# Fullstory vs Hotjar Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Fullstory excels in providing detailed insights into user interactions, allowing teams to pinpoint where customers drop off. Users appreciate features like session tracking and custom events, which help in understanding user behavior and improving performance.
- **Users say** that Hotjar shines in its user-friendly interface, particularly with its heatmaps and session recordings. Reviewers find these features intuitive and effective for visualizing user behavior, making it easier to identify areas for UX improvements without extensive analysis.
- **According to verified reviews** , Fullstory's support quality is highly rated, with users noting the availability of technical information during customer sessions, which aids in troubleshooting. This level of support is seen as a significant advantage for teams needing quick resolutions.
- **Reviewers mention** that while Fullstory has a slightly steeper learning curve, its comprehensive analytics capabilities make it a powerful tool for mid-market companies. In contrast, Hotjar's ease of setup and straightforward features appeal more to small businesses looking for quick wins.
- **G2 reviewers highlight** that Hotjar's recent updates have improved its functionality, particularly in heatmap analysis, which users find saves time and enhances clarity in understanding user interactions. This makes it a practical choice for teams focused on immediate UX enhancements.
- **Users report** that Fullstory's advanced features, such as frustration tracking and detailed session replays, provide a deeper understanding of user experiences, although some find it less accessible compared to Hotjar's more straightforward approach to user behavior analysis.



| | Fullstory | Hotjar | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,049 | 342 | 
| **Largest Market Segment** | Mid-Market (43.4% of reviews) | Small-Business (52.4% of reviews) | 
| **Entry Level Price** | Contact Us | Free 35 Daily sessions | 

---
## Top Pros & Cons

### Fullstory

Pros:
- Ease of Use (55 reviews)
- Insights (51 reviews)

Cons:
- Learning Curve (25 reviews)
- Limitations (24 reviews)

### Hotjar

Pros:
- Ease of Use (12 reviews)
- Features (10 reviews)

Cons:
- Limitations (5 reviews)
- Missing Features (4 reviews)

---
## Ratings Comparison
| Rating | Fullstory | Hotjar | 
|---|---|---|
  | **Meets Requirements** | 8.7 (889 reviews) | 8.6 (265 reviews) | 
  | **Ease of Use** | 8.2 (900 reviews) | 8.9 (268 reviews) | 
  | **Ease of Setup** | 8.3 (535 reviews) | 9.0 (129 reviews) | 
  | **Ease of Admin** | 8.7 (319 reviews) | 8.9 (120 reviews) | 
  | **Quality of Support** | 9.0 (688 reviews) | 8.5 (181 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (301 reviews) | 8.7 (107 reviews) | 
  | **Product Direction (% positive)** | 8.8 (850 reviews) | 8.2 (260 reviews) | 

---
## Pricing

### Fullstory

#### Entry-Level Pricing

Plan: Business

Price: Contact Us

Description: For teams that need total cross-functional clarity into their digital portfolio.

Key Features:
- Autocapture
- Session Insights
- Core Product Analytics

[Browse all 4 editions](https://www.g2.com/products/fullstory/pricing)

#### Free Trial

Yes

### Hotjar

#### Entry-Level Pricing

Plan: Observe Basic

Price: Free 35 Daily sessions

Description: Visualize user behavior with Heatmaps and see what your users see with Recordings.

Key Features:
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month

[Browse all 12 editions](https://www.g2.com/products/hotjar/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 341 |
| **Hotjar** | 8.6/10 | 186 |

#### Metrics

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (271 reviews) | 8.7 (26 reviews) | 
| **Engagement** | 8.6 (265 reviews) | 9.1 (28 reviews) | 
| **Entry and Exit Pages** | 8.3 (254 reviews) | 9.0 (25 reviews) | 
| **Standard Event Tracking** | 8.7 (272 reviews) | 9.1 (24 reviews) | 
| **Custom Event Tracking** | 8.4 (278 reviews) | 8.8 (20 reviews) | 
| **Retention** | 7.8 (246 reviews) | 8.6 (19 reviews) | 
| **Return** | 7.7 (246 reviews) | 8.8 (18 reviews) | 
| **Conversions** | 8.2 (259 reviews) | 9.0 (21 reviews) | 
| **Funnels** | 8.5 (261 reviews) | 9.0 (27 reviews) | 

