---
title: Porter Reviews
meta_title: 'Porter Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 254 reviews by the users' company size, role or industry
  to find out how Porter works for a business like yours.
aggregate_rating:
  rating_value: 4.6
  review_count: 254
  scale: '5'
date_modified: '2026-07-24'
parent_category:
  name: Marketplace Apps
  url: https://www.g2.com/categories/marketplace-apps
---

# Porter Reviews
**Vendor:** Porter Metrics  
**Category:** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 254
## About Porter
Porter is an AI-native marketing reporting tool built for marketing teams. Connect 20+ ad platforms, social media channels, analytics tools, CRMs, and e-commerce platforms to Google BigQuery, Looker Studio, Google Sheets, Power BI, Slack, and Zapier. No SQL. No code. No data engineer required. You can also send your marketing data directly to LLMs like Claude, ChatGPT, and Gemini to run analysis, generate summaries, and get answers in plain language. Automatic data blending is included on every plan. When you connect multiple sources, Porter unifies them into a single marketing data model. See total spend across Meta Ads, Google Ads, and TikTok, broken down by campaign and country, with Shopify revenue in the same table. No manual joins. No field mapping. No SQL. The AI Query Builder lets you create custom metrics and dimensions in plain language. Describe what you need, reference your fields, and Porter builds the formula. Create metrics like &quot;cost per lead excluding brand campaigns&quot; without writing a single expression. Get started with 100+ free templates organized by use case: PPC, CRM, SEO, Social Media, E-commerce, and Agencies. Connect your accounts and your dashboard is ready to share. Built for marketing teams and agencies who need accurate, automated reports across multiple channels and clients, without waiting on a data team.



## Porter Pros & Cons
**What users like:**

- Users find Porter to be **extremely easy to use** , enhancing their experience and simplifying report creation. (37 reviews)
- Users appreciate the **variety and visual appeal of templates** , which enhance the user-friendly experience and streamline reports. (21 reviews)
- Users love the **easy connection** feature of Porter, simplifying the integration of multiple digital channels effortlessly. (15 reviews)
- Users appreciate the **seamless integration** of Porter, simplifying access to multiple digital channels in one dashboard. (14 reviews)
- Users appreciate the **easy integrations** of Porter, simplifying the connection of multiple digital channels seamlessly. (13 reviews)
- Implementation Ease (10 reviews)
- Simple (10 reviews)
- Users find the **setup process easy** , allowing quick connection of data sources for efficient reporting. (9 reviews)
- Users love the **time-saving templates** of Porter, allowing quick report generation and streamlined data integration. (9 reviews)
- Ease of Understanding (8 reviews)

**What users dislike:**

- Users experience **connection issues** at times, but support helps quickly resolve these temporary setbacks. (5 reviews)
- Users are concerned about the **high costs** associated with Porter, especially for advanced features beyond the basic plan. (5 reviews)
- Users find the **limited templates** challenging, requiring tech experience and leaving room for improvement in functionality. (5 reviews)
- Users experience **slow loading** times with dashboards, leading to frustration and dissatisfaction with support channels. (5 reviews)
- Users note the **limited features** of Porter, particularly regarding customization and data source support. (3 reviews)
- Users face **connector issues** with LinkedIn, requiring manual refreshes and troubleshooting, despite prompt support from the team. (2 reviews)
- Data Inaccuracy (2 reviews)
- Limited Customization (2 reviews)
- Poor Customer Support (2 reviews)
- Poor Documentation (2 reviews)

## Porter Reviews
  ### 1. Good data connector for looker studio

**Rating:** 4.0/5.0 stars

**Reviewed by:** Dmitri C. | Senior Performance Marketing Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 03, 2024

**What do you like best about Porter?**

Fast, intuitive tool to connect your data sources for creating reports in looker studio. Available template reports are very good and with little bit of customisation you can get yourself a nice easy to read and informative report. Have been testing it for reporting for meta ads. With extended trial aim to test amazon integration to create sales reports.

