--- title: Klaviyo Reviews meta_title: 'Klaviyo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1357 reviews by the users' company size, role or industry to find out how Klaviyo works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1357 scale: '5' date_modified: '2026-07-21' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Klaviyo Reviews **Vendor:** Klaviyo **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,357 ## About Klaviyo Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com. ## Klaviyo Pros & Cons **What users like:** - Users enjoy the **ease of use** of Klaviyo, finding it intuitive for managing campaigns and training others. (160 reviews) - Users love the **powerful automation** of Klaviyo, enabling easy, effective, and tailored email marketing campaigns. (123 reviews) - Users value the **powerful automation** of Klaviyo, enabling tailored campaigns that enhance engagement and boost revenue. (92 reviews) - Users love the **scheduling and seamless integrations** of Klaviyo, enhancing campaign management across various platforms. (89 reviews) - Users love the **easy integration** of Klaviyo, enhancing personalized campaigns and connecting effectively with customers. (81 reviews) - Users appreciate the **easy creation** of campaigns in Klaviyo, enjoying powerful automation and intuitive features for engagement. (80 reviews) - Automation Efficiency (75 reviews) - Data Segmentation (66 reviews) - Easy Setup (62 reviews) - Customer Support (58 reviews) **What users dislike:** - Users find Klaviyo to be **expensive** with limited support, which can be overwhelming for beginners. (73 reviews) - Users find the **learning curve steep** in Klaviyo, especially newcomers who struggle with its non-intuitive features. (63 reviews) - Users express concerns about **missing features** in Klaviyo, including limited channel options and slow customer support. (57 reviews) - Users find the **limited features** of Klaviyo hinder their experience, lacking depth and versatility for brand management. (40 reviews) - Users experience **poor customer support** , with limited access and slow response times, especially on the free plan. (40 reviews) - Poor Support (32 reviews) - Not Intuitive (28 reviews) - SMS Limitations (28 reviews) - Limited Customization (24 reviews) - Steep Learning Curve (22 reviews) ## Klaviyo Reviews ### 1. Seamless Shopify Integration with Helpful Support **Rating:** 5.0/5.0 stars **Reviewed by:** Holly F. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** Usability and connection with all of our other tech stack and Shopify website. The support function is always helpful. **What do you dislike about Klaviyo?** I don't like how I can't easily print/review/download a report of our flow set ups, we have a lot and to be able to have an easily readible version for reporting/review purposes would be helpful. **What problems is Klaviyo solving and how is that benefiting you?** Personalising our email and sms comms to customers based on their buying behaviour undoubtedly brings us more revenue. ### 2. Intuitive Interface, Versatile CRM Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Alessandro S. | Performance Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2026 **What do you like best about Klaviyo?** I mostly like the user interface of Klaviyo. It's quite clear and defined, and there's not much clutter or a lot of options to deal with. The number of options is set and clear, making it simple and intuitive to create flows and emails. This simplicity applies both to the main interface and the email editor, which are user-friendly and straightforward. **What do you dislike about Klaviyo?** So far, some integrations have been quite late, for example, the one with Google Ads. We used to use Zapier in the past to connect Klaviyo with various advertising platforms such as Google, Meta, etc. Right now, if I'm not mistaken, they are starting to connect natively, which is great. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for segmenting audiences and sending targeted emails to members. It's integrated with our Shopify and splits emails into tiers, enhancing our CRM functionality. ### 3. Effortless Email Marketing with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Signe B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I really appreciate that the support is always kind and helpful. It's easy to build segments, flows, templates, and so on. Klaviyo also makes it easy to sync with Shopify, so I can use products in newsletters. The initial setup was very, very easy too. **What do you dislike about Klaviyo?** I sometimes struggle with copy paste text from docs to newsletter text field where it doesn't make differences in the text. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for email marketing in my jewelry webshop. It lets me maintain a newsletter list, send newsletters, and create discount coupons. Building segments, flows, and templates is easy. Syncing with Shopify is straightforward, allowing me to include products in newsletters effortlessly. ### 4. Seamless Integration, Reliable and Feature-Rich **Rating:** 4.5/5.0 stars **Reviewed by:** Con G. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Klaviyo?** I find Klaviyo very easy to use and appreciate that it's continually being updated. The platform is reliable, with no downtime, which is crucial for our operations. The compliance structure is very straightforward, particularly with managing unsubscribes, so we don't have to worry about maintaining those lists ourselves. The setup was also quite easy, thanks to Klaviyo's support. We chose Klaviyo for its better integration and it has a lot of functions that add value to our business. **What do you dislike about Klaviyo?