#### Reporting

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Real-Time Reporting** | 8.7 (276 reviews) | Feature Not Available | 
| **Trending** | 8.3 (264 reviews) | 9.0 (20 reviews) | 
| **Retroactive Reporting** | 7.9 (263 reviews) | Feature Not Available | 
| **Segmentation** | 8.7 (268 reviews) | 8.1 (20 reviews) | 
| **Mobile Reporting** | 7.9 (235 reviews) | 8.6 (20 reviews) | 
| **Unification Across Devices** | 7.8 (241 reviews) | 8.2 (17 reviews) | 
| **Custom Reports and Dashboards** | 8.4 (264 reviews) | 8.9 (22 reviews) | 

#### Other

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **User Data** | 8.3 (265 reviews) | 8.1 (25 reviews) | 
| **Site Search Reporting** | 7.8 (232 reviews) | Feature Not Available | 
| **Load Time Monitoring** | 8.0 (256 reviews) | Feature Not Available | 
| **Campaign Tracking** | 7.6 (227 reviews) | 7.8 (18 reviews) | 
| **E-Commerce** | 7.4 (227 reviews) | 8.1 (15 reviews) | 
| **Promotional Messages** | 6.6 (222 reviews) | Feature Not Available | 
| **Administration Alerts** | 7.6 (215 reviews) | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (13 reviews) | Not enough data | 
| **Decision Making** | 6.4 (13 reviews) | Not enough data | 

#### Administration

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **API / Integrations** | 7.5 (254 reviews) | 8.2 (70 reviews) | 
| **QA Testing** | 7.8 (258 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.7 (272 reviews) | 8.9 (140 reviews) | 
| **User, Role, and Access Management** | 8.3 (272 reviews) | 8.9 (140 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 93 |
| **Hotjar** | N/A | N/A |

#### User Identification

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Demographics** | 7.7 (75 reviews) | Not enough data | 
| **User Segmentation** | 8.5 (78 reviews) | Not enough data | 
| **Geolocation** | 8.8 (78 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Custom Event Tracking** | 8.5 (77 reviews) | Not enough data | 
| **Real-Time Insights** | 9.0 (76 reviews) | Not enough data | 
| **Attribution** | 8.2 (75 reviews) | Not enough data | 
| **Dashboard** | 8.8 (80 reviews) | Not enough data | 
| **User Path Tracking** | 8.6 (81 reviews) | Not enough data | 
| **User Activity History** | 8.8 (80 reviews) | Not enough data | 

#### Metrics

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | Not enough data | 
| **Exit Tracking** | 8.5 (75 reviews) | Not enough data | 
| **Retention** | 8.2 (73 reviews) | Not enough data | 
| **Return** | 8.1 (74 reviews) | Not enough data | 
| **Conversions** | 8.7 (78 reviews) | Not enough data | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Hotjar** | 8.6/10 | 65 |

#### User Response Methods

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Survey** | Not enough data | 8.9 (49 reviews) ✓ Verified | 
| **Video Snippets** | Not enough data | 8.9 (42 reviews) ✓ Verified | 
| **Video Interview** | Not enough data | 8.8 (15 reviews) | 
| **Photo Submission** | Not enough data | 8.7 (26 reviews) | 
| **Text/Notes** | Not enough data | 8.3 (31 reviews) ✓ Verified | 

#### Participant Selection

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **In-App** | Not enough data | Feature Not Available | 
| **In-Store** | Not enough data | Feature Not Available | 
| **On-Site** | Not enough data | 8.6 (37 reviews) ✓ Verified | 
| **Recruitment Pool** | Not enough data | 9.3 (16 reviews) | 

#### Insights

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Analytics** | Not enough data | 8.8 (52 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | 8.6 (39 reviews) ✓ Verified | 
| **Sorting** | Not enough data | 8.5 (40 reviews) ✓ Verified | 

#### Generative AI

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.7 (5 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.2/10 | 436 |
| **Hotjar** | 8.7/10 | 99 |

#### User Behavior

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Click Tracking** | 9.0 (378 reviews) ✓ Verified | 9.0 (71 reviews) ✓ Verified | 
| **Mouse Movement ** | 8.6 (356 reviews) ✓ Verified | 8.9 (72 reviews) ✓ Verified | 
| **Frustration Tracking** | 8.5 (380 reviews) ✓ Verified | 8.6 (53 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Error and Bug Tracking** | 8.5 (356 reviews) ✓ Verified | 9.1 (36 reviews) ✓ Verified | 
| **Split URL Testing** | 8.1 (72 reviews) | 8.8 (36 reviews) | 
| **Data Analysis** | 8.3 (360 reviews) ✓ Verified | 8.7 (55 reviews) ✓ Verified | 
| **Notes** | 8.2 (328 reviews) ✓ Verified | 8.8 (36 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **User Identification** | 8.5 (368 reviews) ✓ Verified | 7.6 (46 reviews) ✓ Verified | 
| **Search Box** | 8.2 (366 reviews) ✓ Verified | 8.7 (41 reviews) | 

