# Metadata.io Reviews **Vendor:** Metadata **Category:** [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising) **Average Rating:** 4.6/5.0 **Total Reviews:** 299 ## About Metadata.io The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. The alternative is manually optimizing each channel, separately, for the top-of-funnel metrics available within native channels like cost-per-click. Metadata's target market focuses on leading marketing teams across SaaS industries who invest in Paid Social and Paid Search for customer acquisition. Metadata allows lean teams to hit large pipeline numbers. Key features of Metadata include: - Patented Audience Targeting - Programmed Experimentation at Scale - Unified Campaign Management and Reporting - Autonomous Bottom of Funnel Optimizations - Unlocking untapped B2B channels (Facebook, Instagram, Reddit, X etc) - Lead Enrichment Customers Include: Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex and more. ## Metadata.io Pros & Cons **What users like:** - Users love how Metadata.io enables **automated, data-driven marketing** , simplifying campaign management and optimizing performance effectively. (12 reviews) - Users highlight the **efficiency** of Metadata.io, simplifying ad campaign management and performance tracking across platforms. (12 reviews) - Users find Metadata.io’s platform to be **exceptionally easy to use** , streamlining B2B marketing with seamless ad management. (10 reviews) - Users value the **time-saving** capabilities of Metadata.io, enabling quick campaign launches and efficient performance tracking. (10 reviews) - Users love the **flexible audience targeting** capabilities of Metadata.io, significantly enhancing campaign effectiveness and precision. (8 reviews) - Users love the **intuitive and efficient campaign management** in Metadata.io, facilitating seamless ad creation across platforms. (8 reviews) - Effective (7 reviews) - Insights Value (6 reviews) - Lead Generation (6 reviews) - Advertising Management (5 reviews) **What users dislike:** - Users find **campaign management cumbersome** , struggling with centralized control and needing to switch to native platforms for optimizations. (3 reviews) - Users find the **complexity** of Metadata.io overwhelming, especially regarding reporting and campaign management for smaller teams. (3 reviews) - Users find the **high costs** of Metadata.io to be a significant barrier, particularly for startups struggling to afford it. (3 reviews) - Users find the **inadequate reporting** of Metadata.io complex, complicating campaign management and data analysis. (3 reviews) - Users find the **learning difficulty** of Metadata.io overwhelming, especially those less experienced with paid media. (3 reviews) - Inaccuracy (2 reviews) - Users face **integration issues** with Metadata.io, finding real-time optimization cumbersome and delayed access to new LinkedIn features. (2 reviews) - Learning Curve (2 reviews) - Limited Features (2 reviews) - Limited Flexibility (2 reviews) ## Metadata.io Reviews ### 1. Metadata.io Streamlines Multi-Channel Campaigns and Boosts ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Kaitlyn T. | Senior Paid Search Analyst, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Metadata.io?** I love the ability of tying a click to a lead and/or an opportunity. It allows us to ensure we're making the most of budget and driving a healthy ROI. We've been able to scale our paid media campaigns thanks to the help of the software and how it integrates with Google, Bing, Meta, LinkedIn, Reddit and more. We're hitting all-time revenue records and consistently driving more lead volume year over year. The ability to build campaigns and audiences in the Metadata.io UI and push to multiple sources saves so much time for our team. **What do you dislike about Metadata.io?** There's definitely a learning curve when it comes to navigating the UI. However, we have managed services with some of the Metadata.io team which is a huge help when we need support and/or learning new features and processes from their team. **What problems is Metadata.io solving and how is that benefiting you?** With Metadata.io, we're able to scale out our paid campaigns to drive more leads and revenue than we have ever before. We're also able to make decisions based on ROI and CAC targets to ensure we're using our budget efficiently. As a one person team here, their managed services also help me build and launch new campaigns quickly and optimize campaigns allowing me to use my time on bigger picture projects for digital. ### 2. Metadata.io Removes Guesswork from Paid B2B Experiments and Connects Spend to Pipeline **Rating:** 4.5/5.0 stars **Reviewed by:** Lee S. | Head of Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2026 **What do you like best about Metadata.io?** Metadata.io because it removes guesswork and manual effort from paid B2B experimentation and ties spend directly to pipeline learning. It mirrors how I think as a leader. **What do you dislike about Metadata.io?** Multi-touch attribution is directionally right, not surgically precise. Hard to confidently defend influence vs. causation in complex deals. **What problems is Metadata.io solving and how is that benefiting you?** The problem is that every test requires human setup, learning cycles take weeks and budgets burn while teams “wait for data”. Metadata automates campaign creation, testing, and optimization, runs parallel experiments without manual rebuilds and shuts down losers early. This means faster learning velocity with the same spend, fewer human hours managing ads and moving from monthly learnings to weekly. ### 3. Time-Saving and Efficient Platform Backed by Exceptional Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Haley T. | Digital Marketing Assistant Team Lead, Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Metadata.io?** I love how intuitive and efficient Metadata is, it makes creating and managing ads across multiple platforms seamless. Their customer support is outstanding (shoutout to Matt and Joshua!). Any time I run into a technical issue, the team resolves it within hours. Matt goes above and beyond, not only providing technical support but also offering strategy and optimization guidance. **What do you dislike about Metadata.io?** There are a small handful of functions available on native platforms that aren’t yet in Metadata. But in the majority of cases when I request a feature, the team is able to add it to the platform. **What problems is Metadata.io solving and how is that benefiting you?** Metadata brings all of our paid social ads into one platform, giving us full visibility into campaigns, metrics, and performance without the hassle of pulling data from multiple sources. While native platforms can be slow and time-consuming when creating ads, Metadata streamlines the entire process. ### 4. Powerful Audience Building and Optimization Tool **Rating:** 5.0/5.0 stars **Reviewed by:** John R. **Reviewed Date:** November 07, 2025 **What do you like best about Metadata.io?** I am impressed with Metadata.io's bid optimization, which works remarkably well and provides a solid foundation for managing and maximizing ad efficiency. However, my favorite feature is the audience builder. It offers a vast array of options for building an audience, ranging from intent to technographics, and can be directly linked to our CRM, incorporating enrichment features along the way. This flexibility and depth in audience building not only enhance targeting precision but also improve campaign effectiveness. Additionally, the integration capabilities of Metadata.io with platforms such as Salesforce, Google Analytics, LinkedIn Ads, and Google Ads streamline workflow and data management, fostering a seamless digital advertising strategy. Overall, these features contribute significantly to its value, making Metadata.io a crucial tool in our daily ad management tasks. **What do you dislike about Metadata.io?** Changing campaigns in flight needs more work and needs to be more centralized. The inability to easily change creative, audience, and bidding for an active campaign in one place is frustrating. Often, it seems more efficient to create a new campaign by duplicating the old one, but doing so results in the loss of historical data. **What problems is Metadata.io solving and how is that benefiting you?