** Cant think of anything **What problems is Klaviyo solving and how is that benefiting you?** We use Klaviyo to send EDM and automations like abandoned cart, boosting sales. It handles compliance efficiently by managing unsubscribe lists, reducing our worries in that area. ### 5. Effortlessly the Best Email Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Mario M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Klaviyo?** I use Klaviyo for our email marketing. I like that it combines SMS and emails and makes it very easy to do email campaigns. What I like most about Klaviyo is that it is very simple. I think it is the best email platform because it is easy to work with and simplifies email structuring. The initial setup was very easy, and everything works well, which is why I would rate it a 10 out of 10. **What do you dislike about Klaviyo?** sometimes i feel the price is a bit too high **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for email marketing; it combines SMS and emails, making it easy to do campaigns and simplifies email structuring. ### 6. Easy-to-Use for Email Marketing, But Pricey for Small Businesses **Rating:** 3.5/5.0 stars **Reviewed by:** sian c. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I find Klaviyo's premade templates really easy to use, especially since I'm not tech savvy. They make things much simpler for me. Also, the AI in the flows is really helpful. Klaviyo is easier to understand and use compared to other tools. The initial setup was pretty easy too. **What do you dislike about Klaviyo?** The price is too high for small businesses. There are similar apps that are cheaper, but I'm not using them at the moment as I don't have time to set up. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo to win back customers and send newsletters easily. As I'm not tech savvy, premade templates and AI in the flows make it accessible and useful. ### 7. Ideal for Email Marketing with Ease **Rating:** 4.0/5.0 stars **Reviewed by:** Oriol F. | Customer Retention Manager, Transportation/Trucking/Railroad, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Klaviyo?** I love the efficiency of Klaviyo in creating email marketing templates and automated email flows, as well as a very intuitive sending report. I also appreciate how easy it is to use for anyone without a technical background. The initial setup was also simple. **What do you dislike about Klaviyo?** The speed when sending mass emails **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for efficiency in creating email marketing templates, automated flows, and intuitive reporting. It is simple for those who do not have a technical background. ### 8. Powerful Flows and Campaigns with Frequent New Features **Rating:** 5.0/5.0 stars **Reviewed by:** Renee H. | owner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Klaviyo?** The flows and campaigns. And that new features are added often. **What do you dislike about Klaviyo?** If the AI was as robust as Shopify's, it would make getting accurate answers so much faster. Shopify will actually do the work of creating reports and I look forward to the day when Klaviyo does this as well. **What problems is Klaviyo solving and how is that benefiting you?** My email list is our bread and butter. When our last provider went out of business, we really felt it. ### 9. Flexible Campaign Builder, Slight Display Issue **Rating:** 4.5/5.0 stars **Reviewed by:** Wing C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I like how flexible Klaviyo is when I'm doing my flows. It's great that if I'm not sure where to start, it will create a template based on my explanation. I also love how I can drag and drop flow elements. The initial setup was very smooth, with a representative guiding us through to ensure everything was implemented correctly. **What do you dislike about Klaviyo?** What I found restricting was when I was creating a campaign, my desktop view sizing isn't the same for everyone. Some people open up the emails and it's huge and different compared to when I create it. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo is flexible for building flows and campaigns, targeting customers effectively. ### 10. Simple integration, but expensive with growth **Rating:** 4.0/5.0 stars **Reviewed by:** Lionel T. | Head of Marketing & Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Klaviyo?** I like the simple user interface of Klaviyo, as it allows for quick implementation and easy campaign setup. I find the analytics and A/B tests particularly useful. The e-commerce-specific flows, onboarding, and better personalization are also advantages. Additionally, the initial setup with the integrated setup wizard and seamless integration with Shopify was very easy. **What do you dislike about Klaviyo?** Partially high costs, especially with a growing contact list. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo solves problems with onboarding flows, newsletters, and email campaigns. The simple UI allows for quick campaign setup and offers seamless integration with Shopify. ### 11. User-Friendly and Packed with Email, SMS, Flows, and Pop-Ups **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** User friendly. How much I get from one product. Email, SMS, Flows, Pop-Ups, etc. **What do you dislike about Klaviyo?