#### Agentic AI - Session Replay

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Cross-system Integration** | 6.0 (24 reviews) | 8.8 (7 reviews) | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 69 |
| **Hotjar** | N/A | N/A |

#### User Analysis

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Survey Implementation** | 8.4 (40 reviews) | Not enough data | 
| **Data Analysis** | 8.1 (38 reviews) | Not enough data | 

#### User Support

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **User Segmentation** | 8.4 (42 reviews) | Not enough data | 
| **Multi-Language Support** | 8.0 (36 reviews) | Not enough data | 
| **Behavior-responsive Messaging** | 8.8 (38 reviews) | Not enough data | 

#### Walkthrough Type

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Audio-visual Walkthroughs** | Feature Not Available | Not enough data | 
| **Text Bubble Walkthroughs** | 9.1 (53 reviews) | Not enough data | 

#### Platform Basics - Digital Adoption Platform

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Communications** | Not enough data | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Customer self-service** | Not enough data | Not enough data | 
| **In-app guidance** | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.1/10 | 232 |
| **Hotjar** | N/A | N/A |

#### Product Analytics

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Account-Level Analytics** | 7.8 (190 reviews) | Not enough data | 
| **User-Level Analytics** | 8.6 (205 reviews) | Not enough data | 
| **Segmentation** | 8.5 (199 reviews) | Not enough data | 
| **Funnels** | 8.4 (213 reviews) | Not enough data | 
| **Alerts** | 7.3 (197 reviews) | Feature Not Available | 
| **Multi-Product Analytics** | 7.7 (175 reviews) | Feature Not Available | 
| **User Scoring** | 7.3 (189 reviews) | Feature Not Available | 
| **Integrations** | 7.5 (176 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 5.2 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 5.9 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (9 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 6.4/10 | 89 |
| **Hotjar** | 7.8/10 | 9 |

#### Analytics

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Reports** | 7.8 (76 reviews) | 7.8 (9 reviews) | 
| **Dashboard** | 8.2 (83 reviews) | 8.1 (9 reviews) | 
| **Web Analytics** | 8.4 (83 reviews) | 9.1 (9 reviews) | 
| **Campaign Tracking** | 7.5 (78 reviews) | 7.8 (6 reviews) | 
| **Customer Demographics** | 7.1 (77 reviews) | 8.6 (7 reviews) | 

#### Administration

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Data Storage** | 7.8 (78 reviews) | 7.6 (7 reviews) | 
| **A/B Testing** | 6.7 (80 reviews) | 5.7 (5 reviews) | 
| **Integrations** | 7.2 (77 reviews) | 8.8 (8 reviews) | 

#### Generative AI

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **AI Text Generation** | 5.8 (77 reviews) | 6.7 (5 reviews) | 

#### Agentic AI - E-Commerce Analytics

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Multi-step Planning** | 4.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 4.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 4.2 (6 reviews) | Not enough data | 
| **Decision Making** | 4.8 (7 reviews) | Not enough data | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Hotjar** | 8.9/10 | 10 |

#### Experience

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Real-Time Monitoring** | Not enough data | 9.0 (10 reviews) | 
| **Session Replay** | Not enough data | 9.2 (10 reviews) | 
| **Behavioral Analysis** | Not enough data | 9.0 (10 reviews) | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Management

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Content Management** | Not enough data | Feature Not Available | 
| **Alerts** | Not enough data | Feature Not Available | 
| **Budget Analysis** | Not enough data | Feature Not Available | 

#### Performance

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Uptime Monitoring** | Not enough data | Feature Not Available | 
| **Performance Monitoring** | Not enough data | 8.5 (9 reviews) | 
| **Issue Tracking** | Not enough data | Feature Not Available | 
| **Resource Monitoring** | Not enough data | Feature Not Available | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.3/10 | 100 |
| **Hotjar** | N/A | N/A |

#### Data Sourcing

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Data Enrichment** | 7.4 (100 reviews) | Not enough data | 
| **Expandability** | 7.7 (98 reviews) | Not enough data | 
| **Content Marketing** | Feature Not Available | Not enough data | 
| **Multiple Devices** | 7.9 (99 reviews) | Not enough data | 

