--- title: Fullstory Reviews meta_title: 'Fullstory Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1052 reviews by the users' company size, role or industry to find out how Fullstory works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1052 scale: '5' date_modified: '2026-08-13' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Fullstory Reviews **Vendor:** Fullstory **Category:** [Session Replay Software](https://www.g2.com/categories/session-replay) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,052 ## About Fullstory Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster. ## Fullstory Pros & Cons **What users like:** - Users appreciate the **intuitive UI** of Fullstory, finding it easy to use and effective for analytics tasks. (55 reviews) - Users appreciate the **intuitive UI** of Fullstory, which simplifies dashboard setup and enhances usability significantly. (51 reviews) - Users commend Fullstory's **top-notch customer support** , enhancing confidence and ease of use for analytics and insights. (45 reviews) - Users value the **ease of use and insightful analytics** from Fullstory, enhancing their understanding of user behavior. (38 reviews) - Users value the **robust data analytics** in FullStory, providing deep insights into customer behavior and experiences. (36 reviews) - Users appreciate the **session replay feature** of Fullstory, enhancing insights into user interactions and improving support efficiency. (33 reviews) - User Behavior Tracking (30 reviews) - Analytics Expertise (29 reviews) - Users value the **insightful user behavior analytics** provided by FullStory, enhancing decision-making and optimizing experiences effectively. (28 reviews) - Features (25 reviews) **What users dislike:** - Users note a significant **learning curve** with Fullstory, though support teams help navigate the complexities effectively. (25 reviews) - Users find the **lack of customization and difficult data sharing** to be a significant limitation of Fullstory. (24 reviews) - Users note the **missing features** in Fullstory that hinder effective user flow and functionality across applications. (16 reviews) - Users find **difficulty** in data governance and customization, making it challenging to leverage Fullstory's full capabilities. (14 reviews) - Users find the **limited features** of Fullstory restrict their ability to track user flows and share data effectively. (14 reviews) - Users find Fullstory **expensive** , especially at higher account levels with additional costs for premium features. (12 reviews) - Users find the **steep learning curve** of Fullstory challenging, requiring significant time and training to master effectively. (12 reviews) - Users struggle with **data inaccuracy** , finding it difficult to extract actionable insights amidst overwhelming volumes of information. (11 reviews) - Complexity Issues (10 reviews) - Data Management (9 reviews) ## Fullstory Reviews ### 1. Powerful Customer Journey Analytics, but Takes Time to Master **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2026 **What do you like best about Fullstory?** Detailed customer journey views and behavioural analytics that allow detailed customer views **What do you dislike about Fullstory?** The level of detail means it's not super intuitive, requiring a user to spend a lot of time in the tool to familiarise and make the most of the capability. If you don't have a dedicated role in the team who can do this, it's hard to know you're getting the full value from the tool. Customer support however, is great. Our CSM is very responsive and available for questions any time. It would be even better if they could hook us up with experts in particular areas that can answer queries on more detailed set up and application of key metrics. **What problems is Fullstory solving and how is that benefiting you?** As an early stage business with limited analytics capability in the team, FS allows us to get detailed insights that we couldn't otherwise deliver. ### 2. Best-in-Class Session Replays, but Navigation Gets Tricky at Scale **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Fullstory?** Session replays are the single biggest differentiator. Ability to share specific moments with stakeholders is a plus. **What do you dislike about Fullstory?** Given the volume of events, it can be difficult to organize/navigate at times **What problems is Fullstory solving and how is that benefiting you?** Session replays are helpful in identifying customer pain points ### 3. Very useful tool to help teams understand what users are actually doing **Rating:** 3.0/5.0 stars **Reviewed by:** Alaine B. | Head of Customer Insight, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2025 **What do you like best about Fullstory?** Fullstory is comprehensive, it has a record of every action and click every user has completed in our sofware. The privacy and security features are second to none. **What do you dislike about Fullstory?** It's very east to get lost in the data and sometimes its had to pinpoint exactly what you need. **What problems is Fullstory solving and how is that benefiting you?** Fullstory helps us to monitor what our customers are doing on the app. We can see where the problems are and whats working well. ### 4. Missing the 1 on 1 sessions. Not very intuitive, very difficult to know what works **Rating:** 2.5/5.0 stars **Reviewed by:** Maya H. | UXR, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Dashboards are great way to look at thr info **What do you dislike about Fullstory?