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Compare Fullstory and Smartlook 
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Small-Business (85.5% of reviews)
Entry-Level Pricing
Contact Us
$0.00
Fullstory
Star Rating
(1,047)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansSmartlook
Star Rating
(873)4.6 out of 5
Market Segments
Small-Business (85.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Fullstory excels in providing detailed insights into user interactions, allowing teams to identify drop-off points effectively. Users appreciate features like session tracking and custom event creation, which help in understanding user behavior and improving product design.
- Users say Smartlook shines in its heat mapping capabilities, making it easy to visualize user behavior on websites. Reviewers highlight how this feature helps them pinpoint where users drop off, enhancing their ability to make data-driven decisions.
- According to verified reviews, Fullstory's implementation process is generally praised for being intuitive, which helps teams get up and running quickly. Users mention the onboarding wizard as a helpful tool that simplifies the setup experience.
- Reviewers mention that while Smartlook offers a user-friendly interface for organizing session recordings, Fullstory provides a more comprehensive view of the customer experience, including technical details that aid in troubleshooting and identifying widespread issues.
- G2 reviewers highlight that Fullstory has a higher overall satisfaction score, reflecting its strong market presence and user trust. Users appreciate the depth of analytics available, which supports better decision-making in product development.
- Users report that Smartlook's ease of use is a significant advantage, particularly for small businesses. The platform's straightforward features allow users to filter and find specific data sets quickly, making it a practical choice for teams with limited resources.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Smartlook
Free
$0.00
For small projects
- 3000 sessions per month
- 1 month data history
- 10 events definitions
Free Trial
Fullstory
Free Trial is available
Smartlook
Free Trial is available
Ratings
Meets Requirements
8.7
887
8.9
656
Ease of Use
8.2
898
8.9
662
Ease of Setup
8.4
533
9.1
459
Ease of Admin
8.7
319
9.1
451
Quality of Support
9.0
686
8.8
470
Has the product been a good partner in doing business?
9.0
301
9.0
385
Product Direction (% positive)
8.8
850
9.0
620
Features by Category
Metrics
8.5
271
8.8
157
8.6
265
8.7
78
8.3
254
8.5
153
8.7
272
8.6
149
8.4
278
8.6
130
7.8
246
8.2
65
7.7
246
8.4
68
8.2
259
8.6
126
8.5
261
8.7
126
Reporting
8.7
276
8.8
149
8.3
264
8.5
63
7.9
263
8.6
121
8.7
268
8.6
117
7.9
235
8.3
108
7.8
241
7.8
18
8.4
264
8.7
119
Other
8.3
265
8.7
135
7.8
232
8.6
109
8.0
256
Feature Not Available
7.6
227
8.5
91
7.4
227
8.4
90
6.6
222
Feature Not Available
7.6
215
8.3
91
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.5
12
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Administration
7.5
254
8.4
208
7.8
258
8.6
100
8.7
272
8.8
316
8.3
272
Feature Not Available
User Identification
7.7
75
Feature Not Available
8.5
78
8.4
59
8.8
78
8.7
64
Tracking & Reporting
8.5
77
8.3
64
9.0
76
8.6
69
8.2
75
8.5
60
8.8
80
8.6
77
8.6
81
8.9
72
8.8
80
8.7
74
Metrics
8.8
80
8.8
34
8.5
75
8.5
33
8.2
73
8.1
29
8.1
74
8.0
29
8.7
78
8.5
28
User Behavior
9.0
378
|
Verified
9.1
221
|
Verified
8.6
356
|
Verified
8.9
205
|
Verified
8.5
378
|
Verified
8.4
166
|
Verified
A/B Testing
8.5
355
|
Verified
8.4
126
|
Verified
Feature Not Available
8.0
86
|
Verified
8.3
359
|
Verified
8.3
124
|
Verified
8.2
328
|
Verified
8.3
104
|
Verified
Visitor Information
8.5
368
|
Verified
8.4
167
|
Verified
8.2
366
|
Verified
8.4
125
|