#### Intelligence

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Marketing Metrics** | 6.9 (97 reviews) | Not enough data | 
| **Predictive Modeling** | 6.8 (99 reviews) | Not enough data | 
| **Recommendation Engine** | 7.0 (96 reviews) | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Hotjar** | 8.5/10 | 15 |

#### Feedback Management

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Tagging** | Not enough data | Feature Not Available | 
| **Segmentation** | Not enough data | 8.7 (10 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.6 (11 reviews) | 

#### Feedback Analysis

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Thematic Analysis** | Not enough data | 8.8 (8 reviews) | 
| **Sentiment Analysis** | Not enough data | Feature Not Available | 
| **NPS/CSAT Scoring** | Not enough data | 8.8 (7 reviews) | 

#### Feedback Sources

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Online Reviews** | Not enough data | Feature Not Available | 
| **Surveys** | Not enough data | 8.7 (9 reviews) | 
| **Social Media** | Not enough data | Feature Not Available | 
| **Customer Service Channels** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (6 reviews) | 
| **AI Text Summarization** | Not enough data | 8.0 (5 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Hotjar** | 8.6/10 | 11 |

#### Survey Management

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Survey Builder** | Not enough data | 9.3 (7 reviews) | 
| **Question Types** | Not enough data | 8.3 (6 reviews) | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 
| **Branding** | Not enough data | 8.3 (5 reviews) | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.3 (5 reviews) | 
| **BI Tools Integration** | Not enough data | Feature Not Available | 
| **Data Exporting** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.6/10 | 38 |
| **Hotjar** | N/A | N/A |

#### Generative AI

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **AI Text Summarization** | 6.7 (10 reviews) | Not enough data | 

#### Self-Service Experience

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Knowledge Base** | Feature Not Available | Not enough data | 
| **Searchable Articles** | Feature Not Available | Not enough data | 
| **Community Forums** | Feature Not Available | Not enough data | 
| **Mobile Optimization** | 7.2 (24 reviews) | Not enough data | 
| **Personalization** | 7.9 (27 reviews) | Not enough data | 

#### Self-Service Platform

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Branding** | 8.1 (33 reviews) | Not enough data | 
| **Automation** | 8.9 (32 reviews) | Not enough data | 
| **Artificial Intelligence** | 6.3 (25 reviews) | Not enough data | 
| **Integrations** | 8.1 (27 reviews) | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Hotjar** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | 
| **AI Community Activity** | Not enough data | Not enough data | 

### Software Testing

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Hotjar** | N/A | N/A |

#### Agentic AI - Software Testing

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 214 |
| **Hotjar** | 8.6/10 | 166 |

#### Agentic AI - Heatmap Tools

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Decision Making** | 7.2 (6 reviews) | Not enough data | 

#### Analysis

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Conversion Opportunities** | 8.3 (179 reviews) | 8.6 (114 reviews) | 
| **Side-By-Side Analysis** | 8.3 (172 reviews) | 8.3 (95 reviews) | 
| **Mobile Device Analysis** | 8.2 (159 reviews) | 8.6 (109 reviews) | 
| **Data Quantification** | 8.1 (171 reviews) | 8.1 (102 reviews) | 
| **Webpage Element Analysis** | 8.7 (172 reviews) | 8.9 (125 reviews) | 

#### Reporting

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Heat Maps** | 8.9 (189 reviews) | 9.3 (153 reviews) | 
| **Session Replays** | 9.3 (199 reviews) | 9.0 (148 reviews) | 
| **Monitoring** | 8.7 (186 reviews) | 8.7 (128 reviews) | 
| **Data Segmentation** | 8.4 (173 reviews) | 7.9 (106 reviews) | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Hotjar** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 85 |
| **Hotjar** | N/A | N/A |

#### Metrics

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | Not enough data | 
| **Exit Tracking** | 8.5 (75 reviews) | Not enough data | 
| **Retention** | 8.2 (73 reviews) | Not enough data | 
| **Return** | 8.1 (74 reviews) | Not enough data | 
| **Conversions** | 8.7 (78 reviews) | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.3/10 | 62 |
| **Hotjar** | N/A | N/A |

#### Variation Testing

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **A/B Testing** | 7.5 (50 reviews) | Not enough data | 
| **WYSIWYG Editor** | 7.0 (48 reviews) | Not enough data | 
| **Conversion Goal** | 8.1 (49 reviews) | Not enough data | 
| **Percentage of Traffic** | 8.5 (51 reviews) | Not enough data | 
| **Confidence Level** | 7.7 (49 reviews) | Not enough data | 
| **Multivariant Testing** | 7.1 (47 reviews) | Not enough data | 

