--- title: Data Studio Reviews meta_title: 'Data Studio Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 476 reviews by the users' company size, role or industry to find out how Data Studio works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 476 scale: '5' date_modified: '2026-08-04' parent_category: name: Business Intelligence url: https://www.g2.com/categories/business-intelligence --- # Data Studio Reviews **Vendor:** Google **Category:** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 476 ## About Data Studio Data Studio offers self-service business intelligence with unmatched flexibility for smarter business decisions. Featuring connections to more than 1,000+ data sources, you can create highly visual, intuitive reports and share them with your team with consistent metrics. Data Studio helps you tell impactful stories by creating and sharing engaging reports and data visualization, showcasing your business metrics and dimensions with intuitive smart reports, with automatic sharing for informed collaboation. Create meaningful, shareable, customizable, charts and graphs with just a few clicks, and now, with Gemini in Looker, automatically generate reports, visualizations and slides and save countless hours." ## Data Studio Pros & Cons **What users like:** - Users find Looker Studio's **ease of use** remarkable, enabling effortless dashboard creation and data visualization. (20 reviews) - Users appreciate the **flexibility in data visualization** with Looker Studio, enabling insightful and interactive reporting effortlessly. (11 reviews) - Users appreciate the **easy integrations** in Looker Studio, allowing seamless connections to various data sources for efficient reporting. (10 reviews) - Users love the **collaborative sharing** features of Looker Studio, enabling seamless teamwork and real-time data access. (7 reviews) - Users love how **Data Studio simplifies complex data visualization** with interactive, customizable dashboards and effortless integration. (7 reviews) - Users praise Looker Studio for its **easy report creation** , enabling quick dashboard setups and extensive data connectivity. (7 reviews) - Flexibility (7 reviews) - Users appreciate the **seamless integrations** with Google tools, enabling quick dashboard creation and efficient data visualization. (5 reviews) - Useful (5 reviews) - Customization (4 reviews) **What users dislike:** - Users find **limited customization** in Looker Studio, impacting the flexibility and effectiveness of their data visualizations. (8 reviews) - Users often find **slow performance** in Looker Studio, especially with heavy data sources or numerous charts. (8 reviews) - Users find **slow loading times** in Looker Studio frustrating, especially with large datasets and multiple charts. (5 reviews) - Users experience frequent **connectivity issues** with Looker Studio, often requiring multiple attempts to establish data connections. (4 reviews) - Users find the **limited design options** in Data Studio frustrating, affecting customization and overall user experience. (4 reviews) - Users find **limitations in storage** as Looker Studio struggles with larger datasets, impacting performance and customization options. (3 reviews) - Users find **limited features** in Looker Studio for professional use, especially compared to premium alternatives like Tableau. (3 reviews) - Users often face **debugging issues** with Looker Studio, requiring multiple attempts to establish data connections successfully. (2 reviews) - Interface Navigation (2 reviews) - Users find that **learning difficulty** arises due to complex data blending and advanced visualizations being less intuitive. (2 reviews) ## Data Studio Reviews ### 1. Great platform for free, could be a bit better **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Data Studio?** I love how easy GDS is to integrate with, build connectors, and more. It gives visualization of data that Google Sheets is unable to do, and allows it to be made public easily. **What do you dislike about Data Studio?** The process of setting up connectors, and bringing in the data is quite complicated for a new user. You get used to it after a while, it there is a very steep learning curve. **What problems is Data Studio solving and how is that benefiting you?** We are attempting to share data from our analytics platform to our general staff. GDS allowed us to automate most of the process and share it with ease. We now have a single url where all data can be updated and viewed. ### 2. Bored of Excel Pivot Table: Try this One **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2021 **What do you like best about Data Studio?** All your report on a Single Page is the Best thing about Google data studio. Another best thing is that you do not need to remember formulas which makes a common man to use this tool. Simply logical formulas are required to filter your data. Showing map on your report and that too with filtering your data as per inputs is not feasible anywhere except this tool. **What do you dislike about Data Studio?** Nothing to hate about this tool, even the best thing is that it is free of cost and you need only Google account. **What problems is Data Studio solving and how is that benefiting you?** I prepare business reports which I present to my senior management on weekly basis. I usually use Bar charts, Pie charts, Line charts to prepare my reports. To show sales report I use map also to show graphically. Because of this tool I am able to prepare my reports within few hours which if prepare by Power point or excel would have taken -2 days ### 3. It's one of the best free reporting tool **Rating:** 5.0/5.0 stars **Reviewed by:** Gonzalo G. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2021 **What do you like best about Data Studio?