** I find Metadata.io simplifies daily ad management. Its bid optimization and audience builder, which integrates CRM and offers various audience-building methods, are particularly valuable features. ### 5. Outstanding Reporting and Effortless Platform Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew B. | Director of Performance Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2026 **What do you like best about Metadata.io?** Their platform is extremely easy to interpret and their reporting is outstanding. **What do you dislike about Metadata.io?** The enrichment data is very powerful, however we've had a few "false positives" where the enriched email provided seemed to belong to a different person. **What problems is Metadata.io solving and how is that benefiting you?** They are helping us launch our paid ads for the first time, using their AI-powered testing to run multiple experiments simultaneously to see which messaging, keywords, and landing pages convert the best. ### 6. Revolutionizes B2B Marketing with Smart, Data-Driven Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Sneha D. | Manager product sales, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Metadata.io?** best thing is how it turns B2B marketing into a truly data-driven, continuously learning system. The platform doesn’t just automate campaigns—it actively experiments, learns what works, and reallocates budget based on real performance, which is exactly how modern growth teams should operate **What do you dislike about Metadata.io?** feel complex and a bit overwhelming at first, especially for smaller teams or users who aren’t deeply experienced with paid media and experimentation. **What problems is Metadata.io solving and how is that benefiting you?** Saving significant time on campaign setup, testing, and optimization Reducing wasted ad spend by quickly identifying what works and cutting what doesn’t ### 7. With Metadata, we're able to move faster, learn quicker, and spend smarter. **Rating:** 4.5/5.0 stars **Reviewed by:** Katherine S. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 11, 2025 **What do you like best about Metadata.io?** Metadata has become an essential part of how we run our paid campaigns. There’s a bit of a ramp-up to learn the functionalities of the platform, especially if you’re used to building campaigns directly in LinkedIn. Once you get comfortable in the platform, you really start to save time. Being able to easily test different creatives and audiences without rebuilding campaigns from scratch has been a huge time-saver. The platform takes a lot of the busywork out of campaign management and lets us focus more on what’s actually performing. The support team has been fantastic—our CSMs has been incredibly helpful and proactive throughout our time using Metadata. **What do you dislike about Metadata.io?** Overall way more positives than negatives, but my main frustration is limited flexibility once a campaign is live. There are ways to edit the audience, but if you want to swap out ad variations or landing pages you usually have to stop and clone the campaign making real-time optimizations more time consuming than we would like. I’ve also noticed that when LinkedIn releases new ad types or features, it can take a while before they’re available in Metadata. **What problems is Metadata.io solving and how is that benefiting you?** It helps our team do more with less. We can test different campaigns, learn faster, and avoid the manual grind of setting up every ad one by one. For a lean team, that’s a big win! ### 8. Smartest Choice for B2B Demand Gen **Rating:** 5.0/5.0 stars **Reviewed by:** Adi H. | Marketing Director, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2025 **What do you like best about Metadata.io?** I’ve been a Metadata customer since 2021—and for good reason. In a space crowded with hype and half-baked promises, Metadata actually delivers demand gen at scale. From the beginning, the platform gave us the ability to launch campaigns faster, reach the right audiences without guesswork, and prove ROI without needing a data science degree. Over the years, it’s only gotten smarter, faster, and more aligned with what modern B2B marketers actually need. More importantly, the team behind the product listens. They evolve quickly, and they’ve built a true partner relationship—not just another vendor. If you’re serious about scaling demand and tired of juggling a million disconnected tools, Metadata is the real deal. **What do you dislike about Metadata.io?** I want more features all the time. Specifically around the insights - lots of room to grow. **What problems is Metadata.io solving and how is that benefiting you?** Metadata takes the guesswork out of demand gen. Before using it, we were wasting time manually launching campaigns, pulling reports from five different tools, and trying to stitch together insights. Now, we can build, launch, and optimize multichannel campaigns in one place—and trust the targeting to actually hit our ICP. It’s freed up our team to focus on strategy instead of spreadsheets, and it’s consistently helped us hit pipeline goals faster with less ad waste. Simply put, it’s made our demand gen engine smarter and more scalable. ### 9. Scalable ABM Solution with a Wonderful Support Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2025 **What do you like best about Metadata.io?** The best thing about Metadata is how much time it saves me. Running paid campaigns across multiple channels (LinkedIn, Facebook, Google, etc.) used to be such a manual, fragmented process — but Metadata brings it all into one place and automates a lot of the heavy lifting. On top of that, their support team is genuinely one of the best I’ve worked with. They’re super responsive, proactive, and always willing to jump on a call to help troubleshoot or offer advice. It feels like they really care about your success, not just the software. **What do you dislike about Metadata.io?** No dislikes to note. We are thoroughly enjoying the platform. **What problems is Metadata.io solving and how is that benefiting you?** Having all our campaigns set up and managed from one place is saving us heaps of time. It also has allowed us to scale our advertising efforts across multiple platforms which has been a huge benefit. The insights we are able to gather about each lead allows us to make much more informed decisions, and informs our sales team about how they should approach each lead. ### 10. Fast, Efficient Campaign Setup — Just Needs Full In-Platform Control **Rating:** 3.5/5.0 stars **Reviewed by:** Paul W. | Director of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2025 **What do you like best about Metadata.io?** Metadata makes campaign execution incredibly efficient allowing you to quickly build and launch audiences and campaigns across multiple platforms, all while tracking performance in one centralized place. But what truly sets the experience apart is partnering with someone like Fe. She goes beyond support bringing strategic insights, proactive recommendations, and a genuine investment in your success. Fe doesn’t just help you run campaigns, she helps you elevate them. **What do you dislike about Metadata.io?** While the platform does a great job enabling fast campaign setup, certain optimization and tracking features still require jumping into the native platforms to complete. Bringing more of these capabilities directly into Metadata would help make it a true one-stop shop for end-to-end campaign management. **What problems is Metadata.io solving and how is that benefiting you?** Metadata solves the challenges of dynamic audience creation and bandwidth constraints. It frees up my time to focus on higher-level strategy, rather than getting bogged down in day-to-day account maintenance. ### 11. Metadata makes digital advertising more efficient **Rating:** 4.5/5.0 stars **Reviewed by:** Brandon B. | VP, Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2025 **What do you like best about Metadata.io?** Audience targeting - because of the ability to integrate with Salesforce and their dynamic audience feature, our account based audiences get automatically updated and we don't need to rely on constantly uploading account lists to ad platforms Software + services model - traditional agencies weren't providing what we needed. The managed services model has provided the right strategy and support to run new tests, better utilize the platform, and provide ongoing campaign management. Reporting - Metadata provides many different types of reports and analyses that are easy to view that help us understand the impact of our campaigns (accounts reached/engaged, creative performance, channel performance, etc.) **What do you dislike about Metadata.io?