--- title: Klaviyo Reviews meta_title: 'Klaviyo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1358 reviews by the users' company size, role or industry to find out how Klaviyo works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1358 scale: '5' date_modified: '2026-07-30' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Klaviyo Reviews **Vendor:** Klaviyo **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,358 ## About Klaviyo Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com. ## Klaviyo Pros & Cons **What users like:** - Users enjoy the **ease of use** of Klaviyo, finding it intuitive for managing campaigns and training others. (160 reviews) - Users love the **powerful automation** of Klaviyo, enabling easy, effective, and tailored email marketing campaigns. (123 reviews) - Users value the **powerful automation** of Klaviyo, enabling tailored campaigns that enhance engagement and boost revenue. (92 reviews) - Users love the **scheduling and seamless integrations** of Klaviyo, enhancing campaign management across various platforms. (89 reviews) - Users love the **easy integration** of Klaviyo, enhancing personalized campaigns and connecting effectively with customers. (81 reviews) - Users appreciate the **easy creation** of campaigns in Klaviyo, enjoying powerful automation and intuitive features for engagement. (80 reviews) - Automation Efficiency (75 reviews) - Data Segmentation (66 reviews) - Easy Setup (62 reviews) - Customer Support (58 reviews) **What users dislike:** - Users find Klaviyo to be **expensive** with limited support, which can be overwhelming for beginners. (73 reviews) - Users find the **learning curve steep** in Klaviyo, especially newcomers who struggle with its non-intuitive features. (63 reviews) - Users express concerns about **missing features** in Klaviyo, including limited channel options and slow customer support. (57 reviews) - Users find the **limited features** of Klaviyo hinder their experience, lacking depth and versatility for brand management. (40 reviews) - Users experience **poor customer support** , with limited access and slow response times, especially on the free plan. (40 reviews) - Poor Support (32 reviews) - Not Intuitive (28 reviews) - SMS Limitations (28 reviews) - Limited Customization (24 reviews) - Steep Learning Curve (22 reviews) ## Klaviyo Reviews ### 1. Love Klaviyo **Rating:** 5.0/5.0 stars **Reviewed by:** addison t. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2023 **What do you like best about Klaviyo?** Klaviyo is much better than any other email marketing platform I have used. It is very user friendly and continues to adapt to technology shifts and advancements constantly adding new features! **What do you dislike about Klaviyo?** The only thing I dislike about Klaviyo is the random glitches that are experienced in the theme editor. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo is a all in one platform allowing us to create a relationship and community with our audience. It allows us to personalize the experience for each user. ### 2. I straight up don't want to work out of any other ESP for ecommerce. **Rating:** 5.0/5.0 stars **Reviewed by:** Danavir S. | SupplyDrop, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2022 **What do you like best about Klaviyo?** Klaviyo has everything an ecommerce business owner needs to drive more revenue with email. The segmentation is powerful, the analytics are in-depth, the email creation process is very user-friendly, the support is second to none, the integrations are robust, and way more. Other email service providers may have a lot of features, but they're prioritized for newsletters, services, SaaS, and other categories. Klaviyo was specifically built for ecommerce, which means the small details were designed for the needs of an ecommerce business. For example, Klaviyo makes it really easy to target customers based on specific actions they make in your store, such as site abandonment. Most other ESPs don't even have that as an option, let alone make it easy to implement. Long story short, you can do more revenue-driving emails with Klaviyo than you can with other ESPs. **What do you dislike about Klaviyo?** There is a slight learning curve at the beginning, but it's pretty easy to use after you start sending campaigns. Once you get the hang of the UI, it becomes one of the most intuitive ESPs out there. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo was built specifically for ecommerce brands. As the owner of an ecommerce email marketing agency and an ecommerce business, Klaviyo helps me drive more revenue for every category or industry I can get into with as little stress as possible. ### 3. Easily one of the best all-in-one customer platforms out there! **Rating:** 5.0/5.0 stars **Reviewed by:** Jen B. | Director of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Klaviyo?** Klaviyo has immensely useful and impactful business insights between their analytics dashboard, benchmarking tools, and ability to break down attribution. When you're managing a multitude of customer information from varying sources of zero-party to third-party data, Klaviyo helps you break it down and use it in a meaningful way—without a data scientist behind the keyboard. On top of their analytics, it's incredibly user-friendly from a UI and navigation perspective, they offer a robust knowledge base for increasing your platform proficiency, and there are so many ways to segment, automate, and grow your email + SMS activities. **What do you dislike about Klaviyo?** There's very little to name, but I would like to see more integrations surrounding CRM and ERP-type systems to plug in a large volume of customer data, especially for omnichannel retailers. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo solves big problems for marketers trying to gain efficiency and scale within their digital strategies. Being able to do so much all from one place not only saves time, but it earns more revenue. ### 4. My favorite ESP for eCommerce! **Rating:** 5.0/5.0 stars **Reviewed by:** Samantha M. | Lifecycle Marketing Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Klaviyo?