The G2 on Bloomreach

Bloomreach Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Bloomreach's interface extremely user-friendly, making it easy to create scenarios and campaigns effortlessly. (94 mentions)

Users commend the exceptional customer support from Bloomreach, noting prompt responses and professional assistance throughout their experience. (84 mentions)

Users appreciate the extensive documentation and intuitive UI of Bloomreach, enhancing ease of use and customization. (83 mentions)

Users appreciate the exceptional support from Bloomreach, making their experience seamless and highly satisfactory. (83 mentions)

Users value the personalization capabilities of Bloomreach, enhancing customer journeys and driving conversions effectively. (64 mentions)

Users value the robust analytics features of Bloomreach, facilitating effective insights and data-driven decision-making. (59 mentions)

Users find the learning curve steep, as navigation and Jinja knowledge can be challenging initially. (76 mentions)

Users feel that the limited features of Bloomreach hinder functionality and complicate basic tasks unnecessarily. (54 mentions)

Users find the learning difficulty of Bloomreach frustrating, especially with its unintuitive interface and complex setup requirements. (51 mentions)

Users feel that Bloomreach lacks additional functionalities and improvements, limiting the system's effectiveness for their needs. (49 mentions)

Users find the difficult learning curve frustrating, requiring prior knowledge for effective use of Bloomreach's features. (38 mentions)

Users note a steep learning curve with Bloomreach, requiring significant time and training to master the platform. (34 mentions)

Users face limitations in functionality such as no demos for new features and restricted report capabilities. (30 mentions)

Top Pros or Advantages of Bloomreach

1. Ease of Use

Users find Bloomreach's interface extremely user-friendly, making it easy to create scenarios and campaigns effortlessly.

See 94 mentions

See Related User Reviews

Jonathon C.

Small-Business (50 or fewer emp.)

5.0/5

"An all in one CRM Platform"

What do you like about Bloomreach?

A central location for all of our zero party data, allowing us to create business reports to look into the product performance, customer retention, bu

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"I've been working with BR for almost 8 years - as business consultant and also as integrator."

What do you like about Bloomreach?

easy implementation, relatively easy usage

2. Customer Support

Users commend the exceptional customer support from Bloomreach, noting prompt responses and professional assistance throughout their experience.

See 84 mentions

See Related User Reviews

Mathilde G.

Small-Business (50 or fewer emp.)

5.0/5

"Exceptional Support from Bloomreach, Especially Katya!"

What do you like about Bloomreach?

I wanted to take a moment to highlight the outstanding support provided by Bloomreach, and in particular, Katya. Her responsiveness, professionalism,

Jonathon C.

Small-Business (50 or fewer emp.)

5.0/5

"An all in one CRM Platform"

What do you like about Bloomreach?

A central location for all of our zero party data, allowing us to create business reports to look into the product performance, customer retention, bu

3. Features

Users appreciate the extensive documentation and intuitive UI of Bloomreach, enhancing ease of use and customization.

See 83 mentions

See Related User Reviews

Jonathon C.

Small-Business (50 or fewer emp.)

5.0/5

"An all in one CRM Platform"

What do you like about Bloomreach?

A central location for all of our zero party data, allowing us to create business reports to look into the product performance, customer retention, bu

agata t.

Mid-Market (51-1000 emp.)

4.0/5

"Bloomreach is a complete toolset for e-commerce"

What do you like about Bloomreach?

What I value most are the extensive reporting dashboards, which I found lacking in other tools – they provide full visibility into performance and all

4. Helpful

Users appreciate the exceptional support from Bloomreach, making their experience seamless and highly satisfactory.

See 83 mentions

See Related User Reviews

Mathilde G.

Small-Business (50 or fewer emp.)

5.0/5

"Exceptional Support from Bloomreach, Especially Katya!"

What do you like about Bloomreach?

I wanted to take a moment to highlight the outstanding support provided by Bloomreach, and in particular, Katya. Her responsiveness, professionalism,

agata t.

Mid-Market (51-1000 emp.)

4.0/5

"Bloomreach is a complete toolset for e-commerce"

What do you like about Bloomreach?