** Awesome graphics, very easy to generate an automated report, in few clicks you can set up multiple reports, especially for marketing tools. Data studio provides me a free solution to show analytics reports, very intuitive, for users who are non google analytics heavy users. Also on data studio you can deploy dropdown menus, to filter different kinds of source data. **What do you dislike about Data Studio?** It's not very easy to deploy a bridge or a connection, between a non-google product and a data studio. Also, the integration, between data studio and Adwords, it's a bit limited. There isn't a free integration tool to use Google Data Studio and Third-party paid ads options, like Facebook ads, Instagram ads, or Linkedin ads. If you have different kinds of conversions on AdWords, it's not very easy to split, or only show the results of 1 specific conversion type. Also not allowed to show ads results, filter ad label. When you need to "group" data it's not very easy, you need to "coding" a bit, not very easy for marketer users or non-developer users. Sometimes when you need to apply filters, it's a bit limited the way how you can do it, also, sometimes when you need to select more than 1 filter per graph, could generate a conflict to show the information. **Recommendations to others considering Data Studio:** Google Data Studio offers a good solution, 100% free, to deploy reports, without know stronger knowledge of coding. **What problems is Data Studio solving and how is that benefiting you?** Data studio helped our team, to automate reports, and also, has more detail about our data and find good insights. Also, it's a big time saver when we need to present and deploy reports. Also help us to deploy graphs and compare information very useful, for just simple spreadsheets. ### 4. Easy to access visualized data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2022 **What do you like best about Data Studio?** Google Data Studio allows me to access our organizations data and displays it in an easy to use program. **What do you dislike about Data Studio?** Honestly there isn't anything in particular that I don't like about the program. Google Data studio is very easy to use. **What problems is Data Studio solving and how is that benefiting you?** Visualization data throughout or organized to make better informed procurement leading us to make better decisions ### 5. One of the best data visualization software out there that is free and syncs with Google Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Hank L. | Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2021 **What do you like best about Data Studio?** Data Studio works perfectly well along with Google Analytics. It can help you to visualize data in so many different ways than just using the preset GA visualization functions. **What do you dislike about Data Studio?** Since it's free, there is absolutely no support on Data Studio which is very unfortunate. **Recommendations to others considering Data Studio:** If you are looking for a free data visualization software that can be synced perfectly with Google Analytics, look no further than Google Analytics. **What problems is Data Studio solving and how is that benefiting you?** Web Traffic, Data Visualizaiton, User Journey, Campaign Analytics, and Finding out the marketing segments of your users. ### 6. Great tool to create dashboards **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2022 **What do you like best about Data Studio?** A great tool to visualize data for marketing analytics. **What do you dislike about Data Studio?** The interface is not always intuitive for blending data. **What problems is Data Studio solving and how is that benefiting you?** Visualize data for clients and leadership about marketing campaigns ### 7. Google's Best Kept Secret **Rating:** 4.5/5.0 stars **Reviewed by:** Kimberlie F. | Senior Digital Design, Marketing & Strategy Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2020 **What do you like best about Data Studio?** Google Data Studio makes data pivots, combinations and views so fast and easy. You can customize your own data report from its styling (colors, dimensions, sections) to its contents. By connecting your own existing Google Analytics data sources, you can quickly filter and view data in a myriad of ways, including creating your own custom filters. I've been able to uncover so much powerful data because so much less time is spent trying to access the data itself vs. Google Analytics. With Data Studio, it's more about the visual, so you can easily view and display data from a plethora of directions. Reports can be duplicated/cloned, and they can be shared for real-time collaboration. **What do you dislike about Data Studio?** The only downsides I've found are twofold: 1) Very rarely, there will be a data point that it can't find even though you've previously been able to view it with a different report - and it's pulling the data from the same source/table. It's rare, but does happen. 2) If your report includes a good number of charts, tables, and/or graphs, the system can become bogged down and it can take a little while before it resolves and displays your results. **What problems is Data Studio solving and how is that benefiting you?** I use Data Studio to create client dashboards that allow for real-time collaboration, as well as, sharing. I also use Data Studio to discover insights into what actions are being taken by shoppers and visitors, as well as, why they're being taken, in conjunction with data from other user research. The benefits have been immense. I've been able to track user behavior, intent and outcomes from beginning to end across multiple websites and user experiences - quickly and efficiently. I also love that the custom filters allow me to define which data points I want to view - in the way I need to view them, as opposed to only able to view them in a way that's predefined but not necessarily useful. ### 8. Good for Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2022 **What do you like best about Data Studio?