** AI recommendations seem mostly around AI written content. Because of the nature of our business, we do not use AI written content. I like to see more AI recommendations around improving flows, list growth, optimizing forms. Closing leaky spots where we are churning subscribers. Cost. There are additional things I'd like to use in Klaviyo like the Customer Hub but the cost is too high. **What problems is Klaviyo solving and how is that benefiting you?** We depend heavily on Klaviyo for our email marketing. We are working on our RFM flows. They've launched and we hope this helps to grow our list. ### 12. Powerful Email Marketing with High Costs **Rating:** 4.0/5.0 stars **Reviewed by:** Joe S. | SEO Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Klaviyo?** I really like Klaviyo for email marketing because of the ability to filter lists to target specific groups without a lot of work or effort. This makes it easy to create meaningful email campaigns with products that specific groups would be interested in, rather than doing general one-size-fits-all blasts. I also switched from Mailchimp to Klaviyo because it offers more advanced features. Using Klaviyo has helped reduce the need to manage and dissect lists, and improved purchases through the flows we set up. **What do you dislike about Klaviyo?** The only real downside is the cost. It's a great tool but it's very expensive. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for email marketing with automated campaigns and segmented lists. It reduces the need to manage lists manually and improves purchases through strategic flows, allowing us to create targeted campaigns without much effort. ### 13. Powerful Insights but Pricey for Small Businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Georgia A. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I use Klaviyo for email marketing for my jewelry brand, and it's very accurate with great insights. I love how I can track clients and their behavior on my e-shop. I really appreciate the specific analytics and features that give me insights into customer behavior, like understanding where they click, the products they view, and the checkouts initiated. The initial setup was very easy with no issues. **What do you dislike about Klaviyo?** The pricing! It is a very big investment for a small business, and I am trying hard to keep being a customer. **What problems is Klaviyo solving and how is that benefiting you?** I find Klaviyo provides accurate insights, allowing me to track client behavior on my e-shop effectively. ### 14. Easy to Use, Comprehensive Campaigns and Channel Metrics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Klaviyo?** Easy to use, comprehensive in its features for automated and manual campaigns, building customer lists, and understanding channel metrics. **What do you dislike about Klaviyo?** The subscription tiers include a limit for send volume and a limit for number of profiles. Sometimes we're maxed out on one, but not the other, so I'd prefer to pay separately only for what I'm actually using. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo allows us to drive activation and retention efforts with our customers as well as test variants in our emails, texts, and email address capture forms. This helps us deliver lower cost transactions for our business so that we can diversify away from higher cost channels (paid ads). ### 15. Powerful Segmentation and Automation for Highly Personalized Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** shailendra s. | Web Analytics Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Klaviyo?** What I like most about Klaviyo is how powerful its segmentation and automation are. They let me send highly personalized email and SMS campaigns based on real customer behavior. **What do you dislike about Klaviyo?** One downside of Klaviyo is that it can get expensive as your contact list grows, and there’s also a somewhat steep learning curve when you start using the more advanced features. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo addresses the challenge of scattered customer data and time-consuming manual marketing by centralizing that data and automating personalized communications. ### 16. User-Friendly Yet Powerful Automation and Segmentation **Rating:** 4.5/5.0 stars **Reviewed by:** Hegel A. | Data Annotator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Klaviyo?** What I like best about Klaviyo is how user-friendly it is while still offering advanced automation and segmentation features. It helps businesses send more targeted messages and better understand customer behavior through its reporting tools. **What do you dislike about Klaviyo?** The main downside of Klaviyo is its pricing as your contact list scales, and some advanced automation features can take time to learn at first. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo solves the challenge of sending personalized, automated customer messages and tracking campaign performance. It benefits me by saving time, improving engagement, and making marketing decisions more data-driven. ### 17. Intuitive and Powerful—Makes Nearly Anything Possible **Rating:** 5.0/5.0 stars **Reviewed by:** Caitlin X. | Retention Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2026 **What do you like best about Klaviyo?** Very intuitive and easy to use. Nearly anything you can think you want to do - you can make happen. I use Klaviyo every day for email + sms campaigns, flows, data reporting and pop up forms. I've never had an issue with data, sends, filters or anything technical. The support is also great. You can get a response very quickly at any time of day really, and there's a good bank of resources and webinars so you can always keep learning. **What do you dislike about Klaviyo?