What I value most are the extensive reporting dashboards, which I found lacking in other tools – they provide full visibility into performance and all

5. Customer Engagement

Users value the personalization capabilities of Bloomreach, enhancing customer journeys and driving conversions effectively.

See 64 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Bloomreach experience"

What do you like about Bloomreach?

Bloomreach is enabling us to have a unified customer and product view, we can deliver personalized customer journeys. The predictive and AI models als

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Enhanced customer experience"

What do you like about Bloomreach?

Bloomreach CDP is an exceptional platform that excels in providing a comprehensive single customer view, allowing businesses to easily track and under

6. Analytics

Users value the robust analytics features of Bloomreach, facilitating effective insights and data-driven decision-making.

See 59 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful tool with unlimited possibilities and in-depth customer insights"

What do you like about Bloomreach?

There's no such thing as impossible - Bloomreach offers us a high degree of flexibility and a wide range of options for special use cases. A comprehen

Joshua H.

Mid-Market (51-1000 emp.)

5.0/5

"A super smart, scalable solution that can continue to grow alongside your business."

What do you like about Bloomreach?

Bloomreach's offers a ton of flexibility, reducing the need to invest in multiple invididual tools meaning improved cost efficiences and increased spe

Top Cons or Disadvantages of Bloomreach

1. Learning Curve

Users find the learning curve steep, as navigation and Jinja knowledge can be challenging initially.

See 76 mentions

See Related User Reviews

Jonathon C.

Small-Business (50 or fewer emp.)

5.0/5

"An all in one CRM Platform"

What do you dislike about Bloomreach?

There are some scenarios that we try to deploy that require an in-depth knowledge of Jinja, however the chat support team are always very reliable to

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"I've been working with BR for almost 8 years - as business consultant and also as integrator."

What do you dislike about Bloomreach?

sometimes not very user friendly (intuitive), change requests take long to implement

2. Limited Features

Users feel that the limited features of Bloomreach hinder functionality and complicate basic tasks unnecessarily.

See 54 mentions

See Related User Reviews

Martin B.

Enterprise (> 1000 emp.)

4.5/5

"I find that Bloomreach is a very quick and easy to learn at least at a Beginner level for Marketers."

What do you dislike about Bloomreach?

I feel that the BeeFree editor could use some additional functionalities and improvements on current functions. A option for using SQL queries to filt

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Powerful Personalization and Omnichannel Marketing, but Complex Setup and Pricey"

What do you dislike about Bloomreach?

It might be complex to set up and pricey for smaller businesses, with occasional issues in user interface simplicity and catalog stability during larg

3. Learning Difficulty

Users find the learning difficulty of Bloomreach frustrating, especially with its unintuitive interface and complex setup requirements.

See 51 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Bloomreach review"

What do you dislike about Bloomreach?

that sometimes reportings or segments are difficult to set up and it could be easier

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Quite nice"

What do you dislike about Bloomreach?

Is not really friendly in terms of what you see is what you get, yoou need a little acknoledgwe of code to do the templates

4. Missing Features

Users feel that Bloomreach lacks additional functionalities and improvements, limiting the system's effectiveness for their needs.

See 49 mentions

See Related User Reviews

Michak W.

Enterprise (> 1000 emp.)

4.5/5

"a fine solution for marketing automation"

What do you dislike about Bloomreach?

The integration took some time, first we had to do a proper data organisation, so as to import a proper one into bloomreach. Now it works just fine, h

Martin B.

Enterprise (> 1000 emp.)

4.5/5

"I find that Bloomreach is a very quick and easy to learn at least at a Beginner level for Marketers."

What do you dislike about Bloomreach?

I feel that the BeeFree editor could use some additional functionalities and improvements on current functions. A option for using SQL queries to filt

5. Difficult Learning

Users find the difficult learning curve frustrating, requiring prior knowledge for effective use of Bloomreach's features.

See 38 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Bloomreach review"

What do you dislike about Bloomreach?

that sometimes reportings or segments are difficult to set up and it could be easier

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Quite nice"

What do you dislike about Bloomreach?