** I like how there are so many integrations with every platform that I'm using so I can give accurate reporting to my clients. **What do you dislike about Data Studio?** I think sometimes blending data can be difficult. **What problems is Data Studio solving and how is that benefiting you?** We are using DataStudio to report on paid social performance to our clients. It allows us to have a professional dashboard and analyze results that are also client facing. ### 9. Wonderful tool for data visualization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2022 **What do you like best about Data Studio?** The best thing I like about Data studio is that we can pull data from multiple sources. The main purpose of Data Studio is to visualize data in an easy and interactive way. We can share these reports with the concerned person or team with data studio easy report sharing options. **What do you dislike about Data Studio?** Lack of real-time updates is something that I dislike about Data Studio. **What problems is Data Studio solving and how is that benefiting you?** 1. Sharing Data Studio reports quickly with clients and the team. 2. Pull data from multiple sources in one report. ### 10. One of the best Google products **Rating:** 4.5/5.0 stars **Reviewed by:** Artyom A. | Reconciliation Officer and Reporting Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Data Studio?** You can use it online without uploading a specific application. **What do you dislike about Data Studio?** It does not have as many features as Power BI has. **What problems is Data Studio solving and how is that benefiting you?** With Google Data Studio, you can manipulate data, use many data visualization tools and create cool dashboards. ### 11. Easy to learn and keep developing **Rating:** 4.0/5.0 stars **Reviewed by:** Fani R. | Research & Data Mining Superintendent, Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Data Studio?** Easy to use with simple design. It can connect many data source **What do you dislike about Data Studio?** To choose a period, you have to select the date, and you can't directly set the week or month **What problems is Data Studio solving and how is that benefiting you?** Data reporting via a web browser ### 12. A decent solution for those on a low budget **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2021 **What do you like best about Data Studio?** Googles data studio is basically excel on steroids. It gets the job done but doesn't have all the functionalities of a full blown reporting platform like tableau or DOMO **What do you dislike about Data Studio?** Limited functionality. If organizations have a higher budget they could go for googles reporting solution Looker. Which still isn't the best but definitely better than Google data studio **What problems is Data Studio solving and how is that benefiting you?** Gds helps us quickly standup reports and visual data to monitor KPIs. It integrates well woth GBQ. This has led to our team quickly finding answers to problems. ### 13. The best tool for automating your reports primarily via Google sheets, competes against Tableau **Rating:** 4.5/5.0 stars **Reviewed by:** Rahul S. | Manager - Learner Support, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2021 **What do you like best about Data Studio?** The connector between Google sheet. Tons of themes for presentation. More than 100 types of patterns for data presentation. **What do you dislike about Data Studio?** Doesn't refresh real-time for me. Should be available offline, like Google sheets **Recommendations to others considering Data Studio:** Please do refer to Google Data Studio, in case you are working with Tableau & Alteryx, as well. **What problems is Data Studio solving and how is that benefiting you?** I am primarily trying to solve the visualization issues with my weekly, monthly reports. Email delivery can be scheduled for my reports. ### 14. A good solution, but still very simple. **Rating:** 3.5/5.0 stars **Reviewed by:** Washington A. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2021 **What do you like best about Data Studio?** Easy to use, good integration with Google Sheets and other tools. **What do you dislike about Data Studio?** The generated graphs are elementary; when we work with databases with a little more than 5 Gb of data, the performance is slow, especially when integrating high-performance databases like Oracle, SQL Server, Postgres, etc. **What problems is Data Studio solving and how is that benefiting you?** When you already have the database fully mapped, I managed to generate indicators for a medical clinic, showing KPIs of medical care by period, by a doctor, and by disease. I quickly generated the graphs for a simple analysis of the clinic's owners. ### 15. Used it to get ready to use datas for our ecommerce website **Rating:** 5.0/5.0 stars **Reviewed by:** Suna C. | Product Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2021 **What do you like best about Data Studio?** Daily, weekly and monthly prepared reports helps us saving time, instead of manually preparing reports **What do you dislike about Data Studio?** Not easy to use for everyone. I always needed an experienced person when a report needed change **What problems is Data Studio solving and how is that benefiting you?** Reports were automatized for executive managers. Without losing time or asking anyone, they could get their answers in the morning ### 16. Google Data Studio, simple yet powerful. **Rating:** 5.0/5.0 stars **Reviewed by:** Sumit K. | Marketing Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2021 **What do you like best about Data Studio?** Its simplicity, not very complex like others, easy to understand, and quick to get up and running **What do you dislike about Data Studio?** Sometimes tend to lag a bit when joining more than 3 data sources. **Recommendations to others considering Data Studio:** I would recommend everyone looking for analytics solutions, especially for marketing, at least try it once. **What problems is Data Studio solving and how is that benefiting you?