CallRail is the AI-powered lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. Serving more than 200,000 companies worldwide, CallRail’s solutions help businesses track and attribute each lead to their marketing journey, capture and manage every call, text, chat, and form, and use insights surfaced by AI to optimize their marketing.
Invoca is the leading provider of AI-powered conversation intelligence to help marketing, sales, contact center, and customer experience teams acquire and retain more customers. Invoca’s platform is made up of four primary components: • Call tracking, featuring the most actionable online-to-offline attribution data • Conversation analytics, powered by transcripts, powerful AI, and automated call scorecards that are tailored for your specific business needs • Call management, featuring easy-to-configure conversational IVRs and intelligent call routing Integrations, with dozens of no-code and low-code ways to connect your data to the leading marketing, analytics, and CX technologies
Revenue.io is the complete AI-powered RevOps platform that delivers real-time guidance in the moments that matter.
Talkdesk® is a global cloud contact center leader for customer-obsessed companies. Talkdesk believes that better customer experiences start with AI. With automation-first customer experience solutions, Talkdesk customers can optimize their most critical customer service processes. Talkdesk's speed of innovation, deep vertical expertise, and global footprint reflect its commitment to ensuring that businesses everywhere can deliver better customer experiences across any industry and through any channel, resulting in higher customer satisfaction and accelerated business outcomes. Over 1,300 innovative companies worldwide, including BankUnited, Canon, Evara Health, IBM, Michaels, Novobanco, On Running, and Teka, partner with Talkdesk to deliver a better way to excellent customer experience.
Salesloft powers durable revenue growth for the world’s most demanding companies. Salesloft’s industry-leading Revenue Orchestration Platform uses purpose-built AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal. More than 5,000 customers including Google, 3M, IBM, Shopify, Square, and Cisco gain a performance force multiplier with Salesloft by shifting to a durable revenue engagement model, helping them solve the complexities of modern B2B sales and unlock revenue efficiency.
Aircall is the phone system for modern business that can be used on any device. Since Aircall has no hardware requirement, customers can get set up and dialing in as few as 3 minutes. Packed with powerful integrations and a growing app ecosystem of 50+ CRM, Helpdesk, eCommerce, and other business software, Aircall is ideal for modern companies that want to stay connected. Dynamic call center features enable sales and support teams to manage their calls and be as productive as possible. Features include: Power Dialer, Analytics Dashboard, Live Activity Feed, Call Coaching, CTI, IVR, and much more.
Five9 is the leading global provider of on-demand call center software for telesales, telemarketing, customer service, help desks and order processing.
AI-powered communications that redefines customer engagement for modern teams.
Marchex provides solutions that help companies drive more calls, understand what happens on those calls, and convert more of those callers into customers. Our actionable intelligence strengthens the connection between companies and their customers to help brands maximize their marketing investments and acquire the best customers.
The best alternatives to CTM include CallRail (4.5/5 stars, 1715 reviews), Invoca (4.5/5 stars, 967 reviews), Revenue.io (4.7/5 stars, 575 reviews), and WhatConverts (4.9/5 stars, 306 reviews). These alternatives are highly rated for ease of administration, usability, setup, and customer support compared to CTM.
Alternatives to CTM (formerly CallTrackingMetrics) offer features not available in CTM such as algorithmic attribution and custom attribution (available natively in CallRail, Invoca, and WhatConverts), automated emails (offered by Revenue.io, Salesloft, Aircall, and Genesys Cloud CX), video conferencing (Genesys Cloud CX), and competition tracking (Salesloft).
Reviewers recommend CallRail for its ease of use, quick setup, and AI-powered conversation intelligence. Invoca is praised for its AI-driven call insights, robust integrations, and exceptional customer support. Revenue.io is favored for its seamless Salesforce integration, real-time guidance, and AI-enabled sales acceleration. WhatConverts stands out for comprehensive lead tracking across calls, forms, and chats, with excellent customer service. These tools are recommended for inbound call tracking needs where advanced attribution, AI insights, and integration capabilities are priorities.
According to G2 data, both CTM (formerly CallTrackingMetrics) and CallRail hold an equal average rating of 4.5 stars, with CTM having 758 reviews and CallRail 1,715 reviews. CallRail leads in usability with a score of 9.0 versus CTM's 8.6, and is also easier to set up (9.0 vs 8.4) and administer (9.1 vs 8.7), reflecting a 0.4 to 0.5-point advantage in these dimensions. CTM, however, scores higher in better meeting requirements (9.1 vs 9.0) and better support (9.0 vs 8.8), indicating stronger alignment with user needs and customer service. Both products share the same score for ease of doing business (9.2). Feature-wise, CTM offers advanced capabilities not found in CallRail, including AI Text Summarization, Agent Scheduling and Assignment, Auto Dialer, Brand Optimization, and Predictive Analytics. Conversely, CallRail provides Algorithmic Attribution and Custom Attribution Features absent in CTM. User sentiment highlights CTM's strengths in customer support (49 mentions), ease of use (47), and attribution accuracy (23), while CallRail is praised for ease of use (109 mentions), features (102), and call tracking (90). Both platforms have noted learning curves and complexity as cons, with CTM users citing navigation difficulties and CallRail users mentioning integration limitations. Overall, CTM excels in advanced feature set and support quality, while CallRail leads in usability, setup ease, and administration, making it more accessible for users seeking straightforward deployment and management.
Users choose CallRail over CTM primarily for its superior ease of use and faster setup, as reflected in its higher scores for usability (9.0 vs 8.6), ease of setup (9.0 vs 8.4), and ease of administration (9.1 vs 8.7). With 109 mentions of ease of use and 50 mentions of easy setup, CallRail is favored for its intuitive interface and straightforward onboarding process. Additionally, CallRail's extensive integrations and reliable call tracking capabilities, praised in 47 and 90 reviews respectively, make it a preferred choice for users seeking seamless campaign attribution and management. CallRail's AI-powered features, such as call transcription and keyword tracking, enhance lead qualification and campaign optimization, contributing to its appeal. Users also appreciate its responsive customer support and fair pricing model, despite some mentions of pricing complexity and occasional integration challenges. The platform's ability to handle multiple accounts efficiently and provide clear ROI insights further drives preference among agencies and businesses. In summary, users opt for CallRail due to its user-friendly design, ease of implementation, robust integrations, and effective call tracking and attribution, which collectively support efficient marketing operations and decision-making.