Is not really friendly in terms of what you see is what you get, yoou need a little acknoledgwe of code to do the templates

6. Steep Learning Curve

Users note a steep learning curve with Bloomreach, requiring significant time and training to master the platform.

See 34 mentions

See Related User Reviews

Tim S.

Mid-Market (51-1000 emp.)

5.0/5

"Powerful and comprehensive, but still easy to use."

What do you dislike about Bloomreach?

There’s not much to criticize, especially compared to competitors. However, one slight drawback could be the price point, which isn’t on the lower end

Verified User

Mid-Market (51-1000 emp.)

2.5/5

"Intuitive platform that requires intuitive thinking"

What do you dislike about Bloomreach?

It is really complicated. You really have to know the platform to be able to use it to its full capability. It takes a lot of learning and there are s

7. Limitations

Users face limitations in functionality such as no demos for new features and restricted report capabilities.

See 30 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"7 years and counting"

What do you dislike about Bloomreach?

As Bloomreach has grown the lean towards the hard sell has also grown. It's important as a user that the providers you work with understand your bus

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Amazing to work in compared to other MA tools"

What do you dislike about Bloomreach?

That more than one person cannot work in the same scenario at the same time.

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Joshua H.

Head of Digital

Mid-Market (51-1000 emp.)

6/14/2024

"A super smart, scalable solution that can continue to grow alongside your business."

5/5

What do you like best about Bloomreach?

Bloomreach's offers a ton of flexibility, reducing the need to invest in multiple invididual tools meaning improved cost efficiences and increased speed from insight to action, as we're able to analyse and execute on multiple channels, all from the same platform. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

For new users Bloomreach can be a bit of a learning curve but it's a worthwhile investment of time and they offer plenty of training opportunities and resources. Their public knowledgebase is also incredibly helpful as a user, but also while we were vetting Bloomreach against other providers as it gave us a good overview of what's actually possible within the tool. Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

Bloomreach has helped us gain a much deeper understanding of our customers including their behavioural patterns and preferences through its single customer view, and personalise their experience using the same tool. This was especially important for us as we were previously using multiple tools for difference purproses and the integrations between each were proving limited and highly time consuing to maintain. It's helped us scale our e-commerce growth across our multiple brands, markets, categories, and customer segments and track performance against our core KPIs in real-time. Review collected by and hosted on G2.com.

Andreina D.

Marketing Manager

Small-Business (50 or fewer emp.)

2/20/2025

"Live chat service has been a great help."

4/5

What do you like best about Bloomreach?

It has many benefits, mainly the personalised communication for our customers. But we are still in a set up process and we still have a lot to learn in order to make the most of it. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

The adaptation process has been slow as this initial part is quite technical, and we have had to adapt little by little. Review collected by and hosted on G2.com.

Alex C.

Customer Data Executive

Mid-Market (51-1000 emp.)

10/18/2024

"The Ultimate CRM & Marketing Tool"

4.5/5

What do you like best about Bloomreach?

It's an integrated, all-in-one service that functions as a CRM, Email Marketing, SMS Marketing, Database, Website Testing, Segmentation and so much more. Customer support on the account management level is incredible, while the live chat is also speedy and helpful. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

It can be clunky at times (especially when creating emails), and there's a learning curve to get through to be able to use to its maximum potential. Review collected by and hosted on G2.com.

Verified User in Retail

Mid-Market (51-1000 emp.)

6/10/2025

"Useful, nice interface, good insights"

5/5

What do you like best about Bloomreach?

It's pretty easy to use, a lot of good tutorials and good customer service Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

It is very important to think "right" from the start with the set up, it is difficult to change afterwards if you want to correct something. Review collected by and hosted on G2.com.

Natália K.

Marketing specialist

Small-Business (50 or fewer emp.)

2/5/2025

"Great platform"

5/5

What do you like best about Bloomreach?

Great support, they always help me and solve my problem very quickly. Platform is very easy and intuitive for using. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

I can't think of anything. If I ever have a problem, it's usually caused by our internal data not always flowing properly into Bloomreach. Review collected by and hosted on G2.com.