** Marketing Analytics and Reporting, Automated the report generation. It only took two weeks to create the dashboards while joining 10 data sources and very easy to use. ### 17. The Best Data Analyzing and Reporting tool **Rating:** 5.0/5.0 stars **Reviewed by:** Roop T. | Sr. Manager, Renewables & Environment, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2021 **What do you like best about Data Studio?** It's by GOOGLE and for PEOPLE (FREE). It is very easy to visualize important data within the team or from the client and represent overall data in best analytical way. Data blending is very easy to turn the important data into the meaningful information. **What do you dislike about Data Studio?** Honestly, I have not come across anything that I dislike about THE GOOGLE DATASTUDIO but it is not very easy to make a connection between non-google product and google data studio. **What problems is Data Studio solving and how is that benefiting you?** Google data studio helping me to present reports in better way and also help me to check and compare information in very unique ways. And helps us to connect the dots between the clients and between the team members. ### 18. makes my job so easy for quick reports **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Data Studio?** To be able to transfer data very simply via google ads, google sheets or google analytics **What do you dislike about Data Studio?** it's not easy to add formulas in tables. **What problems is Data Studio solving and how is that benefiting you?** I can see the daily advertising expenditure and what I get in return for this expenditure on a single table. ### 19. Amazing Data Visualization tool at this price **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Data Studio?** I like the amount of integrations Google Data Studio offers even for free which is great considering the price of some of the other data visualization tools out there. It is by far the most value for money data analysis and visualization tool I've used **What do you dislike about Data Studio?** I did not find any cons while using Google Data Studio for our data requirements **Recommendations to others considering Data Studio:** Some drag and drop configurations might be tricky for first time users. It helps to have a clear idea in mind about what you want ro visualize before starting and gradually use more advanced configurations **What problems is Data Studio solving and how is that benefiting you?** We're ysing Google Data Studio to bring our data from multiple sources into a single dashboard ### 20. Google Data Studio is a useful tool to create analytical dashboards **Rating:** 4.0/5.0 stars **Reviewed by:** Cameron G. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2021 **What do you like best about Data Studio?** It is reasonably easy to learn and understand. **What do you dislike about Data Studio?** There is nothing I particularly dislike about it. However, it is not as capable as tools like Tableau and Looker, in my opinion. **What problems is Data Studio solving and how is that benefiting you?** We started using it before we started using Tableau. We have several dashboards that we still use that are built with Data Studio. ### 21. Great free tool with some tradeoffs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2021 **What do you like best about Data Studio?** Does most all that I need from a reporting perspective. If technically savvy, easy to connect to data sources. Charts and graphs are generally the same you'd actually use in tools like Looker or Tableau - and you save the cost. **What do you dislike about Data Studio?** Triggers and notifications are pretty seriously lacking. You can schedule one notification for a set period -but cannot customize it to a set of recipients. You also can't set up alerts to trigger a notification when some event happens - so you end up with notification fatigue OR have to rely on people checking the report themselves - neither of which are good options **What problems is Data Studio solving and how is that benefiting you?** Product analytics - cohort analysis, conversion funnels, MAU/WAU/DAU, etc. ### 22. Turn-key dashboards for GCP/Firestore data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2021 **What do you like best about Data Studio?** As a product manager, I can easily take Firestore data from Google Cloud and create dashboards that allow me to visualize data in seconds without writing any code. Data studio is free and gets the job done. 100% recommend. **What do you dislike about Data Studio?** Permissions settings and ownership can get complex in a bigger organization which can lead to broken data connections. **What problems is Data Studio solving and how is that benefiting you?** GDS solves the problem of not being able to visualize data stored in Firebase without creating a custom front-end or using an expensive 3rd party tool. ### 23. Does a great job with great results **Rating:** 4.0/5.0 stars **Reviewed by:** Brielle S. | Respite Worker, Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2021 **What do you like best about Data Studio?** Google Data allows you to keep track of your data usage and other employees or members data usage in a easy to read breakdown that is user friendly and visually appealing. **What do you dislike about Data Studio?** Sometimes the map function doesn't work well. It can be difficult to move and it isn't 100% accurate even though it does come close. **Recommendations to others considering Data Studio:** Make sure to watch all of the tutorials and customize this to your needs. It can do so much for you and your business if you know how to use it properly. **What problems is Data Studio solving and how is that benefiting you?