**What do you dislike about Porter?**

Integration with woocommerce did not work and i have recieved an answer that it has been deprecated. Hope it will be fixed in future

**What problems is Porter solving and how is that benefiting you?**

Portermetrics connects our data sources to looker studio so we can create nice and easy to read reports and measure our performance in time

  ### 2. Great for reports

**Rating:** 5.0/5.0 stars

**Reviewed by:** Camila T. | Owner of ecommerce, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2024

**What do you like best about Porter?**

The most helpful thing about porter is that it is very simple to use especially if you are starting or not great with looker studio. It is very simple and the numbers are very real and the visualization tools are great. Also, the use of the templates make it easy to use.

**What do you dislike about Porter?**

Nothing every thing is great, they have everything

**What problems is Porter solving and how is that benefiting you?**

Having creative and data insights for my ads

  ### 3. As a teacher or a pro, always with Porter Metrics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Diego L. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 07, 2024

**What do you like best about Porter?**

Super easy, with lots of help and resources.
It's amazing to use with my team, colleagues or students
Once you create the account, ythe guidance in spanish or english is very helpfull to start making my first report and share with my team, clients or students

**What do you dislike about Porter?**

Would be great to have more plans for teachers or instructors for share with the students

**What problems is Porter solving and how is that benefiting you?**

Allows me to offer my clients real time data and make higher analysis with my different data sources

  ### 4. I loved the tool!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Luis Enrique S. | CEO & Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 22, 2024

**What do you like best about Porter?**

The way it is so simple to connect data sources, super intuitive

**What do you dislike about Porter?**

Connecting data sources from the same channel can be a bit confusing.

**What problems is Porter solving and how is that benefiting you?**

Counting all the relevant information for my clients in a single report.

  ### 5. Great experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brian M. | Responsable de estrategias digitales, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 02, 2025

**What do you like best about Porter?**

An easy-to-understand and manage system for your use

**What do you dislike about Porter?**

Lack of integrations to see if it is what I'm looking for

**What problems is Porter solving and how is that benefiting you?**

The reports

  ### 6. Game changer!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 21, 2024

**What do you like best about Porter?**

I have found Porter really useful for pulling data from my Facebook ad campaigns into Google sheets, where I pull in management reports from multiple sources. It has saved a lot of time rather Vs having to manually type the data in. Customer service has been very good.

**What do you dislike about Porter?**

Needs a little work in areas. I've struggled to get the automatic update to work and have to re-do it manually each time I launch my sheet. Also difficult to log out via the plug-in once logged in (probably just a glitch).

**What problems is Porter solving and how is that benefiting you?**

Saving time by not having to manually enter data into spreadsheets.

  ### 7. Clever integrations

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 24, 2025

**What do you like best about Porter?**

THey make it pretty easy to make good lookign reports

**What do you dislike about Porter?**

I wish it was free. But nothing is free these days!

**What problems is Porter solving and how is that benefiting you?**

Visualizing metrics

  ### 8. Awesome tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Fernanda Y. | Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 14, 2024

**What do you like best about Porter?**

A very easy tool to use to manage all your data. Im using it to create my weekly reports.

**What do you dislike about Porter?**

tbh, everythinng works wonderful! I dont have any comment

**What problems is Porter solving and how is that benefiting you?**

Making my data management with looker studio

  ### 9. Great looking reports

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sam B. | Marketing Coordinator, Enterprise (> 1000 emp.)

**Reviewed Date:** January 07, 2025

**What do you like best about Porter?**

Helps breakdown data from G4 stats into more digestable pieces.

**What do you dislike about Porter?**

Can't combine reports from various platforms to compare.

**What problems is Porter solving and how is that benefiting you?**

Trying to create a better view of who our audience is.

  ### 10. Great Add on Tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 25, 2024

**What do you like best about Porter?**

I was able to very easily summarise the reports needed, that would would otherwise take me a lot of time to do. I really like this tool

**What do you dislike about Porter?**

sometimes i find it a bit difficult to navigate around but once used to it it can be done.

**What problems is Porter solving and how is that benefiting you?**

Summarising reports within seconds

  ### 11. Ease Of Use and connectivity

**Rating:** 4.5/5.0 stars

**Reviewed by:** Muhammad H. | Marketing Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 05, 2024

**What do you like best about Porter?**

It is easy to set-up unlike other analytical tools that focus more on making it complex for users. Ready-made templates solves almost 70% of the time and energy to arange the data.