** Occasional issues with funnel reporting and attribution Wish you can run more ad types/campaigns across ad channels **What problems is Metadata.io solving and how is that benefiting you?** Being able to efficiently run all ad campaigns in one platform ### 12. Metadata is my secret super power **Rating:** 5.0/5.0 stars **Reviewed by:** Nick B. | Demand Gen Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2025 **What do you like best about Metadata.io?** The audience tool is absolutely amazing, having so many different ways to find our target market makes my life so much easier. **What do you dislike about Metadata.io?** Honestly the only downside is some some UI stuff, but they've been improving that lately. **What problems is Metadata.io solving and how is that benefiting you?** As someone in a unique space, I've always had problems creating cold/tof audiences to find my market. With metadata we're able to not only find them, but more of them! ### 13. Metadata is a gamechanger **Rating:** 5.0/5.0 stars **Reviewed by:** K P. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2025 **What do you like best about Metadata.io?** Metadata makes launching, managing, and updating ad campaigns simple and streamlined. The reporting functionality is comprehensive, and allows you to take as high-level or granular a view as you need. Additionally, Metadata's new bid agent is very effective, and has helped reduce cpc and cpl significantly across our ad campaigns! **What do you dislike about Metadata.io?** No downsides to report. If we ever do have questions or issues the team is hyper responsive and helpful. **What problems is Metadata.io solving and how is that benefiting you?** We use Metadata to launch, manage, and report on LinkedIn, Facebook, (and soon Reddit!) campaigns. ### 14. Better targeting, better tracking, simplified management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2025 **What do you like best about Metadata.io?** It's powerful and easy to use. Especially if you are running ads on multiple platforms, it's challenging to keep track of everything and log into various ads platforms to upload ads. With metadata this process is massively simplified - one log in, and you can quickly add creative and copy and duplicate ads across platforms. That plus the better targeting and reporting options make it a no brainer. **What do you dislike about Metadata.io?** You do lose some of the control you get when you're working directly in an ads manager. For example, in the past when I ran ads on FB I would use existing ads with tons of social proof built up (reactions, comments, shares). Over time these ads become real assets for the business. In Metadata, every new test creates a new ad that starts from scratch when it comes to social proof (frankly all platforms like metadata do this, so it isn't specific to them necessarily). Not really a make or break, but that would be a cool feature to add at some point. **What problems is Metadata.io solving and how is that benefiting you?** Running ads across multiple platforms without a dedicated ads manager. Lot of time savings on uploading ads, launching new tests and offers, managing budgets (happens automatically), and reporting. Better targeting than native options. This is a big one. Better reporting, and a direct integration with hubspot (we use the combo of hubspot and metadata reporting for the best accuracy). ### 15. A necessity for any small Paid Media team **Rating:** 5.0/5.0 stars **Reviewed by:** Megan B. | Senior Manager, Demand Generation, Enterprise (> 1000 emp.) **Reviewed Date:** January 14, 2025 **What do you like best about Metadata.io?** Metadata is extremely easy to use on a daily basis and easy to implement with your tech stack (especially thanks to the help from their support teams). The platform gives you access to more dynamic audiences, easier A/B testing, and has dramatically improved social ad performance for my team at two separate companies. **What do you dislike about Metadata.io?** In LinkedIn, Metadata campaigns will sync to only one campaign group. My advice is to set up an easy campaign naming convention that can be followed on Metadata and in native LinkedIn campaigns. **What problems is Metadata.io solving and how is that benefiting you?** Metadata helps keep all ad audiences up-to-date and accurate while improving our ROI and pipeline impact from paid media. ### 16. Allows us to scale our lead generation and growth initiatives efficiently. **Rating:** 5.0/5.0 stars **Reviewed by:** David Z. | Paid Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2025 **What do you like best about Metadata.io?** As a team of one, saving three to five hours daily with Metadata’s automation and optimization features has been invaluable. It’s freed up my time to focus on more strategic initiatives, driving better results for our company. **What do you dislike about Metadata.io?** Would be great if they brought back display ads with great inventory slots. **What problems is Metadata.io solving and how is that benefiting you?** Metadata enabled us to scale their marketing efforts efficiently. The platform supported their strategic vision and delivered high-value campaigns, driving overall business growth. ### 17. Finally reaching the right audience! **Rating:** 5.0/5.0 stars **Reviewed by:** Kelsey M. | Growth Marketing, Sr. Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2024 **What do you like best about Metadata.io?** Metadata.io has an amazing intent database that allows me to finally reach the RIGHT audience! So I won't be wasting my advertising dollars on getting the ads in front of the wrong eyeballs anymore. So excited! **What do you dislike about Metadata.io?** I do wish there was a resource library where I could self train, but the training they are providing is great. So maybe this isn't even necessary. **What problems is Metadata.io solving and how is that benefiting you?** In the past, we haven't been able to determine who is seeing our ads or what pipeline is generated from our ads. Metadata.io gives us much more insight into who we are serving our ads to, as well as if we are seeing an ROI. **Official Response from Yaron Kaufman:** > This is fantastic, Kelsey. Please check out our new Spotlight "Build a segment" functionality to add additional accounts to your target lists. ### 18. Helpful for Optimization but Confusing UI, Buggy Product make for a Bad Experience **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Metadata.io?** Getting visibility into which campaigns are driving actual results. Making bulk changes to campaigns. Their matching is pretty good for complex match scenarios and we can create audiences that we wouldn't be able to in other tools. **What do you dislike about Metadata.io?** It is not an intuitive product at all and not easy to use. It's very confusing to navigate and get to what you what, lots of manual steps flipping between different tabs to find the info. Product has bugs that we are constantly surfacing to the team yet doesn't seem to be improving. Support is okay sometimes but also not great other times. When we first bought the tool, we knew it was still evolving but years later it doesn't seem to have evolved at the speed we see with other vendors evolve the product so it feels a bit outdated at this point. **What problems is Metadata.io solving and how is that benefiting you?** Get visibility into which campaigns are driving revenue ### 19. Never turning back **Rating:** 5.0/5.0 stars **Reviewed by:** Anna S. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2024 **What do you like best about Metadata.io?** Building and optimizing LinkedIn, Facebook, and Instagram ads out of one hub is a HUGE time-saver. Also, the ability to aggregate data for creative performance across channels is magic. It's clear that Metadata is investing heavily in its reporting functionality, which means this will only get better over time. As a lean social team, I simply would not go back to running our programs natively in-platform. **What do you dislike about Metadata.io?