** I'm seeing which areas need work and which areas are strong. It also helps keep track of everyone on a large, whole scale so you can adjust certain areas when needed. ### 24. Wish I could take specific conversion actions **Rating:** 4.0/5.0 stars **Reviewed by:** Heather N. | Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2021 **What do you like best about Data Studio?** Being able to have an easy dashboard for my clients to look at **What do you dislike about Data Studio?** It won't let me take custom conversion or custom metrics I set up and track those **What problems is Data Studio solving and how is that benefiting you?** Trying to show our KPIs to clients who don't know how to look at those in the platform. ### 25. Getting there **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2021 **What do you like best about Data Studio?** I love that Data Studio is all online and I don't have to download a different application onto my device **What do you dislike about Data Studio?** It's very difficult to make calculations if they are easy or if they are complicated on your data **Recommendations to others considering Data Studio:** It is a good tool to start visualizing your data **What problems is Data Studio solving and how is that benefiting you?** If your data is in Google is really easy to start visualizing it and making it immediately available to be able to share ### 26. Free of Cost Dashboard solution on cloud **Rating:** 4.5/5.0 stars **Reviewed by:** Satbir S. | Data Management Expert, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2021 **What do you like best about Data Studio?** Free of cost, solution on the cloud that is always active/live with adequate data refresh intervals **What do you dislike about Data Studio?** Absence of native ETL layer. It would have been great if Google had provided some inbuilt methods for data transformation (just like Microsoft did with Power BI) **What problems is Data Studio solving and how is that benefiting you?** Creating live dashboards Creating Reports Utilizing Data Blending feature to some extent ### 27. The Data Analytics Workhorse **Rating:** 5.0/5.0 stars **Reviewed by:** Sunil K. | Service Delivery Leader - Analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2020 **What do you like best about Data Studio?** Irrespective of the data type, Data Studio has the tools that can help you to create compelling data stories with intuitive visualization that are interactive and purpose driven. Data connectors within data studio helps easy access to multitude of data sources. Data blending can be done with ease to turn the data into meaningful information, data studio defines the true meaning of data democratization by sharing and collaborating with the internal and external team members. Data studio is a perfect mix for rookies and veterans a like to get the most out of it. **What do you dislike about Data Studio?** Honestly, I haven't come across anything that I dislike about data studio as it is such a fun data analytics solution. However, one thing that google might want to look at its rigidness when it comes to displaying ones art on the community website and gallery too much of scrutiny may steer away creative souls from showing their creativity at the community level. **What problems is Data Studio solving and how is that benefiting you?** I am a data science enthusiast who loves to present compelling data stories using complex data sets, especially when it comes to dealing with economic data, I have been able to leverage data studio's flexibility of utilizing various data sources along with googlesheets intuitive function to blend the data and then ingest it within the data studio environment . One of the main benefits that I can think off my head is reduction in data cleaning effort and time which is they key in the analytics industry given the fact that analysts spend 80% of the time in cleaning and blending data. ### 28. Great platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Data Studio?** I like how it gives flexibility in terms of presentation and incorporating different data. **What do you dislike about Data Studio?** I disliked how it was a bit confusing to use at first, but once you get the hang of it, it's a great tool to use. **What problems is Data Studio solving and how is that benefiting you?** While this platform is for presenting data, we also use it for our team meeting dashboards, which has helped us keep our weekly meeting notes much more organized. ### 29. Must-Use Tool for GSuite users **Rating:** 4.5/5.0 stars **Reviewed by:** Michelle D. | Digital Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Data Studio?** The level of integration and customization for automated reporting, and on a free basis, is the best I've seen. **What do you dislike about Data Studio?** Some of the functions can misfire at times, and other functionalities are still being developed, but overall nothing that has hindered me from my base functions. **What problems is Data Studio solving and how is that benefiting you?** All of our content and sales reporting is done through Data Studio, we couldn't function efficiently without it! ### 30. Google Studio Power User **Rating:** 5.0/5.0 stars **Reviewed by:** Mark K. | Owner, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2021 **What do you like best about Data Studio?** It's Google (FREE)! Great set-it and forget-it. Very easy to visualize important data for client reports. Good resources for support with their community boards for unique or specialized calculations. **What do you dislike about Data Studio?** Some calculations will need to be manually created with expressions. Beware of the date selections in your Doc and tables when changing. Can fall down a rabbit hole if you lose track of your data sources. **What problems is Data Studio solving and how is that benefiting you?