** No way to tell what i did is working. Dont rely on it. **What problems is Fullstory solving and how is that benefiting you?** Measuring data and good preview and dashboard ### 5. Great analytics tool, questionable business decisions **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The tool itself is awesome, they're consistently updating it with new features that I love **What do you dislike about Fullstory?** The recent changes to account management that took away representatives has been a real hit to how much we've liked the partnership, I would've given an 8 or a 9 before **What problems is Fullstory solving and how is that benefiting you?** Fullstory has been awesome for evaluating website performance and identifying/troubleshooting any issues that arise ### 6. Has been good so far **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** That you can see what clients have been doing **What do you dislike about Fullstory?** Sometimes it can take a while to rewatch the full clip to find the relevant part **What problems is Fullstory solving and how is that benefiting you?** Allowing us to see customer issues after they have happened so it becomes clearer on how to solve it ### 7. Great for find what browser customer is using. **Rating:** 3.0/5.0 stars **Reviewed by:** Laura B. | VIP Customer Service Representative., Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I really like being able to find out what browser/system a customer is using. **What do you dislike about Fullstory?** How much information is blacked out makes it hard to know what you're looking at. **What problems is Fullstory solving and how is that benefiting you?** Finding what system browser a customer is using, and when/if they last logged in, ### 8. Helpful if you have others building reports for you **Rating:** 2.5/5.0 stars **Reviewed by:** Brooke D. | Director of e-commerce, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I love the videos and watching customers interact with the site. **What do you dislike about Fullstory?** It is really confusing and difficult to use if you don't have fullstory support and someone building the dashboards for you. **What problems is Fullstory solving and how is that benefiting you?** Identifying issues customers are having with the site. ### 9. I use this for work only **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** How easy it is to see information and us it to address issues. **What do you dislike about Fullstory?** A one trick pony that one seems to be useful for one specific function. **What problems is Fullstory solving and how is that benefiting you?** To know if the customers are getting the service they deserve. ### 10. Incredible product, greater agent support required **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Capabilities are incredible, valuable tool to drive improvement for customers **What do you dislike about Fullstory?** Usability and account managers are not quickly teams knowledge and confidence with tool **What problems is Fullstory solving and how is that benefiting you?** Identifying quick issues in errors onsite and understanding customer movement throughout the site ### 11. My review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Ease of use and UI of the site is very nice **What do you dislike about Fullstory?** some features are not available that are in other apps **What problems is Fullstory solving and how is that benefiting you?** Visibibility into user actions ### 12. Too busy **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Dev tools integration. Session skipping and pausing **What do you dislike about Fullstory?** . Overwhelmed by options when signing in **What problems is Fullstory solving and how is that benefiting you?** CS will link to story timestamp when reporting issues ### 13. FS is powerful but complicated and can be buggy **Rating:** 3.0/5.0 stars **Reviewed by:** Ruven K. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Being able to view user sessions and see all their information **What do you dislike about Fullstory?** Sometimes it felt hard to set up basic metrics **What problems is Fullstory solving and how is that benefiting you?** Understand user problems ### 14. I can't really use FullStory because it loads too slowly for me to be able to use it efficiently. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Being able to see our customers screen activity in real time is super helpful when troubleshooting their issues. **What do you dislike about Fullstory?** FullStory loads so slowly, so I can't really use it efficiently. **What problems is Fullstory solving and how is that benefiting you?** It's giving us insight into exactly what the customer is seeing when running into issues. ### 15. Really good and user-friendly app, sometimes too technical but too expensive. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Reviewing videos of clients interacting with the platform **What do you dislike about Fullstory?** Price and the inability to have automations when mistakes or bugs occur **What problems is Fullstory solving and how is that benefiting you?** Provide us with insights into the bugs in our product and the conversion rates through the challenging funnel. ### 16. now we can understand through FullStory all our clients. **Rating:** 3.0/5.0 stars **Reviewed by:** Harold P. | Executive Finance Account, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2020 **What do you like best about Fullstory?