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Compare Fullstory and Smartlook 
At a Glance
Market Segments
Mid-Market (50.2% of reviews)
Small-Business (85.5% of reviews)
Entry-Level Pricing
Contact Us
$0.00
Fullstory
Star Rating
(848)4.5 out of 5
Market Segments
Mid-Market (50.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansSmartlook
Star Rating
(873)4.6 out of 5
Market Segments
Small-Business (85.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Fullstory excels in providing detailed insights into user behavior, with features that allow teams to validate customer feedback through real user interactions. Users appreciate how it helps them understand the "why" behind customer frustrations, making it a powerful tool for enhancing user experience.
- Users say Smartlook shines in its ability to create heat maps and visual analytics, which help teams quickly identify user drop-off points on their websites. This feature is particularly praised for its ease of use, allowing users to visualize data effectively and make informed decisions based on user behavior.
- Reviewers mention that Fullstory's session replay capabilities are highly regarded, enabling users to track individual journeys and pinpoint errors encountered by users. This functionality is noted as invaluable for complex enterprise use cases, providing a comprehensive view of user interactions.
- According to verified reviews, Smartlook offers a more user-friendly setup process, with many users highlighting its intuitive interface and ease of organizing recorded sessions. This makes it a favorable option for smaller businesses looking for straightforward analytics solutions.
- G2 reviewers report that while Fullstory has a higher overall satisfaction score, Smartlook's recent user feedback indicates a strong performance in areas like support and ease of administration, which are crucial for teams that require quick assistance and minimal management overhead.
- Users say that Fullstory's robust analytics features, such as custom event tracking and real-time insights, provide a depth of data that is particularly beneficial for larger organizations. However, some users feel that the pricing model could be a barrier for smaller teams, who may find Smartlook's free entry-level option more accessible.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Smartlook
Free
$0.00
For small projects
- 3000 sessions per month
- 1 month data history
- 10 events definitions
Free Trial
Fullstory
Free Trial is available
Smartlook
Free Trial is available
Ratings
Meets Requirements
8.7
747
8.9
656
Ease of Use
8.1
758
8.9
662
Ease of Setup
8.2
432
9.1
459
Ease of Admin
8.6
234
9.1
451
Quality of Support
8.9
572
8.8
470
Has the product been a good partner in doing business?
8.9
227
9.0
385
Product Direction (% positive)
8.8
730
9.0
620
Features by Category
Metrics
8.5
269
8.8
157
8.6
263
8.7
78
8.3
252
8.5
153
8.7
269
8.6
149
8.4
275
8.6
130
7.8
245
8.2
65
7.7
245
8.4
68
8.2
257
8.6
126
8.5
258
8.7
126
Reporting
8.7
276
8.8
149
8.3
261
8.5
63
7.9
262
8.6
121
8.7
267
8.6
117
7.9
235
8.3
108
7.8
241
7.8
18
8.4
261
8.7
119
Other
8.3
265
8.7
135
7.8
232
8.6
109
8.0
254
Feature Not Available
7.6
226
8.5
91
7.4
225
8.4
90
6.6
222
Feature Not Available
7.6
214
8.3
91
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.5
12
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Administration
7.5
252
8.4
208
7.8
256
8.6
100
8.7
271
8.8
316
8.3
271
Feature Not Available
User Identification
7.7
75
Feature Not Available
8.5
78
8.4
59
8.8
78
8.7
64
Tracking & Reporting
8.5
77
8.3
64
9.0
76
8.6
69
8.2
74
8.5
60
8.8
78
8.6
77
8.7
78
8.9
72
8.9
77
8.7
74
Metrics
8.8
80
8.8
34
8.6
74
8.5
33
8.2
73
8.1
29
8.0
73
8.0
29
8.7
78
8.5
28
User Behavior
9.0
375
|
Verified
9.1
221
|
Verified
8.6
356
|
Verified
8.9
205
|
Verified
8.4
369
|
Verified
8.4
166
|
Verified
A/B Testing
8.4
346
|
Verified
8.4
126
|
Verified
Feature Not Available
8.0
86
|
Verified
8.3
353
|
Verified
8.3
124
|
Verified
8.2
327
|
Verified
8.3
104
|
Verified
Visitor Information
8.5
368
|
Verified
8.4
167
|
Verified
8.2
362
|
Verified
8.4
125
|
Verified
Agentic AI - Session Replay
5.9
21
Not enough data
Product Analytics
7.8
190
Feature Not Available
8.6
204
8.7
109
8.5
199
8.5
91
8.4
213
8.7
97
7.3
197
8.4
72
7.6
174
8.1
44
7.3
189
Feature Not Available
7.5
176
8.9
83
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Analytics
7.8
75
Not enough data
8.2
82
Not enough data
8.4
81
Not enough data
7.5
78
Not enough data
7.1
77
Not enough data
Feature Not Available
Not enough data
Administration
7.8
78
Not enough data
6.6
79
Not enough data
7.2
77
Not enough data
Generative AI
5.8
77
Not enough data
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
176
8.6
252
8.3
171
8.5
229
8.2
159
8.4
220
8.1
169
8.5
207
8.7
169
8.7
140
Reporting
8.9
185
8.7
279
9.3
194
9.1
312
8.6
181
9.0
275
8.4
173
8.4
223
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
80
8.8
34
8.6
74
8.5
33
8.2
73
8.1
29
8.0
73
8.0
29
8.7
78
8.5
28
Variation Testing
7.5
50
Feature Not Available
7.0
48
Feature Not Available
8.1
49
Feature Not Available
8.5
51
Feature Not Available
7.7
49
Feature Not Available
7.1
47
Feature Not Available
Reporting
9.3
55
9.0
29
9.0
54
8.9
33
Personalization
8.2
52
9.2
28
7.8
48
9.0
28
9.0
52
8.9
30
Administration
8.3
48
8.9
41
8.3
47
Feature Not Available
9.3
53
8.9
45
9.0
53
Feature Not Available
Categories
Categories
Shared Categories
Fullstory and Smartlook are categorized as Product Analytics, Session Replay, Heatmap Tools, Mobile App Analytics, Mobile App Optimization, and Digital Analytics
Unique Categories
Fullstory is categorized as SAP Store, E-Commerce Analytics, Customer Data Platform (CDP), and Generative AI Infrastructure
Smartlook has no unique categories
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartlook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.2%
Information Technology and Services
10.1%
Financial Services
8.6%
Retail
5.8%
Marketing and Advertising
4.0%
Other
49.3%
Computer Software
10.4%
Information Technology and Services
8.2%
Marketing and Advertising
7.9%
Retail
5.4%
Internet
4.9%
Other
63.2%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 Comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
How can I exclude myself from the recordings?
2 Comments
RC
You can exclude your IP, here's the page: https://app.smartlook.com/settings/ipsRead more
Is there a whitelabel version of this software?
1 Comment
LM
Hi Kristen,
I am really sorry, but we don't offer that.
Best regards,
lukasRead more
I would to know how to use all the features, is there any number I can dial?
1 Comment
LM
Hi Gurpeet,
you can chat with our customer success team and arrange a demo.
Best regards,
LukasRead more
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