** I find Klaviyo really intuitive and easy to use. It's a platform I think both novices to email marketing and those who are total pros would appreciate - easy enough to start using "out of the box" but with many opportunities for optimization/more complicated set-ups. Compared to other ESPs, Klaviyo is SO much faster with running segments and loading reports. It connects to all the other vendors/programs I use seamlessly. You don't need to have a heavy tech background to set up logic or workflows, like you may find in other ESPs. When others in eComm are seeking ESP recommendations, Klaviyo is always the first I suggest! **What do you dislike about Klaviyo?** Klaviyo is great about taking feedback and making edits as needed. Currently, I just have small things that would be "nice to haves." For example, I love their Drag and Drop editor but think there could be room to allow some more personalization/code to further personalize sends (without just making it full HTML), or when selecting items for logic/filters I wish it was easier to multi-select things. I imagine some of that may be improved upon in future updates, though! **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo allows me to automate parts of the communication process, allowing us to meet the customer exactly where they are in their journey with us. We can also easily see what is and isn't working in our email campaigns. ### 5. A fully integrated app with Shopify expanding our audience and revenue! **Rating:** 5.0/5.0 stars **Reviewed by:** Lori C. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Klaviyo?** Klaviyo is not just an email platform. It's a full marketing app that allows customer targeting in thoughtful ways to make their experience the best it can be. **What do you dislike about Klaviyo?** Klaviyo is a chunk of my monthly marketing budget but the analytics and Feedback I get from it allow me to justify the expense. Revenues are going up and my management are happy with the results Also would love to have a phone app to manage and perform basic tasks. **What problems is Klaviyo solving and how is that benefiting you?** It allows us to personalize our communication and content that we serve our customers. By doing this it shows we are listening and care about our customers. ### 6. Best tool for Email Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Adnan S. | Email Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2023 **What do you like best about Klaviyo?** The tools available for users segmentation and customization. **What do you dislike about Klaviyo?** Sometime it is not relly responsive, i mean the temaples pages load really slowly. **What problems is Klaviyo solving and how is that benefiting you?** It is solving the email marketing problems, with there features rich tool, ### 7. Easy and efficient **Rating:** 4.5/5.0 stars **Reviewed by:** Bonnie O. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Klaviyo?** The platform is very intuitive and easy to use. The help articles typically provide quick solutions in addition to the chat box. I enjoy using Klaviyo for email marketing. **What do you dislike about Klaviyo?** At times I wish there were more integrations and a better dashboard for metrics. The ability to build custom reports is nice, but ideally, I would like to have the option to build out more interactive dashboards. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo is our sole email marketing platform. We use it to communicate with both new and existing customers. The segmentation allows us to understand different audiences and evolve our campaigns or email flow messaging as needed. ### 8. Very nice tool for small to medium companies needs. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Klaviyo?** Flexibility and many possibilities to segment users into different usefull target groups. Effortless integration and intuitive interface let implement marketing automation strategy into small and medium businesses. **What do you dislike about Klaviyo?** I mentioned flexibility, but for bigger companies Klaviyo it's usually not enough. When you want to be on "pro" level in your marketing automation strategies Klayivo might simply be not enough for your needs. **What problems is Klaviyo solving and how is that benefiting you?** It lets you quickly implement marketing automation paths with a super easy drag-and-drop template editor. Segmentation is easy as well and very useful to take personalization in emails to the next level. ### 9. Very user friendly platform **Rating:** 5.0/5.0 stars **Reviewed by:** Vira R. | Ecommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Klaviyo?** Very user friendly. The drag and drop feature makes it very easy to design our own emails with minimal graphic design experience. Also love how easy it is to create an automated flow. **What do you dislike about Klaviyo?** I wish their Back in stock flow was easier to set up. We are not able to send back in stock notifications for specific sizes (child sku), it's only at the high level (Parent sku). **What problems is Klaviyo solving and how is that benefiting you?** The ease of putting together our emails and automated email flows without the need of a graphic design team. We are also able to personalize emails and create personalized customer journeys. ### 10. Love Klaviyo and how powerful of a tool it is! **Rating:** 4.5/5.0 stars **Reviewed by:** Collin B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Klaviyo?** I love the ability we have to track so many important things. I also love that it's so easy to integrate with a wide range of programs. **What do you dislike about Klaviyo?** It is a pretty difficult process to get transactional emails done, that's why we do it with shopify, and I think you should have regular checks on your domain deliverability. **What problems is Klaviyo solving and how is that benefiting you?** It's solving the ease of communicating and selling to our customers. That benefits us because we can easily know how we are doing in our messaging. It's also a great way to sell cheaply to returning customers. ### 11. Great email marketing platform, one of the best! **Rating:** 4.5/5.0 stars **Reviewed by:** Maika N. | E-Commerce Manager, Tobacco, Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Klaviyo?** Klaviyo's systems are super easy to understand and set up, but also provides maximum opportunities to integrate with other platforms and to collect customer data. They are more than an email marketing platform, and can be used as a source of tracking customer journeys. **What do you dislike about Klaviyo?