Verified
Agentic AI - Session Replay
5.9
23
Not enough data
User Analysis
8.4
40
Not enough data
8.1
38
Not enough data
User Support
8.4
42
Not enough data
8.0
36
Not enough data
8.8
38
Not enough data
Walkthrough Type
8.9
43
Not enough data
9.1
53
Not enough data
Platform Basics - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Digital Adoption Platform
Not enough data
Not enough data
Functions - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Product Analytics
7.8
190
Feature Not Available
8.6
205
8.7
109
8.5
199
8.5
91
8.4
213
8.7
97
7.3
197
8.4
72
7.7
175
8.1
44
7.3
189
Feature Not Available
7.5
176
8.9
83
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Analytics
7.8
76
Not enough data
8.2
83
Not enough data
8.4
83
Not enough data
7.5
78
Not enough data
7.1
77
Not enough data
Feature Not Available
Not enough data
Administration
7.8
78
Not enough data
6.7
80
Not enough data
7.2
77
Not enough data
Generative AI
5.8
77
Not enough data
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.8
7
Not enough data
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Generative AI
6.7
10
Not enough data
Self-Service Experience
7.9
27
Not enough data
7.9
24
Not enough data
6.7
23
Not enough data
7.2
24
Not enough data
7.9
27
Not enough data
Self-Service Platform
8.1
33
Not enough data
8.9
32
Not enough data
6.3
25
Not enough data
8.1
27
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
179
8.6
252
8.3
172
8.5
229
8.2
159
8.4
220
8.1
171
8.5
207
8.7
172
8.7
140
Reporting
8.9
189
8.7
279
9.3
199
9.1
312
8.7
186
9.0
275
8.4
173
8.4
223
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
80
8.8
34
8.5
75
8.5
33
8.2
73
8.1
29
8.1
74
8.0
29
8.7
78
8.5
28
Variation Testing
7.5
50
Feature Not Available
7.0
48
Feature Not Available
8.1
49
Feature Not Available
8.5
51
Feature Not Available
7.7
49
Feature Not Available
7.1
47
Feature Not Available
Reporting
9.3
55
9.0
29
9.0
54
8.9
33
Personalization
8.2
52
9.2
28
7.8
48
9.0
28
9.0
52
8.9
30
Administration
8.3
48
8.9
41
8.3
47
Feature Not Available
9.3
53
8.9
45
9.0
53
Feature Not Available
Categories
Categories
Shared Categories
Fullstory and Smartlook are categorized as Product Analytics, Session Replay, Heatmap Tools, Mobile App Analytics, Mobile App Optimization, and Digital Analytics
Unique Categories
Fullstory is categorized as Generative AI Infrastructure, SAP Store, E-Commerce Analytics, Customer Data Platform (CDP), Customer Self-Service, and Digital Adoption Platform
Smartlook has no unique categories
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartlook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.5%
Information Technology and Services
10.9%
Financial Services
7.9%
Marketing and Advertising
5.6%
Retail
5.0%
Other
48.1%
Computer Software
10.4%
Information Technology and Services
8.2%
Marketing and Advertising
7.9%
Retail
5.4%
Internet
4.9%
Other
63.2%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
Is there a possibility to add videos or images to the popups?
2 Comments
OD
Hi Charly,
Sure thing! You can simply show a picture, animation or even embed a video within your Usetiful content.
All the best,
OndrejRead more
How can I exclude myself from the recordings?
2 Comments
RC
You can exclude your IP, here's the page: https://app.smartlook.com/settings/ipsRead more
I would to know how to use all the features, is there any number I can dial?
1 Comment
LM
Hi Gurpeet,
you can chat with our customer success team and arrange a demo.
Best regards,
LukasRead more
What integration does Smartlook currently offer that cannot be missing from the platform implementation?
1 Comment
LM
Hi Fernanda,
check our most important integrations here: https://help.smartlook.com/en/collections/1948380-integrations
LukasRead more
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