** A lot of updates happen - but sometimes it feels more superficial than useful. I then have to get used to a new way of using the interface, while still waiting on useful upgrades and features to happen. **What problems is Klaviyo solving and how is that benefiting you?** Customer source of truth and personalisation ### 18. User-Friendly Platform with Powerful Analytics and Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Jenny T. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Klaviyo?** It's easy to use, even for those that aren't super tech savvy. It has great analytics and integrates with a lot of things that we use throughout our marketing. **What do you dislike about Klaviyo?** We use the SMS feature and I think there could be more offerings surrounding that function. Attentive keeps trying to get us to switch to them and I really like their SMS offerings. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helps us reach customers where they are, email and on their phones (SMS). It helps us stay organized as well with smart send and the ability to makes lists and segments easily. ### 19. Effortless Email Marketing Automation for Non-Tech Users **Rating:** 5.0/5.0 stars **Reviewed by:** Sara R. | Senior Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2025 **What do you like best about Klaviyo?** Basic flows require little to no technical skills. I can set up basic flows in just a few minutes. **What do you dislike about Klaviyo?** It does not want to send an SMS campaign to users who have not submitted a form via Klaviyo. I would also appreciate multilingual forms and flows. I think it also requires some works when it comes to web accessibility (adhering to WCAG success criteria). **What problems is Klaviyo solving and how is that benefiting you?** The tool collects user information such as emails and SMS, which allows me to retarget those users through Klaviyo and other platforms. This has been helpful in boosting my ecommerce conversion rate, particularly through cart abandonment and product search flows. ### 20. Intuitive, Granular Flows and Segments for Smarter Retargeting **Rating:** 5.0/5.0 stars **Reviewed by:** Julia B. | Director of Ecommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** It's very intuitive and not hard to figure out. I also like how granular you can get the flows and segments for better retargeting initiatives. **What do you dislike about Klaviyo?** Sometimes they're slow to respond if we have a customer support question or issue. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo makes it easy to manage customer data and automate targeted marketing campaigns. This helps us reach the right customers, save time, and increase sales. ### 21. Advanced Email Automation with Easy Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Fabrizio B. | Growth Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2025 **What do you like best about Klaviyo?** I greatly appreciate the opportunity offered by Klaviyo to customize email marketing flows, an aspect that allows strategies to be adapted to the specific needs of customers effectively. Furthermore, Klaviyo's ability to analyze customer behavior is extremely useful; I can segment customers based on type when the information is correctly provided by the CMS and analyze important metrics such as Life Time Value (LTV) and the average time between orders without the need to incorporate other third-party tools. The ease of initial setup is another great advantage of Klaviyo, which I rate 10 out of 10, demonstrating how simple and intuitive it is to start using the software. Overall, Klaviyo is a very advanced software that I would definitely recommend to friends or colleagues; I would give it a score of 10 out of 10. **What do you dislike about Klaviyo?** The price is steadily increasing and if the return on investment does not grow proportionally, it can become a problem. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo to manage email marketing automation, personalize email flows, analyze customer behavior, and segment customers effectively without having to resort to third-party tools. ### 22. Seamless Personalization with User-Friendly Features **Rating:** 4.0/5.0 stars **Reviewed by:** Antonia L. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I really enjoy Klaviyo's flows thanks to the simple drag and drop features, dynamic blocks, and the show and hide logics. The drag and drop feature makes it super simple and user-friendly while allowing for deep personalization and customization. **What do you dislike about Klaviyo?** I wish that flow filters could be cloned so that you don't have to set every condition manually if you have multiple that are structured the same. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helps with email and SMS marketing, customer retention, and acquisition. It offers storing of customer data, historic and predictive analytics, personalization, and segmentation. I enjoy the simple drag-and-drop features and deep customization options. ### 23. Klaviyo Makes Email Design Easy, Intuitive, and On-Brand **Rating:** 5.0/5.0 stars **Reviewed by:** Cuti T. | Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Klaviyo?** We love how easy and intuitive Klaviyo is to use. From pre-built templates, to fully designing your own email from scratch - it's straight forward, easy to understand, and flexible enough to let you personalise it to match your brand perfectly. I also love how seamlessly it integrates with Shopify. The Help Centre is also great for getting on top of any features you're unsure how to use. **What do you dislike about Klaviyo?