**What do you dislike about Porter?**

Pricing plans are somewhat do not provide clear difference between connectors and accounts. 
When importing reports, sometimes it gives an issue/ error extracting the data.

**What problems is Porter solving and how is that benefiting you?**

I was having hard time creating my ad cmpaign reports and monthly social media reports but this is saving me a lot of time. Previously. I use to extract the values manually through different platforms but now I have a single format and few clicks to do this.

  ### 12. All-in-one client reporting solution

**Rating:** 5.0/5.0 stars

**Reviewed by:** Josh W. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 13, 2024

**What do you like best about Porter?**

Porter has been very valuable for delivering paid marketing results to clients in an easy to read format, fully automated by their regular data refreshes.

**What do you dislike about Porter?**

Some prebuilt templates seem to be outdated/their template library can be a bit buggy.

**What problems is Porter solving and how is that benefiting you?**

Client reporting - better communication of results.

  ### 13. Time-Saving and User-Friendly App!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 19, 2024

**What do you like best about Porter?**

This app is excellent! It has truly helped me save so much time. The templates are very visually appealing and incredibly easy to understand. It’s user-friendly and perfect for anyone looking to streamline their tasks efficiently. Highly recommend!

**What do you dislike about Porter?**

The only thing I don’t like is that it’s not available in Spanish. Adding this feature would make it even better!

**What problems is Porter solving and how is that benefiting you?**

It completely solved my time-management problem.

  ### 14. Supersimple social metrics in Looker Studio

**Rating:** 4.5/5.0 stars

**Reviewed by:** Martin C. | COO, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 12, 2024

**What do you like best about Porter?**

I really liked the simplicity of connecting PorterMetrics to our Looker Studio dashboards. I also appreciate the wide range of data sources to choose from.

**What do you dislike about Porter?**

Displaying data on first load in Looker Studio isn't the fastest, but once it's loaded it's great to work with.

**What problems is Porter solving and how is that benefiting you?**

With the help of PorterMetrics we take insights from all social networks and then have them in our marketing dashboard in Looker Studio.

  ### 15. Great Connector for Looker Studio!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Yuni Y. | Freelance Copywriter, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 01, 2024

**What do you like best about Porter?**

Porter very helpful to connecting your data source in a short and quickway.
You may connect data from meta ads easyly by several click.

**What do you dislike about Porter?**

So far good, it is simple to use. Hopefully porter keep improve.

**What problems is Porter solving and how is that benefiting you?**

Porter help to connect data from others google's source product easyly. It really simple to use, event for a beginner. 
Using porter, helping me to analyze data more efficient.

  ### 16. Excellent Support Team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aleksandra D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 25, 2024

**What do you like best about Porter?**

In this review I'd like to say a few kind words about Porter's support team. 2 weeks ago I needed support when dealing with facebook ads data connected to Looker Studio. After exchanging messages with support specialist we managed to solve my problems. Informations provided by support specialist were detailed, accurate and fast. I was happy with the outcome I got. Today, for the second time I reached out for help and again it was fast and precise. I don't know if it was the same support specialist but both of them were kind, calm and professional - as support should be.
Of cuorse I'm happy with my product too. Easy to implement and use for people who need to have low-code tools to dive deep into data. What is more - this connector (facebook ads connector) has plenty of features and already created dashboards which are a good inspiration to create your own.

**What do you dislike about Porter?**

There's nothing to dislike about their tool.

**What problems is Porter solving and how is that benefiting you?**

Pulling data from facebook ads

  ### 17. The best solution to automatize my process

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emanuel N. | Marketing Strategist, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 21, 2024

**What do you like best about Porter?**

Its easy to use and learn. Make all the metrics easy to integrate to my report and the implementation ists very unique.

**What do you dislike about Porter?**

That have not one board that integrate Facebook+instagram ads

**What problems is Porter solving and how is that benefiting you?**

Just one, make my reports more efficients and save time to me

  ### 18. Very good tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Santiago G. | Leder de Adquisición, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 30, 2024

**What do you like best about Porter?**

It has many template options that can be used, I loved that, it saves a lot of time.

**What do you dislike about Porter?**

It's not very easy to connect certain things at the beginning, but with time you learn.

