Best user insights platform for mid-size businesses

Dovetail stands out for its AI-powered tagging, sentiment analysis, and searchable insight hubs that unify notes, transcripts, and video feedback. It’s particularly valuable for mid-size teams aiming to centralize user insights and make them actionable across product and marketing departments.

2. Marvin – Best for Creating a Shared Research Knowledge Base

Marvin is praised for its intuitive repository interface that transforms scattered customer feedback into collaborative insight boards with tagging and team access. Mid-size businesses use it to scale research output and align cross-functional teams around user-driven decisions.

3. Maze – Best for Fast, Design-Integrated Usability Testing

Maze is well-known for converting design prototypes into analytics-rich usability studies with metrics like success rate, heatmaps, and time-on-task. It’s a favorite among product teams who want to embed continuous testing into their Figma or Sketch workflows.

4. User Interviews – Best for Precision in Participant Recruitment & Workflow Automation

User Interviews offers advanced screening, a large participant network, and automated scheduling/payment features, making recruitment seamless. It’s ideal for mid-market teams conducting persona-based research or studies requiring diverse user segments quickly.

5. Discuss – Best for Live Moderated Interviews & Analysis Simplification

Discuss excels at livestream interviews with integrated transcription, tagging, and real-time analytics that simplify qualitative research flow. It’s well-suited for mid-size firms needing high-quality feedback synced with streamlined workflow tools.

Hey G2! Can anyone in this mid-market UX platforms community direct me to the most recommended user feedback tool for mobile applications? If you have any recent experience using software tools like Dovetail, Marvin, or Maze, please let me know how it impacted your business.