** The 2 factor authentication EVERY time I log in is annoying - but I understand the security side of it. **What problems is Klaviyo solving and how is that benefiting you?** Our Abandoned Cart recovery has skyrocketed since implementing a flow with Klaviyo. ### 24. Effortless Email Marketing for E-commerce **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I like that Klaviyo is easy to use, even without experience. The templates for flows and campaigns are really helpful. The initial setup was very easy, which was a relief. Klaviyo integrates well with our webshop, which makes management effective for our small team. **What do you dislike about Klaviyo?** The only thing I am missing is time to use Klaviyo more and get the most out of it :-) **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for sending newsletters to customers. It's easy to use, even without experience, and offers templates for flows and campaigns, which Mailchimp lacked. I wish I had more time to explore it further. ### 25. Effortless Email Marketing with Top-Notch Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Lisa K. | Head of Ecommerce & Digital Marketing, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Klaviyo?** I find Klaviyo very easy to use, which makes my email marketing efforts smooth and straightforward. I also appreciate the great templates for flows, simplifying the process even further. The integrations with other platforms are great too, especially with Loyalty Lion, allowing us to easily send branded emails to our loyalty program customers. Setting it up was very easy as well. **What do you dislike about Klaviyo?** I wish they hadn't changed to charge for active profiles, but rather sends, as I love the analytics and don't want to have to suppress contacts. I would prefer if you were charged by sends. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo is very easy to use with great templates for flows and integrates well with platforms like Loyalty Lion, allowing me to email our loyalty program customers easily on brand. ### 26. Thorough, Simple to Set Up, but Pricey **Rating:** 4.0/5.0 stars **Reviewed by:** Jake S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** What I like most about Klaviyo is that it is very thorough, in-depth, and detailed. It integrates very well with Shopify, which simplifies my whole process. The initial setup was really good and simple. **What do you dislike about Klaviyo?** One thing that could be improved is the cost. It is rather expensive. Also, I would like it if it could integrate even more with Shopify thoroughly without adding extra cost. Maybe some help with analytics would be nice too. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo solves all my email and SMS marketing problems. I like that it's very thorough and integrates well with Shopify, simplifying my whole process. ### 27. Easy Flow & Campaign Setup with Custom Insights and Responsive Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2026 **What do you like best about Klaviyo?** I love how easy it is to set up flows, set up campaigns, and find data insights custom to your time period of interest. Customer support is super on top of things as well, once you get an agent to help. **What do you dislike about Klaviyo?** I don't love how support is always AI first but I understand the need for it. I wish the dynamic dev options in email templates were a bit more customizable **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo is perfect to use with clients because they understand how to use it as well as us on the agency side. It's also super easy to integrate with most other platforms we use. ### 28. Flexible, Beautiful Emails with Client-Ready Reporting Dashboards **Rating:** 5.0/5.0 stars **Reviewed by:** Natalie B. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** The flexibility to design beautiful emails for both desktop and mobile. The reporting dashboards to easily share the impact with the client. **What do you dislike about Klaviyo?** The cost of the platform for established brands is expensive, especially as you grow. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo is easily integrated with the other platforms I used like Shopify and Meta ads. It is easy to use and train others. ### 29. Streamlined Marketing Flows, Needs More Templates **Rating:** 4.5/5.0 stars **Reviewed by:** Scrubinskin L. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I like how easy it is to create emails and flows weekly and manage profiles with Klaviyo. The initial setup went pretty well, as I was able to set up and create flows on my own. **What do you dislike about Klaviyo?** I think Klaviyo could use some more email templates. I'd love something similar to Canva that lets me drag and drop, plus AI features to generate emails and SMS quickly. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for email and SMS marketing. It helps me set up emails and SMS flows and makes it easy to create emails and flows weekly while managing profiles. ### 30. Easy to Use, Feature-Rich Platform with Seamless Shopify Analytics Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Chrissy A. | Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Klaviyo?** Easy to use, incorporates a lot of features into one platform, seamlessly connects with our Shopify store for analytics driven adjustments, customer support is great. **What do you dislike about Klaviyo?** Their definitions are sometimes a little hard to understand when creating segments, but that's more of a learning curve. **What problems is Klaviyo solving and how is that benefiting you?