# Fullstory vs Smartlook Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Fullstory excels in providing detailed insights into user interactions, allowing teams to identify drop-off points effectively. Users appreciate features like session tracking and custom event creation, which help in understanding user behavior and improving product design.
- **Users say** Smartlook shines in its heat mapping capabilities, making it easy to visualize user behavior on websites. Reviewers highlight how this feature helps them pinpoint where users drop off, enhancing their ability to make data-driven decisions.
- **According to verified reviews** , Fullstory's implementation process is generally praised for being intuitive, which helps teams get up and running quickly. Users mention the onboarding wizard as a helpful tool that simplifies the setup experience.
- **Reviewers mention** that while Smartlook offers a user-friendly interface for organizing session recordings, Fullstory provides a more comprehensive view of the customer experience, including technical details that aid in troubleshooting and identifying widespread issues.
- **G2 reviewers highlight** that Fullstory has a higher overall satisfaction score, reflecting its strong market presence and user trust. Users appreciate the depth of analytics available, which supports better decision-making in product development.
- **Users report** that Smartlook's ease of use is a significant advantage, particularly for small businesses. The platform's straightforward features allow users to filter and find specific data sets quickly, making it a practical choice for teams with limited resources.



| | Fullstory | Smartlook | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,049 | 874 | 
| **Largest Market Segment** | Mid-Market (43.5% of reviews) | Small-Business (85.4% of reviews) | 
| **Entry Level Price** | Contact Us | $0.00 | 

---
## Top Pros & Cons

### Fullstory

Pros:
- Ease of Use (55 reviews)
- Insights (51 reviews)

Cons:
- Learning Curve (25 reviews)
- Limitations (24 reviews)

### Smartlook

Pros:
- Ease of Use (3 reviews)
- Insights (3 reviews)

Cons:
- Cluttered Interface (1 reviews)
- Complex Features (1 reviews)

---
## Ratings Comparison
| Rating | Fullstory | Smartlook | 
|---|---|---|
  | **Meets Requirements** | 8.7 (889 reviews) | 8.9 (657 reviews) | 
  | **Ease of Use** | 8.3 (901 reviews) | 8.9 (663 reviews) | 
  | **Ease of Setup** | 8.4 (536 reviews) | 9.1 (460 reviews) | 
  | **Ease of Admin** | 8.7 (319 reviews) | 9.1 (451 reviews) | 
  | **Quality of Support** | 9.0 (688 reviews) | 8.8 (471 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (301 reviews) | 9.0 (385 reviews) | 
  | **Product Direction (% positive)** | 8.8 (850 reviews) | 9.0 (621 reviews) | 

---
## Pricing

### Fullstory

#### Entry-Level Pricing

Plan: Business

Price: Contact Us

Description: For teams that need total cross-functional clarity into their digital portfolio.

Key Features:
- Autocapture
- Session Insights
- Core Product Analytics

[Browse all 4 editions](https://www.g2.com/products/fullstory/pricing)

#### Free Trial

Yes

### Smartlook

#### Entry-Level Pricing

Plan: Free

Price: $0.00

Description: For small projects

Key Features:
- 3000 sessions per month 
- 1 month data history
- 10 events definitions

[Browse all 3 editions](https://www.g2.com/products/smartlook/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 341 |
| **Smartlook** | 8.5/10 | 475 |

#### Metrics

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (271 reviews) | 8.8 (157 reviews) | 
| **Engagement** | 8.6 (265 reviews) | 8.7 (78 reviews) | 
| **Entry and Exit Pages** | 8.3 (254 reviews) | 8.5 (153 reviews) | 
| **Standard Event Tracking** | 8.7 (272 reviews) | 8.6 (149 reviews) | 
| **Custom Event Tracking** | 8.4 (278 reviews) | 8.6 (130 reviews) | 
| **Retention** | 7.8 (246 reviews) | 8.2 (65 reviews) | 
| **Return** | 7.7 (246 reviews) | 8.4 (68 reviews) | 
| **Conversions** | 8.2 (259 reviews) | 8.6 (126 reviews) | 
| **Funnels** | 8.5 (261 reviews) | 8.7 (126 reviews) | 

