I have been using Demandbase One for six months to facilitate outbound prospecting, and it's been an impressive experience. Setting up Demandbase One was pretty straightforward, which I found very convenient. One of the standout features is the ability to get complete coverage on our outbound prospecting efforts and ideal customers, which significantly enhances our brand awareness. I find it incredibly useful to see what companies are engaged in our content. Additionally, I appreciate the feature that allows content to be automatically distributed based on a variety of factors, which simplifies our process and increases efficiency. Another critical benefit is the ability to reach many accounts in a short term, which is significant for our operations. We use Demandbase One in conjunction with HubSpot, and this combination works well for us. Review collected by and hosted on G2.com.

I find the criteria to enter the account-based marketing program in Demandbase One problematic. The data regarding company revenue is often incorrect, and the employee count can be very inconsistent. This inaccuracy results in difficulties ensuring that our target accounts are correctly included and not unjustly denied based on faulty criteria. Review collected by and hosted on G2.com.

Demandbase is a must-have if you're looking to deliver targeted messages to your audience and create an outstanding experience. What I appreciate most is how user-friendly it is, making it simple to launch new campaigns in no time. Review collected by and hosted on G2.com.

I have no complaints at all about this tool. It’s truly impressive—very intuitive, with minimal jargon, making it easy to grasp. The account-based segmentation feature is excellent and does a great job of pinpointing high-purchase-intent accounts to focus on. Review collected by and hosted on G2.com.

I really enjoy the user interface; it's very intuitive, which has made the overall user experience excellent. I also value how it provides personalized content on our homepage, helping ensure that visitors don't leave right away simply because they aren't aware that we offer a solution for them. Review collected by and hosted on G2.com.

Demandbase is indispensable for anyone looking to deliver personalized messages to their audience and create an outstanding experience. I have no complaints; I especially appreciate being able to flag important companies, with the system then automatically monitoring them and providing me with daily updates. Review collected by and hosted on G2.com.

Demandbase helps to collect companies, and contacts in bulk. Helps in industry mapping which is useful to identify the companies falling under which industry. Contact Details like Phone Numbers, Emails, LinkedIn profiles will be useful to reach out to the customers.

It is used as company database by collecting the company details, industry overview, financial details, scoops and technology landscape etc.

Contacts are collected on department basis, which helps to select only required departments. Review collected by and hosted on G2.com.

While collecting contacts, it was observed, lot of redundant profiles are displaying by providing same contact from mulitple departments. Also frequent cross-checks are not being done for removal of contacts from companies who left, or updating if they have any role changes, which is resulting in non-accurate data from the whole list. Review collected by and hosted on G2.com.

I came across Demandbase One, and have had quite extensive exposure to Performance and Programmatic Marketing, with Demandbase Measurement, Tracking, Enrichment and Targeting, Account Based Marketing becomes effortless. It is fairly easy to integrate, just connect with your CRM, GTM and Ad Accounts to build Audiences, Select Destination, Advertise and know hotspots in your Accounts. The Team is extremely supportive in setting it up, running Advertising Campaigns or understanding accounts. I have been using it almost daily since the day I took charge in my new role. Review collected by and hosted on G2.com.

While the platform's data tech is robust, I believe there is still room for UI / UX Improvement, additionally, they could also focus on cold emailing too as that aspect I haven't come across in the platform till now. Newsletters / Campaigns are covered though. Review collected by and hosted on G2.com.

Demandbase One is one of the most complete ABM platforms in the market. The quality of intent data and the precision in identifying and prioritizing target accounts are impressive. It helps align marketing and sales around the same goals and provides a clear picture of where to focus efforts. I also appreciate how it integrates well with Salesforce and HubSpot, making it easier to operationalize ABM strategies at scale. Review collected by and hosted on G2.com.

The platform can feel overwhelming at first. It takes time, training, and internal alignment to get the most out of it. The interface is not always intuitive, and setting up dashboards or automations can require technical expertise. Pricing is also on the higher side, which makes it more suitable for enterprise-level teams with dedicated resources. Review collected by and hosted on G2.com.

The intent data and firmographic dashboards help prioritize high-value accounts and identify buying signals in real time, so we’re always focusing on the right prospects.

It has also allowed for us to collaborate with a Marketing organization with sales more easily. We are finding new ways to provide insights on engagement to our

We are also targeting media campaigns to those that reach a certain threshold allowing us to be more efficient with our paid media investments.

The Customer Success team and others focused on implementation is very strong and they are always able to help. Most of the time I feel like I could be their only client with how responsive they are. Review collected by and hosted on G2.com.

The navigation and filtering interface can feel sluggish and unintuitive at times. Applying multiple filters (e.g., industry + intent score + location) often requires extra clicks, and the “Reset” button isn’t always obvious. A more streamlined, responsive filter panel would make data exploration much smoother. Review collected by and hosted on G2.com.

I really appreciate how it notifies me whenever a potential client opens an email, as this feature makes following up much more convenient for both myself and the client. The dashboard is user-friendly and intuitive, providing a straightforward and seamless experience for integrating the results. Review collected by and hosted on G2.com.

The support documentation feels outdated, and I would appreciate having more filter options available. The sidebar occupies too much of the screen, which can be distracting, and I have experienced the tool crashing on a few occasions. Review collected by and hosted on G2.com.

I like that it's easy to set up and learn, everything is quite intuitive. It's designed to manage customer journey tracking campaigns for leads, current customers, and even those who unsubscribe. Review collected by and hosted on G2.com.

I have no complaints; the platform is intuitive and provides both free plans and reasonably priced packages based on the features you require. It has been extremely helpful in pinpointing our most important accounts and identifying the key individuals we need to reach out to. Review collected by and hosted on G2.com.

What I like best about Demandbase One is how it makes prospecting easy and smart. It gives me clear signals on which accounts are ready to buy, helps me find the right contacts quickly, and saves a ton of time on research. The real-time alerts and smooth CRM integration keep me focused on the hottest leads, making my outreach more effective and helping me hit my targets consistently. Review collected by and hosted on G2.com.

Sometimes the data isn’t perfectly clean or up to date, which means extra effort is needed to validate contacts. Review collected by and hosted on G2.com.