** Quick turn around to generate timely reports (monthly, weekly, bi-weekly, quarterly). Working with clients that are intimidated by Google Analytics to easily pull the data they need without the bloated numbers that are not relevant to their business. ### 31. Best data representation online software **Rating:** 5.0/5.0 stars **Reviewed by:** Amrut M. | Associate Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Data Studio?** It is online, easy to use. And very user friendly. Has many charts and data types. **What do you dislike about Data Studio?** Sometimes cannot handle large data, gets slow. Few basic functions from excel missing. **Recommendations to others considering Data Studio:** Best online free data representation software **What problems is Data Studio solving and how is that benefiting you?** Easy to filter and show data to clients and teams On progress. Easy to understand and better to look at than basic sheets. ### 32. Excellent tool for reporting. **Rating:** 5.0/5.0 stars **Reviewed by:** Monique R. | Partner, Head of Social Media , Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2021 **What do you like best about Data Studio?** You set up reports once, and they pull the data automatically when you need it **What do you dislike about Data Studio?** Have to pay for social media connectors. **What problems is Data Studio solving and how is that benefiting you?** Professional reports, with accurate data in one click. ### 33. Great tool, but can be tricky **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2021 **What do you like best about Data Studio?** Great way to integrate data from multiple sources into a single organized space. Ideal tool for days visualization and presentation. **What do you dislike about Data Studio?** Incorporating days from Google sheets can be a nightmare if you're not an expert. **What problems is Data Studio solving and how is that benefiting you?** Project progress and data reporting. ### 34. Easy to use reporting software **Rating:** 4.0/5.0 stars **Reviewed by:** Amy T. | Website Designer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Data Studio?** The drag and drop layout makes it visually easy to create reports. **What do you dislike about Data Studio?** Paid add-ons to get data to import. It would be easier if google just collected it and showed on the report **What problems is Data Studio solving and how is that benefiting you?** Being able to offer a report for a client. But it's limited due to having to pay for data ### 35. A handy and robust dashboard tool....that's free! **Rating:** 4.0/5.0 stars **Reviewed by:** Ellen Dericks C. | Ecommerce Marketing Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2021 **What do you like best about Data Studio?** it has a lot of flexibility in design and many connectors that allow me to display all of my data in one place. **What do you dislike about Data Studio?** I wish there were more options for giving people access to keep data secure. Reports break and it can be difficult to pinpoint how to fix **What problems is Data Studio solving and how is that benefiting you?** I need to provide visualizations of data to different teams. This allows me to communicate our data from several sources in one place, in a way that is easy for the reader to absorb ### 36. Best and free studio **Rating:** 4.5/5.0 stars **Reviewed by:** Akil K. | Sr. Data analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 11, 2021 **What do you like best about Data Studio?** The most people likes it for free services. Apart from that, reports generated by studio is higly customizable and charts and graphs disply very effective representation. **What do you dislike about Data Studio?** They isn't good with data visualizations. **What problems is Data Studio solving and how is that benefiting you?** Creates the customer data reports. ### 37. Google Data Studio - 2 year user **Rating:** 3.5/5.0 stars **Reviewed by:** Ameen H. | Product Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2021 **What do you like best about Data Studio?** Easy connectivity to Big Query and various data sources. Several chart types available, with customization and drag & drop functionality. **What do you dislike about Data Studio?** Limitations to several chart types with customization or an "apply all" functionality. Grouping charts can be a nightmare when looking to add one more to the set, or removing only one. **What problems is Data Studio solving and how is that benefiting you?** Integration of data sets to one visualization tool, with lower costs. ### 38. A Power BI look alike tool for your analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Camilo H. | Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Data Studio?** How you can automate reports of your website analytics in an effortless way **What do you dislike about Data Studio?** I Would like to have better template reports to do even easier the job **Recommendations to others considering Data Studio:** Please consider it! You will save a lot of time **What problems is Data Studio solving and how is that benefiting you?** How to show in real-time to my bosses how is our website analytics going ### 39. It is a free tool that connects a lot of things and is constantly getting better. **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas H. | Manager of Digital Paid Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2020 **What do you like best about Data Studio?** It's a free tool, it connects directly with other Google products, it can connect with other non-Google products, its easily sharable, and can make data very digestible. **What do you dislike about Data Studio?** You really need to use (and pay for) third part connectors to get the full use out of it. The Google connectors it has still doesn't show everything that the platforms show, in some cases, I have had to use the third party tools to connect to Google products to show the one thing I wanted to show on the report. **Recommendations to others considering Data Studio:** Invest the time to create the report (which can take a while) if it means you don't have to keep making the same report later on. The initial time sink can be well worth the incremental time shifts. Plus if you have several other reports from other clients that are very similar, you can create one as a template and save time on those later reports too! **What problems is Data Studio solving and how is that benefiting you?