** Automating our marketing and helping us build flows to support our business and customers needs. ### 31. Advanced Yet Intuitive - Seamless Shopify Integration and Helpful Training **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Klaviyo?** Klaviyo is both advanced but also intuitive. It has great integration with major platforms like Shopify, to make the whole process seamless. They weekly training sessions are also always inciteful and helpful. **What do you dislike about Klaviyo?** Initially, it may seem like the cost is quite high. But if you spend the time to set things up correctly, this is more than justified in increased sales. **What problems is Klaviyo solving and how is that benefiting you?** It provides a stable and intuitive platform for us to reach out to our customer base, along with multiple forms and automated flows that help nurture customers through different stages of their buying journey. ### 32. Intuitive Email Marketing with Seamless Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Reena R. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I find Klaviyo very user-friendly and intuitive, which makes it great for email marketing. It helps us effectively contact our audience and segment our database, and I really like how easy the initial setup was. We migrated from another platform and have been very happy with Klaviyo so far. **What do you dislike about Klaviyo?** I have some trouble with the integration with Canva. We haven't managed to get this working just yet, but it is a small issue. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo to contact our audience and segment our database effectively, automate flows, and enhance our email marketing efforts. ### 33. Klaviyo: The only email platform! **Rating:** 4.5/5.0 stars **Reviewed by:** Gia J. | Director of Influencer Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Klaviyo?** The AI feature is so helpful for me daily. **What do you dislike about Klaviyo?** The reporting can not be as intuitive as I would like. **What problems is Klaviyo solving and how is that benefiting you?** Engaging existing customer base. ### 34. Empowers Teams with Resources, But UI Could Improve **Rating:** 5.0/5.0 stars **Reviewed by:** zacharias A. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I really like Klaviyo because it provides great resources and trainings, which are particularly useful for our younger colleagues in the team. These resources help them develop in their roles and only get better. I also appreciate the seminars and resources offered, which make Klaviyo valuable compared to other platforms that don't help to get better value out of them. **What do you dislike about Klaviyo?** Sometimes it feels a little unintuitive. Building sometimes can be difficult. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo provides great resources and training, especially beneficial for our younger team members to develop in their roles and improve continually. ### 35. A must have tool for any ecommerce business **Rating:** 5.0/5.0 stars **Reviewed by:** Kate T. | Owner and Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** The features! The customer information, tracking ability, segmentation, the AI integration, the flows set up, there are so many things we love about klayvio **What do you dislike about Klaviyo?** The price is quite high. The reviews platform and the whats app integration could be better **What problems is Klaviyo solving and how is that benefiting you?** Streamliined communication with our customers and the ability to retarget and offer tailored emails ### 36. Seamless Shopify Integration, Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** Kirsty R. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I use Klaviyo for email marketing for my online webstore and love its seamless integration with our Shopify store. The easy segmentation feature is great, and the overall ease of use has been impressive. I appreciate having customer support on hand and find the insights easy to access. Additionally, the learning seminars are a nice bonus that helps us improve our understanding. **What do you dislike about Klaviyo?** Our devs designed custom templates and they don't always survive updates that well. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo provides seamless integration with our Shopify store and easy segmentation, boosting our email marketing efforts. ### 37. Powerful Email & SMS Marketing with Top Integrations, but a Steep Price **Rating:** 3.5/5.0 stars **Reviewed by:** Joseph S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Klaviyo?** Works best for email and sms marketing, and the best integrations **What do you dislike about Klaviyo?** Price is steep and you don’t really have many other economical options **What problems is Klaviyo solving and how is that benefiting you?** SMS and email outreach, conversions, etc. ### 38. Easy Shopify Integration with Great Email Templates and Simple SMS **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Klaviyo?** It’s easy to integrate with Shopify. I also like the templates for creating email marketing campaigns and setting up a welcome message on the website. The SMS features are straightforward and easy to use as well. **What do you dislike about Klaviyo?** Do not apply. Is very easy to use, nothing to dislike. **What problems is Klaviyo solving and how is that benefiting you?** Saving me time on creating email marketing and saving me money on hiring a someone to manage my account. ### 39. Effortless Automation, Easy to Use **Rating:** 4.0/5.0 stars **Reviewed by:** Kit C. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Klaviyo?