound makes setting up pretty easy, especially after a demo and exploring the platform. **What do you dislike about Profound?** Broadly I think that the push towards the content generation side of things isn't really necessary and frankly doesn't do an amazing job. I would rather it just provided a dossier on what to include instead of creating long pieces of repetitive content that honestly are going to be downgraded by the algo in future updates. **What problems is Profound solving and how is that benefiting you?** Profound helps me gain a deep understanding of rising inquiries and traffic in institutional B2B finance spaces. It provides detailed data for pitches and client conversations. ### 32. Insightful Analytics, Intimidating at First **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Profound?** I like Profound for the amount of data and analytics it provides. The recommendations it offers are also helpful for optimizing the website to become more visible. These features let me know which pages on our website are visible and which ones we need to prioritize, and it tells us which topics we need to focus more on within our content. **What do you dislike about Profound?** The platform is a little intimidating when you first get in there, but once you get the hang of things, it's easy to use and not so intimidating anymore. If you've never used a platform for GEO visibility before, it can just seem a bit overwhelming between all the different views. **What problems is Profound solving and how is that benefiting you?** Profound helps us determine which website topics are visible, guiding us on prioritization. I like its data and analytics, offering optimization recommendations for better visibility, helping us know which pages need focus. ### 33. Transforms AI Visibility into Actionable Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick H. | Hoofd marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Profound?** I like how Profound clearly shows AI visibility, especially by prompt, competitor, and citation source. It turns a vague space into something actionable. The interface is easy to deal with, making the data feel actionable and allowing me to turn it into clear next steps for content and reporting. I appreciate that the support team is strong, so it's not just a dashboard we're left to figure out alone. It saves us from guessing by showing which AI answers mention us, which don’t, and why. **What do you dislike about Profound?** Nothing really except for the exports to be a bit more flexible. Picking exactly which prompts or competitors go into an export instead of having to do so manually. **What problems is Profound solving and how is that benefiting you?** Profound helps us track our brand's presence on AI, understand competitor activity, and determine needed content improvements. It clearly shows AI visibility by prompt, simplifying data insights into actionable steps. ### 34. Powerful Data Insights with Setup Hurdles **Rating:** 5.0/5.0 stars **Reviewed by:** Michael M. | Owner/Operator **Reviewed Date:** May 29, 2026 **What do you like best about Profound?** I find Profound to be a really powerful tool that gives us a ton of data. I like that we can search for results with multiple entry points, like keywords, personas, and topics. Compared to SEMrush, we can see way more data and finally understand what people are typing into LLMs and Google AI search for our target keywords and topics. It's easier to break down data and get actual answers. **What do you dislike about Profound?** It's a little daunting to set up at the beginning, hard to know where to start. Maybe a tutorial guiding you through setup or your first report/agent would make it easier. **What problems is Profound solving and how is that benefiting you?** I find Profound provides way more data than SEMrush, allowing us to see what people type into LLMs and Google AI. It’s easier to break down data and get actual answers, with multiple entry point searches by keywords, personas, topics, etc. ### 35. Unmatched Insights Into How AI Interacts With Our Website **Rating:** 5.0/5.0 stars **Reviewed by:** Calvin C. | Senior SEO Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** Profound helps us to understand how AI interacts with our website in a way we haven't been able to get from other tools. With it, we understand where we're getting cited, what we're getting cited for, how much traffic we're driving, and where our content gaps are. **What do you dislike about Profound?** Profound is still a fairly new tool so there are some bugs to straighten out and features we'd like to see added but they are very responsive to feedback and are constantly launching new features. **What problems is Profound solving and how is that benefiting you?