** The downside of having too much data is the inability to report in an accurate and concise way. We had to make our own external dashboard to understand the data. **What problems is Klaviyo solving and how is that benefiting you?** Kalivyo helps us track our customer journey and allows us to execute email marketing to our customers ### 12. Best Email Marketing software for Small and Mid Businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Sai Raj K. | Digital Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2023 **What do you like best about Klaviyo?** + Email outreaches and nurturing can be automated and runs superb. + Only software where email templates are too wide and diverse, but also more suited towards the B2B + In B2C arena, it integrates with almost all ecommerce software. We have done with Shopify, Bigcommerce and even Prestashop and Wix. + Emails have excellent options to customize on simple level. No hard coding. **What do you dislike about Klaviyo?** + Pricing plans are not flexible and are on higher side when it comes to more members of the list. Initial price is less. + Customer support must be faster and much helpful. Believe me! Some of their members themselves are not aware of quite a few technicalities and complexities. + And boy! formatting of fonts is made hugely difficult. But this is usually a problem with lot of other mail providers. **What problems is Klaviyo solving and how is that benefiting you?** + Easily integrable. Email marketing can begin asap and no need to have any other plans faster. Its a quickstart solution. When you have shopify plus, go ahead with Klvaiyo asap. + Ecommerce design and template options are embedded so really no need to hire a graphic person and this saves massive cost. + SMS marketing is hugely advantageous since its integrated already. We have used Twilio later though for SMS but initially amazing to start with. ### 13. Klaviyo by far is our strongest marketing tool. Generating over 40% of our revenue through e-mail. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2023 **What do you like best about Klaviyo?** I've used many platforms before for e-mail marketing. Klaviyo has a great interface that is easy to use for everyone on the team, experienced or not. Klaviyo continues to innovate its product in the right direction. It is rare to use a platform that comes out with updates that are relevant to their customers. This means they really take the time to research and learn how to improve their product. **What do you dislike about Klaviyo?** One thing I noticed is that on the new editor it is really easy to get your e-mail cut off in the inbox. I have still been using the old editor - not sure if the internal code is becoming too long for the new editor. Once that is sorted there really are no huge dislikes just personal preferences. **What problems is Klaviyo solving and how is that benefiting you?** As business shifts more and more to e-commerce it's important for use to have a product that can connect with the customer on the same level as a real person would in the store. Klaviyo's triggers and automation capabilities help us provide our customers with valuable information to their inbox that converts as if a real life person was guiding them based on what they are looking for. ### 14. Great CRM Experience **Rating:** 5.0/5.0 stars **Reviewed by:** paul h. | Associate Director, Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Klaviyo?** I will be honest, we've moved onto Braze but for the years I used Klaviyo, I think it was great. The automated flows, ease of use, segmentation and data ingestion was great. **What do you dislike about Klaviyo?** The ability to get super granular with the customizations and ability to do a ML based canvas approach to campaigns.. That was pretty much it. **What problems is Klaviyo solving and how is that benefiting you?** As I mentioned before, Klaviyo is great for automations, data ingestion/management/segmentation, and relative ease of use. It is a supercharged step up from mailchimp and two companies under out umbrella still use it. ### 15. Klaviyo Is An Essential Tool For All Marketing Teams **Rating:** 5.0/5.0 stars **Reviewed by:** Max-Leopold W. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Klaviyo?** Klaviyo is a very complete platform and makes email marketing so much easier than some of the competition. I also love the customer support and strategist teams. They are very fast at replying and ready to help solve all issues. **What do you dislike about Klaviyo?** Klaviyo has good reporting, but I wish their segment builder had more options. Also, there should be a way to measure segment growth and decline. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo is helping us communicate promotions and news to our most valuable customers. This helps us bring in more revenue month after month. ### 16. Great for e-commerce Brands **Rating:** 4.0/5.0 stars **Reviewed by:** Ashlynn H. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Klaviyo?** As an e-commerce Marketing Director, I like that Klaviyo is built for e-commerce brands and has direct integrations with most e-comm platforms. The segmentation tools make creating custom lists very easy, so mailings can be segmented and optimized. **What do you dislike about Klaviyo?** The only feature that is missing from Klaviyo is the ability to share a web link of a draft email. When reviewing a draft email with a team, it would be helpful to share a web link of a draft email for review. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo offers better segmentation of mailings with an advanced segment builder. Automations are also very easy to build. The mailing builder also has a product option to make it very easy to add products to a mailing with direct integration with your webstore. ### 17. Great email service **Rating:** 5.0/5.0 stars **Reviewed by:** Learn About W. | Fashion Model, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Klaviyo?** The Shopify integration is great when pulling products for email campaigns and various blasts. **What do you dislike about Klaviyo?** Klaviyo is a bit expensive, especially if you have a large number of profiles to manage. **What problems is Klaviyo solving and how is that benefiting you?** Very great at pulling out the analytics from each specific campaign. ### 18. Klaviyo meets our needs! **Rating:** 4.0/5.0 stars **Reviewed by:** Greg C. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2023 **What do you like best about Klaviyo?** The ease in which you can create an email. Then you can edit very easily as well. **What do you dislike about Klaviyo?** I haven't seen any downside with the areas that I am involved with. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo is helping us segment and use funnels to create new customers. We were in a rut, but now we are seeing an increase in new customers, which means more long term business. ### 19. In depth-analytics make this platform top-tier **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine D. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Klaviyo?** Analytics and reporting, ease of editing, and we very specifically like the feature to suggest products to our customers based on behavior. **What do you dislike about Klaviyo?** I still create blocks in a design program to import and use. I do wish there was a way to create a "template" and drop images specifically formatted into. I understand that is cumbersome, and no one else offers this feature, either. **What problems is Klaviyo solving and how is that benefiting you?** Personalized recommendations to reach customers who have previously engaged. This, in turn, creates higher conversions that we would have otherwise. ### 20. Seemless integration w/ our primary channels **Rating:** 4.5/5.0 stars **Reviewed by:** LaBroi W. | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Klaviyo?** I like the integration features between our primary marketing channels (Google & Meta) and Klaviyo. Not many partners integrate directly w/ so many channels & Klaviyo makes the process fairly simple. **What do you dislike about Klaviyo?** Navigation. It can be difficult to find things like the integration menu. There also seems to be a bug in connecting channels, like Meta, where I have to disconnect & reconnect to enable access from my end. I would also prefer that other pages associated with my Facebook account wouldn't show for other Klaviyo users as they are configuring Meta integrations, like lists, on their end. **What problems is Klaviyo solving and how is that benefiting you?** It helps us gather data & customer info to better inform business & marketing decisions, as well as maintain communication w/ our community/users. ### 21. A power house of customer communication **Rating:** 5.0/5.0 stars **Reviewed by:** Brady H. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Klaviyo?** The versatility! We've been enjoying the data rich analytics and easy email builder for automations and scheduled campaigns. It's much smarter than constant contact. **What do you dislike about Klaviyo?** I wish I could link collections from my Shopify store into email campaigns. Right now it's just products that fully integrate through Shopify. I'm sure they'll release this soon. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo allows us to send email campaigns based on real time data from our online store, build emails for mobile and desktop, and prove ROI exceptionally well. ### 22. Great email marketing tool with a vast range of data points you can use as automated triggers **Rating:** 5.0/5.0 stars **Reviewed by:** Jason L. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Klaviyo?** Easy to set up static and dynamic lists of subscribers/customers to communicate to via email and SMS. **What do you dislike about Klaviyo?** Cannot handle multiple brands/stores, and reporting functionality is limited. **What problems is Klaviyo solving and how is that benefiting you?** It sorts customers into different lists we communicate to and tracks the success of each piece of communication we send them. ### 23. Has worked well **Rating:** 3.5/5.0 stars **Reviewed by:** Chaz D. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Klaviyo?** It's really easy to build templates, reuse existing templates for new campaigns and schedule releases. We've considered alternatives but the ease of use is unmatched. **What do you dislike about Klaviyo?** Adding additional list of contacts is a pain. I have to export from other platforms or create a spreadsheet. I'd Iike to be able to save contacts internally or add them manually. **What problems is Klaviyo solving and how is that benefiting you?** Reaching out to all of our customers to do an email blast is great. Gmail is obviously limited on this ### 24. We Signed up For Klaviyo, Account Security Issues and Hacking Started Within 1 week **Rating:** 0.0/5.0 stars **Reviewed by:** Mike N. | Management / Executive with company., Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2022 **What do you like best about Klaviyo?** This is a good email software platform and has some great personalization features for the building of the actual email (they have a good software builder that is easy to use). **What do you dislike about Klaviyo?** It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August 3rd, 2022 we found out sensistive account information was accessed and Klaviyo was hacked. Their CEO put out a message, but instead of actually responding to customers, they just have a customer service representative say "We are sorry." Just like the BP oil spill, they are just sorry that they got into trouble and caught. A true CEO and a real business would actually care about their customers rather than just say "we are sorry." Businesses be aware of Klaviyo, if they are able to be so susceptible to hacking, how secure is your email marketing and private information. As a software company, Klaviyo should be held to a higher standard and they have hilariously failed in this regard. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo does automated email software for their marketing. We started using them because we wanted to automate our email software for customers after each order or after each newsletter. ### 25. Great onboarding, even with tons of questions **Rating:** 4.5/5.0 stars **Reviewed by:** John T. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Klaviyo?** Klaviyo was able to replace four other services on our site, and in a significantly more effective way than before. **What do you dislike about Klaviyo?** While the product is usable out of the box, it's hard to justify just flipping the switch on with the default templates. The editor is easy to use, but it still takes time to get the nuances of your brand into the messaging. **What problems is Klaviyo solving and how is that benefiting you?