** Change management is a bit of a feat. Optimizing video campaigns can require some muscle + discipline around auto-pause settings out the gate, since they may not hit CTR or CPC thresholds even when view rates and engagement are strong. New feature releases from LinkedIn are not immediately available on Metadata, so if you want to test new products, you'll likely have to do that natively in-platform for a short time. **What problems is Metadata.io solving and how is that benefiting you?** Time savings -- Context switching between Meta Ads Manager and LinkedIn Ads Manager for ads with the same (or similar) creatives is a time suck. Metadata gives you the ability to build an ad for 1 platform and then duplicate it for the others. Reporting -- Of course you can create BI reports with platform data across LinkedIn and Meta, but do you have a marketing analyst on the team? It's much faster and simpler with Metadata. Audiences -- Metadata gives you access to a number of audience targeting capabilities, including Metamatch (targeting B2B contacts on Meta), technographic targeting, and integrations with partners like G2. ### 20. Centralized campaign management in an easy to use package **Rating:** 3.5/5.0 stars **Reviewed by:** Alexander G. | Senior Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2024 **What do you like best about Metadata.io?** Integrations with ad platforms, specifically Linkedin. Makes it easy to setup and manage campaigns. The platform layout is really simple and easy to navigate. New spotlight feature helps us to build a reliable ABM approach. **What do you dislike about Metadata.io?** Setup is a process, it took us several months to get things working correctly. Also, I had many issues running Google ads through the platform, specifically in regard to performance, which is confusing. **What problems is Metadata.io solving and how is that benefiting you?** - Centralized ad management - ABM stage tracking via spotlight - Simplifying experiment setup and management ### 21. MetaData's B2B audience targeting is second to none! A must have for our business. **Rating:** 5.0/5.0 stars **Reviewed by:** Brian A. | Sr. Director of Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2023 **What do you like best about Metadata.io?** I could probably end my review with just the title, but I'm a big fan of MetaData, so I will continue. The easy of use to combine audiences into target groups and reuse those groups across multiple campaigns is a real game changer. We save a lot of time managing our spend each month with the budget groups feature, and the optimizer has helped us reduce our CPL in <6 months. **What do you dislike about Metadata.io?** As I write this review on 11/28/23, there are still some missing key features. Specifically, the ability to create native campaigns with multiple ads in them. I'm told this feature is on their roadmap, so check when you're considering the purchase. This doens't make MetaData unusable, but it causes us to still use native campaigns in a few use cases where we otherwise would not. **What problems is Metadata.io solving and how is that benefiting you?** Our audiences in LinkedIn are more up to date, and we've been able to find success on Meta's ad platforms where previously we did not. 10/10 would recommend for any B2B Marketer. ### 22. Powerful platform + partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Metadata.io?** The platform is very powerful yet intuitive and helped us target a key audience, iterate on messaging, and test a ton of variables in a campaign tied to our business goals. I trust both the automation and the tool and the expertise of the team - the Customer Success team (s/o Heidi and Matt!) was instrumental in my onboarding and the success of our latest campaign. Our company has partnered wiht Metadata for a long time, but as a new user, I really appreciated the partnership. **What do you dislike about Metadata.io?** There are a couple kinds of social media ads (e.g. LinkedIn right rail ads) that have to be done in the native platforms vs. in Metadata. I would prefer to use Metadata for everything! **What problems is Metadata.io solving and how is that benefiting you?** I had a very tailored niche of accounts to reach with targeted marketing tied to key business goals. ### 23. Wish we got Metadata sooner!! **Rating:** 5.0/5.0 stars **Reviewed by:** Derek H. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Metadata.io?** After switching from another tool (6sense), we were initially hesitant about adopting metadata. However, once we went live, we immediately experienced remarkable success using the various channels that metadata offers. Previously, our primary source of success was limited to Google Ads, which required significant manual effort. With Metadata, this manual burden has been lifted, and it has proven to be extremely helpful in automatically optimizing campaigns without the need for constant manual intervention. In the past, we had not been fortunate with LinkedIn and some other channels, but things took a positive turn when we launched campaigns directly through Metadata. What impressed us the most were the robust analytics, user-friendly interface, automatic optimization of campaigns, and the ability to customize and define our own criteria for MQL (Marketing Qualified Leads) / SQL (Sales Qualified Leads). Overall, Metadata has revolutionized our marketing efforts and provided us with a more efficient and effective way to drive success across various channels. We are delighted with the results and highly value the insights and automation it brings to our campaigns. **What do you dislike about Metadata.io?** At present, we utilize a personalized meeting booker on our website, but we are facing challenges when it comes to properly attributing credit back to the original campaigns within metadata. One aspect that we find unsatisfactory is the limited integration with many newer marketing tools, including chatbots like Drift or Qualified. We wish there were better compatibility and seamless connections with these platforms to enhance our overall marketing efforts. **What problems is Metadata.io solving and how is that benefiting you?** Metadata.io solves our marketing problems by providing a centralized location for all our spend, automatic campaign optimization, and comprehensive marketing analytics. It's a game-changer! ### 24. Metadata is AWESOME! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2021 **What do you like best about Metadata.io?** Being able to target the accounts on our ICP on Facebook makes Metadata an invaluable product for us. Not to mention we get the best service from our Success Managers. Who are absolutely some of the best I have ever worked with. **What do you dislike about Metadata.io?** Wish it didn't take so long to get set up and running. But there are a lot of moving pieces. I'm sure it will be better soon but Its definitely worth the setup time. **Recommendations to others considering Metadata.io:** Make sure to get all parties to the table when getting set up. Marketing Ops, Demand Gen and anyone else to make sure everyone is on the same page. **What problems is Metadata.io solving and how is that benefiting you?** Being able to target the accounts on our ICP on Facebook. To basically use the same audiences from LinkedIn with Facebook. We are able to spend exactly where we want when we want rather than guessing. We also use Metadata.io for tracking our performance from impression to close-won. ### 25. Great platforms. Even Better Customer Support **Rating:** 4.5/5.0 stars **Reviewed by:** Drew L. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2023 **What do you like best about Metadata.io?** Metadata makes it easy to launch ads across multiples platforms, rapidly deploy experiements, automate ad management rules, and target B2B audiences on FB. **What do you dislike about Metadata.io?** It would be perfect if you could manage all features and ad types in Metadata- not just some of them. You get all the main/important ones of course. And I understand why certain ad types wouldn't work in the platform. But it would be nice to have a comprehensive platform where I never had to leave to run my ads. **What problems is Metadata.io solving and how is that benefiting you?** Two problems: time/resources and targeting. It takes time and resources to deploy ad experiements across platforms. In Metadata, you can do it in minutes. And targeting B2B audiences on FB is basically useless without quality B2B data to build audieneces. Metadata gives you LInkedIn level targeting on Faceook. ### 26. All-in-one b2b ads platform that saves you time and comes with a superior customer success team. **Rating:** 5.0/5.0 stars **Reviewed by:** Joshua K. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about Metadata.io?** Metadata brings multiple ad platforms in one place to increase efficiency and save you time with duplication features (ads, offers, audiences, etc). Learning the platform was quick and intuitive, especially if you have experience with FB, LI, etc. Besides the platform, Metadata has an all-star customer experience team that have helped me ramp up quickly, are constantly sharing best practices, and making great suggestions to improve campaign performance. If there are any issues, they take care of them in minutes, not days or weeks. I've had reps from all the big platforms, and Rosie Cutrer and Raul Moreira really feel like an extension of my team. Can't say enough good things about Rosie! Another thing to add here: reps from the ad platforms (Google, Meta, etc.) almost always push you to spend more. Rosie and team actually want you to succeed in your campaigns vs. just spending more budget; there is a difference! **What do you dislike about Metadata.io?** Not much! There have been a few little bugs here and there, but again, when I send them over to Rosie and Raul, we are usually able to fix them very quickly. Would love to see some further integrations with things like Pardot and ability to promote LinkedIn Live Events; that would be cool (think MD might already be working on these). **What problems is Metadata.io solving and how is that benefiting you?** Bringing all your B2B paid advertising platforms into one place. Saving you time in creating, optimizing, and reporting on campaigns. Also, they integrate with things like Salesforce (and others) so you can see performance all the way through the funnel. ### 27. Bringing efficiency to our lean marketing team **Rating:** 4.5/5.0 stars **Reviewed by:** Mike P. | Director of Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Metadata.io?** Metadata allows me to automate away a lot of the manual work that goes in to scaling awareness, demand generation and lead capture campaigns. I love being able to have a single view of how our budget is performing across different channels. The auto-pause rules allows us shut off poor performing campaigns, which helps our peace of mind. **What do you dislike about Metadata.io?** There is a bit of a learning curve during onboarding. Understanding how all of the different feature sets work together can take some time but the customer success team is top-notch. **What problems is Metadata.io solving and how is that benefiting you?** Metadata is like having an additional person on our marketing team to manage our paid advertising campaigns across multiple channels. This frees the rest of us up to remain creative. ### 28. Say Good Bye To Platform Campaign & Ad Creation **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda L. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2023 **What do you like best about Metadata.io?** The platform makes it easy to adjust audiences and see if they are really worth your time. It becomes a repository for all pieces of your ads - creative, headlines, descriptions, offers - and then makes it easy to see what's a hit and what flopped. Our CSM James, performance manager Soroush, and onboarding consultant Francisco has been phenomenal in quickly getting us up to speed and working efficiently with best practices in the platform. The support team there is *chef's kiss*. **What do you dislike about Metadata.io?** The ad creation process can sometimes be tedious, especially when you rotate copy and images frequently in many campaigns - it's still way easier than building them out in the platform, though. **What problems is Metadata.io solving and how is that benefiting you?** Being able to duplicate campaigns and ads has been tremendous at letting us scale while still maintaining the on-the-nose targeting we are known for. ### 29. We had a problem with a carousel ad on Facebook & Metadata support was great! **Rating:** 4.5/5.0 stars **Reviewed by:** Megan C. | Digital Marketing Specialist, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Metadata.io?** I really like that I don't have to go into the native platforms and I can launch everything through one platform. I also really like how we can get our audiences from Hubspot and other platforms. Our reporting is also really easy when we use MetaData, all of the info is right there in one place. **What do you dislike about Metadata.io?** I think our least favorite part is that we can't edit a campaign after it's launched, we have to duplicate the campaign and then edit it. It's just a small dislike! **What problems is Metadata.io solving and how is that benefiting you?** Metadata helps us advertise our products on all our different platforms. They help keep us more organized and make it easier to track leads. This is a huge time saver for us! ### 30. Has some very nice capabilities, but is just a few features short of being "great" instead of "good" **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Metadata.io?** - Duplication of campaigns/ads/forms/etc - Process for creating new campaigns is quick and seamless - Ability to test multiple iterations/experiments is great and saves a lot of time - Automated rules for optimizing campaigns/experiments, auto-pausing, etc is great - Cohort reports are awesome **What do you dislike about Metadata.io?** - Audience building leaves much to be desired. No ability to use boolean logic is a big obstacle - but there is a new feature update for this about to come out which will be a game changer - In the reporting - I can't always slice and dice the data in exactly the way I want, and sometimes need to export it to do so **What problems is Metadata.io solving and how is that benefiting you?** Being able to quickly produce many iterations of ads/audiences/experiments etc is very helpful - Metadata will automatically create all the combinations instead of you having to manually create each one. This saves a lot of time and helps you learn about the best performing combinations. ### 31. Powerful product, amazing team **Rating:** 4.5/5.0 stars **Reviewed by:** Tamara T. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2023 **What do you like best about Metadata.io?** Quick design & launch of campaigns. Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker. The team embeds with your own and will provide resources and guidance where you have knowledge gaps. The community is engaging and makes it feel like you're a part of something bigger. The tool increased my lead to MQL conversion rate by ~10% within a few months, and gave me time to start launching new channels and experiments. **What do you dislike about Metadata.io?** For a more niche target market like mine, some audience types I wanted to use did not work well - either they didn't allow for narrow enough targeting (in some cases could only target by industry), or audiences came out too small. In general audience development and management was still quite time consuming, despite all your channels being under one roof. **What problems is Metadata.io solving and how is that benefiting you?** Quick design & launch of campaigns. Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker. The team embeds with your own and will provide resources and guidance where you have knowledge gaps. The community is engaging and makes it feel like you're a part of something bigger. The tool increased my lead to MQL conversion rate by ~10% within a few months, and gave me time to start launching new channels and experiments. ### 32. Worked well for some time to find B2B customers on Facebook, but FB has been awful in 2023 **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2023 **What do you like best about Metadata.io?** Easy to set up, easy to use, not very expensive and worked great for a while **What do you dislike about Metadata.io?** Honestly, don't know if it's a Metadata issue or FB issue, but FB has dropped off the map in terms of ROAS for my company. I've shifted spend elsewhere so Metadata is just not a solution any more for my B2B company. **What problems is Metadata.io solving and how is that benefiting you?** Finding B2B customer on consumer platforms like Facebook ### 33. Great B2B Marketing tool with Amazing Targeting and Support **Rating:** 4.5/5.0 stars **Reviewed by:** Hannah S. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2023 **What do you like best about Metadata.io?** Metadata is a great tool for ABM and paid social. You can reach incredibly specific audiences and run easy tests and experiments. The support from their team is amazing, from our Customer Success Rep, a performance strategist, and access to their technical support team. When we do have technical issues, they are able to submit tickets and escalate our issues quickly and resolve any problems. We've had great success with Metadata so far! **What do you dislike about Metadata.io?** The only issue we have seen so far is that you cannot make edits to anything that is live. If you want to update an audience, form, ad, or full campaign, you will need to duplicate and create a new one. It would be much more seamless to be able to make edits to live campaigns like you can on most ad platforms. **What problems is Metadata.io solving and how is that benefiting you?** Ability to run LinkedIn campaigns with highly targeted audiences and their automatic campaign optimizations and budget tracking. ### 34. Good product with a helpful support team **Rating:** 4.0/5.0 stars **Reviewed by:** Kaden L. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2023 **What do you like best about Metadata.io?** The duplication features are nice and help save time. The integration with Salesforce makes insights much easier to see. The support team is helpful and quite responsive. **What do you dislike about Metadata.io?** As the sole digital marketer at my company, I'd like more time/attention on our account from their CS team than I'm currently getting. Google connection has seemed to be having some technical issues. They are resolved quickly though. **Recommendations to others considering Metadata.io:** Make sure you have the bandwidth to manage. **What problems is Metadata.io solving and how is that benefiting you?** Saving me a bit of time, sharing strategies from larger data points, and easy testing. This helps make sure our budget is being well spent and helps drive more strategy. Also my CS team, Rosie and Raul, are amazing. ### 35. Metadata Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2021 **What do you like best about Metadata.io?** Support team is excellent Targeting capabilities that can integrate into Facebook ABM capabilities Better bulk audience building with job titles than LinkedIn Salesforce integration Bulk application of exclusions targeting and other areas to multiple campaigns Overall there's a few technicalities that makes things easier to apply to multiple campaigns **What do you dislike about Metadata.io?** Campaign naming parameters are not customizable after launching into LinkedIn or Facebook Every ad that is launched is separated at the campaign level in Facebook and LinkedIn which can cause budget issues sometimes When using Optimizer, it sometimes doesn't spend the full budget due to performance even if we're willing to spend a bit more Retargeting audience builds needs to be separated out individually to its own buckets whereas we're able to group them together in the campaign level of LinkedIn and Facebook **What problems is Metadata.io solving and how is that benefiting you?** Mainly signed Metadata for ABM capabilities. The fact that we can upload target account lists then push them into Facebook really helps as Facebook historically could only do contact list targeting. ### 36. Great and unique platform that's our go-to for paid social and Google search! **Rating:** 4.5/5.0 stars **Reviewed by:** Chris S. | Sr. Demand Generation Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Metadata.io?** Metadata.io is great at enriching data for purposes of targeting and also once you've captured a lead via a paid social or paid search channel. We also love how simple it makes the bidding process. **What do you dislike about Metadata.io?** While the UI is overall very intuitive and easy-to-use, I still find it a challenge to take care of certain tasks without asking our CSM for help. But the CSM is very helpful and I am learning more of the ins and outs! **What problems is Metadata.io solving and how is that benefiting you?** We had been running LinkedIn ads and Google search ads and using the native advertising platforms to manage them. Our targeting efforts have been a challenge. We also have not been getting many company email addresses. Metadata.io lets us target much better with its enrichment data and functionality, as well as enriches the data of our leads to make many more business email addresses turn up. ### 37. Amazing platform with even better customer service! **Rating:** 5.0/5.0 stars **Reviewed by:** Shanil P. | Senior Digital Marketing Associate, Enterprise (> 1000 emp.) **Reviewed Date:** April 05, 2023 **What do you like best about Metadata.io?** Metadata helps me automate my LinkedIn and Facebook ads so I am able to spend more time optimizing, creating new campaigns, and working on other projects. They also have the best customer service team in the business! **What do you dislike about Metadata.io?** I don't have any dislikes or downsides about Metadata. Every time I have run into an issue, their support team is there to help, and I have always found a resolution to my problems. **What problems is Metadata.io solving and how is that benefiting you?** Metadata is solving the problem of spending too much time on native ad platforms trying to figure out where to use budget spends and how to optimize your ads. With their "experiments", Metadata is able to allocate budget to the best-performing ads and pause the underperforming ads. ### 38. A customer for a short while - an advocate for life **Rating:** 5.0/5.0 stars **Reviewed by:** Jacob W. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2023 **What do you like best about Metadata.io?** It's easy to talk about the automated testing and 1-to-1 job title matches (MetaMatch allows you to target people on social media by their exact title, even on Facebook, which is a gold mine for B2B in this regard). Still, the actual value of Metadata is in your onboarding and account management team. You're paired with an account manager, a technical onboarding specialist, and a performance marketer as a Metadata customer. If you're like me, you've experienced burnout with vendor calls that provide no value and every time you join; it's an upsell sales call. No at Metadata. Nope. Each call with your account manager and performance market results in actionable and strategic takeaways. The recommendations aren't cookie-cutter, either. They're tailored to your unique marketing strategy. If you need to, reread this last sentence because this is the difference between actualizing value and just spending for the sake of spending. The performance marketer understands your unique needs and how to structure your campaigns to get your desired results. Your account manager understands the strategy you're after and works closely with the performance marketer. The platform automates 90% of the manual work required to set up new tests and campaigns. Ultimately this means if you're looking to onboard a performance marketer this year and are currently managing all of your campaigns in native channels, you can realistically offset this hire for a year or so. In my experience, the delta between onboarding Metadata and hiring an in-house performance marketer is considerable. Not to say that there's no place for an in-house performance marketer, but by onboarding Metadata before hiring them, you give them a solid foundation to start from. **What do you dislike about Metadata.io?** It's not a dislike, but before you set up your budget groups and first campaigns, I recommend reading their playbooks. If you're familiar with native ad platforms like LinkedIn, it's not a 1-to-1 translation in Metadata due to the way they structure the campaigns. Honestly, that's a superpower more than anything. **What problems is Metadata.io solving and how is that benefiting you?** We had reached a point of diminishing returns using native ad platforms. It helped validate our new positioning and build our top-of-funnel audience, but as we ramp up pipeline generation now that we have a firm baseline, we needed some lift to make the most of our budget. ### 39. Best Customer-Focused Team Out There **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2023 **What do you like best about Metadata.io?