#### Reporting

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Real-Time Reporting** | 8.7 (276 reviews) | 8.8 (149 reviews) | 
| **Trending** | 8.3 (264 reviews) | 8.5 (63 reviews) | 
| **Retroactive Reporting** | 7.9 (263 reviews) | 8.6 (121 reviews) | 
| **Segmentation** | 8.7 (268 reviews) | 8.6 (117 reviews) | 
| **Mobile Reporting** | 7.9 (235 reviews) | 8.3 (108 reviews) | 
| **Unification Across Devices** | 7.8 (241 reviews) | 7.8 (18 reviews) | 
| **Custom Reports and Dashboards** | 8.4 (264 reviews) | 8.7 (119 reviews) | 

#### Other

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **User Data** | 8.3 (265 reviews) | 8.7 (135 reviews) | 
| **Site Search Reporting** | 7.8 (232 reviews) | 8.6 (109 reviews) | 
| **Load Time Monitoring** | 8.0 (256 reviews) | Feature Not Available | 
| **Campaign Tracking** | 7.6 (227 reviews) | 8.5 (91 reviews) | 
| **E-Commerce** | 7.4 (227 reviews) | 8.4 (90 reviews) | 
| **Promotional Messages** | 6.6 (222 reviews) | Feature Not Available | 
| **Administration Alerts** | 7.6 (215 reviews) | 8.3 (91 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (13 reviews) | Not enough data | 
| **Decision Making** | 6.4 (13 reviews) | Not enough data | 

#### Administration

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **API / Integrations** | 7.5 (254 reviews) | 8.4 (208 reviews) | 
| **QA Testing** | 7.8 (258 reviews) | 8.6 (100 reviews) | 
| **Performance and Reliability** | 8.7 (272 reviews) | 8.8 (316 reviews) | 
| **User, Role, and Access Management** | 8.3 (272 reviews) | Feature Not Available | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 94 |
| **Smartlook** | 8.5/10 | 90 |

#### User Identification

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Demographics** | 7.7 (75 reviews) | Feature Not Available | 
| **User Segmentation** | 8.5 (78 reviews) | 8.4 (59 reviews) | 
| **Geolocation** | 8.8 (78 reviews) | 8.7 (64 reviews) | 

#### Tracking & Reporting

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Custom Event Tracking** | 8.5 (77 reviews) | 8.3 (64 reviews) | 
| **Real-Time Insights** | 9.0 (76 reviews) | 8.6 (69 reviews) | 
| **Attribution** | 8.2 (75 reviews) | 8.5 (60 reviews) | 
| **Dashboard** | 8.8 (80 reviews) | 8.6 (77 reviews) | 
| **User Path Tracking** | 8.7 (82 reviews) | 8.9 (72 reviews) | 
| **User Activity History** | 8.8 (81 reviews) | 8.7 (74 reviews) | 

#### Metrics

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | 8.8 (34 reviews) | 
| **Exit Tracking** | 8.5 (75 reviews) | 8.5 (33 reviews) | 
| **Retention** | 8.2 (73 reviews) | 8.1 (29 reviews) | 
| **Return** | 8.1 (74 reviews) | 8.0 (29 reviews) | 
| **Conversions** | 8.7 (78 reviews) | 8.5 (28 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.2/10 | 437 |
| **Smartlook** | 8.5/10 | 253 |