** They solve the problem of understanding the vague world of how AI interacts with websites and surfaces content and bridges the attribution gap from AI visibility to conversion. ### 36. Intuitive Tool with Powerful Visibility Features **Rating:** 5.0/5.0 stars **Reviewed by:** Lindsay R. **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** I enjoy the overview and how easy it is to see how our visibility is tracking. I also like how quickly I can edit the agents. These features allow us to make quick decisions on whether we need new content, if our rankings have dropped, and how we compare to our competitors. Now, the AI agents run on their own with minimal adjustments, which is really convenient. **What do you dislike about Profound?** I would like to be able to dismiss recommendations if I don't feel they are the right fit or mark them as completed. And it would be nice to have some quick wins or solutions for us to move through on the overview page itself. **What problems is Profound solving and how is that benefiting you?** Profound helps analyze our website and refresh older content, enhancing visibility in a fast-growing market. It allows quick decisions on whether new content is needed, checks for ranking drops, and compares our performance with others. ### 37. Intuitive Interface, Quick Insights into AI Visibility **Rating:** 4.5/5.0 stars **Reviewed by:** Areej N. | SEM Senior Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** I like Profound's interface; it's very clean and user-friendly. I also appreciate the ability to monitor and analyze AI-generated visibility, which allows me to move quickly within the platform from identifying a trend to actually investigating the underlying drivers. The Profound team was very hands-on during the setup, making it very easy to get things set up on the platform. **What do you dislike about Profound?** The Sentiment analysis or how it's currently calculated could be further improved upon. It would also be valuable to have platform suggestions for Personas based on historical data. It would be great to have more concrete trends on Sentiment whether positive or negative and how they have changed over time. **What problems is Profound solving and how is that benefiting you?** Profound helps me track brand presence in LLM conversations, offers insights into content sources, and monitors AI visibility trends. It's key for understanding context and competitor appearance in LLM environments, which are less transparent than traditional searches. ### 38. Incredible AEO Visibility Analytics to Monitor and Optimize AI Engine Presence **Rating:** 5.0/5.0 stars **Reviewed by:** Mark G. | Senior Director, Digital Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2026 **What do you like best about Profound?** Incredible suite of tools to monitor and optimize AEO. Incredibly easy to understand how your brand appears across major AI engines, offering clear visibility analytics that show when and where you’re mentioned in AI‑generated answers. I was impressed by how it reveals what people are asking AI and how different systems represent your brand, giving you actionable insight to improve your presence. Agent templates provide great ways to easily scale our answer engine visibility **What do you dislike about Profound?** Nothing so far. They update the software so quickly any shortcomings are usually fixed quickly. **What problems is Profound solving and how is that benefiting you?** Profound solves the huge challenge of understanding how AI systems like ChatGPT, Gemini, and Perplexity actually interpret and represent your brand, giving you real visibility in a space traditional analytics can’t reach. It also uncovers content gaps and shows what people are asking AI, helping you create smarter, more relevant content that aligns with real demand. Because of this, I now have clear, actionable insights that make improving AI visibility straightforward and directly tied to impact. ### 39. Breakthrough in AI Visibility Analytics, But Pricey **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I use Profound to understand how our brand is performing in different AI search and answer engines. It helps monitor where we are mentioned, how often, and accurately the websites I manage are represented and how we compare against competitors in AI-generated responses. I find the AI visibility analytics revealing, especially in terms of brand mentions and citations that aren't covered by other SEO tools. The data seems convincing, and competitor analysis for the AI landscape is easier. I appreciate the prompt tracking for different AI platforms. Profound is pretty advanced and accurate compared to the traditional SEO tools. **What do you dislike about Profound?** Oh, it's super expensive! The monthly cost can be very high if you want to scale up for multiple domains. **What problems is Profound solving and how is that benefiting you?** I use Profound to track brand performance across AI platforms, revealing AI visibility analytics not covered by other SEO tools. It provides convincing data and simplifies competitor analysis. ### 40. How Profound Opened My Eyes **Rating:** 5.0/5.0 stars **Reviewed by:** Aidan S. | Senior Campaign Manager, SEO & AEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2026 **What do you like best about Profound?