** Client report that provides data in an automated way. A client can look at a report and check metrics from 1 week, 1 month, 1 quarter, 1 year, or any other date range they want. All from the same report. No putting in requests for that data to be pulled. ### 40. Great Reporting Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2021 **What do you like best about Data Studio?** Easy to use & great at organizing data to share reporting insights. **What do you dislike about Data Studio?** With multiple platforms, can be a bit complex to set up properly. **What problems is Data Studio solving and how is that benefiting you?** Data insights and reporting for all platform initiatives. ### 41. The best reporting tool on the market (and it's free)! **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah R. | SEO Specialist , Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2020 **What do you like best about Data Studio?** I really like how Google Data Studio reports are so customizable. Whether you're updating the theme colors, page sizing, chart settings, etc. - there are endless ways to create a report. At our digital marketing agency, we've been able to take our reports to the next-level with the help of data studio. I like that this works seamlessly with so many native and third-party data connectors. The fact that you can retroactively update data and share with clients is incredible. **What do you dislike about Data Studio?** If you have many data sources (and blended data sources) connected to the report it can really slow down both the editing and loading aspects. My company has a few very robust reports and they are just a hastle to update because it loads so slowly - especially if you have multiple people editing the report simultaneously. **Recommendations to others considering Data Studio:** Google Data Studio is a great option if you are looking for a lot of customization. **What problems is Data Studio solving and how is that benefiting you?** Google Data Studio reports have really helped us connect the dots across all of our digital marketing initiatives for our clients. One issue that Google Data Studio has been great at solving is combining various data sets into one source. We are able to do this with blended data and it helps make the data even more clear to show trends and results. Additionally, we are able to show clients their data in a way that is digestible and easy to understand. ### 42. Excellent dashboard to make your data easier to understand **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2021 **What do you like best about Data Studio?** Easy to update and creat visually appealing dashboards **What do you dislike about Data Studio?** Not a wide breadth of integration capabilities **Recommendations to others considering Data Studio:** Ensure you have a subject matter expert that can troubleshoot for your team needs **What problems is Data Studio solving and how is that benefiting you?** By aggregating GA metrics ### 43. Lite yet powerful **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2020 **What do you like best about Data Studio?** User friendly UI, the connectivity options. **What do you dislike about Data Studio?** Lacks embedded options to the web like power bi embedded **Recommendations to others considering Data Studio:** Its free to use, so definitely try it yourself and see. **What problems is Data Studio solving and how is that benefiting you?** Connecting bigquery to data studio. Can write direct queries from data studio itself to get from bigquery ### 44. Good data analysis and study tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Fernando A. | Data analyst, Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2021 **What do you like best about Data Studio?** It is a good analytical tool, very intuitive, with a fluid and flexible interface, easy to implement, its design is excellent, thus giving the possibility of facilitating the work, it is incredible to deepen the analysis, to be able to visualize data, it really is a great tool. **What do you dislike about Data Studio?** I have nothing negative to say about Google Data Studio, however I hope it facilitates data integration with other platforms as it is somewhat complicated. **Recommendations to others considering Data Studio:** Yes, I highly recommend it. **What problems is Data Studio solving and how is that benefiting you?** My experience with Google Data Studio has been excellent, being able to share data to different departments, visualize data with great depth, monitoring, social media management, everything is perfect. ### 45. Functional data viz **Rating:** 3.5/5.0 stars **Reviewed by:** Alejandro C. | Consultant **Reviewed Date:** June 25, 2021 **What do you like best about Data Studio?** Free. Has google connectors. Decent features. **What do you dislike about Data Studio?** Not very intuitive. Weird limitations. breaks when more than one person uses it simultaneously. **What problems is Data Studio solving and how is that benefiting you?** It is a quick/relatively-easy way to create a real-time client-facing dashboard. ### 46. Google Data Studio Review **Rating:** 3.5/5.0 stars **Reviewed by:** Yash L. | Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2020 **What do you like best about Data Studio?** Google Data Studio is really user friendly. The Dashboards are designed very well and easy to navigate. It allows you to analyze data quickly and create data visualizations with ease. I also like how it connects with all your other Google tools such as google drive and google analytics, which is very useful. **What do you dislike about Data Studio?