D&B Hoovers

By Dun & Bradstreet

4.1 out of 5 stars

How would you rate your experience with D&B Hoovers?

D&B Hoovers Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Dun & Bradstreet Solutions
(1)

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D&B Hoovers Integrations

(6)
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D&B Hoovers Media

D&B Hoovers Demo - D&B Hoovers Customizable Home Screen
Monitor accounts by pinning content to your customizable D&B Hoovers Desktop.
D&B Hoovers Demo - Build Targeted Lists With D&B Hoovers
175+ search filters leverage data and analytics to help you identify your best prospects.
D&B Hoovers Demo - Access In-Depth Intelligence on Company Profiles
D&B Hoovers provides robust business information to help sellers engage with relevance.
D&B Hoovers Demo - Access the Complete Corporate Family
Easily navigate an organization, identify upsell opportunities, and focus on locations with buying power.
D&B Hoovers Demo - Visitor Intelligence
Focus efforts on accounts that represent real selling opportunities with Visitor Intelligence.
D&B Hoovers Demo - Access Account Intelligence in Your CRM
Increase productivity with access to D&B Hoovers data on account, contact, and lead records in your CRM.
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D&B Hoovers Reviews (791)

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Reviews

D&B Hoovers Reviews (791)

View 4 Video Reviews
4.1
792 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the platform for its ease of use and comprehensive data access, which streamline the process of gathering business insights and identifying key decision-makers. The intuitive interface and robust reporting features enhance productivity, making it a valuable tool for sales and marketing teams. However, some users note that data accuracy can be inconsistent, particularly with contact information.

Pros & Cons

Generated from real user reviews
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MJ
Associate Consultant
Enterprise (> 1000 emp.)
"All Company Insights in One Place: Hierarchy, Address & Industry"
What do you like best about D&B Hoovers?

It shows company hierarchy, location address and industry all in one place. It helps me a lot during my work, because other systems/platforms don't have this all information in one place and I can't work with them (trust me I tried). I love the Expand all button in corporate hierarchy and also filter choices during search. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

I don't have any major issues with D&B. The only thing I can think of is that sometimes the industry categories are not the same as in our company system, so it makes it a little bit difficult to find out in which industry the company really works in. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Hi Marie, thanks for taking the time to share this. Great to hear D&B Hoovers helps you bring hierarchy, location, and industry details together in one place and that the corporate tree and filtering make your work easier. I appreciate you noting the differences you sometimes see in industry categorizations and we’ll make sure that’s captured. Thanks again for the review.

DV
Senior Data Steward
Enterprise (> 1000 emp.)
"Fast, Up-to-Date Data and Clear Corporate Family Views in D&B Hoovers"
What do you like best about D&B Hoovers?

I like that D&B Hoovers has up-to-date data and the system is fast and smooth to use. I can easily view the corporate family, which is clearly and visually well presented. It helps me quickly understand company structures. Interaction with the D&B team is also very good, as updates or new company records are handled quickly. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

At the moment, I do not dislike anything about D&B Hoovers. The service meets my needs well and works as expected. Overall, I am very satisfied with the platform and the support. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Hi Dalibor, thanks for sharing your experience. Great to hear Hoovers feels fast, up‑to‑date, and that the corporate family view helps you quickly understand company structures. Glad the support team has been helpful as well. Appreciate you taking the time to leave a review and share how the platform supports your verification and risk‑reduction work. Thanks again!

Mau B.
MB
Systems Support Engineer
Enterprise (> 1000 emp.)
"Reliable and efficient tool for company research"
What do you like best about D&B Hoovers?

Its reliable company data and easy-to-use interface.

The depth and accuracy of firmographic and financial information.

How quickly I can find and validate company insights.

The strong search filters and detailed company profiles.

It helps me save time when researching companies and prospects. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

Occasional data gaps or outdated information.

The interface can feel a bit slow at times.

Limited customization in reports and exports.

Some advanced features are not very intuitive.

Coverage can vary for smaller or international companies. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Hi Mau, thanks for taking the time to share your experience with D&B Hoovers. It is great to hear the platform’s company data, search filters, and detailed profiles are helping you work through research and prospecting more efficiently. I appreciate your notes about customization and the experience with speed and advanced features. That kind of feedback is always useful. Glad to know the tool is helping you make quicker, more informed decisions and reducing the time you spend tracking down insights.

