The G2 on Bloomreach

Bloomreach Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Bloomreach's interface extremely user-friendly, making it easy to create scenarios and campaigns effortlessly. (94 mentions)

Users commend the exceptional customer support from Bloomreach, noting prompt responses and professional assistance throughout their experience. (84 mentions)

Users appreciate the extensive documentation and intuitive UI of Bloomreach, enhancing ease of use and customization. (83 mentions)

Users appreciate the exceptional support from Bloomreach, making their experience seamless and highly satisfactory. (83 mentions)

Users value the personalization capabilities of Bloomreach, enhancing customer journeys and driving conversions effectively. (64 mentions)

Users value the robust analytics features of Bloomreach, facilitating effective insights and data-driven decision-making. (59 mentions)

Users find the learning curve steep, as navigation and Jinja knowledge can be challenging initially. (76 mentions)

Users feel that the limited features of Bloomreach hinder functionality and complicate basic tasks unnecessarily. (54 mentions)

Users find the learning difficulty of Bloomreach frustrating, especially with its unintuitive interface and complex setup requirements. (51 mentions)

Users feel that Bloomreach lacks additional functionalities and improvements, limiting the system's effectiveness for their needs. (49 mentions)

Users find the difficult learning curve frustrating, requiring prior knowledge for effective use of Bloomreach's features. (38 mentions)

Users note a steep learning curve with Bloomreach, requiring significant time and training to master the platform. (34 mentions)

Users face limitations in functionality such as no demos for new features and restricted report capabilities. (30 mentions)

Top Pros or Advantages of Bloomreach

1. Ease of Use

Users find Bloomreach's interface extremely user-friendly, making it easy to create scenarios and campaigns effortlessly.

See 94 mentions

See Related User Reviews

Jonathon C.

Small-Business (50 or fewer emp.)

5.0/5

"An all in one CRM Platform"

What do you like about Bloomreach?

A central location for all of our zero party data, allowing us to create business reports to look into the product performance, customer retention, bu

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"I've been working with BR for almost 8 years - as business consultant and also as integrator."

What do you like about Bloomreach?

easy implementation, relatively easy usage

2. Customer Support

Users commend the exceptional customer support from Bloomreach, noting prompt responses and professional assistance throughout their experience.

See 84 mentions

See Related User Reviews

Mathilde G.

Small-Business (50 or fewer emp.)

5.0/5

"Exceptional Support from Bloomreach, Especially Katya!"

What do you like about Bloomreach?

I wanted to take a moment to highlight the outstanding support provided by Bloomreach, and in particular, Katya. Her responsiveness, professionalism,

Jonathon C.

Small-Business (50 or fewer emp.)

5.0/5

"An all in one CRM Platform"

What do you like about Bloomreach?

A central location for all of our zero party data, allowing us to create business reports to look into the product performance, customer retention, bu

3. Features

Users appreciate the extensive documentation and intuitive UI of Bloomreach, enhancing ease of use and customization.

See 83 mentions

See Related User Reviews

Jonathon C.

Small-Business (50 or fewer emp.)

5.0/5

"An all in one CRM Platform"

What do you like about Bloomreach?

A central location for all of our zero party data, allowing us to create business reports to look into the product performance, customer retention, bu

agata t.

Mid-Market (51-1000 emp.)

4.0/5

"Bloomreach is a complete toolset for e-commerce"

What do you like about Bloomreach?

What I value most are the extensive reporting dashboards, which I found lacking in other tools – they provide full visibility into performance and all

4. Helpful

Users appreciate the exceptional support from Bloomreach, making their experience seamless and highly satisfactory.

See 83 mentions

See Related User Reviews

Mathilde G.

Small-Business (50 or fewer emp.)

5.0/5

"Exceptional Support from Bloomreach, Especially Katya!"

What do you like about Bloomreach?

I wanted to take a moment to highlight the outstanding support provided by Bloomreach, and in particular, Katya. Her responsiveness, professionalism,

agata t.

Mid-Market (51-1000 emp.)

4.0/5

"Bloomreach is a complete toolset for e-commerce"

What do you like about Bloomreach?

What I value most are the extensive reporting dashboards, which I found lacking in other tools – they provide full visibility into performance and all

5. Customer Engagement

Users value the personalization capabilities of Bloomreach, enhancing customer journeys and driving conversions effectively.

See 64 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Bloomreach experience"

What do you like about Bloomreach?

Bloomreach is enabling us to have a unified customer and product view, we can deliver personalized customer journeys. The predictive and AI models als

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Enhanced customer experience"

What do you like about Bloomreach?

Bloomreach CDP is an exceptional platform that excels in providing a comprehensive single customer view, allowing businesses to easily track and under

6. Analytics

Users value the robust analytics features of Bloomreach, facilitating effective insights and data-driven decision-making.

See 59 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful tool with unlimited possibilities and in-depth customer insights"

What do you like about Bloomreach?

There's no such thing as impossible - Bloomreach offers us a high degree of flexibility and a wide range of options for special use cases. A comprehen

Joshua H.

Mid-Market (51-1000 emp.)

5.0/5

"A super smart, scalable solution that can continue to grow alongside your business."

