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Compare Fullstory and Hotjar 
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Small-Business (52.1% of reviews)
Entry-Level Pricing
Contact Us
Free 35 Daily sessions
Fullstory
Star Rating
(869)4.5 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansHotjar
Star Rating
(333)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Fullstory excels in providing a comprehensive view of customer experiences, with features like session replays and detailed technical information that help teams troubleshoot effectively. Users appreciate the ability to identify whether issues are isolated or widespread, enhancing their problem-solving capabilities.
- Users say that Hotjar stands out for its intuitive interface and quick setup process, making it easy for teams to start using the platform right away. Reviewers highlight the effectiveness of heatmaps and session recordings in understanding real user behavior, which aids in improving website experiences without guesswork.
- According to verified reviews, Fullstory's customer support is highly praised, with users noting the helpfulness and approachability of the support team. This strong partnership aspect is a significant advantage for teams looking for ongoing assistance and guidance.
- Reviewers mention that while Hotjar offers a free entry-level option, Fullstory's pricing model requires potential users to contact them for details. This could be a barrier for smaller businesses or those looking for immediate access without financial commitment.
- G2 reviewers highlight that Fullstory has a higher overall satisfaction score compared to Hotjar, indicating a stronger performance in user experience and product quality. Users appreciate the platform's flexibility, allowing them to use it in ways that may not be immediately obvious, such as filtering out specific user sessions for targeted analysis.
- Users report that while Hotjar provides excellent engagement tracking features, Fullstory's advanced analytics capabilities, particularly in e-commerce settings, are unmatched. Reviewers note that Fullstory's insights into customer journeys can significantly enhance conversion strategies, making it a preferred choice for mid-market businesses.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Free Trial
Fullstory
Free Trial is available
Hotjar
Free Trial is available
Ratings
Meets Requirements
8.7
764
8.7
257
Ease of Use
8.1
776
8.9
260
Ease of Setup
8.2
442
9.0
121
Ease of Admin
8.6
240
8.9
111
Quality of Support
9.0
590
8.5
176
Has the product been a good partner in doing business?
8.9
232
8.7
98
Product Direction (% positive)
8.8
748
8.1
253
Features by Category
Metrics
8.5
270
8.7
25
8.6
264
9.1
27
8.3
253
9.0
24
8.7
272
9.1
23
8.4
278
8.8
20
7.8
246
8.6
19
7.7
246
8.7
17
8.2
258
8.9
20
8.5
260
8.9
25
Reporting
8.7
276
Feature Not Available
8.3
264
8.9
19
7.9
263
Feature Not Available
8.7
268
8.1
20
7.9
235
8.5
19
7.8
241
8.2
17
8.4
264
8.8
21
Other
8.3
265
8.0
24
7.8
232
Feature Not Available
8.0
255
Feature Not Available
7.6
227
7.6
17
7.4
226
8.1
15
6.6
222
Feature Not Available
7.6
215
Feature Not Available
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.5
12
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Administration
7.5
254
8.2
70
7.8
258
Feature Not Available
8.7
272
8.9
139
8.3
272
8.8
139
User Identification
7.7
75
Not enough data
8.5
78
Not enough data
8.8
78
Not enough data
Tracking & Reporting
8.5
77
Not enough data
9.0
76
Not enough data
8.2
75
Not enough data
8.8
79
Not enough data
8.7
80
Not enough data
8.8
80
Not enough data
Metrics
8.8
80
Not enough data
8.5
75
Not enough data
8.2
73
Not enough data
8.1
74
Not enough data
8.7
78
Not enough data
User Response Methods
Not enough data
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Participant Selection
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
36
|
Verified
Not enough data
9.2
15
Insights
Not enough data
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Generative AI
Not enough data
7.7
5
User Behavior
9.0
378
|
Verified
9.0
70
|
Verified
8.6
356
|
Verified
8.9
71
|
Verified
8.5
377
|
Verified
8.5
51
|
Verified
A/B Testing
8.5
355
|
Verified
9.1
36
|
Verified
Feature Not Available
8.8
36
8.3
358
|
Verified
8.8
49
|
Verified
8.2
328
|
Verified
8.8
36
|
Verified
Visitor Information
8.5
368
|
Verified
7.6
45
|
Verified
8.2
366
|
Verified
8.6
40
Agentic AI - Session Replay
5.9
23
8.6
6
Product Analytics
7.8
190
Not enough data
8.6
205
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
197
Feature Not Available
7.7
175
Feature Not Available
7.3
189
Feature Not Available
7.5
176
Not enough data
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Analytics
7.8
76
7.8
9
8.2
83
8.1
9
8.4
83
9.1
9
7.5
78
7.8
6
7.1
77
8.6
7
Feature Not Available
Feature Not Available
Administration
7.8
78
7.6
7
6.7
80
5.7
5
7.2
77
8.8
8
Generative AI
5.8
77
6.7
5
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
Experience
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Performance
Not enough data
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Feedback Management
Not enough data
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Feedback Analysis
Not enough data
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Feedback Sources
Not enough data
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
8.1
6
Not enough data
8.0
5
Survey Management
Not enough data
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
179
8.6
114
8.3
172
8.2
95
8.2
159
8.6
109
8.1
171
8.1
101
8.7
172
8.9
125
Reporting
8.9
189
9.3
153
9.3
199
9.1
146
8.7
186
8.7
126
8.4
173
7.9
106
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
80
Not enough data
8.5
75
Not enough data
8.2
73
Not enough data
8.1
74
Not enough data
8.7
78
Not enough data
Variation Testing
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Not enough data
Reporting
9.3
55
Not enough data
9.0
54
Not enough data
Personalization
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Not enough data
Administration
8.3
48
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Not enough data
Categories
Categories
Shared Categories
Fullstory and Hotjar are categorized as E-Commerce Analytics, Product Analytics, Session Replay, Heatmap Tools, and Digital Analytics
Unique Categories
Fullstory is categorized as SAP Store, Customer Data Platform (CDP), Mobile App Analytics, Mobile App Optimization, and Generative AI Infrastructure
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), User Research, Software Testing, and Survey
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
21.8%
Information Technology and Services
9.9%
Financial Services
9.0%
Retail
5.9%
Marketing and Advertising
4.0%
Other
49.4%
Marketing and Advertising
16.0%
Computer Software
15.1%
Information Technology and Services
11.2%
Internet
9.6%
Retail
5.4%
Other
42.6%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 Comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
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