** We've had such a basic email strategy in place for so many years. Adding Klaviyo to the toolbelt is allowing us to rapidly harvest some of the low hanging fruit that we've been missing out on, and grow what should have always been a strong channel for our brand. ### 26. Great EMS! **Rating:** 4.0/5.0 stars **Reviewed by:** Jose E. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about Klaviyo?** Out-of-the-box features and integrations! **What do you dislike about Klaviyo?** Building out flows and segments can be a bit difficult **What problems is Klaviyo solving and how is that benefiting you?** Reaching out to our website and tapcart customers through email automation ### 27. Best Email Marketing Tool for eCommerce/Retail **Rating:** 5.0/5.0 stars **Reviewed by:** Micah L. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Klaviyo?** It's ease of use and plenty of integrations **What do you dislike about Klaviyo?** Sometimes it can be a bit glitchy with certain features **What problems is Klaviyo solving and how is that benefiting you?** It's helping us connect with our newsletter audience more ### 28. Best all-in-one owned marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Colton L. | Retention Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Klaviyo?** Klaviyo makes it easy to pull in custom events to construct your retention marketing to match your customer journey. Every industry has its own buyer journey, and Klaviyo makes creating a great customer experience easy. **What do you dislike about Klaviyo?** Would love to be able to connect different flows together and add more flow actions into the journey builder. **What problems is Klaviyo solving and how is that benefiting you?** Creating a great customer experience and diving into customer insights to improve our retention efforts. ### 29. Klaviyo is helping us to get higher revenue **Rating:** 4.0/5.0 stars **Reviewed by:** LN Mishra C. | Volunteer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Klaviyo?** The platform is indeed effective in recovering lost business. **What do you dislike about Klaviyo?** Bit technical for not so technical users. We needed a partner to set this up. **What problems is Klaviyo solving and how is that benefiting you?** Abandoned cart recovery ### 30. The other platforms I've used like this have a dedicated support person for our company. **Rating:** 2.5/5.0 stars **Reviewed by:** Lydia N. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Klaviyo?** The new editor is much better and I love having the universal elements to drag and drop. **What do you dislike about Klaviyo?** Setting up segments should be more intuitive. The lack of dedicated support. Having to navigate through the huge university of information rather than just ask someone a simple question. **What problems is Klaviyo solving and how is that benefiting you?** They take care of all of the email marketing needs that I have and integrate seamlessly with our e-comm platform (Big Commerce). **Official Response from Customer Advocate:** > Hey Lydia! Thanks so much for your feedback, glad you like the new editor. I'd love to help you with your questions about support. Can you email your account info over to feedback@klaviyo.com so we can look into things? ### 31. great product to help grow your business **Rating:** 4.0/5.0 stars **Reviewed by:** Eric R. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Klaviyo?** How easy it is to create templates and add content to help make emails more attractive. The ability to create segments and additional contact list. **What do you dislike about Klaviyo?** The lack of integration with HubSpot and Amazon QuickSight. **What problems is Klaviyo solving and how is that benefiting you?** It solved the need to bring in email and SMS into one platform. It also allows us to create content from CANVA and easily bring them into Klaviy and make email campaigns. ### 32. Powerful but poor customer service **Rating:** 3.5/5.0 stars **Reviewed by:** Alex S. | General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Klaviyo?** I like how powerful it is and all the features it has but it's really hard to get assistance with onboarding/intergration. Love everything this can do once it works. **What do you dislike about Klaviyo?** It's basically impossible to get a tech support rep on a call to assist with integration. The onboarding person knows nothing except basic functionality of the platform. **What problems is Klaviyo solving and how is that benefiting you?** creating marketing automation with sms and email **Official Response from Customer Advocate:** > Hi Alex! I'd love to help you get the support you need on your integrations and onboarding. Can you email feedback@klaviyo.com with details? ### 33. One of the best email marketing platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Rushina M. | Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2022 **What do you like best about Klaviyo?** Klaviyo has really stepped up its game with their updates. They've added new templates which make it so easy for someone with no experience in email marketing to be able to build a visually appealing email. The flows and segmentation are also very nicely organized and easy to understand with a little knowledge you can go a long way! **What do you dislike about Klaviyo?** The only thing I didn't like about klaviyo is when it comes to adding code for certain things like variable in your email it tends to go a little wonky. There are a ton of great sites and forums to help you out though. **What problems is Klaviyo solving and how is that benefiting you?** Integrating something that generates the codes for the user would be beneficial. A simple area to look up what you want to do and the code becomes available would be really nice to have. ### 34. Email Marketing Solutions Made Simple. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2023 **What do you like best about Klaviyo?** I love how easy Klaviyo is to navigate. The features are relevant and work seamlessly with other apps we currently use for post-sale flows and CS. **What do you dislike about Klaviyo?** I do wish Klaviyo had more integrations - my only complaint. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo is currently solving our issues with regards to guiding customers through the purchase flow, as well as catching customers who have not completed check out for one reason or another. ### 35. Important part of stack, but hard to integrate with anything else **Rating:** 4.0/5.0 stars **Reviewed by:** Joey K. | Angel Investor, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Klaviyo?** Klaviyo is valuable for setting up a chain of emails to communicate with existing or prospective customers, configured by decision-tree and A/B testing. It also has a built-in email-address collection form mechanism and will also track people in profiles that can be data-crunched in different ways later. **What do you dislike about Klaviyo?** It's unfortunately very, very hard to integrate Klaviyo's profile data with other parts of my tech stack, and for that reason, it sucks as a Customer Data Platform. For instance, Klaviyo knows who the current user is in on any given session... but if I want to use Klaviyo's profile data to track the current session's profile ID or email address in other parts of my tech stack, I can't. Klaviyo *used* to allow you to grab the email address associated with the current user straight out of the current session cookie, and then pass that on to, for example, Lucky Orange, so that I could later see a click-and-activity heatmap for a specific user. But Klaviyo no longer provides that ability to get an email address from the session cookie, and I've had to come up with kludgy less-perfect ways to tie session data across apps. If Klaviyo would allow for this kind of data to be accessible like it used to, then Klaviyo would be the central "gold standard" central data store for my stack... but instead it's just one of the fringe elements, usable mainly only for sending marketing emails. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo marketing emails track to the place in a funnel that a user left off, so I'm able to get a second bite at the apple with prospective (but not actual) buyers whose addresses I've collected, e.g., from Wheelio. It also, theoretically, could help me encourage buyers to come back for repeat business, though I've been less successful with this. ### 36. Executing my email marketing campaigns, all in one software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2023 **What do you like best about Klaviyo?** Klaviyo keeps all email and SMS campaigns organized, making it a user-friendly software to use and train others on. Reporting is a breeze through their analytics dashboard! Not to mention their support team is responsive in a timely manner and always offers solutions. **What do you dislike about Klaviyo?** Our numbers looked off after switching to a new e-commerce platform but was quickly resolved! **What problems is Klaviyo solving and how is that benefiting you?** Ability to make email and SMS campaigns quickly which saves a lot of time and allows me to send more out! ### 37. Great email app for Shopify merchants but increasingly expensive **Rating:** 3.5/5.0 stars **Reviewed by:** Dennis L. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Klaviyo?** Super easy setup Great Shopify ecosystem app integrations (loyalty apps etc) Powerful manual audience segmentation tools Auto segment exports to Meta custom audiences Detailed email flow builder Friendly drag & drop email builder Personalised product recommendation blocks Easy AB testing Detailed dashboards Custom report exports Built-in benchmarking Useful inspirational email showcase (with stats) Active user forum (with replies from both reps and community members) **What do you dislike about Klaviyo?** Price is getting increasingly expensive (we received an email informing of price increases twice in the span of 3-4 months - messing up our software budgets for the year) Lack of other marketing channels (mainly email, they just started with SMS and no web push or WhatsApp - making it less useful when modern customers prefer being contacted by diff channels) Manual audience segmentation (their segmenting tool is powerful but lacks automatic classification of customers into RFM or lifecycle stage groups) Painfully slow customer support (they can take up to 3 days to reply a ticket and another 1-2 days for follow up replies) No auto audience segment export to Google Ads **What problems is Klaviyo solving and how is that benefiting you?** Reaching out to diverse audience segments Create email campaigns at speed Understanding our email performance ### 38. Best-in-Class Email and SMS solution for ecommerce **Rating:** 5.0/5.0 stars **Reviewed by:** Jenny M. | Director of Sales & Partnerships, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2022 **What do you like best about Klaviyo?** They allow you to run your email and SMS in one place, which makes strategy across those two channels so much more cohesive. Not to mention the ability to segment customers to ensure you can personalize messaging based on specific interests, purchase history, etc. **What do you dislike about Klaviyo?** Their SMS solution is still a work in progress, but they move quickly and are gaining speed daily. **What problems is Klaviyo solving and how is that benefiting you?** They have a myriad of solutions, but I am most familiar with their email and SMS capabilities. Their tools are purpose built for ecommerce, which is the world I work in, and we have been beyond impressed with their offerings. ### 39. Klaviyo - the best email software for Ecommerce **Rating:** 5.0/5.0 stars **Reviewed by:** Solomon P. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Klaviyo?** Klaviyo is exceptional for its in-depth segmentation abilities. For instance, we don't even collect gender data on our website but Klaviyo's AI is able to predict the gender split of our customers! Also we've never had a problem with the emailing, scheduling, basic functions. Really love how easy it is to set it up and get it running. The number 1 Shopify app I would recommend to all Ecommerce businesses. **What do you dislike about Klaviyo?** Minor point here, but the customization of email formatting is a bit limited - for example, leaving 1, 1.5 or 2 lines between each paragraph is not an available option. Also, the available fonts are quite limited. