D&B Hoovers Reviews & Product Details

D&B Hoovers is the shortcut to reach buyers and win deals. D&B Hoovers offers deeper B2B intelligence to Sales, Marketing, and RevOps teams to help you… · Discover you opportune market · Prioritize your best prospects · Close more deals, faster The D-U-N-S Number Difference · 272M+ company profiles, with 37M+ corporate linkages and Decision HQ · 412M+ verified contacts, including mobile numbers, LinkedIn profiles, and site location · 175+ targeting filters Reach your ideal buyer · Ideal Customer Profile and Total Addressable Market visualizations · 1st-party data integration · Bombora, Visitor Intelligence, and D&B Custom Intent data Spark conversations that resonate · Company news, org charts, tech infrastructure, and financial insights · Real-time opportunity triggers · Analyst research, competitive comparisons, industry forecasts Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers and D&B Hoovers Audience Builder were built to ease the burden on sales and marketing teams, powering faster, smarter, and more precise prospecting.

Product Website

Seller

Dun & Bradstreet

Discussions

D&B Hoovers Community

Languages Supported

Czech, Danish, German, English, Finnish, Croatian, Hungarian, Polish, Slovak, Slovenian, Serbian, Swedish, Chinese (Simplified), Chinese (Traditional)

Product Description

Anchored by Dun & Bradstreet’s powerful D-U-N-S® Numbering System, D&B Hoovers (formerly Avention) uses sophisticated analytics to deliver a sales acceleration solution packed with insight.

Overview by

Kevin Johnson

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

D&B Hoovers Integrations

(2)

Verified by D&B Hoovers

D&B Hoovers Media

D&B Hoovers Demo - D&B Hoovers Customizable Home Screen

Monitor accounts by pinning content to your customizable D&B Hoovers Desktop.

D&B Hoovers Demo - Build Targeted Lists With D&B Hoovers

175+ search filters leverage data and analytics to help you identify your best prospects.

D&B Hoovers Demo - Access In-Depth Intelligence on Company Profiles

D&B Hoovers provides robust business information to help sellers engage with relevance.

D&B Hoovers Demo - Access the Complete Corporate Family

Easily navigate an organization, identify upsell opportunities, and focus on locations with buying power.

Focus efforts on accounts that represent real selling opportunities with Visitor Intelligence.

D&B Hoovers Demo - Access Account Intelligence in Your CRM

Increase productivity with access to D&B Hoovers data on account, contact, and lead records in your CRM.

Official Downloads

(3)

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D&B Hoovers Brochure - Reach Buyers and Win Deals Faster

D&B Hoovers Audience Builder

Interactive Demo

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Johanes N.

Promotional Sales Executive

Small-Business (50 or fewer emp.)

7/4/2025

"Provides the business data necessary to facilitate our prospecting"

5/5

What do you like best about D&B Hoovers?

The system is excellent for obtaining the information we need. I like that it's very easy to extract information into Excel. I also like that the data is useful for finding the location of companies and the number of employees. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

It has been a great help in identifying company information and the relationships between them. Thanks to this platform, our database is now more accurate. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

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Thank you for your review of D&B Hoovers, Johanes! We're glad to hear it's been a valuable resource for your prospecting efforts and that the data extraction and company insights have supported your teams across the organization. Your feedback is appreciated and helps us continue to deliver meaningful value, thanks again for sharing!

Erika M.

Marketing & Lead Generation Specialist

Enterprise (> 1000 emp.)

3/11/2025

"D&B Hoovers"

5/5

What do you like best about D&B Hoovers?

Generating target sales leads and downloading lists to excel. We also like how D&B Hoovers provides contacts including emails. The SIC and NAICS codes are helpful for researching leads as well along with revenue. We like how D&B Hoovers has a large repository of company profiles at hand. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

Not all email addresses are provided nor accurate. Sometimes contacts are not accurate either. Some profile have limited marketability as well making it hard to find those profiles. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

I generate sales leads for my company and it is a very helpful for downloading lists of leads based on certain industries. I like how I can manipulate the data to fit certain criteria based on industry, revenue, SIC codes, geography, etc. I use it to look up contact names by profession/title. We use it to look up company profiles and download OneStop reports as well. We find D&B Hoovers very helpful Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

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Thank you so much for your kind words, Erika! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback regarding some of the contact inaccuracies. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

Anssi W.

Senior Manager

Mid-Market (51-1000 emp.)

9/19/2025

"The support from the D&B Hoovers team is excellent!"

4/5

What do you like best about D&B Hoovers?

Discover comprehensive competitor information, including their strategies, market positioning, and unique differentiators. It also provides competitive insight, including their strategies, market positioning, and key differentiators. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

The user interface is slower than I'd like, which can sometimes make searching for data a bit frustrating. Sometimes the data is outdated, and you need to submit an update request. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

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Thanks for the great review, Anssi! We're glad D&B Hoovers is helping you uncover valuable competitor insights and streamline your research. Your feedback on the interface and data freshness is appreciated—it helps us continue improving the experience. Thanks again for your support and for being part of the D&B community!