** It provides an optimal visualization that reflects important and precise user data and in this way, as a company, we can obtain a better support service and also provide information that will allow us to improve products. **What do you dislike about Fullstory?** The cost version offers a greater number of tools, but it is not out of this world as it is a little slow when loading videos, but it is still a very good option. **Recommendations to others considering Fullstory:** recommended for large companies. The tools and functionality in the free version will be very helpful for those small businesses looking for answers to unknowns to improve their performance and provide better service. **What problems is Fullstory solving and how is that benefiting you?** We are very relieved to be able to understand all our clients through FullStory. We take a lot into account what they think of the products and their way of using them since we always seek to give the best of us and offer a better service. ### 17. Easy to use, but few improvements **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2020 **What do you like best about Fullstory?** Fullstory is very easy to use. The filtering is great. Very smooth installation with Segment also. **What do you dislike about Fullstory?** Getting slower and slower. Few new features and improvements. **Recommendations to others considering Fullstory:** There are cheaper alternatives depending on your need and number of users. **What problems is Fullstory solving and how is that benefiting you?** Identifying bugs and ux research. ### 18. Little too expensive for what it has to offer **Rating:** 3.0/5.0 stars **Reviewed by:** Bharath A. | Vice President & Global Head of Marketing , Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2017 **What do you like best about Fullstory?** Ability to see how website visitors are browsing the website, understanding the browsing patterns, where visitors are spending more time and where visitors are spending less time. **What do you dislike about Fullstory?** Little too expensive for its features. Features are pretty much limited to recording user sessions and ability to see rage clicks, error clicks etc. Other dashboards such as users by browsers, average session duration can be found through Google Analytics as well which is free **Recommendations to others considering Fullstory:** There are cheaper versions available - do take a look at inspectlet, mousestats, zarget. **What problems is Fullstory solving and how is that benefiting you?** We are redesigning our web pages and forms based on the website visitor behavior. It's most useful during the initial phases of web development. After that, the usage is pretty limited as we don't add too many pages on a weekly basis ## Fullstory Discussions - [What does FullStory record?](https://www.g2.com/discussions/what-does-fullstory-record) - 1 comment, 2 upvotes - [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) - 1 comment, 1 upvote - [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) - 2 comments, 1 upvote - [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) - 2 comments, 1 upvote - [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) - 2 comments, 1 upvote - [View Fullstory pricing details and edition comparison](https://www.g2.com/products/fullstory/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+05%3A40%3A19+-0500&secure%5Bsession_id%5D=73098e53-075b-41af-abb3-fcb17926af88&secure%5Btoken%5D=5034b3a2950e3de790829776e33723011f1ec10e37d43643360cb952a4129922&format=llm_user) ## Fullstory Integrations - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Digistorm Funnel](https://www.g2.com/products/digistorm-funnel/reviews) - [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) - [Fin](https://www.g2.com/products/fin/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - [Perplexity](https://www.g2.com/products/perplexity/reviews) - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) ## Fullstory Features **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Additional Functionality** - Third-Party Integrations - To-Do List - @mentions - Single Sign On - File Management - Activity Dashboard - Drag & Drop - Alerts/Notifications - Prioritization - Access Controls/Permissions - Screen Sharing - Content Management - Brainstorming - AI Copilot - File Transfer - Calendar Management - Status Tracking - Real-Time Notifications - Version Control - Task Management - Activity Tracking - Real Time Editing - Communication Management - Chat/Messaging - Tagging - Generative AI - Assignment Management - Task Scheduling - Project Management - Collaboration Tools - Workflow Management - Secure Data Storage - File Sharing - Document Storage - Task Progress Tracking - Discussions/Forums - Commenting/Notes - Reporting & Statistics - Contact Management - Video Conferencing - Progress Tracking - Mobile Access - API - Document Management - Customizable Branding **Additional Functionality** - Code Generation - Text to Image - Generative AI - API - Natural Language Processing - Virtual Characters and Avatars - Content Generation - Personalization and Recommendation - Conditional Generation - Transformer Model - Automated Image & Video Editing - Interactive and Co-Creative Systems - Text Summarization - Data Augmentation - Variation Autoencoder Models - Adversarial Training - Transfer Learning and Fine-tuning - Simulation and Scenario Generation - Creative Design - AI Copilot - Prompt Engineering - Foundation