#### User Behavior

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Click Tracking** | 9.0 (378 reviews) ✓ Verified | 9.1 (221 reviews) ✓ Verified | 
| **Mouse Movement ** | 8.6 (356 reviews) ✓ Verified | 8.9 (205 reviews) ✓ Verified | 
| **Frustration Tracking** | 8.5 (380 reviews) ✓ Verified | 8.4 (166 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Error and Bug Tracking** | 8.5 (357 reviews) ✓ Verified | 8.4 (127 reviews) ✓ Verified | 
| **Split URL Testing** | 8.1 (72 reviews) | 8.0 (86 reviews) ✓ Verified | 
| **Data Analysis** | 8.3 (361 reviews) ✓ Verified | 8.3 (124 reviews) ✓ Verified | 
| **Notes** | 8.2 (328 reviews) ✓ Verified | 8.3 (104 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **User Identification** | 8.5 (368 reviews) ✓ Verified | 8.4 (167 reviews) ✓ Verified | 
| **Search Box** | 8.2 (366 reviews) ✓ Verified | 8.4 (125 reviews) ✓ Verified | 

#### Agentic AI - Session Replay

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Cross-system Integration** | 6.0 (24 reviews) | Not enough data | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 69 |
| **Smartlook** | N/A | N/A |

#### User Analysis

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Survey Implementation** | 8.4 (40 reviews) | Not enough data | 
| **Data Analysis** | 8.1 (38 reviews) | Not enough data | 

#### User Support

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **User Segmentation** | 8.4 (42 reviews) | Not enough data | 
| **Multi-Language Support** | 8.0 (36 reviews) | Not enough data | 
| **Behavior-responsive Messaging** | 8.8 (38 reviews) | Not enough data | 

#### Walkthrough Type

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Audio-visual Walkthroughs** | Feature Not Available | Not enough data | 
| **Text Bubble Walkthroughs** | 9.1 (53 reviews) | Not enough data | 

#### Platform Basics - Digital Adoption Platform

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Communications** | Not enough data | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Customer self-service** | Not enough data | Not enough data | 
| **In-app guidance** | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.1/10 | 232 |
| **Smartlook** | 8.6/10 | 137 |

#### Product Analytics

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Account-Level Analytics** | 7.8 (190 reviews) | Feature Not Available | 
| **User-Level Analytics** | 8.6 (205 reviews) | 8.7 (109 reviews) | 
| **Segmentation** | 8.5 (199 reviews) | 8.5 (91 reviews) | 
| **Funnels** | 8.4 (213 reviews) | 8.7 (97 reviews) | 
| **Alerts** | 7.3 (197 reviews) | 8.4 (72 reviews) | 
| **Multi-Product Analytics** | 7.7 (175 reviews) | 8.1 (44 reviews) | 
| **User Scoring** | 7.3 (189 reviews) | Feature Not Available | 
| **Integrations** | 7.5 (176 reviews) | 8.9 (83 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 5.2 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 5.9 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (9 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 6.4/10 | 90 |
| **Smartlook** | N/A | N/A |

#### Analytics

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Reports** | 7.8 (76 reviews) | Not enough data | 
| **Dashboard** | 8.2 (83 reviews) | Not enough data | 
| **Web Analytics** | 8.4 (84 reviews) | Not enough data | 
| **Campaign Tracking** | 7.5 (78 reviews) | Not enough data | 
| **Customer Demographics** | 7.1 (77 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Data Storage** | 7.8 (78 reviews) | Not enough data | 
| **A/B Testing** | 6.7 (80 reviews) | Not enough data | 
| **Integrations** | 7.2 (77 reviews) | Not enough data | 

#### Generative AI

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **AI Text Generation** | 5.8 (77 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Multi-step Planning** | 4.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 4.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 4.2 (6 reviews) | Not enough data | 
| **Decision Making** | 4.8 (7 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.3/10 | 100 |
| **Smartlook** | N/A | N/A |

#### Data Sourcing

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Data Enrichment** | 7.4 (100 reviews) | Not enough data | 
| **Expandability** | 7.7 (98 reviews) | Not enough data | 
| **Content Marketing** | Feature Not Available | Not enough data | 
| **Multiple Devices** | 7.9 (99 reviews) | Not enough data | 

#### Intelligence

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Marketing Metrics** | 6.9 (97 reviews) | Not enough data | 
| **Predictive Modeling** | 6.8 (99 reviews) | Not enough data | 
| **Recommendation Engine** | 7.0 (96 reviews) | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.6/10 | 38 |
| **Smartlook** | N/A | N/A |