Verified User in Computer Software

Enterprise (> 1000 emp.)

10/7/2025

"D&B is helpful but a lot of the same info is in Zoom info & Sales Navigator"

3.5/5

What do you like best about D&B Hoovers?

I think the best thing is being able to filter by industry codes. Overall the information is fairly useful for my position in Sales Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

I wouldn't say I dislike anything in particular. But we also have Zoom Info and Sales Navigator which have a lot of contacts the D&B does not. I find myself using those tools more than D&B Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

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Thanks for sharing your thoughts! We're glad the industry code filtering in D&B Hoovers is helping you find the right-fit companies. We appreciate the comparison with other tools—your feedback helps us improve. Thanks again for being a valued part of the D&B community!

Verified User in Computer & Network Security

Enterprise (> 1000 emp.)

10/15/2025

"Great Integration and Easy Data Verification, but Frequent Outages"

3.5/5

What do you like best about D&B Hoovers?

Integrates well with other platforms, provides a quick and easy way to verify data. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

Frequent outages and issues connecting within other applications. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

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Thanks for your review! We're glad the integration and data verification features are supporting your workflow. We appreciate your feedback on outages, reliability is a top priority, and your input helps us improve. Thanks again for being a valued part of the D&B community!

Mike L.

Global Business Development, Demand Generation

Enterprise (> 1000 emp.)

4/1/2025

"Having D&B Hoovers is like having a hidden super power"

5/5

What do you like best about D&B Hoovers?

What I like best about D&B Hoovers is the excellent connection to Salesforce. This makes it a breeze to access all the information I need from a single source. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

What I dislike about D&B Hoovers is that the financials for many companies seem to be incorrect. I double check them against publicly available information and a couple of databases I can access, so I can still usually get that information. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

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Thank you so much for your kind words and honest feedback Mike! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

Vallis B.

Senior Consulting Manager

Mid-Market (51-1000 emp.)

8/12/2025

"Sales acceleration platform that helps sales and marketing teams find opportunities"

5/5

What do you like best about D&B Hoovers?

I like the credit score information, it's so good that we now conduct our own credit checks on potential customers and suppliers. This allows our teams to quickly create reports to find similar companies. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

D&B Hoovers is a sales acceleration solution that optimizes the lead conversion process through the use of data and analytics. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

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Thanks for your review, Vallis! We're glad D&B Hoovers is helping your teams run credit checks and uncover new opportunities with reliable data. We appreciate your feedback—it helps us continue refining the platform to better support sales acceleration.

—The D&B Team

Kelley a.

Process Improvement analyst

Enterprise (> 1000 emp.)

3/6/2025

"Great for helping maintain accurate records"

4.5/5

What do you like best about D&B Hoovers?

D&B Hoovers is an essential tool for our company to maintain accurate records and keep our data integrity. The various search functions, including the ability to search via map with pin drops, is very helpful when trying to find accounts for a specific region or trying to verify a specific location. The automation we have built in using D&B Hoovers has helped reduce the amount of time our team spends cleaning up data records. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

Sometimes, the search functionality feels like it could be improved. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

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Thank you so much for your kind words, Kelley! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback regarding search functionality. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

DPerry R.

National Director of Sales

Mid-Market (51-1000 emp.)

8/29/2023

"D&B Hoovers is an excellent database for finding contacts!"

5/5

What do you like best about D&B Hoovers?

I can quickly drill down into a company's personnel listings and find the people in the departments I need to communicate with. This allows me to skip the front desk receptionists who would otherwise try to screen my call. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

There was a bit of a learning curve in the beginning, but once I learned how to search (aided by a free teleconference with a D&B professional) I was able to fully utilize the database. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

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Thank you so much for your kind words! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face. I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

Verified User in Construction

Enterprise (> 1000 emp.)

6/17/2025

"Good for competitive and customer analysis"

4.5/5

What do you like best about D&B Hoovers?

D&B Hoovers has been one of my go-to sources for data for years for customer and competitor analysis. It appears to me to be the most complete global repository to find companies and company information. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

Sometimes revenue data is inacurate, especially non-public companies Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

It helps with market sizing, understanding how many potential customers are in a territory or country as well as creating potential target lists to hand over to sales. Being able to search by particular industry codes in combination with website keywords and other filters, makes it valuable for our niche industry. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

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Thank you for your review of D&B Hoovers! We're glad to hear it's been a reliable resource for your customer and competitor analysis over the years. We appreciate your note on revenue data accuracy for non-public companies, your feedback helps us continue to refine and improve. Thanks again for sharing your experience!