Verified User in Legal Services
UL
Small-Business (50 or fewer emp.)
"Comprehensive Business Database with Excelent Responsive Support"
What do you like best about D&B Hoovers?

There are two things I like about D&B Hoovers compared with other platforms. First, D&B can be considered a comprehensive database of business entities. Second, the support service is awesome. If I run into any issues, I can submit a ticket for an investigation request, and they will reach out to me the next business day. They also keep me informed about the progress. Most of the time, they can identify the issue and resolve it quickly. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

They upgrade the platform several times a year. During these upgrade periods, the system performance becomes very slow. Sometimes Hoovers is unable to generate any output for several days. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Hi there, thanks for the review. Great to hear D&B Hoovers serves as a comprehensive source for business information and that the support team has been responsive and helpful when you need them. I appreciate you noting the slowdown you’ve experienced during upgrade periods and we’ll make sure that feedback is captured. Thanks again for sharing your experience.

MW
"Accurate Data with Room for Further Enhancement"
What do you like best about D&B Hoovers?

I like that the data is accurate in D&B Hoovers. When we used a list, there were very few email bounce backs, which shows the accuracy of the data. I appreciate that it's robust, providing the data we need on our members. I really appreciate the diverse data points, which are super helpful for grant funding by showing how many of our members are from diverse ownership. The accurate data points are also very helpful for marketing, as they allow us to target based on personas and size and revenue of an organization, facilitating better targeting of our marketing efforts. For new prospecting, having accurate data ensures we're not wasting time contacting people at the wrong contact information. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

There is additional data that we would love to have like EIN numbers on businesses. I also find it frustrating that I can't download certain data points like the year an organization was founded for a list. We need more exportable data. I'd also love to have additional diversity information, such as data on black-owned and veteran-owned businesses. There is no integration with our AMS system, so we have to do everything outside. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Hi Melissa, thanks for sharing such detailed feedback. Great to hear the accuracy and diversity of the data in D&B Hoovers helps with your marketing work, prospecting, and grant‑related reporting. I appreciate you calling out the interest in more exportable fields, additional diversity attributes, EIN data, and integrations with your AMS. We’ll make sure that feedback is captured. Thanks again for the review.

Verified User in Consulting
UC
Enterprise (> 1000 emp.)
"D&B Hoovers Delivers a 360° Company View with Powerful, Easy-to-Use Research Tools"
What do you like best about D&B Hoovers?

I believe that the number of features and ease of use are two of the better parts of D&B Hoovers. Specifically, I like how I am able to search for companies and compile a ton of useful resources that I use to supplement my work. Being able to obtain a 360 degree understanding of a company's business using information from equity analysts, the SEC, earnings reports, news articles as well as look at information regarding the business model, financials, competitors and key products are incredibly helpful. The platform itself is easy to use and I have had few issues. When I have had an issue, customer support has been very efficient in their helping and were communicative of what I can do to troubleshoot. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

The main downsides about D&B Hoovers is the lack of information on private companies and the sometime infrequency of updating equity analyst reports on specific public companies. I work with a ton of private-equity portfolio and privately-held companies and have found that D&B Hoovers is not the greatest in terms of the suite of information there is on these companies. However, with public companies is where D&B Hoovers shines. Although with analyst reports it sometimes takes months for new ones to be uploaded for user access. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Hi there, thanks for sharing such thoughtful feedback. Great to hear Hoovers helps you pull together a full view of a company and that the research tools and support experience have been useful in your work. I appreciate you noting the limitations you see around private company coverage and the timing of analyst report updates and we’ll make sure that’s captured. Thanks again for taking the time to leave a review.

Joel S.
JS
Vice President
"Cost-Effective with Room for Improvement"
What do you like best about D&B Hoovers?