** This platform shaves hours off of the work I need to do for paid social campaigns. Aside from the robust functionality, the service team is superb -- I've worked with a lot of MarTech providers before and the team at Metadata.io is incredible. I can say a lot of what has made this platform so imperative to our paid efforts has been the support, guidance, and hands-on approach this team has taken with our account when we really needed it. Plus, the platform is always expanding in functionality and the help docs and Community are incredibly resourceful. **What do you dislike about Metadata.io?** If you've never used a platform like this, the approach to the experiments might be a little tricky to grasp at first. But as I mentioned before, the hands-on "how do we support you best" nature of their team really made this a short and easy learning curve. **What problems is Metadata.io solving and how is that benefiting you?** Testing various audiences, creatives, and offerings; optimizing paid social spend; cutting time and hands-on work that would be required to do this natively in the platform; service team provides excellent input on strategy, campaigns, measuring, optimizing, etc. -- we really think of them as consultants to a degree with their expertise. The team here and the solution is almost looked at like an extension of our Demand Gen team even though Metadata.io is a software company, not an agency or consulting firm. The team behind the product is just that good. ### 40. Good Onboarding Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** March 27, 2023 **What do you like best about Metadata.io?** The Metadata team is professional and friendly. They've been willing to accommodate our needs by customizing the training menu based on our experience with their platform and our specific roles. While there have been a few areas where we've needed extra support, overall, the team has been responsive and helpful. **What do you dislike about Metadata.io?** In my experience working with Metadata, I've learned that being very specific with your requests is important. It's easy for details to get missed if you don't provide clear instructions and double-check their work. While this can be said for any agency or vendor, we had a lot of back and forth to get our first campaigns going with Metadata. However, once we established clear expectations, Metadata was responsive and reliable. They worked with us to ensure our campaigns met our standards and requirements. **What problems is Metadata.io solving and how is that benefiting you?** At our company, we've found that Metadata.io helps us tackle the challenges of managing a high volume of campaigns and testing. One of the key benefits is the ability to optimize campaigns at the CRM conversion levels within a single platform. This eliminates the need for manually consolidating multiple reports, saving us a significant amount of time. One thing to keep in mind is that utilizing the full extent of the platform requires preparing many campaign materials, which can be a bottleneck for a small team like ours. However, Metadata.io offers tiered service levels that provide additional support from their team, which is a valuable resource for companies that need extra assistance. ### 41. Experimentation that ACTUALLY matters **Rating:** 5.0/5.0 stars **Reviewed by:** Vincenzo B. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2023 **What do you like best about Metadata.io?** The scale at which I can experiment I could not manage without this platform. **What do you dislike about Metadata.io?** Small but the audience definitions can't be easily edited once built. I end up doing a lot of copying, tweaking, and archiving. If you have a good sense of who you're targeting though you won't need to tweak and rebuild. **What problems is Metadata.io solving and how is that benefiting you?** On one front, scaled optimization in paid search. On another front audience based display with high levels of experimentation. We know our audience, we know the content that resonates. Now MetaData is helping us find the best audience for the lowest cost. ### 42. Metadata.io Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica B. | Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Metadata.io?** We have been using Metadata for about 4 months now and it has help our team significantly. Not only has the platform been amazing, but our metadata team Rosie Curter and Stephanie Schwatz have been nothing but the best for the Five9 team. Whenever we encounter challenges or have questions, they consistently guide us in the right direction, fostering our growth and proficiency within the platform. **What do you dislike about Metadata.io?** We have not experience any downsides to the platform. Nothing but the best. **What problems is Metadata.io solving and how is that benefiting you?** N.A ### 43. Superpower for Paid Digital Advertising in B2B **Rating:** 4.5/5.0 stars **Reviewed by:** Matt G. | Sr. Manager Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2023 **What do you like best about Metadata.io?** Metadata does a lot of things well that allow me and my digital demand team to support the rest of our marketing organization. Such as: 1. Targeting: the platform has a plethora of targeting options which can be a bit overwhelming, but the combination of LinkedIn targeting + Salesforce dynamic lists has been especially powerful for us. Particularly for ABM campaigns, we can use SFDC fields (including 6sense predictive values) to build dynamic account lists. This means we don't have to manually refresh account lists in the ad platform. 2. Reporting: Metadata's reporting is awesome. I find it even more valuable than our multi-touch attribution tool. Take a look at their Reports tab; the triggered opportunities and cohort dashboards are probably my two favorites. 3. Automation: the platform can auto-optimize bids and budget around CPL, CPC, pipeline, pipeline ROAS, revenue, ROAS... whatever you prefer. This is a huge time saver. When we have an ad/campaign that is working, I know Metadata is going to keep it well funded, taking budget away from the poor performer. 4. Ease of use: once you're up and running, launching a new ad campaign, or new creative variation, takes a fraction of the time. 5. Lead enrichment: huge win for our BDR team. The vast majority of leads now have business emails, unlike our pre-Metadata LinkedIn Lead Gen campaigns. **What do you dislike about Metadata.io?** Onboarding was a challenge, particularly because of our lead flow. We had lots of issues getting leads from LinkedIn to Metadata into Marketo into Salesforce. This may have been a unique problem due to our instance, but Metadata couldn't help much. I wish there had been more pre-sale discussion and planning around the lead workflow, as well as more support from Metadata regarding Marketo/Salesforce. The average person may not realize that Metadata is manually enriching lead information and then pushing that into your marketing automation system. The lead info does not flow via a lead form (like the rest of our inbound efforts and past LinkedIn Ad campaigns). The platform is also costly, especially compared to using the ad channels directly which costs nothing beyond the ad spend. However, it is less expensive than an agency and allowed us to bring our paid social management in-house, which was a big win for my team. Because of the cost, Metadata is not for everybody. But if you're in B2B, sell a high ARR product, and spend a lot monthly in paid social, Metadata is very valuable. There's a somewhat steep learning curve, but that is to be expected with such a powerful tool. **What problems is Metadata.io solving and how is that benefiting you?** Leads are nice but it's all about pipeline and revenue. Metadata also allows us to run smarter ABM campaigns; we combine 6sense predictive data with our Salesforce data and Metadata's targeting to run a "1-to-few" ABM campaign that is segmented based on inferred buying stage. With Metadata, I can ensure the rest of the marketing team that our latest and greatest content from integrated campaigns is reaching the right buyers within our target accounts AND generating leads with quality contact information for our BDRs. ### 44. Great Partners and Easy Onboarding! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Metadata.io?** Metadata is a super powerful tool with percise targeting. Not to mention the world-class support has been amazing getting our team up and running during implementation! **What do you dislike about Metadata.io?