Thomas K.

CRM Manager

Mid-Market (51-1000 emp.)

1/28/2025

"Tool for email marketing in ecommerce"

4.5/5

What do you like best about Bloomreach?

Setting up segmentation, scenarios, and creating a report. Customer support is helpful and fast. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

Sometimes saving issues occur, and only one person can work on a template. Review collected by and hosted on G2.com.

Chris F.

Head of Digital

Mid-Market (51-1000 emp.)

10/17/2024

"Powerful Customer Data and Comms Platform - Complicated to Use"

4/5

What do you like best about Bloomreach?

Bloomreach is a powerful customer data platform capturing engagement, sales and first party data and allowing us to run complex analysis. This data can then be used to power all of our customer engagement, from onsite to email, digital and print marketing a nd SMS. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

With all the data available and customisable in Bloomreach they platform requires quite a steep learning curve to use the most powerful features. Review collected by and hosted on G2.com.

Ferdinand K.

CRM-Manager

Mid-Market (51-1000 emp.)

9/6/2024

"Limitless possibilities in setting up CRM campaigns."

5/5

What do you like best about Bloomreach?

For me it's the best tool I ever tried. Marketing flows can be personalized down to the smallest detail for specific target groups. Every idea in a CRM manager's head can be implemented. Bloomreach Support is a great help here. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

- no chance to change the html code of the survey function

- no possibility to activate deleted campaigns Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

Bloomreach enables us a bundled communication to our customers through various channels (website, e-mail, customer portal). Futher we have different target groups with different restrictions in communications (depends from which channel the customer came from). Bloomreach is perfect for handle these cases. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

11/7/2019

"Broad product scope and a friendly and helpful team!"

5/5

What do you like best about Bloomreach?

We like the scope of Exponea's capabilities. We can create the scenarios we need and target the right audiences easily. The user interface is nice to work with, and looks clean. We're also happy with the quality and quantity of product documentation, which makes it easier to use the platform. And Exponea Academy has been very helpful for getting us up to speed with Exponea quickly. Last but definitely not least, we're very happy with the Exponea team – they're very friendly and always willing to help. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

Although the documentation goes over the most commonly used use cases, it would be nice to have those as predefined templates in the actual product. We would like to have more templates for the most common email campaigns, scenarios, and use cases. It would be nice to only have to click a button and implement a use case. The documentation and Exponea Academy are a good substitute for now, but that's what we would like to see changed. Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

We use Exponea to manage all our email campaigns to our database, and it's been great for that. Since we help with the development of young people, we often need to get consent from their parents before they come to our events or complete applications for our programs on our website. Exponea helps us manage and track consents, and only send messages to the right people. Review collected by and hosted on G2.com.

Dekob N.

Marketing Automation Specialist

Enterprise (> 1000 emp.)

10/16/2024

"Easy to use and super support team"

3.5/5

What do you like best about Bloomreach?

Easy to use. Customer's support in Chatm, really love it. Constantly have improvement Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

No demo for new function. The template is limited, no instruction. Review collected by and hosted on G2.com.

What problems is Bloomreach solving and how is that benefiting you?

Bloomreach helps solve the problem of repetitive tasks by allowing us to easily clone reports, scenarios, banners, and dashboards. This significantly reduces the time spent on manual duplication, enabling us to streamline our workflows and focus on more strategic activities. As a result, we save time and avoid repetitive work, increasing overall efficiency. Review collected by and hosted on G2.com.

Response from Ema Fajnorová of Bloomreach

edit

Dear Dekob,

Thank you for your review! We’re glad to hear that you find Bloomreach easy to use and appreciate our support team. It's great to know we’re helping streamline your workflows and save time. We also appreciate your feedback on demos and templates. We're working on improving these areas and encourage you to follow our YouTube channel, where we’ll be publishing more demos soon to enhance your experience further.

If you need any assistance or have more suggestions for us, please reach out to your dedicated account team who can address our product team your needs for improvements and innovation.

See how Bloomreach improved