#### Generative AI

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **AI Text Summarization** | 6.7 (10 reviews) | Not enough data | 

#### Self-Service Experience

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Knowledge Base** | Feature Not Available | Not enough data | 
| **Searchable Articles** | Feature Not Available | Not enough data | 
| **Community Forums** | Feature Not Available | Not enough data | 
| **Mobile Optimization** | 7.2 (24 reviews) | Not enough data | 
| **Personalization** | 7.9 (27 reviews) | Not enough data | 

#### Self-Service Platform

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Branding** | 8.1 (33 reviews) | Not enough data | 
| **Automation** | 8.9 (32 reviews) | Not enough data | 
| **Artificial Intelligence** | 6.3 (25 reviews) | Not enough data | 
| **Integrations** | 8.1 (27 reviews) | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Smartlook** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | 
| **AI Community Activity** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 214 |
| **Smartlook** | 8.7/10 | 355 |

#### Agentic AI - Heatmap Tools

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Decision Making** | 7.2 (6 reviews) | Not enough data | 

#### Analysis

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Conversion Opportunities** | 8.3 (179 reviews) | 8.6 (252 reviews) | 
| **Side-By-Side Analysis** | 8.3 (172 reviews) | 8.5 (229 reviews) | 
| **Mobile Device Analysis** | 8.2 (159 reviews) | 8.4 (220 reviews) | 
| **Data Quantification** | 8.1 (171 reviews) | 8.5 (207 reviews) | 
| **Webpage Element Analysis** | 8.7 (172 reviews) | 8.7 (140 reviews) | 

#### Reporting

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Heat Maps** | 8.9 (189 reviews) | 8.7 (279 reviews) | 
| **Session Replays** | 9.3 (199 reviews) | 9.1 (312 reviews) | 
| **Monitoring** | 8.7 (186 reviews) | 9.0 (275 reviews) | 
| **Data Segmentation** | 8.4 (173 reviews) | 8.4 (223 reviews) | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Smartlook** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 85 |
| **Smartlook** | 8.4/10 | 39 |

#### Metrics

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | 8.8 (34 reviews) | 
| **Exit Tracking** | 8.5 (75 reviews) | 8.5 (33 reviews) | 
| **Retention** | 8.2 (73 reviews) | 8.1 (29 reviews) | 
| **Return** | 8.1 (74 reviews) | 8.0 (29 reviews) | 
| **Conversions** | 8.7 (78 reviews) | 8.5 (28 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.3/10 | 62 |
| **Smartlook** | 9.0/10 | 61 |

#### Variation Testing

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **A/B Testing** | 7.5 (50 reviews) | Feature Not Available | 
| **WYSIWYG Editor** | 7.0 (48 reviews) | Feature Not Available | 
| **Conversion Goal** | 8.1 (49 reviews) | Feature Not Available | 
| **Percentage of Traffic** | 8.5 (51 reviews) | Feature Not Available | 
| **Confidence Level** | 7.7 (49 reviews) | Feature Not Available | 
| **Multivariant Testing** | 7.1 (47 reviews) | Feature Not Available | 

#### Reporting

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Segmentation** | 9.3 (55 reviews) | 9.0 (29 reviews) | 
| **Reports and Dashboards** | 9.0 (54 reviews) | 8.9 (33 reviews) | 

#### Personalization

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **Standard Targeting** | 8.2 (52 reviews) | 9.2 (28 reviews) | 
| **Custom Targeting** | 7.8 (48 reviews) | 9.0 (28 reviews) | 
| **Data Segmentation** | 9.0 (52 reviews) | 8.9 (30 reviews) | 

#### Administration

| Feature | Fullstory | Smartlook | 
|---|---|---|
| **API / Integrations** | 8.3 (48 reviews) | 8.9 (41 reviews) | 
| **QA Testing** | 8.3 (47 reviews) | Feature Not Available | 
| **Performance and Reliability** | 9.3 (53 reviews) | 8.9 (45 reviews) | 
| **User, Role, and Access Management** | 9.0 (53 reviews) | Feature Not Available | 