** Not much if anything at all! We are eager to see the tool in action as we ramp up. **What problems is Metadata.io solving and how is that benefiting you?** Better targeting on our paid programs. ### 45. Great client support on top of a powerful product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2023 **What do you like best about Metadata.io?** The tool is very powerful and it would take years to learn everything it can do which is why we rely heavily on their customer success team which it top notch. **What do you dislike about Metadata.io?** The tool can do A LOT so figuring out how to navigate around it to get the reporting you want isn't always as intuitive as I would like. **What problems is Metadata.io solving and how is that benefiting you?** We use Metadata instead of having a media buying agency - it makes it much easier to manage ads in house and have access to good reporting ### 46. Time saver and amazing CSMs/support! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2023 **What do you like best about Metadata.io?** Building ads in Metadata is so much simpler than within each indivudal platform. Saves the pain of little tedious tasks, and reporting all under the same roof. On top of that, the CSM/support team is always willing to help and make recommendations. **What do you dislike about Metadata.io?** I don't really have dislikes. Anytime we need help, MD is there! **What problems is Metadata.io solving and how is that benefiting you?** Metadata saves the time of building audiences, ads, offers, and reporting in each indivudal platform. It allows our team to have the time to manage other important tasks. ### 47. Metadata Takes the Guesswork Out of Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Shalev S. | Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2023 **What do you like best about Metadata.io?** Creating campaigns at scale has never been so easy. They liberate you from all the tedious, time-consuming, repetitive work and empower you to focus solely on marketing. Also their support team is always happy to help and is genuinely super knowledgeable, not just in the platform but in marketing in general **What do you dislike about Metadata.io?** Honestly, nothing major. Pricing is reasonable compares to the competitors, and their solutions are delivering results **What problems is Metadata.io solving and how is that benefiting you?** Creating campaigns at scale, and optimizing based on real metrics and not vanity ones. ### 48. The B2B Marketing Tool We Always Wanted for Paid Social Media **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle C. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2022 **What do you like best about Metadata.io?** The onboarding process, live training, and support we get from our customer success team are second to none! Metadata has greatly helped us to hone in on our very niche B2B audience with new audience types not available natively in LinkedIn and Facebook. We've improved our lead quality significantly now that we are getting business emails for the majority of leads (something that seemed impossible previously) and thanks to Metadata's lead enhancement, we're now providing our sales teams with more information about each lead and their company so they can have more productive outreach. Thanks to Metadata, we can now attribute MQLs and, more importantly, sales pipeline to specific ads which makes optimization so much more efficient and also helps us create more banners and ad copy like our top-performing content. **What do you dislike about Metadata.io?** Really nothing, obviously there are always ways to improve the tool, but they make it easy to submit enhancement requests and in only a few months we've seen the product evolve greatly and provide many new features that we asked for. **What problems is Metadata.io solving and how is that benefiting you?** Getting valid business email addresses and contact info for leads so sales can have successful outreach, attributing MQLs and pipeline to specific ads, making launching new paid social campaigns and building audiences so much faster, and quickly giving us actionable reporting on our campaigns. For a small team like ours this tool has allowed us to spend much less time managing budget and optimizing ads and given us more time to focus on testing new content, ads, and audiences. ### 49. Want you to succeed **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 21, 2023 **What do you like best about Metadata.io?** -Interface is easy to use -CSM and support teams are knowledgable, friendly, and quick to respond -Integrates with our platforms **What do you dislike about Metadata.io?** -A few kinks with integrating fully with LinkedIn, but are actively working to improve those **What problems is Metadata.io solving and how is that benefiting you?** They're help keep all our different social advertising tactics across various channels in one place. They provide analytics and insights to those efforts, provide optimization suggestions, and have a large audience database from which to get the most out of our reach. ### 50. Perfect and easy to use tool for campaigning and engaging customers **Rating:** 4.5/5.0 stars **Reviewed by:** Divyansh B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Metadata.io?** Fantastic tool for creating several campaigns and even helps you publish them over multiple channels and track the status. It is a very intuitive and straightforward process for deploying ads. The platform allows you to target correct and genuine customers for your company. The integration and collaboration process is excellent for this system. Even the software is easy to use and handy to set up for everyone. **What do you dislike about Metadata.io?** The platform does not have features for making changes to the campaign or the advertisement published or submitted on social media. We can not edit the deployed ads. The software sometimes disconnects with the integrated platforms due to server-down issues or poor internet problems. **What problems is Metadata.io solving and how is that benefiting you?** BEing able to easily manage all the account's data and information in one place. Input from customers and organizations is stored on this device, and everything is safe and encrypted. Being able to publish ads over multiple channels for attractive more customers towards our organization. The software really benefitted in our companies sales and revenue. ## Metadata.io Discussions - [Do I need my own separate subscription to a DSP or 3rd Party Data Providers?](https://www.g2.com/discussions/data-providers) - 2 comments, 2 upvotes - [What types of teams get the most value from Metadata?](https://www.g2.com/discussions/what-types-of-teams-get-the-most-value-from-metadata) - 1 comment, 1 upvote - [How does Metadata scale as spend and complexity increase?](https://www.g2.com/discussions/how-does-metadata-scale-as-spend-and-complexity-increase) - 1 comment, 1 upvote - [What does onboarding with Metadata look like?](https://www.g2.com/discussions/what-does-onboarding-with-metadata-look-like) - 1 comment, 1 upvote - [How quickly can teams see results with Metadata?](https://www.g2.com/discussions/how-quickly-can-teams-see-results-with-metadata) - 1 comment, 1 upvote - [View Metadata.io pricing details and edition comparison](https://www.g2.com/products/metadata-io/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-20+10%3A02%3A54+-0500&secure%5Bsession_id%5D=7516e8ce-54d6-42d6-bdf5-7ae7e018dcc0&secure%5Btoken%5D=389573831f905c2ba19a4e153f0a7bc6ba2252848a1b083da83b540cd1d60840&format=llm_user) ## Metadata.io Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews) ## Metadata.io Features **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Platform Basics** - Centralization - Account Identification and Segmentation - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Retargeting **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Digital Advertising **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Platform Data** - Measurement - Revenue Analytics **Platform Data** - Campaign Measurement - Attribution **Agentic AI - Lead Intelligence** - Cross-system Integration **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization ## Top Metadata.io Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,893 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (646 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,408 reviews)