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo is helping us collect our most important business asset - prospective customer emails, which is really the only traffic we own. It makes it easy to send emails anytime, anywhere, in any format. Thanks to this we have been making multiples on the cost of Klaviyo every single month. ### 40. Tried & Tested Various Email Marketing Platforms.... **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda C. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Klaviyo?** What I love about Klaviyo is its ease of use. As someone who's never done email marketing, their UI was intuitive and easy to pick up. When I didn't know how to do something, I could just jump on a chat with support or submit a ticket and usually expect a response within a day or so (sooner sometimes). **What do you dislike about Klaviyo?** As someone who was completely new to email marketing, I did wish there was maybe a session or two with a professional when first starting out so I knew what I needed to do in terms of warming up infrastructure & general flows that I should start running to begin with. This was the one feature that almost made me choose a competitor, but I decided to go with Klaviyo because I liked the UI so much better. **What problems is Klaviyo solving and how is that benefiting you?** It's helping me understand how email marketing works & what needs to go into it in order to be successful. I didn't realize we could get so many sales through our EM! ### 41. Klaviyo is the perfect email / autoresponder for your small business to grow. **Rating:** 4.5/5.0 stars **Reviewed by:** Scott B. | Founder / CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Klaviyo?** Klaviyo is very easy to use. It also has great flexibility to setup simple and complex email flows for your business. The tracking stats are very helpful, and I really like the A/B testing to help dial in what works with the email. I also like that I can allow access to my marketing consultant to help delegate tasks. **What do you dislike about Klaviyo?** It does have a learning curve, but once you watch a couple of tutorials, that can be easily overcome. The pricing structure was a little much when I first started (three years ago), but that was handled in their new structure. **What problems is Klaviyo solving and how is that benefiting you?** Handling transactional emails (order thank you's, status udpates, and such) as well as email marketing to increase sales and repeat business are key to growing my business and servicing my customers. Klavyio makes it easy to setup the transactional emails and put them on auto pilot. It also makes it easy to setup automated campaigns to keep my in front of my customers. ### 42. This is the only good solution for DTC business right now **Rating:** 5.0/5.0 stars **Reviewed by:** Cara W. | Retention Strategy Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Klaviyo?** I've used dozens of ESPs in my career and what I've learned is that the most important thing is that the philosophy underpinning the software fits the usage. At this moment, Klaviyo is the only ESP on the market that was made to intuitively fit the way DTC eCom marketers need to speak to their customers. It's an excellent platform for th purpose, giving you a ton of options for automation, HTML email building, SMS marketing, and reporting. It simply plugs into the way a DTC marketer thinks and acts as an extension of the brain. Klaviyo is basically my digital right arm. **What do you dislike about Klaviyo?** It doesn't have great CRM/lead management capabilities. If you're a B2B company, Klaviyo's gonna be difficult to use. It wasn't made for that process. (I'd rec Hubspot for that personally. To my mind, Hubspot is the B2B Klaviyo.) I will say that I wish it had more robust reporting features for contacts, but it's only something I miss on my biggest clients. Until you're driving at least $10M/annually, you're not gonna need the kind of granular reporting that Klaviyo is missing. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo solves how to communicate with customers in a 1:1 way. ### 43. Love Klaviyo, So User Friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Jenna F. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Klaviyo?** I love how use friendly it is to create flows, segment, make updates on the fly. The people behind it are also awesome. But most of all i love the flows!!!!!!!!! **What do you dislike about Klaviyo?** We had issues with deliverability. For that reason we had to switch off but I want to go back if you made improvements. It would be super helpful to have deliverability help. **What problems is Klaviyo solving and how is that benefiting you?** Ease to segment our list and talk to each client in a personal way. We are a multi brand retailer so this was crucuial in our success. It's definitely benefitting us ### 44. Klaviyo is a great Email marketing tool **Rating:** 4.0/5.0 stars **Reviewed by:** Joseph E. | Ecommerce & IT Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Klaviyo?** I love how robust the tool is. Its segmentation, A/B testing, email sending, and integrations seem very in-depth and it all works very well. **What do you dislike about Klaviyo?** I don't like the pricing structure for a lot of it. last time I checked it was based on the number of subscribers we have and how many messages we can send. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo is helping us with email marketing. It has been the best service that we have found for email marketing. So far, our email program has been performing really well. ### 45. Great features, great support team, and a great value. **Rating:** 5.0/5.0 stars **Reviewed by:** Matt B. | Director of IT and Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Klaviyo?** It has excellent integration with our other Marketing tools and Ecommercoe website. Our account manager is super helpful too. **What do you dislike about Klaviyo?** The technical documentation for custom integration API's isn't great. Creating custom transactional emails to be triggered elsewhere isn't great, either. **What problems is Klaviyo solving and how is that benefiting you?** It's easier to build segments for more personalized, less "One Size Fits All" emails. ### 46. Klaviyo has helped our company grow! Waiting for Magento 2 updates. **Rating:** 5.0/5.0 stars **Reviewed by:** Matthieu F. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Klaviyo?