What do you like about Bloomreach?

Bloomreach's offers a ton of flexibility, reducing the need to invest in multiple invididual tools meaning improved cost efficiences and increased spe

Top Cons or Disadvantages of Bloomreach

1. Learning Curve

Users find the learning curve steep, as navigation and Jinja knowledge can be challenging initially.

See 76 mentions

See Related User Reviews

Jonathon C.

Small-Business (50 or fewer emp.)

5.0/5

"An all in one CRM Platform"

What do you dislike about Bloomreach?

There are some scenarios that we try to deploy that require an in-depth knowledge of Jinja, however the chat support team are always very reliable to

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"I've been working with BR for almost 8 years - as business consultant and also as integrator."

What do you dislike about Bloomreach?

sometimes not very user friendly (intuitive), change requests take long to implement

2. Limited Features

Users feel that the limited features of Bloomreach hinder functionality and complicate basic tasks unnecessarily.

See 54 mentions

See Related User Reviews

Martin B.

Enterprise (> 1000 emp.)

4.5/5

"I find that Bloomreach is a very quick and easy to learn at least at a Beginner level for Marketers."

What do you dislike about Bloomreach?

I feel that the BeeFree editor could use some additional functionalities and improvements on current functions. A option for using SQL queries to filt

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Powerful Personalization and Omnichannel Marketing, but Complex Setup and Pricey"

What do you dislike about Bloomreach?

It might be complex to set up and pricey for smaller businesses, with occasional issues in user interface simplicity and catalog stability during larg

3. Learning Difficulty

Users find the learning difficulty of Bloomreach frustrating, especially with its unintuitive interface and complex setup requirements.

See 51 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Bloomreach review"

What do you dislike about Bloomreach?

that sometimes reportings or segments are difficult to set up and it could be easier

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Quite nice"

What do you dislike about Bloomreach?

Is not really friendly in terms of what you see is what you get, yoou need a little acknoledgwe of code to do the templates

4. Missing Features

Users feel that Bloomreach lacks additional functionalities and improvements, limiting the system's effectiveness for their needs.

See 49 mentions

See Related User Reviews

Michak W.

Enterprise (> 1000 emp.)

4.5/5

"a fine solution for marketing automation"

What do you dislike about Bloomreach?

The integration took some time, first we had to do a proper data organisation, so as to import a proper one into bloomreach. Now it works just fine, h

Martin B.

Enterprise (> 1000 emp.)

4.5/5

"I find that Bloomreach is a very quick and easy to learn at least at a Beginner level for Marketers."

What do you dislike about Bloomreach?

I feel that the BeeFree editor could use some additional functionalities and improvements on current functions. A option for using SQL queries to filt

5. Difficult Learning

Users find the difficult learning curve frustrating, requiring prior knowledge for effective use of Bloomreach's features.

See 38 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Bloomreach review"

What do you dislike about Bloomreach?

that sometimes reportings or segments are difficult to set up and it could be easier

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Quite nice"

What do you dislike about Bloomreach?

Is not really friendly in terms of what you see is what you get, yoou need a little acknoledgwe of code to do the templates

6. Steep Learning Curve

Users note a steep learning curve with Bloomreach, requiring significant time and training to master the platform.

See 34 mentions

See Related User Reviews

Tim S.

Mid-Market (51-1000 emp.)

5.0/5

"Powerful and comprehensive, but still easy to use."

What do you dislike about Bloomreach?

There’s not much to criticize, especially compared to competitors. However, one slight drawback could be the price point, which isn’t on the lower end

Verified User

Mid-Market (51-1000 emp.)

2.5/5

"Intuitive platform that requires intuitive thinking"

What do you dislike about Bloomreach?

It is really complicated. You really have to know the platform to be able to use it to its full capability. It takes a lot of learning and there are s

7. Limitations

Users face limitations in functionality such as no demos for new features and restricted report capabilities.

See 30 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"7 years and counting"

What do you dislike about Bloomreach?

As Bloomreach has grown the lean towards the hard sell has also grown. It's important as a user that the providers you work with understand your bus

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Amazing to work in compared to other MA tools"

What do you dislike about Bloomreach?

That more than one person cannot work in the same scenario at the same time.

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Celia M.

CRM LEAD

Mid-Market (51-1000 emp.)

11/19/2024

"Such a powerful tool!"

3.5/5

What do you like best about Bloomreach?

It is a very powerful tool with a lot to play with!

There are so many widget and so many ways to arrive at the same results. The live chat is gold!

The bloomreach team is always here to help, and if you take the time to learn how to use it, you can really personalise your campaigns to suit your marketing. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

Sometimes it can be not user friendly at all. I am still lost in the menu.

The document is often missing points and you might need help from the BR team to do some stuff that other platforms do so much more easily. Review collected by and hosted on G2.com.

Response from Ema Fajnorová of Bloomreach

edit

Thank you for your feedback, Celia, and for sharing your experience with us! We're delighted to hear that you find the tool powerful and valuable for personalizing campaigns and gaining insights from our reporting tools. It’s wonderful to know that our live chat support and team assistance have been helpful for you!