Model **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **User Behavior** - Click Tracking - Mouse Movement - Frustration Tracking **User Analysis** - Survey Implementation - Data Analysis - Real-Time Data - Real-Time Notifications **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations - Usage Tracking/Analytics **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Generative AI** - AI Text Summarization **Scalability and Performance - Generative AI Infrastructure** - AI High Availability - AI Model Training Scalability - AI Inference Speed **Agentic AI - Heatmap Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - Third-Party Integrations **Agentic AI - SAP Store** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Analysis** - Conversion Opportunities - Side-By-Side Analysis - Mobile Device Analysis - Data Quantification - Webpage Element Analysis - Funnel Analysis - Sales Trend Analysis **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Self-Service Experience** - Mobile Optimization - Personalization **A/B Testing ** - Error and Bug Tracking - Split URL Testing - Data Analysis - Notes **User Support** - User Segmentation - Multi-Language Support - Behavior-responsive Messaging **Administration** - Data Storage - A/B Testing - Integrations **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Cost and Efficiency - Generative AI Infrastructure** - AI Cost per API Call - AI Resource Allocation Flexibility - AI Energy Efficiency **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Machine Learning **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Reporting** - Heat Maps - Session Replays - Monitoring - Data Segmentation - Real-Time Data - Customer Segmentation - Scroll Maps - Geographic Maps - Floor Plans & Maps - Hover Maps **Self-Service Platform** - Branding - Automation - Artificial Intelligence - Integrations **Visitor Information** - User Identification - Search Box **Walkthrough Type** - Text Bubble Walkthroughs **Generative AI** - AI Text Generation **Integration and Extensibility - Generative AI Infrastructure** - AI Multi-cloud Support - AI Data Pipeline Integration - AI API Support and Flexibility **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Additional Functionality** - Web Traffic Reporting - Customer Activity Tracking - AI Copilot - Activity Tracking - Image Overlay - Visitor Tracking - Engagement Tracking - Dynamic Content - Data Visualization - Drag & Drop - Real-Time Analytics - Customer Journey Mapping - Embeddable Widget - Conversion Tracking - Search/Filter - Generative AI - Behavior Tracking - Customizable Reports - A/B Testing - Access Controls/Permissions - Alerts/Escalation - Hierarchical Mapping - Radial Mapping - For Science - Conversion Rate Optimization - Screen Activity Recording - Dashboard - Surveys & Feedback - Website Analytics - Form Analytics - Templates - Behavioral Analytics - Customizable Templates - API - Tagging - For Sales Teams/Organizations - Reporting & Statistics - Data Analysis Tools - Element Analytics - Mobile Access - Visual Analytics - Territorial Mapping - Embeddable **Security and Compliance - Generative AI Infrastructure** - AI GDPR and Regulatory Compliance - AI Role-based Access Control - AI Data Encryption **Platform Basics - Digital Adoption Platform** - Integration - Communications **Agentic AI - Session Replay** - Cross-system Integration **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Customer Self-Service** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **Usability and Support - Generative AI Infrastructure** - AI Documentation Quality - AI Community Activity **Analytics - Digital Adoption Platform** - Analytics - Reporting/Analytics - Visual Analytics - Real-Time Analytics **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Additional Functionality** - Conversion Tracking - Funnel Analysis - Product Data Management - Engagement Tracking - Alerts/Notifications - Cohort Analysis - Session Recording - AI Copilot - Data Visualization - Customer Journey Mapping - Generative AI - Interactive Reports - A/B Testing **Functions - Digital Adoption Platform** - Customer self-service - In-app guidance - Contextual Guidance **Agentic AI - Digital Adoption Platform** - Adaptive Learning - Asynchronous Learning - Blended Learning - Self-paced Learning **Additional Functionality** - Customer Experience Management - Generative AI - Workflow Management - AI Copilot - Task Management - Progress Tracking - Alerts/Notifications - In-App Training - Behavior Tracking - Gamification - Knowledge Base Management - Audience Targeting - Customizable Fields - Reporting & Statistics - Customizable Reports - Performance Metrics - Launch Management - Content Library - API - User Onboarding - Customizable Branding - Event Triggered Actions - Engagement Tracking - Self Service Portal - Data Quality Control - Data Import/Export - Employee Onboarding - Self Service Tools - Survey/Poll Management - Learning Management - Content Management - Customizable Templates - Interactive Content - Activity Tracking - Activity Dashboard - Monitoring - Training Management - Communication Management - Surveys & Feedback - Content Creation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Fullstory Alternatives - [Glassbox](https://www.g2.com/products/glassbox/reviews) - 4.9/5.0 (788 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - 4.4/5.0 (1,074 reviews) - [Smartlook](https://www.g2.com/products/smartlook/reviews) - 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