**What problems is Porter solving and how is that benefiting you?**

None

  ### 19. Solution I needed for my Marketing Reports

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 13, 2024

**What do you like best about Porter?**

I have been extracting data from various marketing channels to create my marketing reports which is so time-consuming but was reluctant to pay for a solution as they are too expensive and hard to understand. 

I discovered Looker Studio but needed to add additional data points and Porter Metrics offered the connectors I needed. I started with a free trial before signing up as a customer. The templates are perfect to copy and paste into your own templates and support is available if you need help. 

Thanks Juan who showed me how to use the connectors and tips and tricks in Looker Studio to create bespoke reports.

**What do you dislike about Porter?**

I think there could be more pricing options for those in between 1-5 connectors.

**What problems is Porter solving and how is that benefiting you?**

I save time and don't have to extract data manually from different marketing channels and format it into a presentation. My template is now built and data pulls in automatically.

  ### 20. Easy to Connect

**Rating:** 4.0/5.0 stars

**Reviewed by:** Allison K. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 03, 2024

**What do you like best about Porter?**

Connecting to Looker studio was easy and the data points available are sufficient for my needs.

**What do you dislike about Porter?**

As a freelancer, the pricing is too high. I need two ad accounts connected to meet the needs of one of my temporary clients, which puts me on the $40 per month monthly plan ($39.99). Any subscription over $20 per month is difficult for me to justify. A 'pay-per-connector' plan would be nice to bridge the gap between one and five ad accounts.

**What problems is Porter solving and how is that benefiting you?**

Linkedin to Looker Data Studio Connector.

  ### 21. Brilliantly seemless

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 28, 2024

**What do you like best about Porter?**

The plugins for lookers studio are flawless and the templated report dashboards are a real time saver.

**What do you dislike about Porter?**

It's not approved by lookers studio which makes me slightly nervous.

**What problems is Porter solving and how is that benefiting you?**

brings all my data into one dashboard.

  ### 22. Very Helpful Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Francisco C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 29, 2024

**What do you like best about Porter?**

It helped me solve my reporting problem, the connector for looker studio gives me the answers I need. It is very easy to set up and integrate with my platforms, I use it everyday since I'm reporting con campaigns 24/7. I know I can rely on customer service for any type of problem.

**What do you dislike about Porter?**

Nothing, so far it has been only solutions

**What problems is Porter solving and how is that benefiting you?**

It helps me bring me the data I need into a single streamlined platform like looker studio, and manage my overall reports in there.

  ### 23. Great Connector and Wonderful Customer Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rachel F. | Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 29, 2024

**What do you like best about Porter?**

Afforable and all the connectors work great! Super simple to use and I like that I you do not have to pay additional for single connectors like some of the competitors.

**What do you dislike about Porter?**

When I was using it previoysly there was no Klaviyo connector, but it looks like there is one in Beta now, which is why I am back!

**What problems is Porter solving and how is that benefiting you?**

I needed one platform that connects all the data I need into Looker studio and Porter checks that box!

  ### 24. App for report

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cristina S. | digital marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 09, 2024

**What do you like best about Porter?**

It's very usefull for report of social media and shop online sales data

**What do you dislike about Porter?**

Sometimes i can't able to see all the dates

**What problems is Porter solving and how is that benefiting you?**

easy to read report

  ### 25. Very easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Megan H. | SEO-Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 17, 2024

**What do you like best about Porter?**

I like that it is very easy to use in Looker Studio.

**What do you dislike about Porter?**

There are so many options, sometimes I don't know where to find something or what to find.

**What problems is Porter solving and how is that benefiting you?**

It helps me to vizualise the data and results in an good way for my clients.

  ### 26. Porter Metrics has a ton of features and templates, it's awesome!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 24, 2025

**What do you like best about Porter?**

Great data pipeline! Templates are easy to use.

**What do you dislike about Porter?**

Sometimes the dashboards are slow to load

**What problems is Porter solving and how is that benefiting you?**

Data display for clients

  ### 27. review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mihai N. | Managing Partner, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 10, 2024

**What do you like best about Porter?**

fast connectors and easy to understand, easy to implement and good customer support.