We also appreciate your constructive comments about the user interface and documentation. We’re continuously working to enhance usability and ensure our documentation is as comprehensive as possible. Feedback like yours helps us identify areas for improvement, our team may reach out to you as we’re committed to making the platform easier to navigate and use.

Thank you for taking the time to leave a review — your insights are incredibly valuable to us.

Jemish G.

Software Developer

Mid-Market (51-1000 emp.)

8/5/2025

"Excellent data collection and analytic capabilities."

4.5/5

What do you like best about Bloomreach?

It offeres the first party data collection Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

Single customer view card is quite basic and it lack the detail information Review collected by and hosted on G2.com.

Arun S.

Senior Data Scientist

Small-Business (50 or fewer emp.)

11/19/2024

"Amazing yet work needs to be done"

4.5/5

What do you like best about Bloomreach?

AB testing and email activation are great features. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

The data migration and analysis capabilities needs improvement. Review collected by and hosted on G2.com.

Verified User in Retail

Small-Business (50 or fewer emp.)

4/23/2025

"Powerful tool for omnichannel marketing automation"

4.5/5

What do you like best about Bloomreach?

Bloomreach is a very powerful platform that allows us to efficiently set up data-driven and personalized marketing for our customers. We are impressed with how easily we can set up, monitor, and optimize omnichannel campaigns. The CDP features for data analysis and segmentation are powerful and fast. Bloomreach is user-friendly and easily accessible. The support is efficient, and there is extensive learning material in the Bloomreach Academy to accelerate employee onboarding. Nevertheless, one should take enough time to familiarize themselves with all the features to be able to fully utilize the platform. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

Housekeeping: one must plan well and be disciplined to create a good folder structure in the user interface - and everyone must adhere to it - otherwise the environment quickly becomes confusing. Review collected by and hosted on G2.com.

Mathilde G.

Marketing Project Manager

Small-Business (50 or fewer emp.)

2/25/2025

"Exceptional Support from Bloomreach, Especially Katya!"

5/5

What do you like best about Bloomreach?

I wanted to take a moment to highlight the outstanding support provided by Bloomreach, and in particular, Katya. Her responsiveness, professionalism, and efficiency have been truly remarkable. Every request or issue has been handled with great care and speed, making our experience with Bloomreach seamless and highly satisfactory. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

One small area for improvement is the loading times, especially in the newsletter editor. The platform can be slow, and we often have to refresh the page, which results in losing our progress. Implementing an auto-save feature along with a "undo" or "go back" button would greatly enhance the user experience and make the workflow smoother. Review collected by and hosted on G2.com.

Camille P.

Marketing Retention manager

Mid-Market (51-1000 emp.)

1/21/2025

"First learn, the play!"

3.5/5

What do you like best about Bloomreach?

Bloomreach offers a great opportunity to compile customer data from various sources, making personalisation the next step. When you own the product and your data, you can play around and create high-hand scenarios. As a CRM tool it is also nice to be able to customize website section based on crossed segmentations. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

The time to own the product, to be fully onboard and to enjoy it easily. Review collected by and hosted on G2.com.

Ann Sophie H.

CRM Consultant

Mid-Market (51-1000 emp.)

4/4/2025

"Intuitive, powerful and effective"

5/5

What do you like best about Bloomreach?

I highly appreciate how much you are able to do without any developer being involved. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

It can be a bit overwhelming to navigate the broad amount of features, analytics and scenarios that can be set up. Review collected by and hosted on G2.com.

Dominika V.

CRM Tactical lead

Enterprise (> 1000 emp.)

1/21/2025

"Great tool for managing and using customer data"

4.5/5

What do you like best about Bloomreach?

Bloomreach has a great customer support. They will always try to help you to use their many many features in the best possible way. Also they really have a drive for going with the flow, including fields like AI. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

There are some bits but nothing important comes to mind. They try to collect feedback on regular basis fixing these issues too. Review collected by and hosted on G2.com.

Karel H.

Bloomreach Egagement Consultant

Mid-Market (51-1000 emp.)

6/19/2025

"Bloomreach Engagement is the best CDP in the world!"

5/5

What do you like best about Bloomreach?

Working with data, data and data.

Data are not locked in Bloomreach Engagement and we can make key decisions based on the data. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

I can't think of anything. Bloomreach is truly the best CDP. Review collected by and hosted on G2.com.

Tim S.

Director Technology Consulting

Mid-Market (51-1000 emp.)

10/17/2024

"Powerful and comprehensive, but still easy to use."

5/5

What do you like best about Bloomreach?

Bloomreach Engagement is a highly capable CDP, but it goes beyond that. It can serve as an all-in-one solution for marketing automation. Considering the complexity of the platform, its usability is impressive — you don’t need to be a tech expert to run segmentations or personalize website experiences. Perhaps the best part is the Blommreach team. They are genuinely committed to helping partners and customers succeed. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

There’s not much to criticize, especially compared to competitors. However, one slight drawback could be the price point, which isn’t on the lower end. Additionally, while the usability is excellent, the platform can feel complex for smaller teams without adequate support or for inexperienced users. Review collected by and hosted on G2.com.