** I think one of the nicest things about Klaviyo is it's very easy to use. I use it to automate our email and newsletter signups, which speeds up the workflow and removes the need for more team members, keeping everything in one place. I particularly value the automation flows feature. **What do you dislike about Klaviyo?** I think it would be nice if we could have Klaviyo as one source of truth as a CRM as well. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo to automate email tasks, speed up workflows, minimize team size needs, and keep everything centralized. ### 40. Effortless Email Campaigns with Stellar Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandra T. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I like Klaviyo for its ease of designing newsletters. It's really intuitive for me to drag and drop content and build out dynamic pieces. The analytics are beneficial too, as I'm able to track my KPIs within the platform. My team also mentioned that setting it up was very easy, and they had support during the process. **What do you dislike about Klaviyo?** the pop up forms limitations **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo to reach our customer base and build retention. It's easy to design newsletters with drag-and-drop features and track KPIs within the platform's intuitive analytics. ### 41. Effortless Ecommerce Integration, Needs Pricing Adjustment **Rating:** 4.5/5.0 stars **Reviewed by:** Md M. | Shopify | Ruby on Rails | HTML, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2025 **What do you like best about Klaviyo?** I love how easy it is to integrate Klaviyo with e-commerce platforms like Shopify and WooCommerce, making the setup process very straightforward thanks to their dedicated app. The ability to generate subscriber lists from email widgets and send marketing emails within groups is incredibly beneficial, enhancing my marketing strategy's efficiency. I find the dashboard to be very user-friendly, simplifying the process of managing email campaigns and creating lists directly within Klaviyo. This intuitive interface is a significant advantage for merchants looking to streamline their email marketing efforts effectively. **What do you dislike about Klaviyo?** I find Klaviyo to be somewhat expensive compared to its competitors, and I feel they could lower the pricing. Additionally, the email list capacity offered is lower than what is available with other services, which limits my options for managing a large subscriber base effectively. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for easy integration with ecommerce platforms like Shopify, allowing me to generate subscription forms and send targeted marketing emails. The simple dashboard makes managing lists effortless, enhancing my marketing efficiency. ### 42. Easy-to-Use CRM with Integrated SMS, Email & WhatsApp **Rating:** 4.5/5.0 stars **Reviewed by:** Vedant D. | Senior Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Klaviyo?** Easy to use CRM tool, SMS, Email & Whatsapp integrated that makes work faster, New user can learn easily very good user-friendly dashboard **What do you dislike about Klaviyo?** Tracing of results can be a hassle, it is expensive for some clients as per other competitors, New features are tough to learn as well **What problems is Klaviyo solving and how is that benefiting you?** Integrated single platform for all CRM ( sms, whatsapp, email ) which helps reduce time & efficiency. ### 43. Very User-Friendly Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Shane R. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** - Platform is very user-friendly. - Lots of data to allow for smarter decisions - Customer Support - Ease of integration **What do you dislike about Klaviyo?** - Recently, updates to the layout when cloning emails. Creates more time when building campaigns. - The Flow AI feature is not as intuitive **What problems is Klaviyo solving and how is that benefiting you?** Driving repeat purchase revenue + LTV ### 44. Easy to Use with Top-Notch Features **Rating:** 5.0/5.0 stars **Reviewed by:** SAUIPE S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Klaviyo?** It is easy to use and has many relevant features. **What do you dislike about Klaviyo?** It is a bit costly, but the product is par to none. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo is a robust email tool. We have tried a number of other tools before and those were always lacking something. Klaviyo has everything we need and more. ### 45. Powerful Email and CRM Integration with Stellar Ease of Use **Rating:** 5.0/5.0 stars **Reviewed by:** Work Mark T. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I find Klaviyo's flow builder very convenient, and their email templates are easy to use, which I really appreciate. The ability to see sales when linked to Shopify is a great feature because it allows me to decide if an email was successful based on more than just open and click rates. They have good deliverability, and the email template builder is easy to use too. Overall, I'm very happy with it. **What do you dislike about Klaviyo?** na **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for email, SMS, and CRM, which helps with account management. ### 46. Effective Email Campaigns, Needs Better Setup Speed **Rating:** 4.5/5.0 stars **Reviewed by:** Josh B. | Director of E-Commerice, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Klaviyo?** I find Klaviyo's flows very useful as they allow us to set up abandonment flows and initial offers to present to customers based on where they are in the journey. It works pretty well overall for our email marketing needs. **What do you dislike about Klaviyo?