**What do you dislike about Porter?**

nothing much really, as i do know how to work with looker studio

**What problems is Porter solving and how is that benefiting you?**

fast client reports

  ### 28. Great connector!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ben S. | Senior Search Executive , Small-Business (50 or fewer emp.)

**Reviewed Date:** May 28, 2024

**What do you like best about Porter?**

There's a great range of connectors to utilise. We have a large number of clients across many different platforms - Portermetrics allows us to report on each one.

**What do you dislike about Porter?**

Their Linkedin connector doesn't allow to show a post's images if the post was a carousel.

**What problems is Porter solving and how is that benefiting you?**

Quick and easy way to report on client's progress

  ### 29. Good tool for gathering data in one place

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** December 16, 2024

**What do you like best about Porter?**

Easy to automatically update data from different channels in one place

**What do you dislike about Porter?**

Sometimes there is issue in migrating data from sheets to Looker Studio

**What problems is Porter solving and how is that benefiting you?**

Automatically update data

  ### 30. Good product for all your social media needs

**Rating:** 4.5/5.0 stars

**Reviewed by:** Alan S. | Web Designer & Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 27, 2024

**What do you like best about Porter?**

The usability of the product is very good. very east to use and have good options to use.

**What do you dislike about Porter?**

Everything is good. There is nothing which is not good.

**What problems is Porter solving and how is that benefiting you?**

Connect and extarct social media stats and add that in Google data studio very easily.

  ### 31. Amazing conector

**Rating:** 5.0/5.0 stars

**Reviewed by:** Silvia S. | Marketing manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 12, 2024

**What do you like best about Porter?**

I can get my data from Meta with no effort

**What do you dislike about Porter?**

My trial period is over and I want more.

**What problems is Porter solving and how is that benefiting you?**

Automation for recurrent report's delivery for our customers.

  ### 32. Totally personalized and agile attention. They resolved all my doubts.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Úrsula P. | owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 26, 2024

**What do you like best about Porter?**

Customer service is an important factor

**What do you dislike about Porter?**

in general I haven't found much to improve

**What problems is Porter solving and how is that benefiting you?**

You can provide services to my clients with quality metrics that allow me to save time in data analysis, optimizations, and make better strategic decisions.

  ### 33. Very powerful tool but control panel to be developed

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sharon G. | Paid media - Data Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 16, 2024

**What do you like best about Porter?**

all dimensions and metrics and how accurate it is to the original information

**What do you dislike about Porter?**

I don't know how, but it always disconnects before the meeting with the client, it has happened to me many times

**What problems is Porter solving and how is that benefiting you?**

It saves me time (when not disconnected) and is quite useful for formulating new fields

  ### 34. Best tool for presenting the Data of my Ads to the management

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 07, 2024

**What do you like best about Porter?**

Found the portermatrics after lots of research and failing to experience the best tool for ads reporting. Porter is a good to go tool

**What do you dislike about Porter?**

Connection is a bit complicated process.

**What problems is Porter solving and how is that benefiting you?**

illustrated graphs and the flow of reporting.

  ### 35. Still learning but feels valuable

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jared W. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 06, 2024

**What do you like best about Porter?**

Having the capability to create simple dashboards that can be automated. The previous we were using was completely manual.

**What do you dislike about Porter?**

I haven't found anything at this point that I would consider a negative.

**What problems is Porter solving and how is that benefiting you?**

Helping us move away from a manual process for metrics by creating an automated process that is visual for all readers.

  ### 36. I liked porter

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 27, 2024

**What do you like best about Porter?**

It integrates information very easily and helps me create reports

**What do you dislike about Porter?**

I would like to hava a wider trial so I can explore better the platform

**What problems is Porter solving and how is that benefiting you?**

Is helping me create reports for my clients

  ### 37. Porter is easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 06, 2024

**What do you like best about Porter?**

Porter is easy to use and implement with Looker Studio and provides great data.

**What do you dislike about Porter?**

I have nothing bad to say, the customer support is fast

**What problems is Porter solving and how is that benefiting you?**

Helping having the right data quickly to find insights

  ### 38. Great way of automating data

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nadia T. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 29, 2024

**What do you like best about Porter?**

Very simple to use. Lots of different templates to help you get started too.

**What do you dislike about Porter?**

Nothing so far. I haven't been a user for long but so far so good.

