Link copied to clipboard # Fullstory vs Smartlook Comparison - What are their main differences? Share [ Export ](/compare/fullstory/smartlook/export.csv) FullstorySmartlook[+ Add Product](#) Pricing **Fullstory** Free Trial **Contact Us** · Business **Smartlook** Free Trial **$0.00** · Free **Pricing Insights** from reviews Time to Implement **Fullstory** 1 month Based on 57 responses **Smartlook** 1 month Based on 285 responses Return on Investment **Fullstory** 9 months2 months sooner Based on 52 responses **Smartlook** 11 months Based on 185 responses Perceived Cost **Fullstory** $$$$$ **Smartlook** $$$$$ Average Discount **Fullstory** 11%2% more **Smartlook** 9% ![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory") ![Smartlook](https://images.g2crowd.com/uploads/product/hd_favicon/1539616598/smartlook.svg "Smartlook") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Fullstory** [ Ease of Use (63) ](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1537564&qs=pros-and-cons#reviews)[ Insights (58) ](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1539791&qs=pros-and-cons#reviews)[ Learning Curve (32) ](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1539669&qs=pros-and-cons#reviews)[ Limitations (27) ](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1539871&qs=pros-and-cons#reviews) **Smartlook** [ Ease of Use (3) ](https://www.g2.com/products/smartlook/reviews?filters%5Bsentiment_snippet%5D=1722910&qs=pros-and-cons#reviews)[ Insights (3) ](https://www.g2.com/products/smartlook/reviews?filters%5Bsentiment_snippet%5D=1723247&qs=pros-and-cons#reviews)[ Cluttered Interface (1) ](https://www.g2.com/products/smartlook/reviews?filters%5Bsentiment_snippet%5D=2254675&qs=pros-and-cons#reviews)[ Complex Features (1) ](https://www.g2.com/products/smartlook/reviews?filters%5Bsentiment_snippet%5D=1723235&qs=pros-and-cons#reviews) Integrations **Fullstory** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-adobe-target.png "Product Avatar Image") Adobe Target ](https://www.g2.com/products/adobe-adobe-target/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9803d39be140521184fda3ea825efa01/digistorm-funnel.png "Product Avatar Image") Digistorm Funnel ](https://www.g2.com/products/digistorm-funnel/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fc38d13d86ec989766c2af9c35cb27f8/dynamic-yield.png "Product Avatar Image") Dynamic Yield ](https://www.g2.com/products/dynamic-yield/reviews)[ View all ](https://www.g2.com/products/fullstory/integrations) **Smartlook** Not enough data Screenshots **Fullstory** ![Fullstory screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/136918/Data-Studio.gif) **Smartlook** ![Smartlook screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/150482/g2-banner-dashboard-1600x1000.png) **Ratings** from reviews Meets Requirements **Fullstory** **8.7** /10 Based on 894 responses **Smartlook** **8.9** /10 Based on 657 responses Ease of Use **Fullstory** **8.3** /10 Based on 906 responses **Smartlook** **8.9** /10 Based on 663 responses Ease of Setup **Fullstory** **8.4** /10 Based on 540 responses **Smartlook** **9.1** /10 Based on 460 responses Ease of Admin **Fullstory** **8.7** /10 Based on 320 responses **Smartlook** **9.1** /10 Based on 451 responses Quality of Support **Fullstory** **9.0** /10 Based on 692 responses **Smartlook** **8.8** /10 Based on 471 responses Has the product been a good partner in doing business? **Fullstory** **9.0** /10 Based on 302 responses **Smartlook** **9.0** /10 Based on 385 responses Product Direction (% positive) **Fullstory** **8.8** /10 Based on 853 responses **Smartlook** **9.0** /10 Based on 621 responses **Features** ratings from reviews Digital Analytics **7.9** /10 Based on 341 responses **8.5** /10 Based on 475 responses Mobile App Analytics **8.5** /10 Based on 94 responses **8.5** /10 Based on 90 responses Session Replay **8.2** /10 Based on 442 responses **8.5** /10 Based on 253 responses Product Analytics **7.1** /10 Based on 233 responses **8.5** /10 Based on 137 responses Heatmap Tools **8.0** /10 Based on 215 responses **8.7** /10 Based on 355 responses Mobile Analytics **8.5** /10 Based on 85 responses **8.4** /10 Based on 39 responses Mobile App Optimization **8.3** /10 Based on 63 responses **9.0** /10 Based on 61 responses Digital Adoption Platform **8.5** /10 Based on 69 responses Not