** I like Profound because it offers an impressive amount of information that helps me gather more data than any other company. This allows me to take a more targeted approach with my overall strategy, addressing pain points and riding the momentum of prompts gaining visibility. The initial setup was easy, making it convenient to start using the platform. The agents they have added have been a time saver for 90% of the tasks I was already doing. Huge win. **What do you dislike about Profound?** Not many negatives after the agents have been getting better and better. **What problems is Profound solving and how is that benefiting you?** Profound makes my work more targeted and helps me see AI more clearly. I can differentiate my SEO and AEO work, target pain points, and ride the momentum with its abundant information. I used to have to search h through information for hours and now I can just ask it to explain the issues with clients. ### 41. Profound AI Workflows Help Scale LLM Visibility For my Brand **Rating:** 5.0/5.0 stars **Reviewed by:** Pedro D. | Digital Marketing Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Profound?** I love how Profound gives us an idea on how our brand is performing on LLMs for visibility and as a citation source. I also love the fact that I can create AI agent and workflows to automate my work. **What do you dislike about Profound?** One thing I wish Profound would invest more would be visibility in traditional SEO, making it the one platform for understanding visibility and placement across traditional SEO, and GEO. **What problems is Profound solving and how is that benefiting you?** The main problem Profound has helped answering and solving for is "how is my brand performing versus other competitors in LLMs visibility, and what learnings I get to properly build a strategy to increase our LLM visibility. ### 42. Automates Everything with Powerful AI Agents **Rating:** 5.0/5.0 stars **Reviewed by:** Angel V. | Sales Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** I use Profound to track AI citations and visibility, and it takes away the guesswork of figuring out how well I'm doing on AI search, which is a real time-saver. The custom AI agents are by far my favorite; the unlimited agents feature is so much fun, and I love how smart the system is. You're able to automate almost anything like SEO briefs, research, content, reports, and more. The ability to add APIs to connect to other software is truly amazing. The initial setup of Profound was very easy, especially since we had experience before. **What do you dislike about Profound?** Sometimes the data takes a while to load, but it's not the biggest deal. It only happens sometimes when the program is updating the data, like new citations, etc. **What problems is Profound solving and how is that benefiting you?** I use Profound to track AI citations and visibility, taking away the guesswork of how well I'm doing and saving time. ### 43. AI Performance Tracking Across Brands and Competitors **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I really like the ability to dive in depth into tracking AI performance across brands and competitors. The ability to explore things like query fanouts as well as categorize groups of prompts has helped us understand and track performance for AI engines. The pricing is on the higher side but so far has been worth it! **What do you dislike about Profound?** I would say the pricing aspect of it is the only downside so far as it makes it a little hard to justify to some clients. In addition being able to understand locally how users are talking about a brand would be nice to see. **What problems is Profound solving and how is that benefiting you?** It has provided insight into the black box that was AI search and has allowed for more intentional strategy compared to just shots in the dark. It has also allowed us to move beyond just keywords strategy and dive into more long tail topics. ### 44. Comprehensive Insights with a Steep Price **Rating:** 3.5/5.0 stars **Reviewed by:** Chi(Daisy) Z. | Performance Marketing Strategist and Analyst, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** UI and overall depth of the platform. The interface is intuitive, which makes it easy for us to identify which queries are driving traffic and downstream conversions. The breadth and sophistacation of its capabilities. Not just about seeing which topic or queries are performing- we can break down by indicidual LLM models and track trends over time. They also recently released agent, which can help turn insights into a real action plan. **What do you dislike about Profound?** I think it's the price tag. It's generally on the higher end. And there are similar alternatives out there in the market. Profound is the pioneer in this industry, but given the high competition that we're seeing today, it probably makes sense for them to adjust the price range. **What problems is Profound solving and how is that benefiting you?