#### Reporting

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Segmentation** | 9.3 (55 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.0 (54 reviews) | Not enough data | 

#### Personalization

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **Standard Targeting** | 8.2 (52 reviews) | Not enough data | 
| **Custom Targeting** | 7.8 (48 reviews) | Not enough data | 
| **Data Segmentation** | 9.0 (52 reviews) | Not enough data | 

#### Administration

| Feature | Fullstory | Hotjar | 
|---|---|---|
| **API / Integrations** | 8.3 (48 reviews) | Not enough data | 
| **QA Testing** | 8.3 (47 reviews) | Not enough data | 
| **Performance and Reliability** | 9.3 (53 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.0 (53 reviews) | Not enough data | 

---
## Categories
**Shared Categories (5):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Fullstory (7):** [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [SAP Store Software](https://www.g2.com/categories/sap-store), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)

**Unique to Hotjar (5):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem), [User Research Tools](https://www.g2.com/categories/user-research), [Software Testing Tools](https://www.g2.com/categories/software-testing), [Survey Software](https://www.g2.com/categories/survey)


---
## Reviewer Demographics

### By Company Size

| Segment | Fullstory | Hotjar | 
|---|---|---|
| **Small-Business** | 38.2% | 52.4% | 
| **Mid-Market** | 43.4% | 38.6% | 
| **Enterprise** | 18.3% | 9.1% | 

### By Industry

#### Fullstory

- **Computer Software:** 22.5%
- **Information Technology and Services:** 10.9%
- **Financial Services:** 7.8%
- **Marketing and Advertising:** 5.6%
- **Retail:** 5.1%
- **Insurance:** 3.3%
- **Internet:** 3.1%
- **Leisure, Travel & Tourism:** 2.2%
- **Education Management:** 2.1%
- **Computer & Network Security:** 1.9%
- **Other:** 35.6%

#### Hotjar

- **Marketing and Advertising:** 15.9%
- **Computer Software:** 14.7%
- **Information Technology and Services:** 11.3%
- **Internet:** 9.4%
- **Retail:** 5.6%
- **Financial Services:** 3.8%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 2.2%
- **Consumer Goods:** 1.9%
- **Furniture:** 1.9%
- **Other:** 30.0%

---
## Alternatives

### Alternatives to Fullstory

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2358 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1784 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (366 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (271 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1357 reviews)

### Alternatives to Hotjar

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (366 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2358 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (271 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1784 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1357 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1050 reviews)
- [Plerdy](https://www.g2.com/products/plerdy/reviews) — 4.7/5 stars (317 reviews)

---
## Top Discussions

### Fullstory

- Title: [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) — 2 comments, 1 upvote
  > **Top comment:** "I have seen the media upload. Now is it possible to add buttons to smart tips?"
- Title: [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually..."
- Title: [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the..."
- Title: [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "FullStory is used for analysing user behaviour on websites and apps. It records user sessions, showing how visitors interact, helping businesses fix issues,..."
- Title: [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) — 1 comment
  > **Top comment:** "Usetiful is a software platform designed to create and manage interactive onboarding and user guidance experiences for web applications and websites. It is..."

### Hotjar

- Title: [Is there a python/Node.js API Client for hotjar?](https://www.g2.com/discussions/is-there-a-python-node-js-api-client-for-hotjar) — 1 comment, 1 upvote
  > **Top comment:** "Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself..."
- Title: [What resources are available to customers?](https://www.g2.com/discussions/customer-success-7cf46643-7932-4113-a210-bcb082e9a6d8) — 1 comment, 1 upvote
  > **Top comment:** "Image or video "
- Title: [What feedback tools do you offer?](https://www.g2.com/discussions/feedback-tools) — 1 comment, 1 upvote
  > **Top comment:** "Test Your Mind, Become an Internet marketer? "
- Title: [How is Hotjar different from Google Analytics?](https://www.g2.com/discussions/google-analytics-b0c99bad-90ac-4ec0-95b0-a151d299363c) — 1 comment, 1 upvote
  > **Top comment:** "Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the..."
- Title: [What is Hotjar?](https://www.g2.com/discussions/hotjar) — 1 comment, 1 upvote
  > **Top comment:** "https://boardsontop.com/longboard-size-chart/"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fullstory-vs-hotjar)