**What problems is Porter solving and how is that benefiting you?**

Saving me time, allowing me to connect multiple channels into one report easily, and without the faff of manually pulling data.

  ### 39. One Of The Best & Time Saving Product

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rahul Suresh V. | Senior seo, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 15, 2024

**What do you like best about Porter?**

With it's prebuild template it save lots of time

**What do you dislike about Porter?**

The price high for a small business owner

**What problems is Porter solving and how is that benefiting you?**

Every month I had to create the social media reports manually also with lots of problem. With Potermetric I just have to connect it with the google data studio and it's pre-build templates helps & save lots of time.

  ### 40. Great little tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dameon J. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2024

**What do you like best about Porter?**

connections for social

sometime when you are building reports you need socail data

**What do you dislike about Porter?**

the  customer support is based in MX so times are strange to get support

**What problems is Porter solving and how is that benefiting you?**

sometimes when it comes ti support its trash

  ### 41. Great Connector for Google Looker

**Rating:** 5.0/5.0 stars

**Reviewed by:** John F. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 27, 2023

**What do you like best about Porter?**

Before we integrated Porter into Looker, our process for analyzing data was more time-consuming. I used to manually download our data as a .csv file and then upload it into Google Drive. Only once the files were all uploaded we would then update our dashboards and show analytics through Looker.

Since we've used Porter, I now connect directly to our Google Ads, Analytics, and Meta data. The nicest part of using Porter is that these connections are not static; they are dynamic and continuously update in real-time. This not only saves me the headache of starting every day downloading .csv's but also provides us with live analytics that are invaluable for making informed decisions and optimizing our strategies. Porter has transformed the way we approach data in Google Looker and has become a fantastic tool for our business.

**What do you dislike about Porter?**

Pre-made dashboards aren't super customizable to your business. They are a good starting point!

**What problems is Porter solving and how is that benefiting you?**

Spending too much time downloading data for dashboards.

  ### 42. Integrating marketing sources with our reporting dashboards

**Rating:** 5.0/5.0 stars

**Reviewed by:** Thomas T. | Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 10, 2024

**What do you like best about Porter?**

Easy of use, the Porter Metrics interface is intuative.

**What do you dislike about Porter?**

There is nothing I dislike about Porter Metrics at this time.

**What problems is Porter solving and how is that benefiting you?**

Ease of integration.

  ### 43. I love it

**Rating:** 5.0/5.0 stars

**Reviewed by:** Petter B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 12, 2024

**What do you like best about Porter?**

It very easy to create report for my business and marketing strategy

**What do you dislike about Porter?**

Nothing, I love it because is very simple to used and implementacion

**What problems is Porter solving and how is that benefiting you?**

Create report and monitoring KPI and OKR for my strategies and clients´ strategy

  ### 44. Easy set up great for small teams

**Rating:** 4.0/5.0 stars

**Reviewed by:** Chloe W. | Marketing Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 03, 2024

**What do you like best about Porter?**

Simple tutorials. A marketer could set this up without any technical know how.

**What do you dislike about Porter?**

Initial subscription feels a little steep

**What problems is Porter solving and how is that benefiting you?**

Allowing us to build simple dashboards

  ### 45. A really good report tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 14, 2024

**What do you like best about Porter?**

I am very impressed with the templates and support provided. The templates are well-designed and highly customizable, which makes creating professional-looking reports a breeze. Additionally, the support team is extremely responsive and helpful, addressing any questions or issues promptly.

**What do you dislike about Porter?**

The tool offers few connection options with the available plans, which can be quite limiting. Additionally, the pricing plans are quite high, making it less accessible for smaller businesses or individual users. It would also be beneficial if they offered the option to pay in more currencies to accommodate a global user base.

**What problems is Porter solving and how is that benefiting you?**

It has significantly helped me in making reports for clients, making metrics and results easier to understand

  ### 46. Excellent tool for any data analyst

**Rating:** 5.0/5.0 stars

**Reviewed by:** Carlos  A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 22, 2024

**What do you like best about Porter?**

What I like most about Porter Metrics is its ease of use and connectivity of all platforms together with Looker Studio.

**What do you dislike about Porter?**

I don't like that the prices at Porter Metrics are high, but everything else is fine.