enough data E-Commerce Analytics **6.4** /10 Based on 90 responses Not enough data Customer Data Platform (CDP) **7.3** /10 Based on 100 responses Not enough data Customer Self-Service **7.6** /10 Based on 38 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 38.0% Mid-Market(51-1000 emp.) 43.8% Enterprise(\> 1000 emp.) 18.2% Small-Business(50 or fewer emp.) 38.0% Mid-Market(51-1000 emp.) 43.8% Enterprise(\> 1000 emp.) 18.2% Small-Business(50 or fewer emp.) 85.4% Mid-Market(51-1000 emp.) 12.1% Enterprise(\> 1000 emp.) 2.5% Small-Business(50 or fewer emp.) 85.4% Mid-Market(51-1000 emp.) 12.1% Enterprise(\> 1000 emp.) 2.5% **Reviewers' Industry** [![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory")](https://www.g2.com/products/fullstory/reviews) Fullstory Computer Software 22.6% Information Technology and Services 11.0% Financial Services 7.8% Marketing and Advertising 5.6% Retail 5.2% Other 47.9% [![Smartlook](https://images.g2crowd.com/uploads/product/hd_favicon/1539616598/smartlook.svg "Smartlook")](https://www.g2.com/products/smartlook/reviews) Smartlook Computer Software 10.4% Information Technology and Services 8.1% Marketing and Advertising 7.9% Retail 5.4% Internet 4.9% Other 63.2% Alternatives **Fullstory Alternatives** ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox") [ Glassbox ](/products/glassbox/reviews) ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") [ Heap by Contentsquare ](/products/heap-by-contentsquare/reviews) ![Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/65e33ca9d459546fe0def649d5bfb459/contentsquare.svg "Contentsquare") [ Contentsquare ](/products/contentsquare/reviews) ![LogRocket](https://images.g2crowd.com/uploads/product/hd_favicon/02a7cab8766411b9be06bbe68373a32a/logrocket.svg "LogRocket") [ LogRocket ](/products/logrocket/reviews) **Smartlook Alternatives** ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox") [ Glassbox ](/products/glassbox/reviews) ![Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/65e33ca9d459546fe0def649d5bfb459/contentsquare.svg "Contentsquare") [ Contentsquare ](/products/contentsquare/reviews) ![LogRocket](https://images.g2crowd.com/uploads/product/hd_favicon/02a7cab8766411b9be06bbe68373a32a/logrocket.svg "LogRocket") [ LogRocket ](/products/logrocket/reviews) ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") [ Heap by Contentsquare ](/products/heap-by-contentsquare/reviews) ## Fullstory vs Smartlook FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Fullstory vs Smartlook? Fullstory and Smartlook differ most clearly in their feature breadth and reviewer-cited strengths, with Fullstory excelling in analytics depth and Smartlook in ease of setup and use. | [Fullstory](https://www.g2.com/products/fullstory/reviews) | [Smartlook](https://www.g2.com/products/smartlook/reviews) | | --- | --- | | 4.5/5 (1,052 reviews) | 4.6/5 (874 reviews) | | Mid-Market | Small-Business | | 8.3 | 9.1 | | 9.0 | 8.8 | | Analytics Expertise (29 all-time mentions) | Ease of Use (recent reviews) | ### How do the pricing models of Fullstory and Smartlook compare? Smartlook is considered the stronger value by reviewers, reflected in its higher satisfaction on price and cost-related dimensions. - **Fullstory:** In recent reviews, several users note that Fullstory can become expensive at scale, especially for larger data volumes. - **Smartlook:** Reviewers frequently highlight Smartlook's affordability and value, with positive sentiment around its free plan and fair market rate. - **Switching Reason:** Recent reviewers mention switching from Fullstory to Smartlook due to pricing concerns and a perception of greater value in Smartlook's feature set. ### What are the best alternatives to Fullstory and Smartlook? The top 3 alternatives to Fullstory and Smartlook are Glassbox, Heap by Contentsquare, and Hotjar. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Fullstory](https://www.g2.com/products/fullstory/reviews) | 4.5/5 (1,052 reviews) | Mid-Market | Can become expensive at scale | Analytics Expertise (29 all-time mentions) | | [Smartlook](https://www.g2.com/products/smartlook/reviews) | 4.6/5 (874 reviews) | Small-Business | Affordable, positive value sentiment | Ease of Use (recent reviews) | | [Glassbox](https://www.g2.com/products/glassbox/reviews) | 4.9/5 (809 reviews) | Enterprise | — | — | | [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) | 4.4/5 (1,097 reviews) | Mid-Market | — | — | ### Which Session Replay features should I prioritize when comparing Fullstory and Smartlook? Buyers should prioritize analytics depth, ease of setup, feature breadth, session replay quality, and dashboard customization when comparing Fullstory and Smartlook. - **Analytics Depth:** Fullstory has 36 all-time mentions for data analytics and 29 for analytics expertise; Smartlook has 2 recent mentions for analytics. - **Ease of Setup:** Fullstory scores 8.3; Smartlook scores 9.1. - **Feature Breadth:** Fullstory offers A/B Testing, Conversion Goal, Product Analytics, QA Testing, and User, Role, and Access Management, which are not listed for Smartlook. - **Session Replay Quality:** Fullstory has 33 all-time mentions for session replay; Smartlook is frequently cited for clear session recordings in recent reviews. - **Dashboard Customization:** Smartlook is noted for dashboard customization and usability in recent reviews. ### What are the pros and cons of Fullstory vs Smartlook? Fullstory's headline strength is analytics expertise, while Smartlook stands out for ease of setup and affordability. - **Fullstory strengths:** Analytics expertise (29 all-time mentions), data analytics (36), session replay (33), ease of use (55), customer support (45), user behavior tracking (30), and customization (20). - **Fullstory trade-offs:** Learning curve (25 all-time mentions), limitations (24), can become expensive at scale, and data overload for large sites. - **Smartlook strengths:** Ease of use (recent reviews), affordable pricing (recent reviews), dashboard customization, and easy setup (recent reviews). - **Smartlook trade-offs:** Cluttered interface, dashboard issues, limited data retention, and occasional delays or display issues (recent reviews). ### Is Fullstory or Smartlook better for small businesses? Smartlook is the better fit for small businesses, with a larger small-business segment and strong reviewer sentiment on ease of use and value. - **Fullstory:** Largest segment is Mid-Market; reviewers note a learning curve and higher cost at scale. - **Smartlook:** Largest segment is Small-Business; reviewers highlight ease of setup, affordability, and suitability for smaller teams and projects. ### Which Session Replay platform has better integrations? Fullstory is favored for integrations, with reviewers citing more integration options and specific third-party tool mentions. - **Fullstory:** Integrates with Snowflake (2 all-time mentions) and Claude (1 all-time mention); reviewers also mention Slack integration and Medallia in recent reviews. - **Smartlook:** Reviewers mention integration with popular website builders and e-commerce platforms in recent reviews, but no specific third-party tools reach the publish floor for all-time mentions. ### How do Fullstory and Smartlook compare on customer support? Fullstory and Smartlook are rated nearly equally on Quality of Support, with Fullstory at 9.0 and Smartlook at 8.8, indicating parity. - **Fullstory:** Reviewers consistently praise customer support, with 45 all-time mentions and frequent positive feedback about responsiveness and helpfulness. - **Smartlook:** Reviewers describe support as attentive and helpful, with positive experiences noted in recent reviews. ### Which is easier to implement, Fullstory or Smartlook? Smartlook is easier to implement, with a higher Ease of Setup score of 9.1 compared to Fullstory's 8.3. - **Fullstory:** Reviewers note a moderate learning curve and that setup can be more complex for advanced features, but many find web implementation straightforward. - **Smartlook:** Reviewers frequently highlight easy setup, quick onboarding, and suitability for teams without specialized technical knowledge. ### Which product has better Analytics? Fullstory is stronger on analytics, with higher reviewer-cited analytics expertise and more all-time mentions for analytics-related features. - **Fullstory:** Analytics expertise (29 all-time mentions), data analytics (36), and a Meets Requirements score of 8.7; offers Product Analytics and advanced dashboarding features. - **Smartlook:** Analytics cited in 2 recent reviews, Meets Requirements score of 8.9; reviewers note useful dashboards and visual analytics but fewer advanced analytics features compared to Fullstory.