** It can be a bit too simple sometimes. Google Data Studio offers limited functionality as compared to other tools such as tableau etc. I only use it for small data projects, as it does not allow me to work with very complex data projects. **Recommendations to others considering Data Studio:** It is a great tool for easy work with data. A pretty good tool for engineers and beginners as well. **What problems is Data Studio solving and how is that benefiting you?** I use it to analyze data and generate insights and value for my product. I also use it sometimes to create data visualizations. It is effective for generating value and finding any trends in data. ### 47. Reporting Automation at it's finest **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2021 **What do you like best about Data Studio?** Love the templates and automation features, makes scaling your monthly reports easier **What do you dislike about Data Studio?** Not a whole lot to dislike about this product. **What problems is Data Studio solving and how is that benefiting you?** scaling large volume of monthly reports ### 48. Easy to use for basic data visualizations **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Data Studio?** Quickly build dashboards and reports, explore data without complicated interface. **What do you dislike about Data Studio?** Not super flexible and hard to customize some calculations/metrics **What problems is Data Studio solving and how is that benefiting you?** Understand customer experience ### 49. Brilliant Software - Transformed our reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan H. | Marketing Team Leader, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2020 **What do you like best about Data Studio?** How it automatically brings in data from other google softwares such as google analytics and google search console and combines these all together in one place. It's also great how it constantly updates this data without any manual work from us. We can also bring in our own data using google sheets which is brilliant for keeping all of the information in one report. **What do you dislike about Data Studio?** Currently there isn't much i dislike, it does take a small amount of time to get used to how it work. **Recommendations to others considering Data Studio:** I would highly recommend using google data studio, it will make your life easier. **What problems is Data Studio solving and how is that benefiting you?** Everyone can view our reporting through one link which also doesn't have to be manually updated by us. ### 50. Google Data Studio Provides Complex Dashboarding for Reporting, Tracking **Rating:** 3.5/5.0 stars **Reviewed by:** Spencer B. | Enterprise (> 1000 emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Data Studio?** Google Data studio is easy to use and set up and integrates easily with Big Query. **What do you dislike about Data Studio?** The platform is slow and there are limits on the filtering **Recommendations to others considering Data Studio:** Use this to create dashboards that are updated monthly. It is not something you can use for research or for daily use to quickly find information you need. Drilling down is difficult due to the slow speed, but data blending is exceptionally easy and there are filtering options when you merge data so it meets most objectives. **What problems is Data Studio solving and how is that benefiting you?** We are tracking SEO performance and finding new opportunities using our collected data stored in Big Query that comes from Google Search Console. ## Data Studio Discussions - [Which is the best place where I can see more tutorials about Data Studio?](https://www.g2.com/discussions/which-is-the-best-place-where-i-can-see-more-tutorials-about-data-studio) - 1 comment, 1 upvote - [utf-8 error](https://www.g2.com/discussions/utf-8-error) - 1 comment, 1 upvote - [What is the best way to zoom into a specific country when using a map visual?](https://www.g2.com/discussions/14619-what-is-the-best-way-to-zoom-into-a-specific-country-when-using-a-map-visual) - 1 comment, 1 upvote - [How good is Google Data Studio?](https://www.g2.com/discussions/how-good-is-google-data-studio) - 2 comments - [Is Google Data Studio free to use?](https://www.g2.com/discussions/is-google-data-studio-free-to-use) - 4 comments - [View Data Studio pricing details and edition comparison](https://www.g2.com/products/data-studio/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+10%3A05%3A04+-0500&secure%5Bsession_id%5D=fbed576a-1577-4e29-b142-d11544911cf6&secure%5Btoken%5D=c8062226f3852d8385037c5417e9a2f1ae1efa40a25ffec94f459f5348aa070d&format=llm_user) ## Data Studio Integrations - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [Google Trends](https://www.g2.com/products/google-trends/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [LinkedIn Sales Insights](https://www.g2.com/products/linkedin-sales-insights/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [MySQL](https://www.g2.com/products/mysql/reviews) - [Porter](https://www.g2.com/products/porter-metrics-porter/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews) ## Data Studio Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards **Reports** - Reports Interface - Share Reports - Steps to Answer **Generative AI** - AI Text Generation - AI Text Summarization **Visualization** - Graphs and Charts - Score Cards - Dashboards - Formats **Data Updates** - Historical Snapshots - Real-Time Updating **Collaboration** - Sharing - Co-Editing - Devices **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications **Data Updates** - Historical Snapshots - Real-Time Updating - Email Reports ## Top Data Studio Alternatives - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - 4.7/5.0 (449 reviews) - [Grow.com](https://www.g2.com/products/grow-com/reviews) - 4.3/5.0 (274 reviews) - [Whatagraph](https://www.g2.com/products/whatagraph/reviews) - 4.5/5.0 (267 reviews)