** Profound helps track our brand's AI visibility, providing insight on topics and queries that lead users to discover our platform, driving sign-ups and purchases. ### 45. Powerful Analytics with a Snappy UI and Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** Great feature set that covers many data/analytics use cases, and also a very nice user interface that makes it easy to access a very broad range of features. Provides views of very large data sets, but dashboards are pretty snappy and load relatively quickly. Support team is extremely engaged and very available to us, and they are not salesy. **What do you dislike about Profound?** I honestly can't think of any downsides! Because the AI visibility space is relatively new, and the product is developing so rapidly, it's tough to know what is absolutely necessary that is not already there or being worked on. **What problems is Profound solving and how is that benefiting you?** Profound helps us understand how our brand shows up in AI chats and our share of voice there. We have a better understanding of what consumers are seeing - when we show up in AI answers, in relation to competitors, what users are prompting, etc. ### 46. Agents, AI KPI Insights, and Ask Feature That Drive Real Work **Rating:** 4.0/5.0 stars **Reviewed by:** Kim B. | Senior SEO Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** I think the best thing is the agents, in addition to the insights for AI KPI's, I find those to be the best usage to get actual work done. I also love the ask feature that helps guide strategy. **What do you dislike about Profound?** I wish they had connections to things like screaming frog, or data studio so that we can easily pull reports in, or working by URL to find ways to optimize. **What problems is Profound solving and how is that benefiting you?** Solving the problem of knowing where our clients are currently in the AI space, where are they being found, are they being cited, who is being cited instead, as well as products. It's really a comprehensive view. ### 47. Customizable, Insightful, But Needs More Intuitive Features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I use Profound to keep tabs on AI search visibility, sentiment, and citation share. It gives us insight into performance and allows us to generate content briefs that are competitive for the prompts and topics we want to influence. I like the UI, the ease of use, and the ongoing support from our rep. I also appreciate that it's very customizable to our specific needs. I like that agentic AI is being built into the platform. **What do you dislike about Profound?** The prompt volumes feature could be a little more intuitive. It doesn't really help inspire keyword/prompt research. It's also difficult to get a read on how many people are actually searching or converting via AI search. **What problems is Profound solving and how is that benefiting you?** I use Profound to monitor AI search visibility and sentiment, guiding our AEO strategy. It provides performance insights and helps create competitive content briefs for our topics. ### 48. Insightful AI Visibility with Actionable Recommendations **Rating:** 5.0/5.0 stars **Reviewed by:** Rohit N. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Profound?** I use Profound for AI Search Visibility and appreciate how it gives me visibility into the AI Search Ranking on platforms like ChatGPT, Gemini, Claude, and Perplexity. What I really like about Profound is that it focuses on providing actionable recommendations, which was not common when we signed up in early 2025. These recommendations helped us identify content and structure gaps, which we then addressed on our website. The initial setup of Profound was pretty straightforward, making it easy to get started. **What do you dislike about Profound?** We were not seeing material traffic from AI Search. So, in many ways while it makes sense to maintain visibility in this area, the ROI wasn't clear. **What problems is Profound solving and how is that benefiting you?** Profound gives me AI Search visibility on various platforms and helps identify areas for improvement to boost my share of voice. Its actionable recommendations are useful for pinpointing content and structure gaps on our website. ### 49. Easy Insights Tracking for AI Visibility with Powerful Prompts, Personas, and API **Rating:** 5.0/5.0 stars **Reviewed by:** Nate K. | Content Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** The Answer Engine Insights tab is easy to navigate and helps our team measure our AI visibility over time. I really like being able to add prompts and personas to track. The API connection has also been great for building AI content agents and using Profound for query fan-out. **What do you dislike about Profound?** The hardest part of Profound is choosing the right prompts to use to measure visibility. I wish there were a more objective way to view our AI performance, or a clearer way to figure out which prompts matter most to us being visible on. **What problems is Profound solving and how is that benefiting you?