I find D&B Hoovers to be fairly cost-effective compared to some of the other competitors. It's helpful for uncovering contact data for executives at different target companies. Sometimes, it reveals directors and c-suite personnel that aren't mentioned elsewhere and provides accurate email and direct contact numbers. I appreciate that if you search by the website domain rather than the name of the company, you can access ten times the amount of contacts. The filters on the search are fairly robust and help narrow things down effectively. Additionally, the initial setup was quite easy and took just a matter of minutes. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

I find it really unfortunate that there is no history or search function for contacts I've paid to reveal their information. It's also frustrating that the credits expire month by month, which ultimately made me cancel my membership. The lack of a catalog for all revealed contact data over the history of the account is a major drawback for me. I also think credits should carry over and not expire so quickly. Additionally, contact data that is inaccurate should be credited back to the account. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Hi Joel, thanks for sharing your perspective. Great to hear Hoovers has helped you uncover executive contacts and that the filtering and setup experience worked well for you. I appreciate you highlighting the concerns around credit expiration, tracking revealed contacts, and how historical data is handled. Feedback like this is important and we’ll make sure it’s noted. Thanks again for taking the time to leave a review.

Vigan S.
VS
"Super Easy Setup, But Salesforce Integration Falls Short"
What do you like best about D&B Hoovers?

I like that D&B Hoovers provides comprehensive company data which is quite valuable. It also maintains decent contacts, notably for the CC. The initial setup was super easy, and the customer integration team was really kind. The instructions sent to our Salesforce admin were straightforward, making the setup process smooth. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

The Salesforce integration did not work for us. That was difficult to set up, and that's because we have multiple account and contact record types within our company to separate the different organizations that are part of our Salesforce systems. And that was the part that we were displeased with. Also, we found that it had limited contacts for the type of industry and the types of people that we could zone. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Hi Vigan, thanks for sharing your experience with D&B Hoovers. It is great to hear the setup went smoothly and that the onboarding team and instructions made things easy on your side. I appreciate you calling out the challenges with Salesforce, especially with your multiple record types and the way your org is structured. Your note on contact depth for your industry is helpful as well. Glad to know the platform is still giving you quick access to company data and hierarchy insights.

CT
Sales Coordinator
Mid-Market (51-1000 emp.)
"Accelerated Lead Generation with Room for Improvement"
What do you like best about D&B Hoovers?

I like generating the 'hit lists' and being able to proactively scope out a company's financials and pre-screen assessment. It helps to save time and hone focus on target companies, avoiding wasted time with smaller businesses outside our target spend range. I appreciate how it aids in generating sales leads by searching via industry code and narrowing down target companies in specific geographies and company sizes. It functions extremely fast, almost like a 'networking contact' that identifies business opportunities in areas I might not have been aware of. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

I sometimes find that the contact information isn't valid, so keeping up-to-date company contact info would be an improvement. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Hi Chris, thanks for the review. Great to hear Hoovers helps you build solid hit lists, scope financials, and focus on the right targets quickly. I appreciate you pointing out the times when contact information isn’t valid and we’ll make sure that feedback is noted. Thanks again for sharing your experience.

Richard P.
RP
Chief Information Officer
Mid-Market (51-1000 emp.)
"High‑Value Firmographics and Financials in a Single Platform"
What do you like best about D&B Hoovers?

D&B Hoovers provides reliable, well‑structured company intelligence that accelerates our market research and vendor due‑diligence workflows. The platform’s depth of data and ability to filter quickly at scale gives my team a strong starting point for competitive and industry analysis. This is particularly useful on Private companies Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

Some data segments occasionally lag behind real‑time market changes, particularly for smaller or rapidly evolving companies. Enhanced integration options and more frequent data refreshes would help ensure consistently up‑to‑date insights Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Hi Richard, thanks for sharing your experience. Great to hear D&B Hoovers gives your team strong firmographic and financial intelligence and helps streamline both market research and vendor due‑diligence, especially for private companies. I appreciate you noting the interest in more frequent refreshes and expanded integration options and we’ll make sure that feedback is captured. Thanks again for the detailed review.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

16 months

Average Discount

11%

Perceived Cost

$$$$$

How much does D&B Hoovers cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 8 purchases.

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D&B Hoovers Features
Contact Data Availability
Company Data Availability
Industry Research Availability
Contact Data Accuracy
Company Data Accuracy
Lead Builder
Integration to CRM/Marketing Automation
Data Cleaning/Enrichment
Internationalization
Performance and Reliability
Reporting/Dashboards
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D&B Hoovers