---
## Categories
**Shared Categories (6):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Fullstory (6):** [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [SAP Store Software](https://www.g2.com/categories/sap-store), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)



---
## Reviewer Demographics

### By Company Size

| Segment | Fullstory | Smartlook | 
|---|---|---|
| **Small-Business** | 38.2% | 85.4% | 
| **Mid-Market** | 43.5% | 12.1% | 
| **Enterprise** | 18.3% | 2.5% | 

### By Industry

#### Fullstory

- **Computer Software:** 22.5%
- **Information Technology and Services:** 11.0%
- **Financial Services:** 7.8%
- **Marketing and Advertising:** 5.6%
- **Retail:** 5.1%
- **Insurance:** 3.3%
- **Internet:** 3.1%
- **Leisure, Travel & Tourism:** 2.2%
- **Education Management:** 2.1%
- **Computer & Network Security:** 1.9%
- **Other:** 35.5%

#### Smartlook

- **Computer Software:** 10.4%
- **Information Technology and Services:** 8.1%
- **Marketing and Advertising:** 7.9%
- **Retail:** 5.4%
- **Internet:** 4.9%
- **Financial Services:** 3.1%
- **Apparel & Fashion:** 3.0%
- **Consumer Goods:** 2.8%
- **Health, Wellness and Fitness:** 2.2%
- **E-Learning:** 2.2%
- **Other:** 50.1%

---
## Alternatives

### Alternatives to Fullstory

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### Alternatives to Smartlook

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- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2366 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [UXCam](https://www.g2.com/products/uxcam/reviews) — 4.6/5 stars (211 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1793 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2925 reviews)

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## Top Discussions

### Fullstory

- Title: [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) — 2 comments, 1 upvote
  > **Top comment:** "I have seen the media upload. Now is it possible to add buttons to smart tips?"
- Title: [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually..."
- Title: [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the..."
- Title: [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "FullStory is used for analysing user behaviour on websites and apps. It records user sessions, showing how visitors interact, helping businesses fix issues,..."
- Title: [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) — 1 comment
  > **Top comment:** "Usetiful is a software platform designed to create and manage interactive onboarding and user guidance experiences for web applications and websites. It is..."

### Smartlook

- Title: [How can I exclude myself from the recordings?](https://www.g2.com/discussions/14356-how-can-i-exclude-myself-from-the-recordings) — 2 comments, 1 upvote
  > **Top comment:** "Hi Enrico,

thank you for your question. You can exclude your IP address by going to the "IP blocking" tab in your account settings.

You can also open..."
- Title: [Is there any reason why smartlook would not record some portions of the user session?](https://www.g2.com/discussions/is-there-any-reason-why-smartlook-would-not-record-some-portions-of-the-user-session) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Inbaraj, 
We’d like to look into this for you but we’d need some more details about this specific case. Please reach out to our support team at..."
- Title: [What's the best approach for using smart look for mobile app optimisation ?](https://www.g2.com/discussions/what-s-the-best-approach-for-using-smart-look-for-mobile-app-optimisation) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Joshua,
There are many different approaches you could take but here is our suggestion. You could first leverage automated insights like heatmaps and..."
- Title: [How do I turn off the black box masks over EditTextViews in Android](https://www.g2.com/discussions/30601-how-do-i-turn-off-the-black-box-masks-over-edittextviews-in-android) — 1 comment
  > **Top comment:** "Hi Pavel,
thanks for your question.
Note that EditText and WebView are blacklisted by default and can be removed using..."
- Title: [What integration does Smartlook currently offer that cannot be missing from the platform implementation?](https://www.g2.com/discussions/27734-what-integration-does-smartlook-currently-offer-that-cannot-be-missing-from-the-platform-implementation) — 1 comment
  > **Top comment:** "Hi Fernanda,
check our most important integrations here: https://help.smartlook.com/en/collections/1948380-integrations
Lukas"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fullstory-vs-smartlook)