**What problems is Porter solving and how is that benefiting you?**

data analysis

  ### 47. It is a great tool that we marketers should know how to use.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mario D. | Encargado de Marketing Digital, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 06, 2024

**What do you like best about Porter?**

It is the best tool I have used to generate real-time reports.

**What do you dislike about Porter?**

Customer service through online chat, I think they should have more agents who can help you solve problems.

**What problems is Porter solving and how is that benefiting you?**

Report generation has always been a headache, but with Porter, it becomes much easier.

  ### 48. good many Field

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Arts and Crafts | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 11, 2024

**What do you like best about Porter?**

Easy to use because you can refer to and retrieve the necessary fields for each table.Easy to set up as it uses the Google Locker Studio connector.

**What do you dislike about Porter?**

I don't have anything in particular, but I would like inventory location data.

**What problems is Porter solving and how is that benefiting you?**

Data visualization and sharing

  ### 49. Amazing tool!!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marco Antonio  V. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 03, 2024

**What do you like best about Porter?**

Easy connection to platforms from looker studio.

**What do you dislike about Porter?**

Home page and User interfaz is not friendly like others for example everythingdata or supermetrics

**What problems is Porter solving and how is that benefiting you?**

Solving the connections to reporting data for my clients

  ### 50. Seems to be a great service.  Just getting started, but looks to be helpful so far

**Rating:** 5.0/5.0 stars

**Reviewed by:** Roman N. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 18, 2024

**What do you like best about Porter?**

Simplicity of getting started.  We got up very quickly

**What do you dislike about Porter?**

A little complex to connect for us.  I think it is due to our systems though

**What problems is Porter solving and how is that benefiting you?**

Visualizing FB ad data


## Porter Discussions
  - [Does your porter app work with VRBO?](https://www.g2.com/discussions/does-your-porter-app-work-with-vrbo)
  - [How much does your porter app cost?](https://www.g2.com/discussions/how-much-does-your-porter-app-cost)
  - [What is the Porter app?](https://www.g2.com/discussions/what-is-the-porter-app)
  - [What does your Porter do?](https://www.g2.com/discussions/what-does-your-porter-do)
  - [How do you solve this social media reporting matter in your agencies/companies?](https://www.g2.com/discussions/how-do-you-solve-this-social-media-reporting-matter-in-your-agencies-companies) - 1 upvote

- [View Porter pricing details and edition comparison](https://www.g2.com/products/porter-metrics-porter/reviews?page=4&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-07-24+17%3A32%3A10+-0500&secure%5Bsession_id%5D=201a8839-6d18-4cc0-bb8f-2f4ad9f9e37a&secure%5Btoken%5D=e0251f67497d215cf9943de3d95c13fe6d22b9a54ae14ee9fb6c5e3416ffde10&format=llm_user)
## Porter Integrations
  - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
  - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews)
  - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews)
  - [Data Studio](https://www.g2.com/products/data-studio/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews)
  - [Google Cloud Interconnect](https://www.g2.com/products/google-cloud-interconnect/reviews)
  - [Google Display Ad Network](https://www.g2.com/products/google-display-ad-network/reviews)
  - [Google Search Console](https://www.g2.com/products/google-search-console/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
  - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews)
  - [Jivrus Looker Studio Connectors](https://www.g2.com/products/jivrus-looker-studio-connectors/reviews)
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  - [LinkedIn Job Search](https://www.g2.com/products/linkedin-job-search/reviews)
  - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews)
  - [Looker](https://www.g2.com/products/looker/reviews)
  - [Meta](https://www.g2.com/products/meta-ai-meta/reviews)
  - [Meta AI App](https://www.g2.com/products/meta-ai-app/reviews)
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)
  - [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews)
  - [Pinterest](https://www.g2.com/products/pinterest/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews)
  - [X](https://www.g2.com/products/x/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)

## Porter Features
**Agentic AI - Google Workspace for Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration

## Top Porter Alternatives
  - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - 4.4/5.0 (816 reviews)
  - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) - 4.8/5.0 (308 reviews)
  - [Adverity](https://www.g2.com/products/adverity/reviews) - 4.4/5.0 (312 reviews)