** AI visibility and performance, with clear ROI for content and AI search initiatives. ### 50. Amazing AEO Insights: Brand Citations, Sentiment, and Strategy Improvements **Rating:** 5.0/5.0 stars **Reviewed by:** Guilherme R. | Analista de SEO, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** All problems and doubts I had with AEO and the new AI atmosphere are solved/answered. In Profound, I can see how much my brand is being cited, where it's being cited and the sentiment. It's amazing!! It helped me impove my AEO strategy 100% **What do you dislike about Profound?** In the moment, there's nothing I dislike. Thr platform is always improving with new features **What problems is Profound solving and how is that benefiting you?** As I mentioned, I work directly with SEO, and with this new AI reality I was watching my clicks disappear without really understanding what was happening across the AI platforms. Profound helped me get clear answers to my questions and better understand what was going on. - [View Profound pricing details and edition comparison](https://www.g2.com/products/profound/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+19%3A34%3A24+-0500&secure%5Bsession_id%5D=39e4005e-e1b6-498f-8e3d-59e0f24ca69c&secure%5Btoken%5D=db36bead118c6f52f75dde37081e1bf0cd3b14813db1913ce4eb00165d243908&format=llm_user) ## Profound Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Agentic AI](https://www.g2.com/products/agentic-ai/reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - [AirOps](https://www.g2.com/products/airops/reviews) - [Airtable](https://www.g2.com/products/airtable/reviews) - [Akamai Content Delivery Solutions (CDN)](https://www.g2.com/products/akamai-content-delivery-solutions-cdn/reviews) - [AWS and Cloud Services](https://www.g2.com/products/aws-and-cloud-services/reviews) - [BaseHub](https://www.g2.com/products/basehub/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews) - [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) - [Cloudflare One (SASE)](https://www.g2.com/products/cloudflare-one-sase/reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) - [Cursor](https://www.g2.com/products/cursor/reviews) - [DataForSEO](https://www.g2.com/products/dataforseo/reviews) - [Fastly Content Delivery](https://www.g2.com/products/fastly-content-delivery/reviews) - [Ga4Auditor](https://www.g2.com/products/ga4auditor/reviews) - [Gamma](https://www.g2.com/products/gamma-gamma/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) - [Google Cloud Platform (GCP) - Alliance](https://www.g2.com/products/google-cloud-platform-gcp-alliance/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Minvo](https://www.g2.com/products/minvo/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [Netlify](https://www.g2.com/products/netlify/reviews) - [Nostra AI](https://www.g2.com/products/nostra-ai/reviews) - [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews) - [Parallel](https://www.g2.com/products/withparallel-parallel/reviews) - [Payload CMS](https://www.g2.com/products/payload-cms/reviews) - [Perplexity](https://www.g2.com/products/perplexity/reviews) - [Sanity](https://www.g2.com/products/sanity/reviews) - [Scrunch AI](https://www.g2.com/products/scrunch-ai/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [Semrush for Enterprise](https://www.g2.com/products/semrush-for-enterprise/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Strapi](https://www.g2.com/products/strapi/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [v0](https://www.g2.com/products/vercel-v0/reviews) - [Vercel](https://www.g2.com/products/vercel/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [WP Engine](https://www.g2.com/products/wp-engine/reviews) - [YouTube Transcripts](https://www.g2.com/products/youtube-transcripts/reviews) ## Profound Features **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **AI Content Structuring - AI Search Visibility Optimization tools ** - AI-Optimized Content Structuring - Schema & Structured Data Optimization - AI-Readable Content Formatting - LLM-Ready Content Preparation **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools ** - Entity Recognition & Mapping - Knowledge Graph & Entity Linking - Semantic Content Analysis - Topic Authority Optimization **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Retrieval Optimization - AI Search Visibility Optimization tools ** - Passage & Chunk Optimization - AI Citation Optimization - Retrieval Readiness Analysis - AI Query Matching Analysis **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools ** - AI Citation Monitoring - AI Answer Visibility Tracking - Generative Search Performance Analytics **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Workflow & Platform Integrations - AI Search Visibility Optimization tools ** - CMS & Publishing Workflow Integrations **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration ## Top Profound Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,913 reviews) - [Scrunch AI](https://www.g2.com/products/scrunch-ai/reviews) - 4.6/5.0 (73 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) - 4.4/5.0 (825 reviews)