** I don't like how to tie to certain lists or conditions. It's not searchable like it should be. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo lets us send targeted campaigns and create flows to engage customers efficiently. It's useful for setting up abandonment flows and initial offers tailored to the customer's journey. ### 47. Easy to Use and Seamless to Integrate with Other Platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Shawn W. | Head of E-Commerce, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Klaviyo?** Everything is easy to use and it is easy to integrate with other platforms. **What do you dislike about Klaviyo?** Klaviyo can be a bit pricey but you get what you pay for. **What problems is Klaviyo solving and how is that benefiting you?** It helps solve my problems with CRM. ### 48. User-Friendly and Effective for Ecommerce Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Santiago F. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Klaviyo?** I think Klaviyo is user-friendly and I value the pop-up and automations features. The initial setup was easy which is another aspect I appreciate. **What do you dislike about Klaviyo?** I think pricing could be better because there are other cheaper platforms **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for ecommerce flows, automating flows and newsletters effectively. ### 49. Easy Campaign Creation, Clear Results, and Simple Duplication **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** It's easy to put campaigns together, see how they did and clone them to keep creating more. **What do you dislike about Klaviyo?** I'd expect there to be more pre-built sections that are product-focused as Klaviyo works so much with ecomm brands, but there aren't many. Totally fine bc I can build my own. But that would be nice! Also it's expensive... but I believe you get what you pay for, and it has worked very well. **What problems is Klaviyo solving and how is that benefiting you?** It makes it easy to run our email and SMS and reviews programs. ### 50. Tailored for eCommerce, Intuitive but Clunky UI **Rating:** 4.0/5.0 stars **Reviewed by:** Elizabeth A. | Commerce & Digital Delivery Lead / Product Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Klaviyo?** What I like most about Klaviyo is the dashboards run with all the data. I also like that it now has email templates, which allow you to get some inspiration on how you should be designing your email marketing campaigns, especially as they are tailored more to ecommerce businesses. And I also like that it has integrations with Shopify and a library of different email marketing automations that you can use. **What do you dislike about Klaviyo?** I think the interface could be a bit more modern. It's a bit clunky for me. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo is tailored to ecommerce brands, providing data for email marketing, like audience location and purchase amounts, unlike generic platforms like Mailchimp or ActiveCampaign. ## Klaviyo Discussions - [How do you integrate Klaviyo?](https://www.g2.com/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote - [I have not figured out how to do a nice background for my emails. I have tried saving a photo at various sizes. It always looks distorted, too large, or with obvious repeat lines.](https://www.g2.com/discussions/i-have-not-figured-out-how-to-do-a-nice-background-for-my-emails-i-have-tried-saving-a-photo-at-various-sizes-it-always-looks-distorted-too-large-or-with-obvious-repeat-lines) - 1 comment, 1 upvote - [How can I edit text overlay on an image?](https://www.g2.com/discussions/how-can-i-edit-text-overlay-on-an-image) - 1 comment, 1 upvote - [Get someone out of waiting in flows](https://www.g2.com/discussions/get-someone-out-of-waiting-in-flows) - 1 comment, 1 upvote - [How did you learn Klaviyo](https://www.g2.com/discussions/29576-how-did-you-learn-klaviyo) - 1 comment, 1 upvote - [View Klaviyo pricing details and edition comparison](https://www.g2.com/products/klaviyo/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+02%3A52%3A58+-0500&secure%5Bsession_id%5D=67c8f72f-5a06-4a9f-8806-35567d56dda7&secure%5Btoken%5D=9f2f9f1d5eececcbde5b72d155bc9391c67ac382bd8d6f6f503c99e63d0a57a9&format=llm_user) ## Klaviyo Integrations - 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[Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Klaviyo Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Platform Basics** - Dynamic Segmentation - Journey Optimization **Collection** - Authentication - Review Forms - Personalization - Engagement - Community Q&A **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Moderation** - Reviewer Validation - Response Types - Legal Agreements **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Use Cases** - E-commerce - Retail - Customer Service **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **SMS Platform** - Reporting - Automation - Short Codes - API Integration **Administration** - Incentives - Syndication - Insights - Content - Sampling **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Display Options** - Badges - Widgets - Integration & APIs - Marketing **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Generative AI** - AI Text Generation **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Klaviyo Alternatives - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,189 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,662 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,196 reviews)