** Klaviyo is packed with features and their support is really good. Compared to MailChimp, Klaviyo smokes MailChimp in pretty much everything but Magento integration which Klaviyo has said they are working to better. Klaviyos sign up forms are highly customizable and their automations are really in depth. You could spend days just setting up automations. Overall I highly recommend Klaviyo and their extremely helpful support team. Support businesses that support your business, like Klaviyo. **What do you dislike about Klaviyo?** My only complaint is that Klaviyo doesn't, as of yet, integrate with native Magento subscribers list. It's a headscratcher, but they have assured me they are working to correct this important issue. I'm really anxious to get that updated asap. That was the only important feature I really miss when I moved from MailChimp. **What problems is Klaviyo solving and how is that benefiting you?** They really have done a great job with educational content and tutorials. They also have helpful web seminars often. ### 47. Easy to use resources available and education material is relevant and easy to lern **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Klaviyo?** It is such a software which can be used even by people who are not so tech friendly. Also this is a cost friendly software. You can consider it above other softwares available in the market. **What do you dislike about Klaviyo?** Nothing as such to dislike. It just needs to be more error free when it comes to updating some fields. There is no more cons about using klaviyo. It's the best marketing automation software. **What problems is Klaviyo solving and how is that benefiting you?** It is helping to build a strong customer data platform which helps to segment customers accordingly. It is a powerful analytics program and allows accurate omnichannel attribution. ### 48. Great scalable software **Rating:** 4.0/5.0 stars **Reviewed by:** cristina M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Klaviyo?** I love that it's easy to use, very flexible to scale and also very affordable **What do you dislike about Klaviyo?** It is hard to get a person on the phone if you don't purchase at a certain level . Wait times can be long **What problems is Klaviyo solving and how is that benefiting you?** Email communication. E-commerce transactional email using Shopify. SMS Marketing ### 49. Easy to use and top service every time! **Rating:** 5.0/5.0 stars **Reviewed by:** Amber B. | Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Klaviyo?** I have used other email marketing sites but nothing has been quite as easy and efficient as Klaviyo. It's very self-explanatory but even if I've had any issues or queries, the team have been easy to get in touch with to help advise and/or rectify. **What do you dislike about Klaviyo?** I think the blocks can be tricky to work with at times if you want them side by side to each other. Also even though it's great to see how the email would look from a phone or desktop, it means more admin. Would be ideal if Klaviyo could easily pull in our Recharge active customers too so that we don't have to export every time. **What problems is Klaviyo solving and how is that benefiting you?** Getting in touch with our customers and encouraging engagement! It allows us to see what emails work well with customers and those that also don't. Also the templates are a life saver! ### 50. great for organic emaila & integration with other channels **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2023 **What do you like best about Klaviyo?** Versatile marketing platform with powerful features. **What do you dislike about Klaviyo?** Limited integration options with certain platforms. **What problems is Klaviyo solving and how is that benefiting you?** It solves the problem of manual email marketing by automating campaigns, segmenting audiences, and providing detailed analytics. This benefits me by saving time, improving targeting, and optimizing engagement with customers. ## Klaviyo Discussions - [How do you integrate Klaviyo?](https://www.g2.com/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote - [I have not figured out how to do a nice background for my emails. I have tried saving a photo at various sizes. It always looks distorted, too large, or with obvious repeat lines.](https://www.g2.com/discussions/i-have-not-figured-out-how-to-do-a-nice-background-for-my-emails-i-have-tried-saving-a-photo-at-various-sizes-it-always-looks-distorted-too-large-or-with-obvious-repeat-lines) - 1 comment, 1 upvote - [How can I edit text overlay on an image?](https://www.g2.com/discussions/how-can-i-edit-text-overlay-on-an-image) - 1 comment, 1 upvote - [Get someone out of waiting in flows](https://www.g2.com/discussions/get-someone-out-of-waiting-in-flows) - 1 comment, 1 upvote - [How did you learn Klaviyo](https://www.g2.com/discussions/29576-how-did-you-learn-klaviyo) - 1 comment, 1 upvote - [View Klaviyo pricing details and edition comparison](https://www.g2.com/products/klaviyo/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-30+03%3A38%3A57+-0500&secure%5Bsession_id%5D=6c72c76c-c9b1-4e59-a95f-e02aae27ff86&secure%5Btoken%5D=4650301da0c1b7d90db142cd511e3ee9bac0d0ee93bd38eea3ec1e2130709213&format=llm_user) ## Klaviyo Integrations - 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Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Platform Basics** - Dynamic Segmentation - Journey Optimization **Collection** - Authentication - Review Forms - Personalization - Engagement - Community Q&A **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Moderation** - Reviewer Validation - Response Types - Legal Agreements **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Use Cases** - E-commerce - Retail - Customer Service **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **SMS Platform** - Reporting - Automation - Short Codes - API Integration **Administration** - Incentives - Syndication - Insights - Content - Sampling **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Display Options** - Badges - Widgets - Integration & APIs - Marketing **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Generative AI** - AI Text Generation **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Klaviyo Alternatives - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,206 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 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